Cake is specially made of Chinese pastries, and mooncakes are also an important product of their brand.
This is a pure private enterprise that has existed for many years since its founding.
Once upon a time, it was also very brilliant.
However, after the reform and opening up, as more and more companies entered the country, with the development of the economy, various pastries frantically seized the domestic market and squeezed the living space of Chinese pastries. Coupled with the company's management problems, the brand almost died and was acquired by foreign consortiums.
However, in the end, the private enterprise refused to acquire it under pressure and survived in the economic market.
In recent years, the company has undergone several changes, and both leaders and products have undergone tremendous upgrades and changes. The company has regained its vitality and has occupied a place in the fiercely competitive market.
This time, Gao Dan planned to take advantage of the Mid-Autumn Festival to launch the latest flavor of mooncakes, so as to return to the public's attention.
The company's promotion and promotion were already ordered a month ago, including the shooting advertisements, the hard and soft websites of the website. The whole company was holding onto the whole company and was waiting for a shot to start!
However, they never expected that so many mooncake reviews would appear before their new products were launched.
Live broadcast, short video platforms, and Weibo are all occupied.
Can you avoid panic if you have a little cake?
Their new product promotion can be said to be one of the most important projects of the company throughout the year. If it is sniped by competitors and their promotion and publicity fails to achieve the expected results, it will be a huge loss for them!
The company's senior executives were very panicked.
As the general manager, Zhou Yan may be the calmest and most calmer person in the company at present.
He used everyone's connections to inquire about competitors on the one hand, and investigated the reasons why so many live broadcasts and short videos of mooncake reviews suddenly appeared.
This is not the end, he even asked the people below to prepare to postpone the publicity.
Anyway, within three days, the entire company was in an emergency preparedness state, and was absolutely ready.
The turning point of the matter was on Xiaochi Live.
That's right, Kochi won the prize too.
It depends purely on luck, not on relationships.
Xiaochi also paid attention to the various mooncake reviews online. In fact, it is quite simple. It is to buy a lot of popular mooncakes on the market, and then try them one by one to analyze them.
Xiaochi thought it was very interesting, so he started to do it.
However, as a food anchor, how could he follow the trend? And it is a live broadcast format that is very popular across the entire network?
So, since you want to broadcast live, you have to do some different tricks.
The anchor with tens of millions of fans has a great impact.
Gaodian naturally received news. Zhou Yan, a person who never watched live broadcasts, immediately registered an account and entered the live broadcast room to see whether he was simply evaluating or charging advertising fees for promotion.
Zhou Yan was also worried that he, who had never watched a live broadcast, had no experience, and asked the staff in charge of publicity to watch the live broadcast together.
Those newly-employed employees were shocked. This was really paid live broadcasts. Unexpectedly, their former wish was really come true!
Xiaochi’s live broadcast content is very simple, but the angle is a bit novel.
The live broadcast evaluates the taste of each mooncake. However, although Xiaochi also bought a lot of mooncakes, his focus is on the test report!
He suddenly made this happen, which shocked the fans in the live broadcast room.
Didn’t it be a mooncake review?
What are you going to make a fuss about so many reports?
Xiaochi couldn't help laughing at the barrage in the live broadcast room. He wanted this effect.
"There are many reviews on the mooncakes online during this period. I believe everyone has their own ideas about which mooncake is delicious, what brand and what taste are delicious. I have no meaning in reviewing these, so I took samples of the 10 more popular mooncakes on the market to the testing center for inspection."
Then all the fans in the live broadcast room saw the report with the seals of some testing centers, which clearly stated ingredient analysis, various nutritional analysis, various trace elements, additive content, etc.
This live broadcast is quite new.
The key is that the testing agency is too authoritative and the content on the report is too shocking.
For example, a pricey ice-skin mooncake has an additive content that exceeds the standard. If consumed in large quantities, it will be harmful to the body.
There are also some kind of internet celebrity mooncakes that are labeled as healthy and sugar-free. In fact, many of them do not meet the standards and are prone to certain diseases after long-term consumption.
Anyway, many mooncakes have more or less problems, either big or small.
Of course, not all of them are bad, there are also good ones.
For example, the old flavors of cake and five-nut mooncakes all follow the industry standards and will not harm the body when eaten.
There are also several new brands, and the quality is reliable. Although the content of some ingredients is exaggerated, they also agree with the food standards.
This live broadcast can be said to be thrilling, and the audience and fans were even more sweating.
Unexpectedly, big brands they think sometimes may not be reliable.
On the contrary, some national brands, our country's own industries, are quite conscientious.
In fact, if you change to another anchor to do such an evaluation, you may not dare to do it. After all, this is a job that offensives people and may not be able to afford it. After all, professional testing costs time and costs money.
Even if you do it, it will be different whether the audience and the fans believe it or not.
However, there is no problem with Xiaochi when he comes to do it.
First, he is not short of money, nor is he short of time, nor is he afraid of offending others. Second, he has so many people live broadcasts, and fans of all virtues know that he will not be bribed by money. One is one, two is two, and it is not adulterated.
Therefore, such live broadcasts and such evaluations are more convincing and shocking.
Just as fans were talking about these big-name mooncakes, today's finale was on the stage. The inspection report of the mooncakes of the old lady shocked everyone.
Who can tell them that this is obviously just a moon cake or a pastry, but why does it have the effects of health products?