Zhou Yan originally planned to produce 10,000 servings of chicken noodle soup. On the one hand, it was to increase the influence of cakes in the industry, increase the brand's popularity, and attract the attention of consumers.
Their company produces Chinese pastries and snacks, which tastes very good, and it tastes similar to those brand snacks on the market that can be named.
However, because of its lack of fame, large supermarkets cannot enter at all, so they can only be put on the shelves in some small shops or sold in some townships.
Zhou Yan actually did advertising, but their company cannot afford to hire well-known celebrities, and secondly, it cannot afford to hire current traffic, which has led to their company spending a lot of money, but its sales have not improved much.
This time he cooperated, he was not for making money, but for publicity.
Ten thousand servings of chicken noodle soup actually don’t use 1,000 chickens. The reason why Zhou Yan bought so many reed chickens was partly to give some benefits to the leaders who have supported the company for so many years.
In recent years, the economy has developed rapidly, and capital forces have been injected into the market, squeezing local private enterprises, causing these native private enterprises to go bankrupt one after another or be annexed by foreign capital.
The reason why the cake can survive in such a difficult situation is entirely due to these uncles and uncles gritting their teeth to support it.
Zhou Yan wanted to thank everyone very early. There are some people here, not that they have not hired by big companies, but they still insist on staying behind the company, which is really for the ideals, ambitions, and feelings of their youth.
He just didn't know what to give.
It was still when they launched new mooncakes during the Mid-Autumn Festival, and they learned about the old man. That was the new product that their factory spent all its efforts and gambled and launched with all their backs. The factory's hope for the future is all on this batch of new products.
The emergence of Lao Hun's mooncakes has made people in the entire company worry for a long time. This is a new product that carries all their hopes!
At that time, these leaders of the General Office wanted to pay attention to Lao Fu's live broadcast room every day to see if she was selling goods. She was doing such a big battle in the early stage and was preparing for the later stage selling goods!
Fortunately, Lao Hun just won a prize for his fans, not trying to do the mooncake business.
Their company's new products were not affected by Lao Hu's mooncakes, but instead caused consumers to pay attention to mooncakes because Lao Hu's mooncakes, and it was found that many brands of mooncakes either exceeded the standard or did not meet the standards. Instead, they made their new and old products with a wave of sales.
At the same time, it also brought Gaoli back into the public's sight, and even evoked the memories of the older generation, making their company feel a lot of presence.
The success of the new product made everyone in the company happy.
Because these middle and senior leaders have been following Lao Hu’s live broadcasts during this period, they have become fans of Lao Hu and have begun to greed for Lao Hu’s food.
Not only did everyone integrate into the fan base of Lao Qian, but they also draw with fans in the live broadcast room, thinking that they can be drawn and taste the food that is sought after by everyone.
Things like lottery are so random. You can only get lucky and you can get the draw. The rest is only important to participate.
The winner of the company can count it with just one slap.
Every time we draw, everyone is full of confidence and thinks that they will definitely win the prize, but the result is...
Every time, the person who wins the prize will be envied by everyone. The next time the lottery is to be drawn, they will definitely encounter a cordial handshake in line.
Zhou Yan actually wanted to shake hands with him, but as the head of the company, he still needs some face.
Because many people cannot win the prize, Zhou Yan bought more reed chickens this time and prepared to send them to the company's employees for benefits.
However, he did not expect that Tong Ranhuan told the cooperation between the two parties through a live broadcast. Their company received unprecedented attention without spending a penny and saved a huge amount of publicity.
The situation is so good that Zhou Yan doesn't want to waste it. As a fan of the old lady, he knows very well that ten thousand copies are too small and it is not enough for these fans to share.
He immediately convened a meeting and discussed with everyone that he wanted to use all the reed chickens that were originally planned to give benefits to the company for production, play a big one, and directly produce 100,000 copies. This way he could increase his momentum and continue the beneficial impact of Tong Ranhuan Live on their company, rather than a flash in the pan.
Of course, he will not just act on his own, but will still listen to everyone's ideas.
When everyone heard that it was for the company's development, what else could be discussed? No one wanted to grow and grow stronger than them.
This is an opportunity, they have to seize it!
To be honest, Zhou Yan was really touched.
Although their factory is not large in scale and sales are not the best, the company still owes bank debts. In the most difficult time, he can't even pay workers' wages, but he still firmly believes that their factory will develop and get better and better!
It is because of these employees who have always supported the factory.
This is also the reason why he rejected the invitation from major companies after graduation and chose to come back to take over this private factory.
At this moment, Zhou Yan decided to put all the reed chickens into production. As for the benefits of the employees, he would also remember them in his heart and would definitely release them in the future!
As soon as the meeting ended, employees of the online sales department ran over excitedly, "Boss, boss, the sales volume of our website has increased rapidly, and some items are almost sold short by netizens!"
Zhou Yan was surprised, "How could it be? Didn't the Double Eleven activities have all ended?"
"Boss, our current sales are much better than the sales on Double Eleven! Many of them are fans of Lao Hu. They said that they can make Lao Hu nod and cooperate with it. There must be something. They all came to buy a few packs of snacks to try. Each order is not large, but it can't stand the number of people!"
This college student who is in charge of online sales is a recent graduate. He has been operating a cake shop for a year. Today's sales volume is more than her in the past year!
This was really an unexpected surprise. Zhou Yan didn't expect that his cooperation with Tong Ranhuang would bring such a great effect!
He quickly instructed, "This time this is a wave of traffic. How many customers can be retained depends on our own ability."
"Distribution must not be careless. Packaging, small gifts, etc. are all arranged! It is necessary to let consumers feel our sincerity!"
The other party nodded repeatedly, "Don't worry! I guarantee there is no problem with this! That's right, the delivery today may not be able to keep up. Our online store doesn't have so many orders after Double Eleven, and the big sister in the warehouse can't even get a lot of money."
Zhou Yan didn't need to speak up. The sales manager immediately stood up and said, "Leave it to me, I will provide you with logistical support! This great opportunity must be seized steadily!"
The other party was also happy. He liked this kind of working atmosphere. Everyone worked together to solve problems and no one would pull the blame or lose the chain!
"And that's right, almost every customer is asking when the chicken noodle soup will be on the shelves, and their wallets are already thirsty."
A word made everyone in the conference room laugh.
Zhou Yan chose a good time, and he also has a Weibo account.
[Kaodian V]: Chicken Noodle Soup will be available on time at 24:00 on November 24, with a limited quantity of 100,000 servings. @家官网网站.
In less than half an hour, the Weibo post had a total of 1 million likes, comments and forwarding.
I have to say that the combat power of Lao Fan’s fans is really terrifying.
Many fast-moving consumer goods merchants are so envious and jealous after seeing it. They also want to join the free hot search!
What magic method did this cake use to follow the strange way of Lao Hua and make Lao Hua agree to cooperate with him?
Of course, the careful person was already staring at the joke behind his back. During the live broadcast, the old man said that the limited edition was 10,000 copies, but this person actually said 100,000 copies on his Weibo!