In order to endorse Jiuxuan Wei San, Gu Qiuyi took her assistant and bodyguard to Jinling by plane.
Since the Gu family is the third largest family in Yanjing and has very strong overall strength, Gu Qiuyi always takes her own private plane when she goes out.
On the one hand, it is easy and convenient, but on the other hand, it is strong privacy.
A big star like her will cause a huge sensation no matter what city she appears in the country.
If you want to be more low-key, you must avoid the eyes and ears of media paparazzi and fans.
So taking a private plane became her first choice for going out.
After the plane arrived in Jinling, Wei Liang went to greet Gu Qiuyi and his party and took him to Jiuxuan Pharmaceutical.
Originally, Wei Liang was planning to arrange for them to stay in Shangri-La Hotel first, take a break, and talk about work tomorrow.
However, Gu Qiuyi insisted on going to Jiuxuan Pharmaceutical's pharmaceutical factory to take a look.
This is Gu Qiuyi's first time endorsing a drug. She attaches great importance to it and is very cautious.
So, her first idea was to go to the production workshop of this pharmaceutical company to check it out if it was a formal company.
When Ye Chen went to Jiuxuan Pharmaceutical, Gu Qiuyi had already begun to inspect Jiuxuan Pharmaceutical's production line under Wei Liang's leadership.
Jiuxuan Pharmaceutical's predecessor was Wei's Pharmaceutical, which is also a large pharmaceutical company with a market value of billions. Its production lines and production processes have reached the first-class domestic standards.
In addition to the medicinal effects of Jiuxuanwei San, Gu Qiuyi has experienced it personally, so there is nothing to worry about.
So she immediately made up her mind to be the image spokesperson of Jiuxuanwei San.
At this time, the discomfort caused by spleen and stomach disorders had become stronger and stronger. Seeing that bags of Jiuxuanwei Powder were quickly packaged on the production line around her, she asked Wei Liang: "Mr. Wei,
Can you give me some Jiuxuanwei Powder first? My spleen and stomach have not been very good recently. After taking a pack of Jiuxuanwei Powder, it has improved significantly, but the effect of the medicine has passed, so...
....”
Wei Liang said seriously: "Miss Gu, I'm going to tell you that our boss has strict requirements. Before Wei San is officially launched, we must strictly supervise and control it, so I can't do anything about this.
Otherwise, you wait for him to come and see what he means.”
Chen Duoduo, who was standing by, said dissatisfied: "I said your boss is too picky, right? Just a few packs of medicine. Is it necessary to be so petty?"
Wei Liang hurriedly explained: "Miss Chen, you misunderstood. Our boss is not stingy, but cautious. Before our medicines are officially launched, we must strictly guard against them and not allow any leakage of confidential drugs. Now Japan, South Korea and Asia
Other pharmaceutical companies have been imitating and plagiarizing ancient Chinese prescriptions in China, which has invisibly caused great losses to traditional Chinese medicine."
Chen Duoduo frowned and asked: "Do your boss have paranoia for persecution? It's already the 21st century now, and the laws on patents are very strict. As long as your medicine has been applied for a patent, you don't have to worry about others stealing your formula.
.”
Wei Liang shook his head and said, "Ms. Chen still doesn't know that the current pharmaceutical industry has strict patent protection and can be implemented only by chemical synthetic drugs."
Chen Duoduo asked: "Chemical synthetic drugs? What does it mean?"
Wei Liang said: "Chemically synthesized drugs have strict and clear chemical molecular equations, and their chemical structure is also very stable. For example, Glenin, a special drug for treating leukemia, is chemically structured, it is imati methanesulfonate.
Ni, this is one of the best-selling tumor-specific drugs produced by Switzerland Novartis. As long as Novartis applies for a patent for this chemical equation, any other company will be considered as long as it produces chemical products with the same ingredients.
For infringement.”
After a pause, Wei Liang said: "But Chinese medicine is not a chemical product itself. It is a variety of different Chinese medicine materials, which are matched with specific proportions to achieve the effect of curing diseases. This formula is very
It is difficult to apply for a patent, and it is difficult to effectively protect it by patent law, and it is even difficult to sue others for infringement."
"For example, everyone knows isatis root powder? Its main ingredients are isatis root and sucrose. How can I apply for a patent for this formula? As long as the formula is leaked, ordinary people can make this kind of thing at home as long as they get the formula.
, pharmaceutical factories can't take these ordinary people to court, right?"
Chen Duoduo said: "Even if ordinary people cannot sue infringement, at least pharmaceutical factories can always sue infringement, right?"
Wei Liang shook his head and said, "Miss Chen, you think too simple. First of all, this kind of thing that exists in nature is difficult to apply for a patent. For example, almost the whole of Asia uses rice as its staple food. If one day research shows
, Rice can be used to treat a certain disease, and then a pharmaceutical company will take the rice to apply for a patent, and it is impossible for international patent organizations to pass it."
"And, even if it is a complex formula, although it can apply for a patent, the chances of being cracked by competitors are very high. Take the prescription for removing dampness as an example. Just make some adjustments based on the original basis, such as the dosage ratio.
If you change a little, replace some medicines with other similar medicinal materials, you can perfectly avoid patents without much affecting the efficacy of the medicine."
"So, in the final analysis, the patent protection of Chinese patent medicines is very weak. To avoid being infringed to the greatest extent, the best way is to take the lead and let consumers recognize our brand and medicines. In this way, even if the competitors copy it and follow us
With similar medicines, we can also seize the initiative at the consumer level.”
"This is like Yunnan Baiyao. There are actually many drugs on the market that have similar effects as Yunnan Baiyao. Their ingredients and formulas are basically very similar. However, because Yunnan Baiyao became famous earlier and among the common people, there are some
It has a good mass base, so those generic drugs cannot damage the foundation of Yunnan Baiyao.”
Chen Duoduo curled his lips: "You said so much, I just want to ask you one question. Did your prescription also come from ancient Chinese prescriptions? Is this equivalent to saying that you are also plagiarizing the achievements of your ancestors.
?”
Wei Liang shook his head: "I really don't know this."
"You don't know?" Chen Duoduo was even more puzzled and asked him: "Where did the medicine you produced yourself come from? Don't you know?"
Wei Liang said seriously: "The prescription was produced by our boss."
"Your boss?" Chen Duoduo asked in surprise: "Is the boss a doctor?"
Wei Liang had infinite respect on his face and sighed: "Our boss is the real dragon on earth, Hua Tuo of the present world!"
"Tsk!" Chen Duoduo said disdainfully: "Stop bragging here, what is the real dragon on earth? Hua Tuo in the world, and now there are really people who dare to call these titles?"