Douyin short video platform is one of the most popular short video platforms in China.
On Douyin, many Internet celebrities easily have millions or tens of millions of fans, and their influence is comparable to that of many first-line celebrities. When the short video platform first emerged, compared to these Internet celebrities, celebrities in the entertainment industry looked down upon them.
The upper layer of the chain.
However, with the development of short videos, the advantages of Internet celebrities began to appear, and a large number of celebrities joined Douyin. For a time, the boundaries between Internet celebrities and celebrities were no longer as clear as before.
In recent years, celebrities have frequently broadcast live on Douyin, and Internet celebrities have also appeared on popular variety shows. In the celebrity ranking list established by the General Administration of Culture of China, some big Internet celebrities can often be seen.
name.
It can be said that Douyin now has a huge influence among Chinese people. Who doesn’t have Douyin on their mobile phone?
In recent days, Douyin has frequently appeared in hot searches, and users have received notifications on their mobile phones about Douyin’s selection of this year’s “Best Internet Celebrity”.
"Best Internet Celebrity" is the largest event held by the Douyin platform since its inception. It is held every year and all Douyin users can participate.
The event is held in July every year and lasts for one month. During this month, every Douyin user's avatar will have Star Points, which is actually a five-pointed star-style button. Click on it and it will
To generate one star point, each user can only click ten times per day, which means that only ten star points can be generated in a day.
Netizens can give star points to their favorite people, commonly known as ranking.
By the last day of July, whichever internet celebrity has the most star value will be the best internet celebrity this year.
In fact, the best internet celebrities every year are basically people well-known to the public. Even some big internet celebrities with tens of millions of Douyin fans can win the title of best internet celebrity for two or three consecutive years.
For the "Best Internet Celebrity", the official reward given by Douyin is one million yuan plus strong recommendations from various channels.
And these are just superficial rewards. For many big Internet celebrities, one million yuan is not a big deal. They mainly participate in the "Best Internet Celebrity" event, which itself brings huge popularity.
Moreover, it is extremely popular for a month. If you can stand out in this event, then the Internet celebrity itself will attract a large number of fans.
More than once in history, an Internet celebrity who was not even considered a third-tier artist at the beginning of July directly entered the ranks of a second-tier artist after winning the title of best Internet celebrity.
And there will be various recommendations in the future. Even if you can't enter the second-tier artist list in a short time, as long as you seize the opportunity and with the support of so many resources, the possibility of entering the second-tier artist is very high.
In the past, before the rise of short videos, for artists in the entertainment industry, it was simply a fantasy to go from the bottom of the third-tier industry to the ranks of second-tier artists in one month. Artists who became second-tier stars were basically young.
It takes half a year, or at most several years of accumulation, to enter the ranks of second-tier artists. This is the norm!
The General Administration of Culture sets up a star list. In addition to the two fundamental factors of works and awards, the most important thing is popularity and popularity. And on short video platforms, it is not easy to attract popularity and popularity.
Moreover, if an internet celebrity wants to enter the entertainment industry, not to mention winning the 'Best Internet Celebrity' award, as long as her star rating can be in the top three or even the top five, there will be a lot of entertainment companies who want to sign her.
Come in, there are many top companies in the entertainment industry.
It can be said that the annual Douyin ‘Best Internet Celebrity’ event is a grand ceremony that attracts the attention of the whole country!
...
Chen Fei returned home as if she was stepping on cotton.
After telling her parents, Chen Fei went back to her bedroom.
She felt slightly tipsy, both from the alcohol and from the song.
Along the way, she turned on her Douyin over and over again and listened to the song Yang Bei sang. It sounded so good!
She searched the Internet for a long time, but could not find this song. Chen Fei thought that this should be Yang Bei's original song.
Thinking of this, Yang Bei's image became even more mysterious and profound in Chen Fei's heart.
What kind of man is he?
He obviously sings so beautifully, but why have I rarely heard of him before?
Lying on the bed, Chen Fei scrolled through Douyin. Today was the first day of Douyin's "Best Internet Celebrity" event. As soon as she entered Douyin, a banner announcing the event was hung on the homepage. It was difficult not to see it.
Chen Fei clicked on the banner and a video appeared on her phone. This was the opening speech recorded by many Chinese stars for the Douyin platform.
"Good guy," Chen Fei secretly smacked her tongue. Douyin is really generous. He invited more than thirty entertainment stars, all of whom are quite well-known. Most of them are domestic second-tier stars, and there are a few others.
Bit one line.
After watching the video, Chen Fei returned to her homepage and clicked on the video she had just uploaded.
Chen Fei usually plays Douyin herself, and has gradually accumulated more than a thousand fans. And today Douyin started a star ranking activity, and she actually has more than 100 star points.
At first, on the way back from the bar, after Fei Chen uploaded the video, only fans could see it.
Fan [I am a superstar, who am I afraid of]: "Sister Fei, what kind of song is this? I beg you!"
——Chen Fei replied: "I don't know what song this is. It seems to be original by Teacher Yang Bei."
Fan [star119]: "Holy shit, I just finished watching a video asking Yang Bei to get out of the entertainment industry. Just when I wanted to beat him to death, I actually saw this. Sister Fei, is this really Yang Bei?
"
——Chen Fei replied: "yes, sir, he really is Yang Bei."
——[star119]: "Sister Fei, can you please stop dragging you for failing to pass CET-4 in English after four years?"
——Chen Fei replied: "Hehe, yes, he is really Yang Bei. After listening to his songs, I was completely confused. Moreover, I found that my impression of him has changed a lot.
Moreover, have you noticed that there have been negative public opinions about Yang Bei on the Internet for two days, but Yang Bei has not come forward to refute the rumors. If it were another celebrity, he would have tried his best to clear it up. Anyway, I think there must be something fishy in it."
Every time it is refreshed, the playback volume will increase by several or even a dozen. Although it is increasing, it is increasing very slowly. The experienced Chen Fei knows that this is because the Douyin platform has not yet started to arrange recommendations.
She believes that as long as this video is recommended, it will definitely become a hit. Her sixth sense has always been very strong. Well, the main reason is that she thinks Yang Bei sings so well.
The recommendation mechanism of Douyin short video platform is like this. After you upload the video for a period of time, about an hour or so, it will start to arrange recommendations. This is a round of recommendations.
A round of recommendation recommends you to a thousand users' mobile phones. Look at the conversion rate, that is, whether users will click on it. The percentage of users who clicked on the video to watch the video accounts for all the recommendations. Of course, comments, likes, etc. are also included.
Important factors affecting subsequent recommendations.
If the conversion rate is high, Douyin will start a second round of recommendations, this time with a wider scope, covering hundreds of thousands or even millions of users.
If the conversion rate is always relatively high, there will be a third and fourth round of recommendations, with the number of recommendations reaching tens or even hundreds of millions.
It was late at night, but Chen Fei couldn't sleep, lying on the bed tossing and turning.
This video is the most satisfactory to her among the hundreds of videos she has uploaded. I wonder what kind of results it can achieve?
Can it have one million views?
Chen Fei is full of expectations and is waiting for the recommendation from the Douyin platform. The time should be coming soon.