Publicize on official blogs, forward them to friends and family, post materials on the Internet, and encourage fans to act as tap water...
Beimang's promotional campaign for "Sword and Fairy" is actually very traditional, but there's nothing to be done about it. They're just a small company and a small crew.
Almost all of the funds planned at the beginning were invested in the actors' remuneration and crew expenses, and there was no extra money to spend on publicity.
Of course, in fact, this is not a big problem. In the final analysis, "Sword and Fairy" is just a TV series, not a movie.
There are obvious differences between TV series and movies. One of them is the intensity of publicity on the eve of their release. A clear difference can be seen.
The release time of movies is often only within 20 to 30 days. Only a small number of movies with great impact, or movies with major technological breakthroughs, can get the key to extend the release.
The original "Titanic" and "Avatar" were two different types of representatives, both of which were released for nearly a year.
The former is because of the name "Titanic" and has long been famous across the ocean, while the latter is riding on the huge trend of 3D movies.
After the regular release process of both films was completed, the average daily box office trend showed no decline at all. Based on the principle of self-regulation of market management, of course, they should continue to be released to maximize profits.
And it is precisely because of the short release time of movies, the huge investment intensity, and the playing time is often only 2 to 3 hours, so no matter which movie investor is looking forward to making money, they have to do everything they can to make money.
This is a way to allow the audience to walk into the cinema and buy tickets in this short period of one month.
With such a demand, you can only imagine how intense the publicity needs to be!
TV dramas are completely different——
The broadcasting process of TV series can often be divided into several rounds. That is to say, after the first round of broadcasting on TV, if the response from the audience is better and the ratings are higher, then my reputation has just been established.
Next, you can sell the second round broadcast rights of TV series on other TV stations or continue to this TV station. Some films that have been fermented by word of mouth may even have a third or fourth round after the second round.
At the same time, the total number of episodes and total duration of a TV series far exceed that of a movie.
Precisely because of the large number of episodes and long broadcast time, word-of-mouth brewing naturally takes a long time, and the time spent on publicity will also be extended accordingly.
Therefore, what determines the potential and performance of a TV series is often not the intensity of early publicity, but the ratings after the first round of broadcasting. With ratings, even if you don’t spend a penny on advertising, TV stations will rush to come.
Buy your show.
Of course, as a newcomer to this industry, Beimang Entertainment still needs proper publicity. After all, when the TV station selects films, the fame and popularity of the actors and the subject matter will also become one of the important references.
———
The publicity for "Sword and Fairy" didn't create much waves, but it did create waves after all.
After all, with Yang Bei and Zhao Liya, two first-line stars, even if they just had a meal together, they would probably cause quite a stir.
Almost half of the people who follow people on the Internet are fans of Yang Bei and Zhao Liya, and the other half are fans of other characters. The proportion of people who really like to watch TV series, follow TV series, and look for TV series is not the same.
big.
This ratio is not a healthy ratio.
A truly healthy ratio should be that fans account for less than 30% of the total number of followers. Otherwise... there is a term in the film industry to describe this kind of work - fan film.
The famous "Tiny Times" trilogy is one of the representatives!
Well, Europe and the United States also have "Twilight", which is known as the American version of Little Times;
And "Shanghai Fortress"...
Beimang is encountering this problem now. The factor causing this phenomenon is actually mainly due to lack of reputation. It is not Yang Bei's lack of reputation, but his lack of reputation as an actor.
In the entire cast of "Sword and Fairy", only Zhao Liya is a big name. Of course Yang Bei is also a big name, but he is a singer.
Just like when you go to eat, would you find a restaurant where welders serve as chefs?
Moreover, the reputation of director Zhang Chong is not loud enough. It is like boiled pork slices, some are in top hotels, and some are in street shops. No one will think highly of street shops until they taste the real taste.
However, whether you are optimistic or not, it is enough to have a discussion.
After all, even if you are not optimistic about someone, he will not be able to say anything disparaging before he has actually seen it.
Everyone who is talking now is a blank paper. As long as the final quality is good enough, the blank paper can be filled with the color of "Sword of Immortality" immediately.
.......
Just as the online discussion about "Legend of Sword and Fairy" is growing day by day, the final product has finally been edited.
In addition to the editors present, Yang Bei and Zhang Chong were the first people to watch the show.
I won’t mention Zhang Chong’s performance. In his own words, he has never been so excited as he is now.
After Yang Bei read it, of course he thought it was good, but it was a subjective perspective after all, and there was another film in his mind for comparison, which could easily lead to aesthetic fatigue.
Neither of their opinions can be considered objective enough, let alone the editor. This is a work they worked overtime to complete, and it can no longer be subjective.
So who else is suitable to do the evaluation?
Yang Bei suddenly thought of Gao Mang.
So, leaving Zhang Chong to deal with the aftermath, Yang Bei packed up two episodes and took them back to the company.
When he came back, Gao Mang was on the phone with the TV station. When she was free, Yang Bei walked over and played the first two episodes on the computer without saying much.
...
"call--"
After watching two episodes of the TV series in one go, Gao Mang couldn't help but rub his sore shoulders.
"How is it? How do you feel after reading it?" Yang Bei asked on the side.
"How does it feel?" Gao Mang thought for a while and shook his head: "I can't tell you how it feels. I've only shown two episodes. How do you want me to describe my feelings? The rest of it will be released soon. I want to watch it."
Yang Bei didn't speak or move, he just kept staring at Gao Mang.
Seeing that she seemed more and more anxious after urging her once, Yang Bei already knew the effect.
He waved his hand and deleted the file: "I won't show you the rest for now. I'm still at work. Even if you are the boss, you still have to work hard. Contact the TV station quickly so you can see the rest soon.
.”
When Gao Mang heard this, Quan pretended not to hear it, and then he kept trying for a long time. Finally, seeing Yang Bei's resolute attitude, he had to give up reluctantly.
He turned around and picked up the phone and dialed the next number.
...
Beimang is just a small company, so it doesn't hold any film viewing parties, and the only way to sell films is to come to them on their own initiative.
After a few days passed, Yang Bei returned to his normal state, and Gao Mang had already contacted three TV stations, namely Jingcheng, Sichuan and Jianjiang TV.
Jianjiang TV has become very famous recently, with various variety shows and TV series ranking among the top in ratings. It has become a rising star and has cultivated a group of serious audiences across the country.
Because of this, Gao Mang originally had the highest expectations for Jianjiang TV Station, but perhaps it was precisely for this reason that she finally returned disappointed.
The price given by Jianjiang was too low. Just after watching the movie, he quoted a figure that was far lower than Gao Mang's psychological expectations. There was no room for a price increase, so he had no choice but to give up.
On the other hand, Sichuan TV Station was happy to give money, but its audience base was too small. After the communication, Gao Mang left a phone number and used it as a spare tire.
Finally, there is the Beijing TV station. The money given to it is not as much as that of Sichuan Province, but the audience base is high. The audience is not as good as that of Jianjiang TV station, but the money just meets the expectations.
Gao Mang came back to discuss with Yang Beiyi, and both of them agreed to choose Beijing TV Station to sell the first-round broadcast rights of "Sword and Fairy".