Huamei Entertainment is very powerful. In order to promote "Black Humor", Wang Zheng can be said to have put in a lot of effort. Not only did he buy hot searches on Weibo, but also directly on several other platforms.
I bought Toutiao and played the promotional video about "Black Humor" on a loop.
The reason why Wang Zheng promoted the movie so vigorously was because he didn't want Yang Bei to take advantage of it. Wang Zheng didn't want to make any mistakes.
Facts have proved that Wang Zheng's judgment was not wrong.
Under the massive promotion of Huamei Entertainment, netizens have completely forgotten about the upcoming release of "The Wandering Earth", and there is almost no discussion about "The Wandering Earth" on the Internet.
"Yang Bei, let me see what you can do to fight me this time..."
Wang Zheng was sitting in his office, looking at all the people on the Internet discussing the news about the release of "Black Humor", and he curled up his lips.
Now everyone's reaction is just as Wang Zheng expected. As long as the current situation is maintained, it will be impossible for "The Wandering Earth" to turn around when the movie is released.
In order to suppress Yang Bei, Wang Zheng spent a lot of money this time.
On the other side of Beimang Entertainment, Yang Bei was also upset.
I originally thought that after filming "The Wandering Earth" under pressure this time, it would definitely change everyone's view of the movie. At that time, it would be able to use the limelight of this movie to open up the international market and successfully make Beimang Entertainment reach a new height.
new level.
But Yang Bei didn't expect that after the movie was made, Huamei Entertainment would disrupt his plan. Moreover, Yang Bei could also see that Huamei Entertainment had been suppressing Beimang Entertainment in disguise.
However, Huamei Entertainment is a first-class entertainment company in the industry. Although Beimang Entertainment is not bad now, it is still difficult to compete head-on with Huamei Entertainment.
Yang Bei had a headache when he saw the promotion of "Black Humor" on the Internet.
Not knowing how to solve this crisis, Yang Bei didn't want "The Wandering Earth", which he had worked so hard to film, to be thrown off the streets like this...
Just when Yang Bei was worrying about this matter, the screen of his mobile phone lit up. He glanced at it casually and saw a message reminder from Douyin.
It was like a light suddenly lit up in the darkness. A thought suddenly flashed through Yang Bei's mind: Looking back on when he was in another world, most of the movies were broadcast as short videos on video platforms.
Promoted in the form of clips or explanations to arouse the audience's curiosity...
Yang Bei felt like he was enlightened. He had a bold idea in his mind and seemed to have found a breakthrough.
There must always be the first person in the world to try to eat crabs. Although no movie has yet been promoted through short videos on video platforms, Yang Bei resolutely decided to try this method.
Come to promote "The Wandering Earth".
Yang Bei began to find someone to edit "The Wandering Earth", editing the highlights of the movie into short videos, and began to increase publicity on the official Douyin account, sending several promotional videos in succession.
Lin Xin and Sun Qi, who have always had a large number of Douyin fans, also joined the promotion of "The Wandering Earth" and not only began to repost the edited video to promote it, but even specially promoted it on Weibo.
The latest official data from Douyin shows that Douyin’s daily active volume has reached 320 million. As the leading platform in the short video industry, Douyin has a large number of high-viscosity users. Its unique high social attributes have prompted hot topics to spread.
It will continue to ferment over a period of time.
Moreover, the Douyin platform can also directly guide users to complete purchases during the content dissemination process. Douyin directly provides users with a small program to purchase movie tickets, creating a fast ticket purchasing channel, thus forming a ticket purchasing business from planting to pulling weeds.
closed loop.
After such a series of publicity, netizens finally began to pay attention to this movie. Many netizens said that they did not expect that Beimang Entertainment had completed the filming of "The Wandering Earth" without any fanfare.
Netizens were not only surprised by the speed of Beimang Entertainment, but also were shocked after watching the promotional video of "The Wandering Earth".
I didn't expect "The Wandering Earth", which was not expected at first, to be so exciting. I only watched the clips, but everything from the scenery to the special effects in the film was shocking.
Everyone expressed their willingness to go to the cinema to watch this movie. Suddenly, everyone's attitude towards "The Wandering Earth" changed 180 degrees. The movie's reputation suddenly exploded, and some netizens even commented, saying that science fiction movies are finally on the rise!
Gao Mang was also surprised by Yang Bei's move. She didn't expect that Yang Bei could come up with such a good idea. Before the movie was released, it could completely change everyone's perception of "The Wandering Earth".
And all this was just because of Yang Bei's publicity, which made Gao Mang admire Yang Bei even more and felt that Yang Bei was really a genius.
…
The sudden popularity of "The Wandering Earth" made Wang Zheng feel unhappy.
Huamei Entertainment, in the conference room.
Wang Zheng, artist department manager Li Liang, and other department managers Chang Le held a meeting to discuss the release details of the new movie "Black Humor". Several people in the meeting room unanimously believed that the biggest competitor of this movie
It’s Beimang Entertainment’s “The Wandering Earth”.
And judging from the current situation, "The Wandering Earth" is definitely not just a simple science fiction movie. Judging from the way Beimang Entertainment promotes it, it seems that it wants to enter the international market...
Several department managers expressed some concerns about this.
I am afraid that this time Huamei Entertainment will encounter Waterloo in front of Beimang Entertainment. After all, Huamei Entertainment has never suffered a failure. No matter who it collides with, Huamei Entertainment has never lost.
However, this time, everyone was slightly worried.
Unlike several department managers, Wang Zheng said that no matter how good the results of "The Wandering Earth" are this time, the box office will only exceed 100 million.
Now that "The Wandering Earth" has aroused the interest of the audience, Huamei Entertainment can only do nothing.
Wang Zheng wanted to nip "The Wandering Earth" in the cradle from the beginning. Now that the plan has failed, Wang Zheng doesn't care. Although the discussion of "The Wandering Earth" is very hot now, "Black Humor" is not inferior.
.
At present, the two films can only be said to be evenly matched. As for who will be better in the end, we still have to wait until it is released to know.
Even if the box office of "The Wandering Earth" can exceed 100 million, Wang Zheng is not worried. He is fully confident about "Black Humor". As long as "The Wandering Earth" does not have a box office of over 100 million on its first day of release, then "Black Humor" will be
It can definitely beat "The Wandering Earth" instantly.