"I wonder what this trial outfit is for?" Shopkeeper Chen looked at Hu Changan expectantly and asked.
After these several incidents, Hu Changan's image became taller and taller in Shopkeeper Chen's mind.
Hu Changan said that this trial equipment is useful, so it must be useful, but shopkeeper Chen doesn't know what it means yet.
Seeing that Shopkeeper Chen looked thirsty for knowledge, Hu Chang'an didn't give in. He coughed lightly and said, "Shopkeeper Chen, what kind of people do you think will buy the soap we produce?"
"Of course it's the folks nearby." Shopkeeper Chen replied.
After all, I have been a shopkeeper for decades, so I still have some market insight.
Although this soap is easy to use, the cost is not too high after all, and the price is naturally not too high either. A piece of soap can be sold for almost sixty copper coins.
People from noble families naturally look down upon this price.
If you buy something so cheap, you will definitely be laughed at by others.
On the contrary, the price is very friendly to those ordinary well-off families.
Those ordinary people who cannot afford soap and bath beans will definitely turn their attention to this new type of toiletries.
After hearing this, Hu Changan was quite satisfied.
As expected of a veteran shopkeeper, his market positioning of soap is very accurate.
Hu Changan paused for a moment and then asked a second question: "How do the folks nearby know and recognize a new product?"
"Of course it was through the introduction of an acquaintance." Shopkeeper Chen replied confidently.
In ancient times, people's living scope was very narrow, and many ordinary farmers never left their villages in their entire lives.
Therefore, the only way to learn about a new product is to listen to introductions from people you know.
In order to promote new products in the grocery store, shopkeeper Chen often chats with nearby villagers about home affairs.
"Has Shopkeeper Chen ever thought about letting our potential users directly experience this new product?"
"Direct experience?" Shopkeeper Chen was quite puzzled, "Do we have to go around the streets selling food like a snack vendor? This is too inefficient, and people may not buy it after we promote it."
"No, no, but we specially make soap in small portions and send it to the villagers door to door to experience. It is best to let half of the people in Yingtian City realize the benefits of this soap."
"What? Give it to half of the people in Yingtian City for free?" Shopkeeper Chen couldn't help but turned pale after hearing this.
The cost of this soap is indeed cheap, and the Hu family has money, but they can’t afford to spend it carelessly!
Even if a small portion of soap costs ten cents, there are a hundred thousand households in Yingtian City. If you want to give half of the people in the city a free experience, it will cost a full five hundred taels of silver!
Five hundred taels of silver!
It’s enough to give a seventh-grade county magistrate ten years of salary!
Equivalent to the net profit of a grocery store in five years!
Why is the young master so bad that he has to rush to give away his wasted money?!
Hu Changan saw the incomprehensible look on Shopkeeper Chen's face. After thinking about it, he still didn't understand the key point and said with a smile: "The free one is the most expensive."
"Shopkeeper Chen might as well think about it carefully. We gave away the soap to people for free at the beginning. Although it seemed like a loss on the surface, after everyone takes the soap back, it will be free anyway and they will definitely use it."
"After using it, everyone can really feel the benefits of soap, and they will naturally come to our grocery store to buy products."
"This soap is a consumable product, and people will definitely buy it again and again, and the profits will keep rolling in."
"Compared with this, what is the small amount of money spent in the early stage?"
Although shopkeeper Chen somewhat understood, he still muttered secretly.
This is five hundred taels of silver!
With such a large amount, if anything goes wrong, it will be a big loss!
But the young master is a young master after all, and he is just a servant, so just do as he is told.
...
On the outskirts of Yingtian City, at the entrance of Wangjia Village.
A peasant woman dressed in burlap was sitting on a big stone by the river washing clothes.
The woman put the clothes on the washboard and beat them hard, sweating profusely from exhaustion.
In a poor family like this woman, bath beans are only used for cleansing and bathing, and only a small amount of gray water soaked in plant ash is used to wash clothes.
Therefore, when washing clothes, you must use a washboard to wash them vigorously, so that the washed clothes will be clean, otherwise they will always smell like sweat.
The woman was struggling to sit on the big stone and wash herself, while a young man carrying a backpack walked briskly along the dirt road towards the village.
This young man is one of the sales teams trained by Hu Changan.
The team is composed of half-grown children. Although their family background is not very good, they are all enthusiastic and generous, and they are very good at getting things done. Hu Changan also specially taught them some sales pitches.
Seeing the woman who was washing clothes, the boy quickly took out a small piece of oil paper bag from his backpack and handed it to the woman enthusiastically: "Madam, come and try the Prime Minister's new invention - soap."
"This soap is better than bath beans and soap, and it's not expensive. One piece only costs 60 cents, which is enough to last a long time."
"This is a trial version launched by the Wangfu, and it is free for everyone to use."
"The quality of this trial product is the same as the original product, but it is two-thirds smaller than the original product."
"If you find it useful, ma'am, you can always come to Hu's grocery store under the name of the Prime Minister's Mansion to buy it."
"This Hu's grocery store is right at the Xinjiekou of Yingtian City. The signboard is so big that you can see it as soon as you get there."
"If you buy a lot, the store also provides free door-to-door service, which guarantees your satisfaction."
"What, this is sold in the Prime Minister's Palace?" The woman was about to grease her paper-wrapped hands, but she suddenly stopped, and a hint of sullenness appeared on her face.
Who didn't know about Hu Weiyong, the Prime Minister of the current dynasty?
He was a standard corrupt official. Not only did he occupy a lot of land in the suburbs, but his only son also bullied men and women in the city all day long and did all sorts of evil things.
Seeing that the woman looked wrong, the young man quickly stuffed the oil paper bag into the woman's hand, and said with a smile: "Hey aunt, now the Hu family has corrected its evil ways and is ready to start a business. This soap was invented by the young master of the Hu family.
Yes, it’s very useful.”
After that, the young man ignored the woman's refusal, threw down the oil paper bag and ran away.
The woman looked at the oil paper bag in her hand and was about to throw it into the river, but then she stopped.
My family is not rich to begin with. Although this product is produced by the Hu family, money is money after all, so don’t waste it.
Thinking of this, the woman took a sip into the river, angrily opened the oil paper bag, took out a small piece of soap inside and started washing her clothes.
As soon as she bought it, the smooth and refreshing fragrance of the soap attracted the woman.
Tsk, even though it was brought out by the evil Hu Mansion, it is really a good thing, and it doesn't smell like pig pancreas at all.
The woman washed her clothes again with soap and tried the feel, and was quite shocked.
What is this soap that is so useful?!
After washing it gently, the oil stains on the clothes were completely removed, making them look like new!
No, such a good thing cannot be used for washing clothes. It must be reserved for washing your face and bathing.
The woman hurriedly picked up the small piece of soap from the water, wrapped it in oil paper again, and carefully put it in her pocket.
It seems that in a few days, it will be necessary to go to the city.
[Ding, the villagers of Wangjiacun’s admiration for you is worth 2]