"Chu'er, find me some large pieces of paper, about this size." Zhu Zhanchen made a gesture.
Chu'er brought the paper and laid it out on the desk. Zhu Zhanchen thought for a while and wrote the four characters "Da Ming Daily" in the upper right corner of the paper.
"Your Highness, what is the daily newspaper?"
"Well, how do you explain it? It is to record some news and fresh current events for everyone to circulate and read, such as floods in Shandong and drought and floods in Sichuan."
"Isn't that something that His Majesty and the Cabinet should be concerned about?"
"Everyone is responsible for the rise and fall of the world, and it is just an example. These things will not happen every day. You can also record what your Majesty has done recently, what orders you have issued, and what new and interesting things are happening in Yingtian Mansion."
"New and interesting things are good." Sang Yu, the little gossip expert, likes this kind of thing the most.
But Zhu Zhanzhen also understands that this is human nature. If the newspaper is dull and boring, it will not interest the general public. The newspaper must have interesting parts to introduce people to the process of reading the newspaper.
For the entertainment section, Zhu Zhanzhen wrote the last page on the entertainment section, because now we are unable to make a classified newspaper, we can only make a comprehensive newspaper, so each section must have it.
The first and second pages are the political section, the third page is the real-time section, the fourth page is the business section, the fifth page is the cultural section, which collects poems, songs, and even serialized novels by Ming literati, and finally the entertainment section.
Zhu Zhanzhen didn't read many newspapers. At this time, he could only do it based on his memory. He remembered that when he was a child, he only paid attention to the jokes and funny things in the newspapers, but his father would use the newspapers to comment on real events at home and abroad.
I remember his catchphrase back then, Lao Meizi is really nothing.
Different age groups and different identities have different needs. Maybe this Daming Daily will be more complicated, but the first official newspaper must be produced first before it can be continuously improved. It is unrealistic to do it all at once.
Zhu Zhanzhen completed the rough layout design that night, yawned, and went to bed.
After class the next day, Zhu Zhanzhen went to see Fat Dad, and then took out the newspaper and showed it to Zhu Gaochi.
Zhu Gaochi had a headache: "You kid, why do you have one idea every day? You just reported yesterday's matter to His Majesty and are waiting for a decision, and today you have something new?"
"Father, this thing is simple. Even if I find someone to do it myself, I just thought that if the court is willing, it would be best for the court to do it."
Zhu Gaochi flipped through the newspaper while Zhu Zhanzhen explained to him the use of the newspaper.
"Father, please see on this homepage that you can write that the river will be connected and it will be connected soon. These are major events that will benefit the country and the people."
"The business section can write about recent price increases, and there is also a ranking list here, a tax payment list, where the top ten or twenty businessmen who pay more tax are written down, and they can be kept there all year round. You can read them when you open this page.
to his name."
"This is the cultural edition, which allows literati from all over the world to submit articles. Serial novels are acceptable, and poems are especially good. Choose the best ones and put them on it."
"This is the entertainment edition, which records some interesting things. It will be revised every day or every ten days at first for people to subscribe to."
After Zhu Gaochi read it, he put down the newspaper: "This newspaper records fresh facts and national events, and has become a topic of discussion for officials and common people after dinner. Is this good?"
Different people have different priorities. To his fat father, Zhu Zhanzhen said: "Father, you can record your majesty's national policies and the newly promulgated policies of the country and distribute them to the state capitals so that everyone can see what the imperial court is doing.
Do things for the people.”
Zhu Gaochi understood immediately that this was a window for the court to promote himself. He didn't even need to ask about it. He knew that Zhu Di would definitely agree.
"But if there are novels and business affairs in the same newspaper about important court affairs, will it lose its solemnity?"
"Father, if you don't have these, this newspaper will be almost the same as the newspapers from various places that were given to you. It is dull and covers major events in various places. It cannot attract enough people. Only when enough people subscribe can the newspaper be spread to the imperial court.
Better publicity.”
He stood up and patted Zhu Zhanzhen on the head: "You have so many good ideas. I guess your grandpa is still having a headache from what we talked about yesterday. Today you have new ideas. Let's go. I'm going there just in time."
, take you with me."
When he met Zhu Di and told him about the newspaper, Zhu Di understood that it was a window to promote the imperial court and readily agreed.
"Yesterday, Mr. Zhan, you proposed to award merit arches to large households that pay high taxes, and to award them with golden coupons and imperial edicts. Your name and tax amount should be announced to the whole government, so that women, children, old and young will know about it. Do you want to invite him to the military parade next year?"
Zhu Zhanzhen nodded: "Grandpa Emperor, the development of steam engines can be applied to all walks of life, but if business is suppressed, it will not develop. We must give everyone a signal that the imperial court values commerce."
"This matter needs to be slowed down. I will discuss it with the cabinet. There are pros and cons and there is no rush."
"Yes, Your Majesty."
Zhu Di picked up the newspaper and looked at the column of the Commercial Daily: "Registering tax payment rankings is very interesting, but it cannot be done in the name of the court. You ask your father and your brother to allocate some funds to you as a private person.
In addition to funds, what other support is needed to do this?”
"We also need a literati who is good at editing and dares to speak out, preferably a sage."
"I'm afraid none of my concubines are willing to make newspapers. Let's do this. I'll pick two censors for you. They can make newspapers. You also have to go to the steam engine frequently. They must be perfected before the end of the year."
"Thank you, Your Majesty."
With the emperor's permission, Zhu Zhanzhen asked his fat father for money on his way back: "Father, the emperor said he would allocate money to me."
Zhu Di's simple words of appropriation made Zhu Gaochi find a way to get the money.
"How much do you want."
"Let me give you two thousand taels of silver first."
"You are more ruthless than your second uncle."
"Father, in the beginning, there are many places where money is needed."
"No, go ask your brother for food stamps equal to 1,000 taels of silver."
It doesn't matter if it's a thousand taels, Zhu Zhanzhen went to Zhu Zhanji with a smile.
When Zhu Zhanji heard about Zhu Zhanzhen's newspaper idea, he was a little surprised why it was not done in the name of the court but privately, but he slowly figured it out after knowing that it was Zhu Di who said it.
"Where are you going after taking the money?" Zhu Zhanzhen said while taking the money.
"The emperor will arrange for two censors to come over. They will compile political affairs and practical affairs. Someone will also compile novels and interesting stories. I am going to ask my second uncle to take me to the Qinhuai River to walk around and listen to the calligraphy book for inspiration."
Men, after taking the money, of course they go to the brothel first.
"Just go, why are you still looking for your second uncle to go with you?"
"I know that place well, but I haven't been there either. Someone has to lead the way."