To find a job, go to Yingcai.com and you will be an elite!
On this day, countless people were ‘brainwashed’ by this advertising slogan. This was also the first time that Yingcai.com entered the public eye. Such a large-scale advertising bombing also aroused the interest of many people.
Especially those job seekers.
Yanjing, SOHO Building.
Wang Kefa, the person in charge of Yingcai.com, has been staring at the screen since he entered the office, and the data in the background system kept flashing.
one hundred!
one thousand!
Ten thousand!
One hundred thousand!
Half a million!
one million!
In just one hour, the number of visits to the web page exceeded one million, which is an exciting number!
When Wang Kefa saw the rows of shining data in the background, he couldn't help but wave his fists, and his excitement was palpable.
Simply accessing the data is not enough to excite him. What really makes him happy is a key data, the conversion rate!
Traffic is something you can buy with money, but conversion rate is the key!
In order to retain C-side users, Li Jie spent a lot of thought at the beginning of the design.
Different from other Internet recruitment websites, Yingcai.com will recommend that C-end users take a professional level assessment at the beginning of logging in.
Li Jie, who has rich business experience, knows how lazy today's users are.
For example, when a strange user enters a website, his trust in the website is very low, and procedures such as registration and filling out a resume take time.
Why should others leave personal information?
Of course, job seekers who have a more urgent need to find a job may do this, but it is different for those whose needs are not strong enough.
The professional proficiency test of Yingcai.com is very simple and crude.
No registration required!
Test anonymously directly!
No need to fill in tedious text!
Various options are listed directly, and users only need to click!
In addition, after the evaluation is completed, the system will match each person's abilities and needs in the background database, and the system will automatically provide the most suitable position for the job seeker.
To achieve this, there must be a prerequisite, that is, there must be enough B-side users in the background, that is, talent demanders, otherwise there will not be enough positions and everything will be empty talk.
In order to enrich the data in the backend, Deren's traditional business department went all out and signed cooperation agreements with nearly 30,000 high-quality companies in just two months.
Thirty thousand companies may seem like a lot, but they are actually just a drop in the ocean.
The 2013 National Market Entity Development Report shows that the number of market entities nationwide has exceeded 60 million, with total registered capital reaching 100 trillion, including more than 40 million individual industrial and commercial households and about 1 million cooperatives.
After excluding the millions of state-owned enterprises, there are still more than 10 million private enterprises and foreign-funded enterprises left.
Thirty thousand and more than 10 million, if these two figures are put together, is 30,000 companies still too many?
Not too much at all, but too little!
Even if 30,000 companies post an average of 20 positions each, the total number of positions is only 600,000. On average, the number of people submitting resumes for each position is 100.
Excluding duplicate submissions, it can only meet the job search needs of two to three million people at most.
Therefore, user loss is inevitable.
Regarding this point, Li Jie was mentally prepared when planning.
In fact, when formulating the publicity plan, many people publicly and secretly advised him not to invest so much publicity expenses at one time.
not worth it!
However, these opinions were rejected by Li Jie.
The reason why he wants to publicize overwhelmingly is mainly to build momentum. In today's era, fame is almost equal to money.
You have a reputation, but are you afraid of not having money?
Although this marketing investment cost hundreds of millions, the results were many times greater.
In the eyes of venture capital investors, there are two completely different ways of estimating the value of an unknown start-up company and a new company that is becoming famous and growing.
Depending on the method, the estimated value will naturally be very different.
Even if Li Jie loses some users due to his actions today, the remaining users will be enough to make up for the loss.
For a start-up Internet company, the most important data is user data (in a broad sense, including a series of data such as registered users, retained users, active users, etc.).
Company valuation can be divided into two categories, one is relative valuation and the other is absolute valuation.
The former is suitable for mid- to early-stage start-up enterprises, and the latter is suitable for mid- to late-stage mature enterprises.
Start-up companies like Yingcai.com that have not received financing usually use analogies, such as valuing by the number of users, drawing on the market value/user multiples of similar peer companies, and then multiplying by the number of users of the company.
Therefore, the greater the number of users, the greater the company's valuation will be.
This is also the reason why so many corporate data are falsified. All kinds of data such as registered users, active users, paying users, etc. can be swiped. Companies with small funds can do it themselves. Companies with strong financial strength will guide professional swipes to do it voluntarily in the form of subsidies.
brush.
What is the money spent on data brushing compared to the increase in company valuation?
Just brush it up!
The more the merrier!
Brushing data is almost an open unspoken rule in the venture capital circle. Everyone knows that the difference lies in brushing more or less.
Investors and entrepreneurs are vying with each other, and some inexperienced investors have suffered a lot of losses, and many have lost their pants.
Compared with those entrepreneurs who falsify data, Li Jie is more conscientious. He does not falsify. He bought the users of Yingcai.com with real money!
Jiaxin Tianxia Studio.
In recent years, it has become common for celebrities to set up personal studios in the industry. Almost all big-name artists have begun to set up studios. It was under this background that Jiaxin Tianxia Studio was established.
At noon, Yang Cifang came to the lounge after finishing the shooting task. When the assistant saw the big boss coming, he immediately served hot tea, and then said with a slightly excited expression.
"Sister Yang, you were on the hot search again this morning!"
Yang Cifang thought for a while, he didn't seem to buy hot searches recently, and there were no accidents.
Why is it on the hot search?
"what happened?"
"Look, it's the advertisement you shot half a month ago." Assistant Xiao Chen took out his cell phone and raised it, then sighed with emotion: "I didn't expect this company to be so rich. It has subways, buses, and TVs in Beijing, Shanghai, Guangzhou, and Shenzhen.
It’s as if the radio has been taken over by them, and it’s all filled with their advertisements!”
When the assistant said this, Yang Cifang immediately remembered it. After all, he had paid so much money, so it would be difficult not to remember it.
What she didn't expect was that this company actually spent so much money on advertising without bragging.
Endorsements and celebrities actually complement each other. Brands choose celebrities, and celebrities choose brands. If the other party hadn't paid too much, Yang Cifang would not have accepted such an unknown brand endorsement.
'Speaking of which, the boss of this company is quite handsome?'
'Since the other party is so sincere, the next signing fee can be lowered privately.'