After hesitating for a long time, Ma Debao finally swallowed the words that came to his lips, because he suddenly remembered that his father had almost never made any mistakes since the establishment of Diaozhuang.
Planting grapes and opening a winery may seem like a ridiculous decision, but if you don't give it a try, how will you know whether it will succeed.
Seeing Ma Debao's entangled appearance for a year, Li Jie's mind moved, and he probably guessed what the other party was thinking. He was just worried that the investment would be in vain.
After all, in his eyes, one or two million is just a small investment. In the copy of Ode to Joy, even a small target amount of investment is still a small amount in his eyes.
However, at this time and at that time, objectively speaking, an investment of two million in the late 1990s, especially in the economically underdeveloped Ning Province, was definitely considered a large sum.
In fact, for this investment, Li Jie had already made the best preparations for not making money in the short term.
There are three reasons. First, the domestic red wine market is immature. China has not yet joined the WTO. The tariff rate for imported bottled wine is 44.6%. If consumption tax and value-added tax are added, the comprehensive exchange rate is as high as 150%.
Imported red wine, even low-end imported red wine, is not affordable for ordinary people in China.
The second is the issue of reputation. It takes a certain amount of time for a brand, especially an emerging brand, to enter the market and gain market recognition.
Ning Province did not produce red wine before. Not only in the world, but also in China, Ning Province’s red wine was unknown.
In the future, Ning Province red wine also spent nearly ten years cultivating the market before it truly entered the public eye.
The third is related to policy. In order to support the red wine brands in the province, Ning Province in later generations formulated a series of policy assistance, including but not limited to cash subsidies, tax subsidies, policy support, etc.
It is precisely because of the promotion of the Ning Provincial Government that Ning Provincial Red Wine can fight its way out of the thousands of troops.
Therefore, it can be foreseen that it will be difficult to recover the cost of the red wine winery business in a short period of time.
Li Jie set a goal for himself: to break even within five years and start making profits within ten years.
It is indeed difficult for a red wine brand to become famous, especially since the red wine brands that are generally recognized around the world are from the Bordeaux region, followed by Kangaroo Country, Emeritus and other countries.
But if you can break through the tight siege, this business can definitely be passed down to the family. As long as the successor doesn't mess around, there will basically be no big trouble.
The wine business is also one of the options left by Li Jie for the three brothers Defu, Debao and Dehua.
The winery's shares are divided into three, with Depot holding 40%, Defu and Dehua each holding 30%, and Depot holding the largest share. That's because most of the investment money came from him.
The remaining part was funded by Li Jie personally.
"Since the land is about to be approved, let's prepare for the preliminary preparations. You can start looking for this person. If you don't have a suitable candidate around you, then let him know as soon as possible."
Ma Debao felt that his father seemed to be looking down on him. He, Ma Debao, was still the number one figure around Yinchuan, and he had been doing business for so many years. How could he not have one or two confidants around him?
What's more, Mai Miao will stay at the winery in the future and be responsible for the daily work of the winery.
With double insurance, what else is there to worry about?
"Dad, do you remember Accountant Huang? We plan to let her go to the winery to be responsible for the financial work, and then Mai Miao will be responsible for the daily work of the winery."
"Um, I mentioned making red wine to Mai Miao before. She is quite interested in it, and now Xuan Xuan is older and can be away from people."
After hearing Ma Debao's arrangement, Li Jie nodded.
He knows Accountant Huang. He has been with Ma Debao for more than five years. He is considered a veteran around Ma Debao. He is very stable and has clear ideas and orderliness in doing things. He is responsible for managing the finances, which is barely enough.
A qualified candidate.
As for Mai Miao, there is no problem. Xuan Xuan (De Bao's child) is over two years old this year, and Mai Miao does not need to be tied up with the child all day long.
Mai Miao and Shui Hua used to have a very good relationship, as close as sisters, but now they are even closer and have become sisters-in-law, so their relationship has naturally gone to a higher level.
Over the years, Shuihua has not been idle at home taking care of her children. After all, Ma Defu's income is not high, and he doesn't accept any messy things.
If Shui Hua never works, even though the two of them can live their lives, they won't be very good either.
Therefore, since Xiaojiu (the blessed child) turned two years old, Shuihua started her own business.
At that time, Li Jie learned about Shui Hua's thoughts and sponsored the young couple with 20,000 yuan. Later, Shui Hua used the 20,000 yuan to open a supermarket in the village.
As Jintan Village develops better and better, the floating population in the village is also increasing. As of today, there are nearly a thousand workers in the four major factories in Jintan Village.
Moreover, this does not include the residents of this village, these people are all from surrounding villages.
With nearly a thousand employees and several thousand people in the village, Jintan Village is no less prosperous than the surrounding large towns.
The superiors also took into account the population and economic advantages of Jintan Village and decided to locate Minning Town in Jintan Village.
With a large population, opening a supermarket is naturally a profitable business.
In addition, Shui Hua is not only Li Jie's daughter-in-law, but also the wife of the village party secretary. Li Jie and Ma Defu are indispensable for the success of Jintan Village today.
The people's eyes are always sharp, and everyone will remember whoever treats them well.
Even though supermarkets were opened one after another later, villagers still prefer to go to Shuihua for shopping.
Over time, Shuihua's business is getting better and better. Now most of Defu's family's expenses are earned by Shuihua.
"Well, in that case, let's settle it. By the way, have you done the planning report I asked you to do?"
Hearing this sentence, Ma Debao's face suddenly fell. When he was in school, what he hated most was homework. Originally, he thought he could get rid of this shadow now that he has entered society.
Who would have thought that my father would assign such a task again.
From Ma Debao's point of view, writing a plan is no different from the homework assigned by the teacher in school.
Seeing Ma Debao's expression, Li Jie immediately understood. This kid probably didn't write a single word, but he gave Ma Debao a violent shudder.
"Go write it now!"
"If you can't write a word today, don't sleep at night!"
Ma Debao glanced at his cold-faced father with a guilty look, pinched his nose and nodded.