Before the Chinese New Year, the first Ruixin Coffee store opened, and Wang Gang and Qiu Yingying attended the ribbon-cutting ceremony.
Qiu Yingying is very concerned about her first store. While taking care of the online store, she has been focusing on decoration.
Every coffee machine and every coffee bean in the store is purchased by Qiu Yingying herself.
Wang Gang and Andy spend more energy on the Ruixin Coffee mobile APP.
Ruixin Coffee's sales model subverts the traditional dine-in and adopts an online ordering model. Every new customer gets five coffee coupons.
These five coffee rolls are one 1.8 fold roll, two 2.8 fold rolls and two 3.8 fold rolls.
The mobile APP will also send coupons from time to time.
For the first order user, using the 12% off coupon, a cup of coffee only costs less than 5 yuan.
Andy once suggested to Wang Gang that five discount coupons would cost the company a lot of money, but Wang Gang didn't care.
For this reason, Wang Gang, Andy and Qiu Yingying also held a meeting.
"Andy, remember, we are not a pure coffee shop. We are an Internet company. Selling coffee is just a means. The real goal is to increase the number of online users."
"But if you do this kind of business, how can the coffee shop make a profit?" Qiu Yingying asked puzzledly.
"I predict that the coffee shop will be at a loss within a year. Our goal this year is to have more than one million online users," Wang Gang said.
"You want to attract venture capital?" Andy instantly understood Wang Gang's thoughts.
Wang Gang smiled and said: "I won't be planning to raise money for the first time within a year. I will be responsible for the initial funds."
Andy was surprised: "According to your plan, twenty coffee shops will be opened in Shanghai in the first stage. Based on the consumption of one million users, you will lose more than ten million a year."
Qiu Yingying exclaimed: "So much money."
Wang Gang shook his head and said: "You must be conservative. I plan to build a hundred coffee shops in Suzhou next to the Magic City within a year. I conservatively estimate that I will lose 100 million."
Andy was surprised by Wang Gang's generosity.
"Are we going to lose so much money?" Qiu Yingying asked.
Wang Gang nodded and said: "I plan to expand Ruixin Coffee stores to first-tier cities across the country within two years and ensure that there is a Ruixin Coffee in every district."
“Ruixin Coffee’s brand vision is to allow every customer to easily enjoy a cup of good coffee that is affordable and worthwhile, and its brand mission is to create a world-class domestic coffee brand.
By making full use of mobile Internet and big data technology, we will seize the mobile Internet market in the early stage.
My goal is to have over one million users in the first year, five million in the second year, fifteen million in the third year, and more than thirty million in the fourth year.”
Andy calculated quickly in his mind, and then said after a long time: "According to your goal, we need to open one hundred coffee shops in the first year, three hundred in the second year, seven hundred in the third year, and one thousand sixty in the fourth year.
More than a hundred.
Your total loss in four years will be more than one billion."
Qiu Yingying was stunned by the series of numbers.
One billion is an astronomical figure for Qiu Yingying. How many coffee beans does she have to sell to earn back?
Andy is not surprised. For an Internet company, losing money is normal, but losing one billion in four years is still an exaggerated figure.
However, if it is as expected by Wang Gang and online users can exceed 30 million within four years, it should be able to attract many venture capital companies, and Wang Gang will not have to spend the billion alone.
When Ruixin Coffee is successfully listed in the future, the money lost can be made back hundreds of times.
"My goal is that within five years, the Ruixin Coffee branch will surpass Simbak and become profitable," Wang Gang said.
"It's not easy to catch up with Simback's 20 years of development in five years," Andy said.
"Challenging is fun, isn't it?" Wang Gang said with a smile: "Let me emphasize again, we are an Internet company, not a traditional coffee shop. The Internet emphasizes the word "fast"."
Andy understood and said: "Okay, I will make the preliminary budget right away. Have you decided on the locations of the other nineteen stores?"
Wang Gang nodded and said: "Ruixin Coffee focuses on online experience and delivery. On the contrary, it does not have high requirements for store locations. The store does not need to be too big or the location is too good. It can even be opened in an office building."
Andy's eyes lit up and he said: "There are many office buildings in Shanghai, and there are also many white-collar workers who like to drink coffee. It's really the right place to choose."
Wang Gang said: "Don't worry about the store. I have already laid out the layout. What we have to do now is publicity and how to make our Ruixin Coffee famous and attract the first batch of customers."
Andy said: "I will contact a professional advertising company. Shengxuan Group cooperates with many advertising companies. I will choose one."
Wang Gang smiled and said: "Old Tan is indeed a good friend. I can't open my company without his help."
Andy smiled and nodded: "Old Tan is still thinking about investing in Ruixin Coffee!"
Wang Gang said: "In order to ensure the control of Ruixin Coffee, I will not be able to use many shares in the three rounds of financing."
"I know you're not short of money." Andy joked: "How could the God of Stocks in Shanghai be short of money?"
Laughter slowly spread in the conference room, and the atmosphere became much more relaxed.
Wang Gang changed the subject and said, "What did Fan Shengmei say?"
The smile on Andy's face slowly faded, and he said seriously: "When I contacted Xiaofan, she had already handed over the information on the Red Star acquisition case to Wei Wei."
Wang Gang also darkened his face.
"What did Lao Tan say? Should we call the police? We have video and we can definitely arrest Fan Shengmei and Wei Wei."
Andy shook his head and said: "Wei Wei did everything right. Although he bribed Fan Shengmei to steal information, we have no evidence. At most, arresting Fan Shengmei will not help the Red Star acquisition case."
Wang Gang sneered: "What is Wei Wei's purpose?"
"Lao Tan has contacted the board members and the Red Star acquisition may be permanently suspended." Andy said seriously.
Wang Gang suddenly said: "Wei Wei does not want to replace Lao Tan, he wants to acquire Red Star. He is interested in Lao Tan's business plan and wants to build another Shengxuan Group."
"It should be." Andy sighed: "I didn't expect Wei Wei's business methods to be so despicable."
Wang Gang sneered and said: "This is Wei Wei's nature, he can do whatever it takes for the sake of profit."
"It's just a pity that Wei Wei intervened in the Red Star acquisition case and disrupted all Lao Tan's plans." Andy said regretfully.
Wang Gang said nonchalantly: "It doesn't matter. Red Star is not irreplaceable. Mr. Tan should have been prepared. On the contrary, if Wei Wei wants to acquire Red Star, it will not be that easy."
Andy said: "Old Tan said that with Wei Wei's current strength and Wei Guoqiang's connections, acquiring Red Star should not be a problem. This is why Lao Tan finally gave up."
Wang Gang shook his head and said: "Red Star Group is more troublesome than you think, especially the complicated debt disputes behind it. If Wei Wei wants to acquire Red Star, he will only end up taking over a hot potato."
Andy shrugged and said, "We don't need to worry about that."
"What did Wei Guoqiang say? Will he let Xiao Ming go?" Wang Gang asked again.
"I have contacted a nursing home where Xiao Ming will be sent, but Wei Guoqiang wants visitation rights."
Wang Gang said: "In this case, you can make up your own mind. He Yunli seems to have passed away."
"Wei Guoqiang has informed me that I am not going to attend He Yunli's funeral, but I may attend the reading of He Yunli's will." Andy said calmly.
"Are you planning to inherit He Yunli's legacy?" Wang Gang asked.
"No, I will give up my inheritance rights when reading the will." Andy said: "I don't care about his inheritance at all, and Xiao Ming doesn't need it either."
"I'm worried that Mrs. Wei will harass you again and affect your work efficiency."
Andy said: "Don't worry! Boss, I will keep public and private affairs separate, but as the company's business increases, you have to consider hiring people."
"I'm already looking for a professional headhunter. Don't worry. I have a dinner party at noon. If you have any questions, we'll talk in the afternoon." Wang Gang turned to Qiu Yingying and said:
"Just keep an eye on the coffee shop. I'll leave all the purchasing of coffee beans and machines to you."
Qiu Yingying said: "Don't worry! I will definitely keep an eye on it personally."
As soon as Wang arranged everything, he drove to a famous Chinese restaurant in Shanghai.
Qu Xiaoxiao and Yao Bin are waiting for his arrival.
Yao Bin looked anxious at this time, his eyes glancing in the direction of the door of the private room from time to time.
When Wang Gang walked in, Yao Bin stood up as if reflexively.
Qu Xiaoxiao took the initiative and smiled: "Brother Bai, you came so late, we have been waiting for a long time."
Wang Gang sneered, walked into the private room, and said to Yao Bin: "You can leave first if you can't wait."
Yao Bin immediately broke out in a cold sweat. His father had given him a death order when he came here. If he couldn't get Wang Gang's forgiveness, he wouldn't have to go home.
"Mr. Bai, I'm sorry. It was all my fault in the past. I was obsessed and I am not a human being." Yao Bin decisively slapped himself in the face, instantly leaving a slap mark.
"Master Yao is joking." Wang Gang sat down and said, "Your Yao family has lasted longer than I expected."
Yao Bin suddenly knelt down in front of Wang Gang and cried: "Mr. Bai, please let our Yao family go! If you don't feel relieved, just beat me to vent your anger."
