Wang Gang never knew about the investment of the Qu family and the Yao family in Wei Wei. When he learned about it, it was Tan Zongming who told him.
Tan Zongming has been investigating Weiwei Company and knows exactly the investors he is looking for.
The Red Star acquisition was a big project that Wei Wei could not complete with his financial resources, so he could only attract investment from everywhere.
The Qu family and the Yao family are not considered to be the top wealthy families in Shanghai. Their assets are only about one billion. If one family spends 150 million, it is considered a big deal. There is no way there will be no rumors.
Especially the Yao family, which lost a lot of money due to Wang Gang's blockage in the stock market, and later sold 20 shops to Wang Gang at a low price. It was a heavy loss. They relied on Wei Wei's projects to make money and stabilize the stock price, so the Yao family invested in the Red Star acquisition plan.
Very high profile.
"This Qu Xiaoxiao, he invested in Wei Wei, but he didn't even say anything." Wang Gang picked up the phone with dissatisfaction and called Qu Xiaoxiao.
"Brother Bai, what do you want from me?"
"Don't touch the Red Star acquisition," Wang Gang said directly.
Qu Xiaoxiao was startled, thinking that Wang Gang had come to ask for help.
"Brother Bai, investing in Wei Wei was my father's decision. It was all instigated by my half-brother Qu Lianjie. I didn't know about it beforehand." Qu Xiaoxiao didn't want to offend Wang Gang, so she could only push the pot away.
"Don't you know how Wei Wei's acquisition case came about?" Wang Gang said angrily: "When you invested in him, did you consider the feelings of Mr. Tan and Andy?"
"Brother Bai, I really can't get your attention. You also know my situation. My father is the one who makes the decision at home." Qu Xiaoxiao said pitifully.
"Okay, I kindly remind you that Wei Wei is not trustworthy, so be careful of being deceived." Wang Gang said.
Tan Zongming and Andy couldn't help but shake their heads when they saw Wang Gang hanging up the phone.
"Don't listen to Xiaoqu's advice?" Andy asked.
"As friends, we have already reminded her. If she doesn't listen, she will have to bear the consequences herself." Wang Gang said coldly.
Andy nodded helplessly. She had actually reminded Qu Xiaoxiao, but unfortunately it had no effect.
As she said herself, it was not her turn to make the decision, and once Qu's father made his decision, no one could stop him.
Tan Zongming smiled and said: "As friends, you have already done your best. From now on, it all depends on Xiaoqu's luck."
The three of them stopped talking about Qu Xiaoxiao.
"Ruixin Coffee has already gained a reputation in Shanghai, and I am ready to expand into Jiangsu Province." Wang Gang said to Andy: "Can the company's finances support it?"
Andy nodded and said: "Don't worry, there is still money in the account, but if we open twenty more branches, the company's existing funds will not last three months."
"I will pay you again. You ask Fan Shengmei to start recruiting and training people. I will ensure that each store will have a store manager and two clerks when it opens." Wang Gang said.
Tan Zongming asked in confusion: "Are you really prepared to lose all 500 million due to your crazy expansion?"
Wang Gang took out a piece of information from the drawer and threw it to Tan Zongming.
“Ruixin Coffee’s online registered users have exceeded 100,000.”
Tan Zongming was stunned, quickly picked up the document and looked at it, and couldn't help but exclaimed: "The number exceeded 100,000 so quickly?"
Wang Gang chuckled and said, "I also underestimated the coffee-drinking crowd in Shanghai. Facts have proved that the low-price strategy is very successful."
Tan Zongming put down the documents and asked: "Your first financing must be given to our Shengxuan Group."
Wang Gang shook his head and said: "Don't rush to raise funds now. I will only consider raising funds when the number of users exceeds 5 million and the valuation exceeds 1 billion."
Ruixin Coffee's twenty branches have only been open for one month, and the number of registered users who have downloaded the APP has exceeded 100,000. For an Internet company, this is simply a miracle.
Of course, there are many reasons behind this miracle.
First, Wang Gang has been advertising without any expense for a month. There are Ruixin Coffee billboards at every bus stop and subway station.
Second, the discounts on Ruixin Coffee are too strong. A cup of coffee costs less than five yuan, so anyone can afford it.
Thirdly, the coffee itself is of good quality, the taste is no worse than Simbac, but the price is less than one-fifth, and its reputation is slowly growing.
Fourth, the era of domestic mobile Internet has arrived, and smartphones have gradually become popular.
Four reasons made Wang Gang stand at the forefront, even if he couldn't even think about taking off.
"Ruixin Coffee's reputation is gradually gaining popularity. Can the discounts be slowed down?" Andy asked.
Wang Gang agreed: "The discount intensity naturally needs to be adjusted, and let the technical department change the method of issuing discount coupons.
From now on, the discount for new users will remain unchanged. Old users will receive a 8.8% off coupon for every new customer they introduce. Two 7.8% off coupons will be given, three will be discounted at 38% off, four will be discounted at 58% off, five will be given a 48% off, six will be discounted at 38% off, and seven will be given a discount of 38% off.
22% off, 12% off for eight, 0.20% off for nine.”
"0.20% off?!" Andy said in surprise: "You're giving it away for free."
Wang Gang smiled and said: "That's right, if you introduce ten customers, you will get a free cup of coffee."
Tan Zongming had to admire Wang Gang's courage. This method of attracting customers regardless of cost was not something ordinary people could do.
"If you do this, the number of users will soon exceed five million. Many Internet companies will notice Ruixin Coffee, and I'm afraid it won't be our turn to raise funds from Shengxuan." Tan Zongming sighed.
"Yes, I just want to be quick and seize the market before those big manufacturers can react."
Tan Zongming suddenly realized and understood Wang Gang's purpose.
"Do you want to attract acquisitions from major manufacturers?" Tan Zongming asked: "Penguin or Alibaba."
Wang Gang shook his head and said: "I haven't decided yet."
There are only two ways for Internet companies to develop.
The first is to start a business and attract investment, increase the number of users as much as possible, attract venture capital, and go public to make money after three rounds of financing.
Major domestic companies such as Penguin and Alibaba follow this model and are now leaders in the domestic Internet industry.
The second path is similar to the first path in the early stage. They both need to seize the market first and increase the number of users, but there are some changes in financing.
One characteristic of large domestic manufacturers is that they will start to imitate any small company they see promising, make competing products, and expand their own product lines.
Taking advantage of its large number of users, it competes with small companies for the market and drives them to death.
This chapter is not over yet, please click on the next page to continue reading! But if you cannot win over small companies, big companies will choose to buy them.
Tan Zongming believes that Wang Gang's current crazy expansion is to seize the market and make big companies give up imitation and instead adopt acquisitions.
"Are you still going to hide behind the scenes now? Generally, the bosses of Internet companies will hold press conferences to increase the company's visibility. Increased visibility also means more users." Tan Zongming asked.
"Now is not the time." Wang Gang said: "When the number of Ruixin Coffee users exceeds 5 million, I will come to the front."
Wang Gang has his own considerations. Ruixin Coffee is still in its infancy. It is too early to step out now, and it will easily attract people's attention. After the layout is rolled out, everything will be a foregone conclusion, and that is when Wang Gang steps out.
"It's up to you! I can see it. The number of users is less than five million, and you are planning to hide and grow up." Tan Zongming sighed.
"What you said is unpleasant. Can't you describe it as making a fortune in a muffled voice?" Wang Gang said angrily.
All three of them laughed.
"I have another project now, are you interested in participating?" Wang Gang said with a smile.
"One Ruixin Coffee is not enough, what else are you going to do?" Tan Zongming asked puzzled.
Wang Gang took out a plan he had written long ago.
Tan Zongming only took a brief look and was deeply attracted.
“E-commerce live broadcast?”
Another project of Wang Gang is live streaming.
"With the popularization of domestic 4G networks, smartphones entering thousands of households, and the rise of online shopping, traditional online shopping methods will also change." Wang Gang explained: "In the future, mobile video will dominate."
Tan Zongming put down the plan and said, "Your new project is much bigger than Ruixin Coffee."
Wang Gang nodded and said: "E-commerce live streaming is too easy to be imitated, especially by big manufacturers. Once you get a taste of it, competing products will appear soon, so the competition will become more intense."
"The risks of this project are not small." Tan Zongming frowned.
"But the profit from success is greater than Ruixin Coffee!" Wang Gang said: "If you are interested, let's do it together."
Tan Zongming thought about it for a long time this time and still couldn't make up his mind.
E-commerce live streaming is different from Ruixin Coffee. After all, Simback’s success comes first, and Tan Zongming can easily see the future.
But now e-commerce live streaming is still very advanced, and no one is doing it at all. Even if Tan Zongming believes in Wang Gang's vision, he still has to have reasons to convince the board of directors.
"I'll take your plan back and study it," Tan Zongming said.
Seeing that Tan Zongming couldn't make up his mind, Wang Gang was ready to add fuel to the fire.
"E-commerce live broadcast is only the first step. My goal is to build the first short video platform in China."
Wang Gang thought of Douyin in later generations.
With his forward vision, Tan Zongming's financial resources, and Andy's expertise, there is no reason why he can't create a Douyin.