The wedding of Tan Zongming and Andy was held soon. Wang Gang did not continue talking to Wei Guoqiang and walked to the side alone to sit down.
The wedding was a Western style, because Andy grew up in the United States, and Tan Zongming invited a priest to witness the marriage.
Wei Guoqiang was naturally not qualified to hold Andy's hand and hand her over to Tan Zongming.
In fact, it was her adoptive father who held Andy's hand.
The biological mother is not as old as the adoptive mother. Andy has not forgiven Wei Guoqiang until now, and naturally he will not regard him as his father.
Wang Gang discovered that Wei Guoqiang's expression was extremely wonderful when he saw his daughter and her adoptive father together.
The wedding went smoothly. Under the witness of everyone, Tan Zongming and Andy exchanged rings and became husband and wife.
After the marriage, the two did not choose to go on a honeymoon, but quickly resumed work.
Andy married Tan Zongming and did not return to work at Shengxuan Group. He continued to stay at Ruixin Coffee as CEO.
Ruixin Coffee has gone through three rounds of financing, with 35% of its shares exchanged for a total of 1.96 billion in financing, and its valuation has reached 7 billion.
This result is not good for Internet companies. On the one hand, it is because Wang Gang is too tight on the shares, and on the other hand, Q Coffee is struggling to catch up.
Wei Wei's Q Coffee completely imitated Ruixin Coffee and adopted price tactics to savagely seize the market at cheaper prices. It soon opened up a path and was targeted by major domestic manufacturers. It completed three rounds of financing faster than Ruixin Coffee.
It will be listed overseas.
As Wei Guoqiang said, Wei Wei wants to go public before Ruixin Coffee and become the first domestic coffee stock.
Wang Gang found someone to settle the accounts. No matter which one was launched first, Ruixin Coffee or Q Coffee, it would be enough to cause the other company to lose a lot of money.
Wei Wei was determined to compete with Wang Gang, so he took the lead at every step.
On the contrary, Wang Gang was not in a hurry at all. When the number of Ruixin Coffee users exceeded 40 million, he slowed down the pace of expansion.
Ruixin Coffee has expanded rapidly in the past three years by opening 300 coffee shops each year, basically covering all major cities in the country, and ensuring that delivery can cover every district.
But after the coverage was completed, Wang Gang paid more attention to the quality of coffee. Not only did he strictly control the source of coffee beans, he also made greater efforts to train every barista and even purchased a large number of plantations.
Andy takes his team to participate in the coffee competition every year and wins the gold medal for three consecutive years. While receiving the honor, he also establishes the Ruixin brand abroad.
Q Coffee also participated in competitions, but each time it was ranked in the top ten. Later, it stopped humiliating itself and focused on fighting a price war with Wang Gang.
Another reason why the number of users of Ruixin Coffee is overtaken by Q Coffee is that Wang Gang has slowed down the issuance of discount coupons, and coffee that originally cost less than five yuan can no longer be drunk.
After losing the discount coupon, the price of Ruixin Coffee tripled, normally ranging from fifteen to twenty yuan a cup.
Although it is much lower than Simbac, it is still higher than Q coffee.
However, neither Wang Gang nor Andy issued any more coupons to start a price war with Q Coffee.
Because they know that when a company develops to a certain level, low prices will be considered cheap.
After Ruixin Coffee became famous, its business direction shifted to quality and profitability.
It's a pity that Wei Wei has no intention of starting a business. He just wants to surpass Wang Gang as soon as possible, go public to make money, and then leave after cutting a wave of leeks.
In fact, many domestic Internet companies just sell a concept and lose money from beginning to end, but the stock price keeps rising, allowing those capital to make a lot of money.
Wei Wei just wants to be a capital, not run a business.
In order to make money as quickly as possible, Wei Wei even asked Wei Guoqiang, hoping to use his influence to endorse Q Coffee.
Perhaps stimulated by Andy's wedding, Wei Guoqiang did not expect his daughter to recognize him as her father, so he directly stood up for Q Coffee, openly expressing his optimism about Q Coffee, and saying that it would change all previous domestic consumption habits.
Wei Guoqiang is a well-known domestic economist and a successful businessman. With him standing in front of the media to praise Q Coffee, Wei Wei's company is favored by many big shots.
After Wang Gang learned about it, he specially visited Andy once.
"Q Coffee has become the company's enemy. I will take action. If you are worried about Wei Guoqiang, I will give you three months' leave, so you can go on your honeymoon with Lao Tan!"
Andy shook his head and said: "I told you before, don't worry about my feelings. That man is not my father. Since she abandoned my mother and me, she is not qualified to be called my father."
Wang Gang stared at Andy's eyes carefully and made sure that she really thought so, and then said: "Okay! Then I'll let it go."
Andy was puzzled: "Q Coffee is now in full swing, how do you plan to deal with them?"
Wang Gang shook his head and said: "Q Coffee seems to be stronger than us now, but in fact there is a big thunder that has not been pierced. Once it is pierced, they will be finished in an instant."
Andy was puzzled: "What kind of thunder?"
Wang Gang smiled and said: "Debt."
…………
Wei Wei is very proud in recent days. The number of users of Q Coffee has exceeded 40 million, which is not far from Ruixin Coffee's 46 million.
The plan to list on Nasdaq is almost ready, and Wei Wei can even envision that he will become a billionaire after the listing.
For this reason, he specially poured himself a glass of wine, even though it was only half past nine in the morning.
Vice President Wang carefully knocked on the door of Wei Wei's office.
"Come in."
When Wei Wei saw Vice President Wang, he couldn't help but smile.
"Mr. Wei, the sales volume of some stores has increased sharply recently. Please apply for stocking." Vice President Wang handed a document to Wei Wei.
"You can just handle such a small thing yourself." Wei Wei didn't even look at the document.
Vice President Wang asked tentatively: "Mr. Wei, we have almost spent the US$170 million of our third financing, and there is not much money left in our account."
Wei Wei said nonchalantly: "It doesn't matter, our Q Coffee will be on the market soon, and we will not be short of money by then."
Vice President Wang said timidly: "What I mean is that the money in the company's accounts cannot sustain the listing."
Wei Wei frowned and said: "What's going on? Didn't the finances be estimated? Can the money last until the listing? Where did it go?"
This chapter is not over yet, please click on the next page to continue reading! Vice President Wang said: "This is what I want to report to you. Many of our branches applied for stock transfers, so the money was used to buy coffee beans."
Wei Wei asked in confusion: "How much does a little coffee beans cost?"
"But among our 5,600 branches across the country, 70% of them have applied for goods transfer." Vice President Wang said: "Our daily purchase amount has increased three times compared with before."
"How is that possible?" Wei Wei asked puzzledly: "Business has gotten better. We shouldn't have made more money, so why has the capital chain become tight instead?"
Vice President Wang said: "Because most of the customers who buy our coffee use discount coupons, we lose money by selling one cup. The more we sell, the more we lose."
Wei Wei frowned and said, "Then stop issuing discount coupons."
Vice President Wang said: "But we have already issued too many coupons in advance."
Wei Wei realized the seriousness of the problem.
"How many days can the company's funds in its account last?"
"Less than a month." Vice President Wang said with a dry mouth.
"So few." Wei Wei said in surprise: "What solution do you have?"
Vice President Wang said: “The only way to solve the capital chain is to increase revenue and reduce expenditure.”
Wei Wei shook his head and said: "Now the company's top priority is to go public. Open source is not realistic, so we can only cut costs. Which part should we cut first?"
Vice President Wang told Wei Wei his plan.
Customers who bought Q coffee soon discovered that the bitterness of the coffee had become lighter, but the sweetness had increased a lot. In addition, the coffee tasted weird and was not as good as before.
Also, when using coupons, the mobile APP always shows that it cannot be used. After trying several times without success, many people are forced to buy coffee at the original price.
More and more people online commented that Q Coffee tastes bad, the APP was gradually overloaded, and the number of users that had been growing suddenly slowed down.
I don’t know who posted a post online, saying that Q Coffee is facing bankruptcy due to debt problems, and users’ discount coupons will become invalid.
Some people who are greedy for petty gains want to buy coffee before the discount coupon expires, which leads to a sharp increase in the sales of Q Coffee. The consequence is that many customers find that the mobile APP cannot recognize the discount coupon.
More and more people believe that Q Coffee can no longer survive, so they place orders one after another and use discount coupons, creating a vicious cycle.
There are also more voices questioning Q Coffee in the market.
Then something happened that was the straw that broke the camel's back.
The exchange canceled Q Coffee's listing plan because of its excessive debt.
As soon as this news came out, public opinion was in an uproar, and many previously hidden problems were exposed one after another.
According to an unknown whistleblower, Q Coffee has burned a total of 2.2 billion in the year and a half since its establishment, and the company has continued to suffer losses.
What’s more interesting is that in addition to its huge physical debt, Q Coffee also has an even bigger virtual debt, which is the discount coupons issued to users.
Due to unlimited distribution of discount coupons, there are still 140 million unused discount coupons.
Calculating that Q Coffee loses 10 yuan for every cup of coffee sold, 1.4 discount coupons is a loss of 1.4 billion.
This only counts the cost of the coffee itself, not the rent, staff wages, and equipment costs of each coffee shop.
Someone has estimated Q Coffee’s debt to be an astronomical figure of at least 4 billion.
The whistleblower revealed that the reason why Q Coffee continues to operate despite losing money is to cut leeks in order to go public, thus exposing the ugly tricks of Internet technology companies.
Star founders tell stories - raise money - burn money to expand - go public - cash out and leave.
