When Cheng Jianjun heard that the wine he sold was fake, he immediately became furious and furious.
"Where did the beggar come from to cause trouble in my store?" Cheng Jianjun said to the industrial and commercial staff:
"Comrade, don't believe what this old madman says."
Baolan Hou was not angry, and said with a contemptuous smile: "Boss Cheng, it can't be fake, and it can't be true. Do you dare to make a bet with me?
If your wine is genuine, I will buy all the wine in your store and compensate you an extra three thousand yuan.
But if it is found out that this is fake wine, you will pay me 10,000 yuan."
Cheng Jianjun said angrily: "If you don't dare, I will drink it right now to show you whether it is fake wine."
As he spoke, Cheng Jianjun snatched the Moutai from Popohouhou's hand and poured it directly into his mouth.
Seeing that Cheng Jianjun dared to drink it himself, the others felt relieved and suspected that Po Pohou was here to cause trouble.
Cheng Jianjun coughed and choked on the wine. He put down the bottle and said to the broken man: "If this is fake wine, how dare I drink it."
Baolanhou sneered and said, "There is indeed wine in your bottle, but do you dare to say it is Maotai?"
Cheng Jianjun's face turned red, and he didn't know whether he was angry or drunk.
"The Maotai liquor you sell in your store means that the bottle is from Maotai. The wine inside has nothing to do with Maotai." Shapohou grabbed the bottle from Cheng Jianjun's hand, put it under his nose and smelled it, and said:
"If I smell it correctly, you should have poured nine ounces of wine into it."
Cheng Jianjun's face turned pale when he heard this.
Wang Gang picked up his wine glass and smelled it, and found that the Maotai wine Cheng Jianjun gave them to drink was also mixed with Zhenjiu.
Moutai and Zhenjiu are both produced by Guizhou distilleries. They are very similar in appearance and smell, but their selling prices are different.
Strictly speaking, Cheng Jianjun did not sell fake wine, but passed it off as good quality wine. This was a common tactic used by taverns in the past.
Shapohou looked at Cheng Jianjun proudly and said: "Boss Cheng, you have nothing to say! You sell my precious wine but charge Maotai's price. It's really unethical to do business!"
The industrial and commercial staff said to Cheng Jianjun: "Comrade, we will take two types of wine sold in your store back for inspection today. If we find that you have indeed deceived consumers, we will deal with it separately."
Cheng Jianjun broke out in a cold sweat and said in a panic: "Comrade, don't listen to this old bastard's nonsense. What I sell is authentic Maotai liquor, and there is no such thing as passing off inferior products as good ones."
"We will check if there are any shoddy goods. During the inspection, please cooperate with us. The hotel will be temporarily closed." The industrial and commercial staff threw a closure notice to Cheng Jianjun.
Cheng Jianjun was so anxious that he even took his life if he stopped business.
But he didn't know that the misfortune was not over, it was just the beginning.
Before the people from the industry and commerce left, another group of people came and looked for the boss as soon as they entered.
"May I ask who is the owner of Zaihui Hot Pot Restaurant?"
When Cheng Jianjun saw that he was in uniform again, his scalp went numb.
"We are from the Trademark Office. We are now informing you that this name has been registered by someone else. You have no right to use it. Please stop business immediately and make rectifications."
The people from the Trademark Office also took out a business closure notice, and Cheng Jianjun's eyes went dark.
It was a great gathering of educated youths, but it ended up turning around and temporarily closing the store.
Cheng Jianjun was humiliated this time and suffered heavy losses.
The customers in the store were having a good meal, but when they heard that Cheng Jianjun was selling fake wine, they almost overturned the table.
Later, they found out that Zaihui's trademark infringement was not a branch of Zaihui Lou at all. They couldn't sit still and left without paying any money. They couldn't get it back even if they pursued it.
Cheng Jianjun looked at the empty hotpot restaurant and felt like crying.
With two notices of closure, he couldn't even think about closing the store.
Wang Gang and Cai Xiaoli were the last to leave. Wang Gang also tried to persuade Cheng Jianjun before leaving.
"Cheng Jianjun, doing business must be based on integrity. Using precious wine to sell Moutai and deceiving consumers is not the right way!"
Cheng Jianjun gritted his teeth and said, "Is it your fault?"
Wang Gang pretended to be innocent and said: "I didn't do anything wrong. The person who complained about you selling fake wine is a shabby man and has nothing to do with me.
As for trademark infringement, didn’t you register the trademark name when you opened the store?”
Cheng Jianjun still doesn’t know what a trademark is!
In fact, registered trademarks are a policy that has only been introduced recently. It has not existed before. Most people in China have no awareness of infringement.
Wang Gang asked Taozi to register the trademark "Zai Hui Lou" early in the morning so that no one else could use it.
Later, when Cheng Jianjun opened the business and turned around, Wang Gang asked Taozi to go to the Trademark Office to check, and sure enough, he found that Cheng Jianjun had forgotten to register the trademark.
Wang Gang was not polite and asked Taozi to register the trademark in advance so that Cheng Jianjun could no longer use the sign.
The problem is that it takes time to apply for a new trademark license, during which the hot pot restaurant cannot operate, otherwise it will be operating without a license.
More importantly, after the infringement and counterfeit wine incidents, Cheng Jianjun's store has a bad reputation. Whether it can continue to open in the future is still a question.
Brother Han and Sister Han soon received the news that the hot pot restaurant was closed, and rushed to Cheng Jianjun's house in a hurry.
"Cheng Jianjun, what on earth did you do? The hot pot restaurant has only been open for a month. How do you calculate the losses due to the closure now!?"
Sister Han invested 1,000 yuan and expected the accounts to be divided at the end of the month!
Now that the hot pot restaurant is closed, the wages of the renters have to be paid. The loss is not small. It is reasonable for Sister Han to be anxious.
Brother Han calmed down a little and asked: "Cheng Jianjun, what should we do now? When can the store reopen."
"Don't panic, I will apply for a new license tomorrow and the store will be reopened soon." Cheng Jianjun said deceptively:
"The worst we can do is change the name of the store."
Neither Sister Han nor Brother Han had ever done business, so they were quickly intimidated by Cheng Jianjun.
"How to solve the problem of selling fake wine?" Sister Han asked.
"I can blame the supplier for this, and say that we are also victims and were deceived." Cheng Jianjun was full of bad ideas and naturally knew how to solve the problem.
"Can it be done?"
"What's wrong? Trust me, as long as you get through this period and the storm subsides, everything will return to normal." Cheng Jianjun said firmly.
After finally coaxing Sister Han and Brother Han away, the Cheng family sat together again to discuss countermeasures.
"Dad, when can I apply for a new store name?" Cheng Jianjun asked Cheng's father.
"I asked my friends in the industry and commerce. The new store name is a bit troublesome. The three words you used before have been registered by someone. We are misappropriating other people's trademarks. If the other party pursues it, we may have to face a lawsuit!" Cheng's father sighed.
Meng Xiaoxing said anxiously: "Can't we change the name of the store?"
Cheng's father said impatiently: "This is not a question of whether to change it or not. The industry and commerce does not want to take responsibility. We have to reconcile with the registrant before we can apply for a new store name. I can't find any acquaintances."
Cheng Jianjun said irritably: "Can the fake wine thing be resolved?"
Father Cheng nodded and said: "This matter is easy to solve. It just depends on the supplier. At most, he will be fined a little."
"I didn't agree with shoddy goods to make such shady money at the beginning. Sure enough, something happened!" Meng Xiaoxing said sarcastically.
"Shut up." Cheng Jianjun said angrily: "It's already been a while, and you're still adding fuel to the fire."
"That's right! When we sold real wine, we didn't have so much trouble. We didn't make any money and made ourselves look bad."
Cheng Jianjun got angry and said angrily: "If we had a way, how could we sell fake wine."
When we opened the business again, we were constantly engaged in a price war. The hot pot base was free, the toppings were free, and the vegetable prices were very low, so the profit was very small.
After Cheng Jianjun settled the accounts, he decided to use Zhenjiu as Maotai to earn the difference and subsidize the price of the dishes.
It's just that he didn't expect that Popohou's nose was so good that he could tell the problem just by smelling it.
"Why are you so mean to me? If you can make money, don't cause so many troubles!"
Meng Xiaoxing was not a good-tempered person to begin with. When Cheng Jianjun became angry, Meng Xiaoxing started to scold him, and the whole hospital could hear it.
In the end, Father Cheng couldn't stand it anymore and got angry: "Can you solve the problem by quarreling? If you can't solve the problem, just shut up."
Cheng's father is still very dignified at home. When he gets angry, Cheng Jianjun and Meng Xiaoxing don't dare to quarrel.
"Dad, I suspect that what happened today was caused by Han Chunming." Cheng Jianjun said viciously.
"What do you want to do, want to take revenge on Han Chunming?" Cheng's father knows his son Mo Ruofu. When his father sticks out his butt, he knows what he farts.
"If he reported us, we can also report him!" Cheng Jianjun said unconvinced: "I don't believe it. There is no problem for him to return to the building."
"Forget it!" Cheng's father advised: "You have been fighting with him your whole life. When did you take advantage of him? If you continue to quarrel, don't really mess up the hot pot restaurant."
Cheng's father also had his own considerations. In order to open this hot pot restaurant, the family spent a small amount of 10,000 yuan, which almost emptied the family fortune.
If things get really big, the store will not be able to open, and the Cheng family will lose all their money.
It's only strange that Cheng Jianjun was willing to listen to his father's words.
