On June 29, 1926, Daimler and Mercedes-Benz merged to form Daimler-Benz, a well-known brand in the history of automobiles. The cars they produced thereafter were all collectively called "Mercedes-Benz"
car.
Founder Gottlieb Daimler, collaborator Karl Benz, and Wilhelm Maybach were in the office, drinking coffee and reading newspapers about Zhou Wenhua's domestically produced cars.
"What do you two think of this Chinese-made domestic car brand?"
"Should we attack them and cut off their source of spare parts?"
"Especially the import and export supply of engines, it is even more impossible to continue to supply his automobile factory!"
After reading the newspaper,
Collaborator Karl Benz first proposed.
"I think we should take a look at the situation!"
"A small Chinese automobile factory cannot make any big splash at all, especially since the heavy industry foundation of this backward country is basically zero. All automobile parts and engines need to be relied on by us.
The kingdom provides it!”
"That's why I'm not optimistic about this Chinese automobile factory. I think they won't be able to survive for long before they close down!"
"We don't even need to come forward to stop their self-production and self-sales behavior, nor do we need to immediately cut off their supply channels for manufacturing auto parts!"
William Maybach shook his head and said with great confidence.
Because he knew very well that China's industrial base during the Republic of China was extremely weak and it was impossible to produce its own car brands. All cars imported engines, chassis, gearboxes and other auto parts from abroad and assembled them domestically.
That's all.
Therefore, all the car brands seen in China during the Republic of China were imported car brands.
In other words, China's automobile industry has been monopolized by foreign countries.
Most of the money earned from car sales is made by foreigners.
Even in later generations, this is still the case.
In 1935, the population of the United States was approximately 100 million, but according to statistics, almost one person in every dozens of Americans could own a car.
Therefore, compared with the United States, the automobile industry in China during the Republic of China was extremely backward. In particular, there were too many poor people, so many that even food and clothing became a problem. As for cars, people who have never seen cars,
Still too much.
Not to mention having money to buy a car.
Buick, Chevrolet, Chrysler, Dodge, Styrofoam, Oldsmobile, Mercedes-Benz, BMW, Renault and other car brands are all owned by talented people in wealthy metropolitan areas. Basically no one in rural areas and towns can afford them.
There is no way to even see one.
Therefore, William Maybach felt that Zhou Wenhua's so-called self-produced and self-sold domestic brand cars were just a joke and a game played by children.
It won't become a problem at all, not to mention that the spare parts of the cars assembled by Zhou Wenhua need to be purchased from foreign companies in various countries?
In other words, the more so-called domestic cars Zhou Wenhua sells, the more money they make.
"William is right, but the domestically produced cars produced and sold by the Zhou family's "New Era" car company are very good-looking in appearance. I feel that we can learn from their appearance.
I just don’t know how they perform?”
"So I plan to have someone buy me two of them and come back to study them!"
"By the way, do you know how much these cars cost?"
Gottlieb Daimler, who had been silent and focused on the car photos published in the newspaper, suddenly changed the subject.
"I didn't know the price? Because I have been busy in the past few days, and I am not optimistic about the self-produced and self-sold car brands of these Chinese people, so I didn't pay attention to the sales prices of their cars!
"
"But I think they should be exactly the same as the prices of our cars in China! Or even more expensive!"
When Gottlieb Daimler asked Zhou Wenhua about the price of his car, his collaborator Karl Benz readily stated that he did not know and did not pay attention.
"I also didn't pay attention to their sales prices, because I felt that their cars would not be as popular as our high-end brand cars with excellent driving performance!"
Wilhelm Maybach also shrugged his shoulders and smiled to express that he didn't know either.
"...."
Gottlieb Daimler.
After hearing his two partners talk so lightly, Gottlieb Daimler was also speechless.
So he quickly asked his secretary to come in and ask the other party to find out about Zhou Wenhua's car prices and sales, and then come in and report to him.
But soon, Mary Lidya, the secretary he had ordered to collect car prices from Zhou Wenhua Automobile Company, hurried back.
"Huh? What's wrong? You look so anxious?"
"Mary!"
Seeing this, Gottlieb Daimler asked in surprise.
Wilhelm Maybach and collaborator Karl Benz also looked at her curiously, waiting for her reply.
"No, the price of the cars sold by the Zhou family's 'New Era' car company is exactly the same as the price of Ford's cars!"
Secretary Mary Lydia responded quickly.
"Hahaha! I have already said that the prices of the cars sold by these Chinese people are exactly the same as ours, and the quality is not as good as ours, so they are not worthy of our attention and considered as a threat at all.
competitor!"
"The price is the same as that of Ford cars. You must know that Ford and other American car companies' cars are really cheap in the country, but once they are sold to China, a country with a backward industrial foundation, the price will at least triple.
!”
After hearing the answer from secretary Mary Lydia,
Collaborator Karl Benz was the first to laugh heartily and showed off to the two partners around him that his guess about the sales price of Zhou Wenhua's car was correct.
Hearing this, Gottlieb Daimler and Wilhelm Maybach also looked at each other and smiled.
"But what I just meant is that the sales price of the Zhou family's car is Ford's sales price in the United States!"
“Very cheap!”
"And it has been published in the newspaper today for a new round of publicity. In addition, they have also launched an installment sales model, which can be used by Chinese people who don't have enough money to repay the car in installments!"
“In addition, people who buy cars can also have a test drive!”
“And comes with a three-month free warranty!”
But the secretary Mary Lydia had a bitter look on her face and explained her meaning in detail.
"What!"
Gottlieb Daimler, Wilhelm Maybach, and their collaborator Karl Benz, who were shocked by such breaking bad news, suddenly had incredible expressions on their faces and exclaimed.
Because they never thought in their wildest dreams that Zhou Wenhua would play so crazy,
This is simply a fierce battle for the monopoly of their automobile industry chain.
"Is that Zhou family crazy?"
"He is destroying the unspoken rules of the car sales market. Does he want to be banned by all of us?"
"No! I want to immediately summon representatives from all the car companies in the country to jointly ban this damn bastard. I want him to know what the consequences will be if he offends us?"
After the shock,
Collaborator Karl Benz was the first to get angry and roared angrily.
Gottlieb Daimler and Wilhelm Maybach also looked solemnly, thinking about how to deal with Zhou Wenhua's crazy price competition, after-sales service competition, and new sales model competition.
Because these three competitive advantages of Zhou Wenhua are completely sales competition strategies that they have never encountered before.
So all of a sudden, they became restless.
They felt that they must immediately put an end to Zhou Wenhua's crazy sales model and sales strategies.