The Stardust Marketing Department uses this method to "idealize" the life in the promotional film. Although in reality, you can't escape overtime, trivial matters, and there is no exquisite apartment... but so what?
Ideal life does not exist, but Stardust Technology's products do exist. From Stardust 3 to Stardust Smart Watch, each one makes people unable to bear to look away, and each one can change the existing life.
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Even with just one smartphone, people can find a little bit of entertainment in their spare time and gain short-term spiritual pleasure~
Stardust's marketing department will not focus on promoting "how good our products are" when promoting. They will subtly influence people's perceptions and make people form the concept that "Stardust technology products can be bought with closed eyes."
In fact, they have succeeded~
At the same time, the Stardust Marketing Department focuses more on the relationship between "products and people". By creating simple usage scenarios, it can arouse people's thoughts and make them think: If I had these things, I would...
But these are not enough. We need to give people another "reason to buy" to convince themselves and their families. To give a simple example: Stardust 3+ has been upgraded to 4G, and 3G has also become widely popular~
If you can’t buy a 4G mobile phone, Stardust 3+, you have to buy a 3G mobile phone anyway? Don’t buy it? Not buying it means that you can’t keep up with the era of smartphone development and the mainstream of society, and the consequence is that you will make less and less money.
…
Once this kind of atmosphere is created, no matter how difficult it is, they will choose a relatively cheap 3G mobile phone from another mobile phone manufacturer. Of course, you can also stick to your own 2G+wifi until 4G becomes popular, but there are too few such people.
A simple promotional video made Xinghai Stadium and countless viewers watching the "Internet of Everything" theme conference speechless for a long time, and then sighed:
"Five years ago, I was still using a push-button mobile phone with a green background and black text screen. Now... even 4G mobile phones with such high technological content have come out! There are so many more..."
"The development of technology is really too fast! If it is just the development of high-end technology, it will not have any impact on our lives, but the products of Stardust Technology...as long as you work hard and make enough money, you can afford them!"
"I originally thought I would just replace my two-year-old Stardust 1 today, but it turns out... forget it, I'd better make money! Save the money and exchange it for a better one!"
"Why should I buy Stardust 3? I have to work hard to get Stardust 3+? I just don’t know what the price is!"
"It's definitely not cheap anyway!"
Chen Zifan on the stage paused for a while after the promotional video ended, and then continued: "These are the five new products brought by Stardust Technology today!"
The audience applauded again, and when the applause ended, Chen Zifan said again: "The 'Internet of Everything' doesn't stop there. I believe everyone here noticed the Xinghan mini in the audience from the beginning of my press conference.
If the 2006 Stardust 1 redefined mobile phones and brought the world into the era of smartphones, then I think... Xinghan Mini will redefine cars and bring the world into the era of new energy vehicles!"
As soon as Chen Zifan said this, there was an uproar at the scene. Countless viewers could no longer restrain their emotions. Compared to the national cheers when Stardust 1 was released, Xinghan Mini suffered one-sided criticism:
"Arrogant! Too arrogant!"
"The automobile industry has a history of hundreds of years! It is the pinnacle product of mechanical products. How can it be compared to a mere electric car? I am really intimidated!"
"Stardust 1 is indeed a product that changed the world, and even changed an era. Once it came on the scene, it was unstoppable. Even Nokia, which had dominated for many years, was beaten back. But Stardust mini... what does it have?"
"Xinghan Mini is indeed the first electric car I have seen that can be mass-produced and launched on the market, but it is so weak that any luxury car brand that steps up can easily crush it!"
"Volkswagen, Audi, Mercedes-Benz, BMW, Hyundai, Honda, Suzuki, Toyota, Ford, Chevrolet... Xinghan Zhixing can't even compare to any of these brands, so what's the point of redefining cars?"
"Haha! If you show the Xinghan 01 in your game, it might be a little more convincing, but it's just a Xinghan mini... forget it!"
"Domestic cars are rubbish! Domestic brands also borrow foreign technology! They are also rubbish! I feel really embarrassed to drive their cars on the street!"
"I approve of Stardust Technology! But I don't approve of Xinghan Zhixing! Anyway, as long as traditional cars are around! I will never drive an electric car!"
However, he himself did not realize that he had labeled fuel vehicles as "traditional cars".
Wang Jinli, who was sitting in the front row of the auditorium, was very excited and slapped his thigh: "Okay! That's how it should be!"
What he is best at is using trolls to manipulate public opinion, intensify conflicts and profit from them. Compared with the mobile phone market, it is difficult to innovate in the automobile market.
see it?
They are afraid, they are afraid, they know how broad the prospects of new energy vehicles are, and they also know the limitations of traditional fuel vehicles. They are also afraid of losing their cars and their goals.
How many people are trying their best to survive in society just to drive a good car and live in a big house?
Although their ideals when they were young were not these, and although they forgot that they had changed...it doesn't matter, they want to maintain their goals!
Now someone tells them that traditional fuel vehicles will be replaced by new energy vehicles in the future, and those cars they dream of driving will one day disappear from the world. How can they accept this fact?
What? The future? Still far away?
That's not OK!
These people originally thought that everyone would share their hatred and defend "traditional cars" together. However, they actually heard another voice, another voice from young people and ordinary people:
"I don't care about new energy or not! I will use whose product is good! What's wrong with Xinghan Mini? Have you ever driven it? How do you know it's not good? How do you know that Stardust Technology is bragging?"
"You say cars from other brands are good, but what makes them so good? I have been studying the Xinghan Mini every day since it came out. If nothing else, it is invincible among new cars in the price range of RMB 50,000 to RMB 60,000!"
"Yes! The configuration of Xinghan mini is really high! New brand? What's wrong with the new brand? The new brand may not necessarily have poor after-sales service. Have you forgotten how deceptive the 4S stores of the old brand are? Is it worth your efforts to maintain it?"
"The Xinghan mini looks good, both from the outside and inside! The price is not expensive, and it is protected by Stardust Technology... There is nothing wrong with it except that it is a tram!"
"It's a very simple truth! Buy whoever's product is good! You are so poor that you can only buy a car worth 50,000 yuan, so what do you care about about face? What face can you have?"
It's a pity that their voices are still very weak. "New energy vehicles challenge traditional fuel vehicles" is many times more difficult than "smartphones challenge traditional feature phones", but it doesn't matter. Whether they agree or not, this is all
their rights.
Chen Zifan does not intend for Xinghan Mini to sweep the entire automobile market as soon as it appears. That is impossible and unrealistic. Therefore, the development strategy of new energy vehicles is different from that of smartphones, so we can only figure it out slowly.
In his opinion, the most important thing is to break the old concepts of "imported cars > everything" and "face > products". He also knows that it is difficult to do this in this age of face, and it is too difficult to change the traditional concept.
Even fifteen years later, when domestically produced cars are fully developed, when many ordinary people buy a car, the advice given by their family members is still to buy Honda or Volkswagen. Why not spend 100,000 to buy a domestically produced car? Why not buy a Honda Fit...
But Chen Zifan was not unprepared. Standing in the middle of the Xinghai Stadium, listening to the noisy auditorium, he felt very calm. He knew that Mo Shaokun and the drivers behind the tunnel were ready.
There are fifteen trial vehicles being assembled in the passage, five of which are original Xinghan Mini vehicles, and ten of which are template modified Xinghan Mini vehicles. The half-asleep headlights of Xinghan Mini are also bright at this time.
This is their weapon——
personality!
The only thing that can try to change traditional concepts and defeat face is personality, or another kind of face.
Imported brands dominate quality, reputation and brand recognition. Xinghan Zhixing is not prepared to compete with them, but chooses to develop directly towards personalization.
Mo Shaokun was sitting in the cab of the lead car, listening to light music, and felt very calm. He remembered what Chen Zifan once said to him in the factory: "You have to understand that our products are for young people!
Let them realize that they are independent individuals, they have their own will, their own ideas, and their own personality, which is one of the main reasons why Xinghan Mini is a modified car!"
In addition to the ten template modified cars of Xinghan Mini, consumers can choose and match them at Xinghan direct stores to design any unique "modified version of Xinghan Mini" and add various personal colors.
Of course, you have to pay more~
Rather than saying that Xinghan Mini is one car, it is better to say that it is a combination of countless cars, and any modified car is customized by the manufacturer and can be legally registered and put on the road. It is very different from personal modification.
At the same time, this will also be one of the main ways of profit for Xinghan directly-operated stores. The original version of Xinghan mini only sells for 55,800 yuan, and the net profit is only about 5,000 yuan. But if it is modified, the profit will skyrocket.
Consumers can also choose to buy the original version of Xinghan Mini and modify it themselves when they go back. This may save money, but the problem to consider is that other modification shops may not be able to use good materials, and subsequent filing is also a problem.
Chen Zifan was not in a hurry and would not refute anything. After the audience had made enough noise, he slowly said: "Since it is a new energy vehicle and the venue is so empty... how can just a Xinghan mini be enough! Let us welcome it together.
Today’s final protagonist!”
The projection equipment of Xinghai Stadium finally played its role, forming "roads" when projected onto the gray field, and there were various simple characters mixed in the middle of these roads.
For example, Stardust Technology, Xinghan Zhixing, Stardust Network, Stardust OS, and various logos ~
At the same time, the spotlight also shined on the exit of the passage. The first one to appear was a "Xinghan Mini Off-Road Edition" that had never appeared before. The driver was Mo Shaokun, followed closely by nine modified cars.
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They are: track version, city travel version, outdoor camping version, single and double small RV, urban business vehicle, red mecha style, cyberpunk version, doomsday battle damaged version...and Memphis color two-seater convertible version.
The five cars following at the end are five original plain cars: fog white, magpie gray, cherry pink, wheat yellow, and dew green. In fact, the original plain cars themselves are very good-looking, but the ten template modified cars in front are too
Stunning.
At this time, whether they were staunch supporters of traditional fuel vehicles or young people standing on new energy vehicles... they all cheered when they saw this scene in front of them. What kind of fuel vehicles and electric vehicles... who the hell cares about these!
Do you know what it feels like when games become reality, when fantasy comes to life? That’s it now!
Fifteen Xinghan minis were driving along the projection road of Xinghai Stadium, and Chen Zifan also joined them in his advertising logo car used for appearances.
Sixteen Xinghan minis were driving slowly around the runway, so that every audience could watch for a longer time, and also so that the camera could record each template modified car and each color scheme for a longer time.
It was clearly displayed in front of people all over the country. Although they were not at the press conference at the Xinghai Stadium, many people had already chosen the Xinghan mini through the screen. If you can't buy it, why not choose it from the air?
In a dormitory of a certain university of science and technology, four college students were gathered around a Stardust tablet, shouting:
"Damn it! This off-road vehicle with big tires! It tastes real! Do you think it can really go off-road?"
"What are you thinking? It's just a cross-country style! But he's so handsome! He's so awesome!"
“I love this track version!”
"What's that big thing on top of the camper for? What's in it? A tent?"
"Who knows... Oh my god! This Doomsday battle-damaged version looks like it was brought back from the scrap center!"
"It's so ugly...it's both ugly and handsome at the same time..."
"It's so fucking amazing! Xingchen...Xinghan Zhixing is so ruthless! This is a rhythm that will change your destiny against the will of heaven!"
"What's wrong with new energy vehicles? If other car manufacturers can do this, I will buy them!"
"Who says it's not the case..."
After all sixteen Xinghan minis were displayed, the Xinghai Stadium's projection equipment projected sixteen parking spaces. Finally, sixteen Xinghan minis were neatly parked in the parking spaces. The scene was very shocking.
The door of the Xinghan mini version that was first in line opened. Mo Shaokun stepped out of the car and rushed to the press conference stage in two or three steps. After taking the microphone handed over by the staff, he said: "Good evening, everyone.
I am Mo Shaokun, the technical director of Xinghan Zhixing..."
At the same time, he was already roaring crazily in his heart: MD! Why are my calves shaking a little? I can't stand upright! No, my heartbeat is a little fast... Calm down! How did Chen Zifan stay so calm?
In terms of technology, Mo Shaokun is definitely not ranked among the experienced automobile engineers, but in terms of capital... He helped to build more than half of the automobile workers, technicians, and machinery and equipment in the Xinghan Automobile Factory.
Of course, Chen Zifan’s subsequent contributions through [Analysis of Copycats] and [Synthetic Creation] will be greater, but it still gave Mo Shaokun a chance to appear. He had just finished working on five new products of Stardust Technology and he was a little struggling...
Just in time to make some adjustments in Xinghan Mini, and after Mo Shaokun finished introducing the basic parameters and after-sales policies of Xinghan Mini, he had two simple test drives, one with the original car and one with a modified template car.
Thanks to Yuye Zero for the reward! Thank you to the south of the south, hehehehehehehehehehe, chenyr123, Hanxinwanyue, I forgot something, the old bookworm, the boy controlled by the uncle, and the monthly ticket for the original paintings of Gale Swordsman! Thank you for your support!