If you just want to sell goods and set up stalls to do business, a model similar to Wuling's small truck will be more practical.
But--
Whether it's a van or a minivan... they don't have the appearance of the Xinghan mini, the refinement of the Xinghan mini, nor the "luxury" configuration of the Xinghan mini, let alone the Internet and remote operation.
Since there is no van and a truck is practical, why would Chen Zifan make a template modification for Xinghan Mini as an urban commercial vehicle? First of all, the two are not the same type of products, and the audience of Xinghan Mini is also different.
How many young people will choose a minivan that has no features, no personality, and no driving experience at all except that it is cheap and can be towed? How many female users will buy minivans for business?
The Xinghan Mini is indeed not as capable as them, but the essence of urban business vehicles is to develop side businesses. If you have a main job, you can try to make a piecemeal income through some spare time.
In other words, it is more like a hobby and a style.
Just like the off-road and track versions of Xinghan Mini, can they go off-road and off the track? It is indeed possible, but if you want Xinghan Mini to reach the level of Wrangler and Tank 300, 500, forget it.
It is an artifact of transportation on weekdays. You can develop some hobbies in your spare time. If you don't like it one day, you can also return it to the Xinghan Direct Store and modify it into other styles. As the saying goes, the meaning of life lies in tossing.
How can Xinghan Zhixing make money without any hassle?
Chen Zifan has only one purpose in choosing the Xinghan mini city business vehicle: to expand the "practical" functions of the Xinghan mini, so that consumers can have a space to daydream about the Xinghan mini, and hope that it will bring benefits to them.
Let Xinghan Mini be directly related to consumers' lives and give them a reason to buy:
"Although I bought an electric car! But it can not only be used for daily transportation and travel, but also show my personality, and can even be used to create income! And its car cost is very low..."
It will also be different in the selection of some practical scenes. With a smaller footprint, Xinghan mini can enter various scenes such as amusement parks, scenic spots, exhibitions, squares, beaches, etc.
Big has big advantages, small has small benefits.
Xinghan Mini's urban business vehicle only provides a simple template. How to transform it depends on the individual, and whether it can create profits also depends on the individual. Even if the business fails and no money is made, so what?
They have already acquired a Xinghan Mini. Even if they don't buy a Xinghan Mini, they might use the money to buy other cars. They have to buy a car anyway, and other manufacturers can make money. Why can't Xinghan Zhi do this?
Moreover, Xinghan mini also has its own unique function - vehicle discharge. Chen Zifan walked to the side of the modified urban business vehicle and found a storage space specifically for charging and discharging equipment from the lower left corner of the trunk.
He briefly showed the difference between the two to the camera, and then said: "Xinghan mini will come with vehicle charging and discharging equipment. After opening the trunk, we can see the clear partitions!"
The moment the trunk of the urban commercial vehicle was opened, countless viewers also discovered something. The trunk tailgate of the Xinghan mini urban commercial vehicle could be lifted directly to nearly 180° toward the sky. This also required modification.
Otherwise, with Chen Zifan's height of 1.85 meters, the rear tailgate alone would be stuck. The rear tailgate can also be hung with signs, and a rectangular advertising sign has been customized and reserved in the middle.
Above is an LED screen, connected to the Xinghan vehicle machine, which can be used to add text through the Xinghan Zhixing APP. It can also display different fonts, colors, and even add some small expressions, logo patterns, etc.
The three advertisements change every 30 seconds, and the frequency can be set freely, but don't think about how high the picture precision is. This is a large LED screen, which is similar to the subtitles on the roadside.
Don't worry about the rear tailgate not being able to close when you lift it up. There are two small outward-facing armrests on the left and right sides. Just pull one of them backwards and downwards and apply a little force, and the rear tailgate can be closed.
In order to prevent some safety problems, the rear tailgate of Xinghan Mini has a damping-like effect when closed. Looking down, the audience also discovered what Chen Zifan called "partitioning."
"This is…"
“Food truck?”
"No, it's a coffee cart, right?"
"It could also be milk tea... Have you forgotten that the famous 'Guanxia' is also invested by Stardust Technology?"
"Definitely not! Take a closer look. There are folding tables and chairs in the car, a preparation area, a storage area, a mixing equipment, a heating table...is there a refrigerator?"
"Hey~ Such a small refrigerated refrigerator? It seems to be true! Whether it is milk tea or coffee, it must be related to the drinks. It is a beverage cart!"
"Yes! Damn it! Xinghan mini uses electricity! It can also discharge electricity! Can't it be connected to induction cookers, electric ovens, microwave ovens, rice cookers and so on?"
"What kind of city business vehicle is this? This is a camper van! Just place the tables and chairs and you can start eating outdoors!"
"What's that around? Is there a circle of light strips? It's really beautifully decorated! Especially at night, the light strips are so eye-catching!"
"It turns out to be this kind of business vehicle..."
In this way, Xinghan Mini's urban business vehicle is clearly distinguished from vans and minivans. It can heat or cold process various ingredients, such as transforming it into an ice cream truck.
Chen Zifan said: "June in Haicheng is midsummer. On a midsummer night, I think a refreshing drink might bring a good mood..."
As for whether doing it himself will undermine Chen Zifan's image as a "technological star"... It's not to that extent. Chen Zifan is also a human being, and he doesn't feel that he is superior. Besides, there is a saying that goes well:
If a person is successful, even if he wears a ripped two-strand vest, he will be praised for his personality, he will be considered to be wearing a "famous brand", and he will be thought to be philosophical even if he says something casually.
On the contrary, maybe it will be another scenario.
In order to save time, Chen Zifan added various raw materials to form a colorful drink with ice in his hand, which is somewhat similar to a cocktail, but without alcohol, and looks quite good under the light.
He took a sip and introduced some functions of the city business vehicle: "Xinghan mini comes with a discharge device, but the city business car has been specially optimized and does not need to be connected through a discharge device.
We have installed two 220V power interfaces inside the car. Through these two interfaces, we have connected the integrated car bar, LED billboards, night atmosphere light strips, etc. in the car!
We have also made special optimizations in terms of power safety and can provide real-time feedback to the Xinghan vehicle. Once there is a problem with the circuit, the vehicle system will cut off the power supply as soon as possible to ensure safety!"
After Chen Zifan finished speaking, he raised his glass to the camera. Countless viewers in the audience couldn't help but applaud again. Taking this opportunity, he said: "We! Xinghan Mini! want to provide different possibilities for everyone!"
"good!"
“Stardust Technology is awesome!”
"No, this time it's Xinghan Zhixing! It's the first time I've seen a manufacturer with such privileges as a car customized by the original factory and legal on the road! Now all that's left is the price. As long as the price is right, I'll order one!
"
"Order a city business vehicle?"
"No, I'll order the doomsday battle-damaged version! This thing is broken and handsome! It fits my temperament perfectly!"
"You...you are the eldest brother, you are awesome!"
"I want to renovate a movie car and drive it back to my hometown. Xinghan Mini has on-board wifi, so I can show movies to the elderly and children in the village..."
“I just don’t know what the price is!”
"I hope the cost of modification will not be too high..."
"yes…"
What no one noticed was that the corner of Chen Zifan's mouth twitched slightly, and the smile froze on his face. The truth is that although the cup in his hand looked very good-looking, it tasted so damn bad.
!
One bite almost turned him into a top chef who had eaten Pig Man and retained part of the flavor of the large intestine. Another bite... was naturally impossible. Chen Zifan put the cup in his hand in the car and said:
“The inspiration for the city business car comes from the employee of Xinghan Automobile Factory: Zhang Fuheng, and we would also like to thank the car friends who provided us with modification solutions in Haishi Phantom, Xinghan Zhixing official website, and Xinghan Zhixing APP!
We selected 30 excellent modification solutions and made a promotional video for Xinghan Mini! Let’s witness the birth of Xinghan Mini! Please watch the big screen..."
At the same time, this is also the last promotional advertisement of Stardust Technology's "Internet of Everything" theme conference. After focusing the audience's attention on the big screen, Mo Shaokun and a group of drivers also returned to their cars.
Chen Zifan also once again appeared on the press conference stage in the center of Xinghai Stadium. 30 modification plans of Xinghan Mini kept flashing on the big screen, which caused a great visual and psychological impact on the audience at the scene.
In the end, this promotional video ended with the logos of Xinghan Zhixing and Stardust Technology. After the lights on the scene came on, many viewers were immersed in it and couldn't extricate themselves.
They thought that the ten Xinghan mini template modified cars were the limit, but little did they know that this was just the beginning. As long as they wanted to do it, Xinghan Automobile Factory could make it under the premise of safety.
In order to receive orders for modified cars, Xinghan Zhixing also set up a modification factory covering an area of about one-half of the Xinghan Automobile Factory, and recruited a large number of employees. Success or failure depends on this!
Even if there is a loss in the first year and a loss in the second year, how can it be profitable in the third year? Moreover, even if it loses money, Stardust Technology will be responsible for it. During this period, Xinghan Zhixing will not stop exploring new energy vehicles.
As long as the market for new energy vehicles is opened and policy spring is ushered in, the scale of Xinghan Zhixing will expand rapidly in a short period of time. By the time traditional car manufacturers react, they will have lost the opportunity to take the lead.
For countless viewers, they only care about the product prices at the "Internet of Everything" theme conference at this moment. After the applause ended, Chen Zifan also announced the final prices starting from Xinghan Mini:
"As for the price of Xinghan Mini, I think many people may already know the answer, yes! The original price of Xinghan Mini is - 55,800 yuan! The reference price of ten Xinghan Mini template modified cars is -"
Prices range from the cheapest outdoor camping version at RMB 62,800, to the second cheapest city business car at RMB 63,800, to the most expensive Memphis-colored two-seater convertible version at RMB 98,000.
The price range it covers is very wide. If you include some conventional modifications, such as sound insulation of the whole car, the price can reach another 20,000 to 30,000 yuan. However, most users do not have such extreme needs, and the original version is enough.
Modification is just a value-added service. It is a business model promoted by Xinghan Zhixing in order to obtain profits. In terms of cost performance, the original Xinghan mini is the best, but one thing is that young people will not give up the pursuit of individuality.
As long as you buy the original Xinghan Mini, under various influences, they will more or less make some modifications. They can't afford to modify the whole car. Can't they change the wheels, put on a film, or put on a few personalized stickers?
The Xinghan Mini's price of 55,800 yuan was also expected by them. After all, the game Mirage has been out for so long, and the Xinghan Mini sold for 55,800 yuan.
Many viewers couldn't help but sigh: "It's a pity that reality can't be like the Mirage game, where you can get bonuses by completing tasks..."
There are also many viewers who have fantasies: "The Xinghan mini has come out, then 01...then other manufacturers..."
After the price of Xinghan Mini was announced, a wave of car-booking benefits were also displayed on the big screen, such as exemption from purchase tax and first-year insurance when ordering a car within one year. It was said that it was within one year, but in fact the activities are held every year.
It's just that this kind of publicity method can give consumers a sense of "time urgency", just like a supermarket promotion. There are events every one or two weeks, but each event can attract a large number of consumers.
At the "Internet of Everything" theme conference, the content about Xinghan Zhixing and Xinghan Mini ended here. It was still headed by Mo Shaokun, leading the remaining nine template modified cars and five original cars lined up.
The team drove out of Xinghai Stadium with lights flashing.
In addition to being unveiled at the press conference, ten template modified cars will also be on display at Stardust Plaza for fifteen days, which is also a disguised form of advertising.
In the Xinghai Stadium, we returned to the home court of Stardust Technology. As soon as the lights changed, the feeling of Stardust Technology came back immediately. The logo of Stardust Technology and the first product Stardust 3 also lit up on the big screen.
Chen Zifan said: "Nearly two hours have passed since the 'Internet of Everything' theme conference, and I won't waste time. As Stardust Technology's first 3G mobile phone, the price of Stardust 3 is——
16GB version, 3999 yuan!
32GB version, 4299 yuan!”
It’s still 3999 with no increase in price if you increase the quantity!
However, after seeing Stardust 3+, many viewers are no longer interested in Stardust 3. They care more about Stardust 3+. Come on, this is a 4G phone! The speed is ten times that of 3G!
PS: There will be another update at 11 o'clock, 4000+...Thanks to Cai Runzhi, EntaroWP, Bin380, Kevin_Cb, and Laosihuajiujian for their monthly tickets! Thank you for your support!