As long as the first smartphone opened the door to the mobile Internet world, Stardust Technology could penetrate their product advertising through various publicity and form a greater influence.
People's enterprising spirit is innate. Unless the will to survive is completely wiped out by real life, it will be a matter of time to change the phone. The experience of using an entry-level smartphone is just usable in all aspects.
There is still a big gap between it and ease of use.
The problem now is: ordinary people at the bottom in many areas have no idea of upgrading to smartphones. Even smartphones in the price range of 1,000 to 2,000 are still too expensive in their opinion.
If there is a 100-yuan product with similar positioning to Redmi and Meilan, it will be very helpful in opening up the smartphone market. Chen Zifan remembers that the price of Redmi 1 is 799 yuan and the price of Meilan 1 is 699 yuan.
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The next two generations of products will be even cheaper, such as the 699 yuan for Redmi 2 and the 599 yuan for Meilan 2. The two sub-brands have seemed to be at par with each other for a long time, so they have to compare prices.
war.
Wang Jinli doesn’t know the future of Redmi and Meilan now, but this does not prevent him from wanting to keep the two brands as his own. Only children make choices. How can one low-priced brand be enough? If you want, get a few more.
Well!
Now that China's mobile phone market has become dominated by Stardust Technology, it will be more aggressive and achieve firepower coverage in all price segments.
However, Stardust Technology and the positioning of Stardust mobile phones will never change. Standard models such as Stardust 1, Stardust 2, and Stardust 3 are completely considered high-end models, but compared to Stardust 3+, they are not “enough.”
High-end".
According to Chen Zifan's plan, Stardust 4 and Stardust 4+ will undergo a comprehensive price increase when they are launched in June 2010. The starting price of Stardust 4 is set at 4999, and the starting price of Stardust 4+ is set at 6999.
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When it reaches this price range, except for special models and exploratory models, future models will not increase in price for a long time, because Chen Zifan believes that 7,000 is the limit for ordinary mobile phones.
Going up further, you have to rely on other things to achieve a premium, such as brand, sentiment, marketing...Samsung is a typical example. It uses stretched configurations, sells at high prices, and does not update its hardware for several generations.
Other Android manufacturers start with almost 16GB of RAM. Only Samsung still sticks to the 8GB camp. Its ancestral 25W and 45W fast charging have not been updated for several generations, and its best screen is given priority to Apple...
As a domestic mobile phone manufacturer, Stardust Technology's main market is China. Naturally, it cannot be so deceptive when it comes to products for its own people. Even if the price increases, it will be stacked to the extreme within the cost range.
Before that, next year's Stardust-Chenji needs to be fully upgraded in price range to give consumers enough psychological preparation. However, Stardust-Chenji is ultimately a special model that is not for the mass market.
It is not enough to rely on Stardust-Chenji to support next year's Stardust press conference. There is a press conference with the theme of "Internet of Everything" ahead, and countless consumers are looking forward to it, waiting for Stardust Technology to create another
brilliant.
Stardust 3+ is already an ideal and perfect model in the current mobile phone market. It will be difficult to achieve greater success unless Chen Zifan unleashes some big tricks in advance.
But he will also prepare enough "characteristic" products. Xinghan Zhixing has Xinghan 001, Xinghan 009, Xinghan 01 (concept painting model), and a fast-charging version of Xinghan mini (tentative).
The four products are completely sufficient. The only thing that remains uncertain is whether the Xinghan Mini will be available in a "large battery and fast charging" version. The battery will be upgraded to 30kWh with fast charging. The starting price is likely to be set at 69,800 yuan.
Regarding this version, Chen Zifan has to ask Stardust Marketing Department, Marketing Department, and Xinghan Zhixing to conduct a detailed market survey. Online voting is only one of the methods, and it also depends on whether the market demand is sufficient.
The Stardust Marketing Department has prepared to continue to open a round of online voting in the Stardust community. The results may not be authoritative, but they can be used to create a wave of hype and increase the popularity of Polestar X.
The popularity of Xinghan Mini is definitely enough. The advertising benefits of the Olympic Games have not been exhausted yet. What Chen Zifan needs is for more people to pay attention to Polestar X, Polestar G, and even the field of new energy vehicles.
While the Stardust Marketing Department was preparing, Chen Zifan also finalized the products of Stardust Technology that will be held at the Stardust conference in June next year. There are six products in total:
Special model: Stardust-Chenji
Beginner Drone: Stardust-Margin
"Margin" is taken from the boundless, which embodies Stardust Technology's design concept for drone products. They hope that drones can become people's third eye, extend their field of vision, and explore higher and broader fields.
In addition, there are Stardust tablet 3, Stardust Bluetooth headset 3, and Stardust smart watch 2. These three products need to be updated, and compared with the previous generation, the upgrade is huge. Upgrade is the second priority.
The important thing is that Chen Zifan wants to re-define the three products through this update and give them an exclusive "noun" to refer to them.
In terms of upgrades, Stardust Tablet 3 will develop towards "bigger". Compared with the 10.8-inch screen of Stardust Tablet 2, this time not only will there be a huge leap in clarity, but the size will also be upgraded to 12.8 inches.
In the field of tablet computers, 12.8 inches can already be called a "giant screen". Chen Zifan knows that some manufacturers will also launch tablets with larger sizes of 14.6 and 14.5 inches, but that size is a bit too much...
Not only is the cost extremely high, it will also directly conflict with the notebook computer market, especially thin and light notebooks, and the actual usage scenarios are also relatively fixed... It is better to produce a monitor than a tablet computer of that size.
Then the Stardust OS is developed into a "TNT" similar to the Hammer OS, and the mobile phone is connected to a portable display to achieve an operation similar to the "PC side". The ideal is very beautiful, but this method has extremely high requirements on the mobile phone.
Chen Zifan has no idea of making TNT for the time being. The 12.8-inch Stardust Tablet 3 is already big enough. This product is also aimed at the thin and light laptop market to a certain extent, as long as the Stardust OS is powerful enough.
The current performance of Stardust OS on tablets is not as good as Windows, but it is better because it has fewer ads, a clean system, and an excellent user experience. Therefore, it also has its own advantages and a fixed user group.
He also knows that whether it is now or in the future, the demand for "small-sized tablets" is very high in the market. Recently, TV shopping advertisements for "tablet phones" have also become very popular, cutting off waves of leeks.
The salesman in the advertisement kept boasting, but in fact, after getting it, people discovered that the so-called tablet phone was just a feature phone with a larger screen, and due to the enlarged size, the screen clarity was still very poor.
That kind of large LCD screen really makes you lose the desire to continue using it after just one look, so many people hope that Stardust Technology can also produce a tablet phone.
However, Chen Zifan has not yet had this idea. In his opinion, there are two main user groups for small-sized tablet computers: business people and game enthusiasts. The former need a large and convenient screen to handle official work.
The "big" means bigger than a mobile phone.
The latter hopes to have a gaming tablet that has a wider field of view than a mobile phone and also takes into account the operating experience. However, these two types of users currently belong to a niche group, and Stardust OS games have not yet been fully developed.
Once the 13 subsidiaries of Stardust Technology are completely stabilized, Chen Zifan will immediately start arranging to make Stardust Games independent and attract more game workers and engineers to fill the game gaps in Stardust OS.
The biggest difference between Stardust Bluetooth Headset 3 and 2 is that Stardust Bluetooth Headset 3 is a head-mounted Bluetooth headset, not an in-ear type, so strictly speaking they do not belong to the same type of headphone products.
As for the Stardust Smart Watch 2... it will add some special functions based on the first generation, making the entire watch more intelligent and interactive more convenient.
Five products are enough, but not enough. In order to implement the concept of "Internet of Everything" and Stardust Technology's consistent pursuit of "technology changes life", Chen Zifan will add one more product.
That is the ink screen "electronic paper book".
This is a serious "niche product". It is very similar to a small-sized tablet, but its function is more single. It is aimed at the physical book market. The gaming tablet does not have enough games, but it has a lot of books~
In addition, Stardust Technology currently has extensive cooperation with the government in many fields, so it took little effort to get this product approved. At the same time, Chen Zifan is also planning to let Stardust Network develop the "Stardust Reading" APP.
This APP can also be downloaded on the Stardust mobile phone, Stardust tablet, and even on the Xinghan car. There will be a section for audio books.
However, Chen Zifan will not specifically promote this, but he will not promote anything that involves safe driving. For example, when promoting Xinghan Mini, he only introduced the 10.8-inch central control screen of Xinghan Mini.
And what exactly can this central control screen do...
Then everyone has to discover it by themselves, or let some professional shooters trained by the Stardust Marketing Department promote it, so as to minimize the risk.
Now that we have the Stardust Reading APP, why do we need to create an electronic paper book with an ink screen? Is it just for the screen technology of Xiuxing Vision?
Of course not. Ink screen electronic paper books have its unique advantages: eye protection. Whether it is an LCD screen or an OLED screen, the eye protection effect is far inferior to that of an ink screen, because the ink screen relies on light reflection.
That is to say, the backlight function is only used in some extremely dark scenes. In normal light scenes, there is almost no difference between electronic paper books and paper books, but it is more portable and is equivalent to bringing a library with you when going out.
The Stardust mobile phone can also read e-books, but after all, mobile phones have too many functions, and people's willpower is very limited, so it is almost impossible to read books on the mobile phone. At this time, a product like this is needed.
Chen Zifan also specially found Zhao Wushang for this purpose. Among all the senior executives of Stardust Technology, he likes reading books the most. The books in his office are filled with bookshelves:
"Suppose we launch this product and you are an ordinary consumer, will you choose it?"
Zhao Wushang frowned as he looked at the product design drawing in his hand and the function introduction. After thinking carefully for a long time, he gave an uncertain answer: "I may buy it if financial conditions permit..."
"What does it mean to be likely to buy?"
"It's just that... this product is not suitable for public use, because reading will make people feel painful. It is the same as fitness. Many people will attribute the reason why they don't want to read to external factors..."
Chen Zifan also understood what Zhao Wushang meant. Products such as electronic paper books are best used to fool novice users, because they are very good at creating demand for themselves, thinking that if I buy an electronic paper book, I will read it well.
In fact, reading well has nothing to do with whether you have electronic paper books or whether you protect your eyes. Reading paper books for a long time can also hurt your eyes. Studying and doing homework with incorrect postures can hurt your eyes even more. It is more harmful than watching TV or mobile phones. It’s just that
Parents may not think so.
The development of electronic paper books will definitely be a trend in the future, especially for a technology company like Stardust Technology, which has deep cooperation with the government, its own library must be comprehensive and regular digital books.
There is no need to worry about copyright issues. The only thing you need to worry about is that the content of some regular books is not very good. For example, several popular publications across the country openly and secretly promote how foreign countries are better than domestic ones.
There’s more…
Let’s not mention these for now, because they do not fall under the jurisdiction of Stardust Technology, but as long as similar things appear in the Stardust Reading APP and the influence is relatively large, it will definitely be removed from the shelves + cooperation will be terminated.
Zhao Wushang changed the topic and continued:
"But, Director Chen, if one day, primary schools, middle schools, and universities in Haicheng all use e-paper books instead of the original physical books... Do you understand what I mean?"
Chen Zifan:......
Damn it! Didn’t you intentionally push Stardust Technology into the fire pit? If all the physical textbooks were destroyed, how many people’s interests would be affected? When Chen Zifan thought of the consequences, his heart skipped a beat.
"Done!"
Zhao Wushang:???
"Damn! I was just saying casually! Calm down! Polestar Motor's transformation of public transportation has provoked many people to target Stardust Technology! Now entering the education industry...my old bones can't bear it!"
Chen Zifan looked at him with disdain: "You suggested it, don't you dare to do it? I'll leave it to you. Also, how old are you now? Don't stay with the secretary anymore, it's too harmful to your health.
"
Zhao Wushang: "Ahem, I..."
"Okay! Needless to say! There is no rush in this matter. We are just launching an electronic paper book product first to test market feedback. We will expand the Stardust ecological chain products and enter other fields at the same time. It's not that crazy."
"I understand! When the electronic paper book comes out! I am willing to cooperate with the Stardust Marketing Department to shoot commercials!"
"…what ever."
In this way, all six products for next year's Stardust conference will be finalized, and then the product details will be finalized and ready for production.
In addition to products, Chen Zifan will not fall behind in terms of infrastructure. He has no control over other places, but he must try every means to improve Haicheng.
At the same time, in the Stardust community, the Stardust Marketing Department used the official account of Xinghan Zhixing to publish a voting information, which was about the Xinghan mini large battery fast charging version, and the official price was announced:
Thanks to Yang Mei, I will watch the dawn, tomorrow tomorrow orz, the silent scholar, and the monthly ticket for five poached eggs! Thank you for your support!