"We use a 540×360 pixel, 2.8-inch TFT screen on the front, which supports 65536 color display. Everyone present must have experienced the specific look and feel.
We always believe that the screen is the most intuitive thing to touch when using a mobile phone, so we used the best screen from Stardust Factory and also used new composite materials on the backlight panel.
This is the data we obtained through experimental comparison. The screen of "Hai" has 15% lower blue light than products using traditional TFT. You may not know what blue light is.
Blue light can penetrate the lens of our eyeballs and reach the retina, causing retinal epithelial cells to atrophy or even die, leading to vision loss or even loss. This damage is irreversible..."
Before Zhao Wushang finished speaking, the audience couldn't help but start discussing. Many people's eyes showed deep worry and fear, and they even felt a slight pain in their eyes.
"No way…"
"It's over. I stay up late every night in bed looking at my phone. I'm only 20. I don't want to be blind..."
"Damn it, experts have long said that electronic products are bad for your eyes, but you still don't believe it!"
"What's the use of regretting? It's better to adjust your work and rest from today and stop playing with your mobile phone!"
"The same goes for computers and TVs..."
"..."
This trick is very clever. People may not buy it just by promoting the "Hai" mobile phone, but if "Hai" is tied to health, the effect will be completely different.
If "Hai" develops a reputation as "eye protection" in the future, it will not only increase the sales of "Hai", Stardust Technology's screen orders will also increase, and subsequent products will be much better.
Zhao Wushang maintained his smile on the stage, raised his hand and gently pressed down: "But there is no need to worry, as long as you pay attention to eye protection, electronic products are not like jackals or tigers.
We at Stardust Technology are committed to maintaining the balance between people and technology, so that our users can not only enjoy the latest products and high-quality services, but also be free from some negative hazards!
In addition to a screen with higher resolution, clearer display, larger size and better eye protection, we also adopted a bold design: eliminating the removable battery to make the product more "integrated".
The benefits of this are obvious. Combined with first-grade polycarbonate material and Stardust Technology’s unique packaging process, the ‘sea’ can be immersed in 5 meters of water for 30 minutes without any water entering!
If the 'Hai' you bought is damaged by water during the insurance period, it will be replaced directly with a new one. This is the confidence of Stardust Technology! It is also the promise made by Stardust Technology to consumers!"
Zhao Wushang paused for a moment, and there was a burst of cheers and applause at the scene. Again, even if there is such an after-sales policy, most consumers will not use it unless they are malicious.
After all, although the "sea" is waterproof, it is not waterproof. If you throw it into the pool and soak it for three days and three nights, there is still a risk of water intrusion. However, even if someone does this, there will be no loss to Stardust Technology.
After the atmosphere at the scene calmed down slightly, Zhao Wushang continued: "The benefits of integration are waterproofing and improved texture, but many people will ask, what should I do if the battery is dead?
The normal charging time is too long. If you need to use it, you can't just replace the battery... Don't worry, we took battery life into consideration when designing the "Hai" product.
Inside the ‘Hai’, there is a large 2000 mAh lithium battery, which not only brings long-lasting battery life to the phone itself, but can also continuously charge and discharge the Bluetooth headset for more than five times!”
The battery is not removable? It doesn't matter, just use one "Hai" battery to hold two batteries. As for the longer charging time... Even if the batteries of other mobile phones are not big, the charging time is still very long.
In an era that has not experienced the baptism of fast charging, everyone has assumed that mobile phones need to be charged overnight, so this is not a shortcoming. In addition to the screen and battery, "Hai" has another most important selling point:
"Long before Stardust Technology was established, we invested a lot of money in research and development on how to reduce the size of Bluetooth headsets. After many hardships, we finally found our own method!
The final effect is as you can see. We produced a compact Bluetooth headset and at the same time increased the battery life of a single Bluetooth headset to 2 hours..."
Chen Zifan: "..."
What huge amounts of money? What hardships? He would have believed it if he hadn’t copied the technology from his own country! But the audience who didn’t know the inside story only felt the excellence of Stardust Technology.
"I'll just say it!"
"Stardust Technology's requirements for products are too high, and they have been able to produce them before..."
"Who wants to sell semi-finished products? Customers don't want to, and the manufacturers themselves feel uncomfortable looking at it!"
"555! I wrongly blamed Xinghua. It turns out that Xinghua Mobile is just paving the way for Stardust Mobile..."
"indeed so!"
"..."
Seeing this scene, Chen Zifan couldn't help but think to himself: This audience is so easy to follow. They believe everything they say and make up their own minds. They don't know what they went through to become what they were fifteen years later...
Zhao Wushang on the stage finally introduced the final after-sales content: "We always believe that good products and good services must be combined. Regarding the after-sales policy of 'Hai'..."
Users who have participated in the reservation are entitled to 14 days of no-reason return or exchange after purchase, and within the one-year warranty period, only exchange and non-repair are allowed... Users who have not participated in the reservation are only entitled to seven days of no-reason return and exchange, and within three months of purchase, they are only eligible for exchange and no repair...
At present, the only after-sales center of Stardust Technology is the Stardust Direct Store opposite the Wetland Park. However, Stardust Authorized Stores can also undertake some after-sales services and recycle products that need after-sales first.
Then they are all sent to the Stardust after-sales center, and finally back to the Stardust factory to make a clean slate and make the machine again.
Regarding the after-sales service, the audience at the scene didn't have much feeling. They only knew that the service of Stardust Direct Store was pretty good. As for the after-sales service... they hadn't bought the mobile phone yet.
"Before announcing the price of 'Hai', I would like to ask you to review this product..."
The lights dimmed again, and after the two promotional videos were played from the "product introduction" of the first promotional video to the "practical scenes" of the second promotional video, the spotlight came on.
However, this time the person standing in the center of the stage was not Zhao Wushang but Chen Zifan. Before the audience could ask questions, he spoke directly:
"Good morning everyone, I am Chen Zifan, chairman of Stardust Technology. I will announce the price for you at this conference. The final selling price of 'Hai' is 2,899 yuan! Thank you again..."
2899, a very expensive price among domestic brands. You must know that the current domestic brands, such as Bird, Gionee...their product prices have been hovering in the range of 1,000 to 2,000.
The previous Xinghua mobile phone even dropped below 1,000 yuan, completely reducing it to a copycat 100-yuan phone. In fact, in China, sometimes products sold too cheap are not a good thing, and they will be labeled with various labels.
The saying "cheap goods are not good" is regarded as truth by many people. Some people are full of pursuit and worship of expensive imported brands and imported products, and even ignore the quality of the products themselves.
So, is it the product itself, the brand, or...money that he admires? Chen Zifan cannot change this view. Instead of being labeled, it is better to set the positioning from the beginning.
After a month of booking card baptism, many people have long known that the price of "Hai" is between 2,000 and 3,000. Many people guessed that it would be 2,999, or 2005.
After the price was announced, the "Hear the Sound of the Sea" poster at the beginning appeared again on the large LED LCD screen, but this time the price was marked, which was a small echo.
Walking out of the conference center, the most discussed topics among the audience attending the press conference were pricing and the young chairman.
"The chairman is so young!"
"He looks like he's only in his twenties... He's quite handsome, but he talks too little, doesn't he?"
"I heard people around me calling him Mr. Chen. He seems really young, but age doesn't mean everything..."
"Yes! No matter, I'll go back and get the money first, and then I'll go to the Stardust Direct Store to buy a mobile phone."
"Then why don't you just take it with you when you go out?"
"What should I do if I lose it?"
"..."
Zhou Youdong mingled in the crowd without saying a word. He planned to go to the Internet cafe to report the situation to the elder brothers in Beijing to determine how many elder brothers needed mobile phones.
"If you do it well, you can make hundreds or even thousands in one day, and you will lose a month of work. I have to hurry up..."
Chen Zifan deliberately set the launch time of "Hai" at 10 a.m. in order to launch sales directly after the product is released without any pre-sales.
The price of 2899 is not low. It is already in the same price range as some models from Nokia, Sony Ericsson and Motorola. He is not sure about the final sales volume of "Hai".
Although "Hai" has a high reputation in the Haicheng Forum, there are too many products that are both popular and not popular. Fortunately, at the Stardust Direct Store, Fang Yin quickly gave Chen Zifan the latest information:
"Little Mr. Chen, you didn't know that there were people waiting in front of the store before 8 o'clock to buy mobile phones! I asked for 50 units. I thought he was joking, but he ended up taking a whole bundle of money!
2899×50, nearly 150,000! Grandma’s, I’m definitely here to buy it! The most important thing is that he also took out 50 reservation cards! I almost vomited while trying to remember the information, and this is not over yet…
From 8 o'clock to our shift change at 12 noon, people came to the store non-stop! They all had reservation cards, and most of them bought black. The 1,000 black units in the store were almost gone..."
Chen Zifan: "???"
Is black so popular? It stands to reason that light blue, which is similar to the color of the ocean, is the main color this time! Also, the 1,000 units in the store won't be gone so quickly, right? But that doesn't matter.
There are no more in the store, but five minivans from the Stardust factory are parked behind the Stardust Direct Store, and even three Dandan trucks are parked in front of the Huaya Building to prevent the Stardust Authorized Store from running out of inventory in a short period of time.
Even though they were so fully prepared, the Stardust authorized store quickly ran out of stock. Chen Zifan could only send another Dandan truck to deliver the goods. The goods were available, but the crowd was so crowded that you couldn't even see the front of the line.
Most people still bring cash, and only a small number of people swipe their cards directly, so it takes a long time, which indirectly leads to crowded queues, and the shipping capacity of the two stores is still limited.
Only Li Qiufeng from Huaya Building was smiling from ear to ear. Before, he was worried that Stardust authorized stores would not be as profitable as jewelry stores. Now he is not only relieved, but also wants to open authorized stores in other buildings.
It was not until 23:00 in the evening that the Stardust Technology Finance Department compiled the statistics for today. In just one day, the total sales of "Hai" reached 8,623 units.
A considerable number of them are not individual consumers. They are second-rate dealers who ask for 10 or 20 units. This is equivalent to adding more shipping channels for Stardust Technology, but it also carries certain risks.
Li Yuan from the Finance Department also said with some pity: "You dare to resell a mobile phone priced at 2899? How bold is it for a skilled person? If we hadn't had too few stores, today's sales would probably have exceeded 10,000..."
Chen Zifan shook his head and said: "It's okay, just ship less. The number of direct-operated stores and authorized stores is slowly increasing. What I want is quality, not too much. Also, the previous plan can be advanced..."
Increase production capacity and build a Stardust directly-operated store no less than a large 4S store on an open land 0.8 kilometers away from Stardust Technology. In front of the store, a Stardust Plaza that can accommodate more than 5,000 people will be built.
Because the cost was too high in the early stage, this plan was temporarily shelved. Now there is no need to worry about the sales volume of "Hai", and "Hai"'s super high profit of more than 50% is enough to support him to do many things.
"Have you completed all the procedures for Stardust Network? I need a complete Stardust official website, otherwise the online channels will not be accessible. By the way, is there any news from the logistics company?"
"this…"
Facing Chen Zifan's question, Zhao Wushang didn't know what to say. It was easy to establish a Stardust Network as a subsidiary of Stardust Technology, but it was really difficult to establish a logistics company.
Although the government has gradually opened logistics companies to the public, due to lack of experience, there were many problems after the initial opening, and the speed, safety, and price were also difficult to satisfy.
"It's really troublesome! It's better to rely on yourself than to rely on them. No need to contact us. We will do it ourselves. Tomorrow... no, three days later I will give you a proposal to set up an express company according to my requirements!"
"Is this...really okay?"
"There's nothing wrong with it. Let's start with Haicheng, solve the problem in Haicheng first, and then spread it to surrounding cities..." Instead of cooperating with a logistics company, it's better to start one by ourselves.
The profit of one "Hai" can reach 1,500, and the 50,000 "Hai" in stock alone can bring Chen Zifan 75 million in profit. These days, one step to heaven and one step to hell is the norm in the market.
The advertising expenses of Bird Mobile this year exceeded 200 million. In the beginning, they were no better than Stardust Technology, and their products were much inferior. After their success, they quickly became the representative of domestic mobile phones.
It's a pity that their investment in advertising far exceeded their investment in research and development. The great success they finally built was lost in just a few years. In the end, they had no choice but to leave for Africa.
With the "sea" opening up the situation and getting through the most difficult early stage, things will become much easier next. First of all, the financial pressure will be greatly relieved, which can be used to increase production capacity and establish subsidiaries.
"Stardust Network, Stardust Express...Copycat Point 39851, enough to upgrade to lv.10..."