"My son! Don't let anything happen to you! I won't let you run the factory anymore. You can do whatever you want. If you don't like playing basketball, I will find the best coach for you..."
In a single ward of Haicheng No. 3 Hospital, a thin and fair young man was lying on the hospital bed with a peaceful face. Next to him, there was a middle-aged woman lying on the bedside crying and talking.
On the other side stood a middle-aged man wearing a suit jacket. He couldn't help himself when he reached middle age. Not only did he have a Mediterranean hairstyle, but his round beer belly also made it impossible to pull up his clothes...
The two of them were Chen Zifan's parents, Chen Jianjun and Wu Xiaohong. After Wu Xiaohong finished talking, she started to complain about Chen Jianjun: "You tell me, why do you have to give the factory to Xiaofan and then build a new one? Xiaofan is only so old, how can he take care of it?"
"
If this were normal, Chen Jianjun would definitely be able to explain clearly, what kind of training, in name, the company has people, the prospects of the mobile phone market, the necessity of transitioning to other products...
Now he didn't say a word. To be honest, he was very confused. He just mentioned last night that Chen Zifan had graduated and he might as well take over Xinghua to practice and then take the opportunity to build a new factory.
As a result, Chen Zifan couldn't bear it and fainted. Is it a big deal? Ah? Is this really a big deal?
"Well, you also know that the profits of our factory are getting lower and lower, and some big manufacturers are about to take action. I also casually mentioned that I want to stop making mobile phones and continue to be an OEM, but I can't come forward..."
"It's hard for you to come forward! Why don't you come forward for Xiaofan? He's just a child..."
"I…"
At this time, Chen Zifan, who was lying on the hospital bed, had completely understood his situation. He was back to 18 years old, back to 2005, and back to the time when Xinghua Electronics Factory had not yet closed down.
At the same time, he also remembered that Chen Jianjun had indeed asked him to join Xinghua Electronics Factory after graduating from high school, but at that time he was only thinking about college and did not agree. Later, Xinghua Electronics Factory disappeared~
Going through this period of time again, all kinds of complicated emotions came to his mind. He also thought about it countless times in the dead of night, what would have happened if Xinghua Electronics Factory had not closed down?
What would happen if Xinghua Mobile could survive fifteen years? If he went back to 2005 and took over the Xinghua Electronics Factory, would there be different results? Unfortunately, these are all illusions.
Xinghua is just a small factory, without the right time and place, no technology, and no capital. Even if we start over ten times, we still can't change the outcome of being defeated by Lenovo, Newman, Huawei, and Dopod...
Or to put it another way, Xinghua was defeated by himself. Lack of strength was itself a kind of original sin, but Chen Zifan never thought that one day he would really have the opportunity to change his life again.
"I may not be able to change anything about who I used to be, but who I am now..." Chen Zifan's consciousness moved slightly, and a virtual 3D projection appeared in his mind, which was the entire Xinghua Electronics Factory.
The projection can be rotated, enlarged, and adjusted according to his ideas, and various detailed data introductions are all vividly displayed on the paper, plus the two permissions of [Analyze Copycat] and [Synthesize Creation]...
"It's not like there's no chance!"
Thinking of this, Chen Zifan opened his eyes and interrupted his parents who were still arguing: "Dad, give me Xinghua Electronics Factory."
"!?!?"
"Are you awake?"
"My son! You have suffered!"
Seeing the reaction of the two people, Chen Zifan quickly explained: "Ah, I was a little too relaxed after the college entrance examination and fainted. It was not because of the factory. Dad, please give me the factory!"
"Are you sure?" Chen Jianjun couldn't believe it and glanced hesitantly to the side.
"I do business with you every day, and it's not like I don't understand anything! Besides, if there's any problem, wouldn't it be you? Give it to me early, and I'll deal with those people, and I'll lose less money!"
"Well…"
Why did Chen Zifan wake up after fainting and look like he was fine? And he was thinking so clearly? They called a doctor to confirm Chen Zifan's condition before preparing to leave the hospital.
"It's okay, I'm just still a little hypoglycemic. Just eat some fruit to replenish my blood when I go back!"
"Your Uncle Zhao is responsible for the factory affairs. We can continue to be a foundry. You don't have to worry too much. You are still young. You will receive your salary every month. Just learn management slowly..."
Chen Jianguo already regrets bragging about making Xinghua mobile phones. MediaTek's turnkey solution is indeed easy to use, but if they can do it, others can do it, not to mention some big domestic brands.
For example, Lenovo, which has strong capital...
Another example is Bird, which advertises...
These are only domestic brands, international brands such as Nokia, Samsung, and Sony Ericsson have not been mentioned. Xinghua is just a small copycat brand. If you make a fortune and don’t run away, it will be over.
Uncle Zhao is Zhao Wushang, one of the senior employees. He is 41 years old and is quite talented in management. Chen Zifan remembers that he saw Zhao Wushang working with his father when he was 9 years old.
Later, Xinghua went bankrupt, and Zhao Wushang reportedly switched jobs to Meizu, and even became the manager of the human resources department, and he was considered a successful person.
Chen Zifan will naturally make good use of the existing senior employees. However, he does not plan to return to the original foundry, nor does he plan to continue making Xinghua mobile phones. Instead, he has new plans:
"I want to continue making mobile phones, but I don't want to make Xinghua mobile phones. Xinghua is not young enough, not creative enough, and the current products are not distinctive enough. I want to do something different!"
The name Xinghua is a bit too mature. Of course, this is not the main problem. It is not impossible to make mobile phones, but if a new brand wants to gain a foothold, it must come up with something different.
Let’s look at the current Xinghua mobile phones. Take the main model Xinghua 3410 as an example. Without the trademark, the appearance is very similar to other copycat brands and even some big names. They are all based on the same mold.
Except for a slightly clearer screen, there is nothing else, no brand power, no design, no publicity, no quality, no after-sales guarantee, and even the price advantage is gone...
Even if these are not available, as long as there are channels, Xinghua mobile phones can still be sold. After all, the products of its peers are not much better, but the problem is that there are very few shipping channels for Xinghua mobile phones.
In the beginning, it was pretty good to be able to sell so many in Haicheng and make money by relying on the preemptive move and price advantage. Now even small workshops can produce mobile phones, and it is impossible for Xinghua mobile phones not to be cool.
Hearing what Chen Zifan said, Chen Jianjun suddenly became a little anxious: "Hey! The mobile phone market is about to collapse. You are still making mobile phones now. We can't afford it. Dad will analyze it carefully for you..."
Chen Zifan said helplessly: "I said I wanted to continue making mobile phones, but I didn't say I had to do it now, and I didn't say I would only make mobile phones. Dad, I will make a plan for you when I get back!"
"What kind of plan are you planning? No!"
…
"???"
"!!!"
…
Xinghua Electronics Factory.
Zhao Wushang received a call from Chen Jianjun early in the morning, saying that Xinghua Electronics Factory would be under the control of Chen Zifan from now on, and that all necessary procedures had been prepared. If he had any questions in the future, he could just contact Chen Zifan.
"Is this... giving full power to Xiaofan?"
In June in Haicheng, the highest daytime temperature has reached over 30 degrees. The heat is unbearable, but it cannot stop the joy of the graduates. They are finally freed from the prison and can let themselves go.
Maybe this will be the most relaxing and happiest time in their lives... But for Chen Zifan, he has no intention of enjoying the holiday. There are still a lot of things to do at Xinghua Electronics Factory.
The first thing to do is to change the name. Technology represents creativity. It may be better to be younger. It will be changed from Xinghua Electronics Factory to Stardust Technology. The registered trademark also needs to be modified.
"Look up at the starry sky, lower your head and keep your feet on the ground. The stars are the future, and the dust is the self..."
The original Xinghua trademark is the pinyin of the word "Xinghua". Eight of the ten trademarks these days have English letters, and Stardust Technology's new trademark is a shooting star streaking across the sky.
"People have given countless romantic colors to shooting stars, but our shooting stars represent ideals. The process of pursuing ideals must be brilliant, leaving their own glory before the dust settles!"
The pattern is simple, but what's more impressive is that it doesn't go down, but up.
It will take some time for the name and trademark to be registered. Just leave these things to the Legal Department. At the same time, the [Xinghua Electronics Factory] in Chen Zifan's mind has also become [Stardust Technology], but other things have not changed.
.
The second problem is that Stardust Technology is currently at a loss, with a total of 173 employees. If it cannot turn a profit within a short period of time, it will have no choice but to lay off employees, which is not a good option.
Layoffs treat the symptoms but not the root cause. With layoffs, it is easy to lose people and lose money. If you want to turn a loss into a profit in a short time, it is not realistic to rely on selling mobile phones. You must find a new way out.
Regarding this, Chen Zifan had already prepared. First, he would cut down the original mobile phone production line. Xinghua 3410's profits were getting lower and lower, and its sales were average. It was better to free up all the production lines.
At the same time, they are increasing their efforts to manufacture screens. Their 13 patents are all for screens, with low prices, good display effects, and stable income.
In addition, another reason is that he saw two familiar brands on the list of some cooperative manufacturers: Gionee and Coolpad. These two mobile phone manufacturers have very high potential in the future.
The first is Gionee. Gold quality is what makes the world famous. After withstanding the first round of blows, Gionee quickly emerged as one of the big domestic brands in the era of feature phones and has survived into the era of smartphones.
Not to mention Coolpad. At the beginning of the smartphone era, China Cool Alliance was the first of the four major domestic brands to emerge. Even though Coolpad had the shortest peak period, its sales were not low at all.
Of course, Stardust Technology is not their only screen supplier. If you want to achieve a stable cooperative relationship, price, quality, technology, production capacity... are all very important, and you have to rely on strength to speak for itself.
The profits earned by being a supplier are very low, but the risks taken are relatively small. It would be great if there were a few more brands with large shipments to cooperate with. Chen Zifan carefully searched in his memory:
"Board already has a stable supplier, and the remaining brands...if we can cooperate with Tianyu, the rest will be much easier..."
As for manufacturers such as Huawei, ZTE, Lenovo, Oppo, Meizu, and TCL, it would be better if they could cooperate. Unfortunately, these brands are either far away or have strong assets and do not need them.
But selling accessories is only a stop-gap measure. If you sell too many accessories, it will be difficult to break out of the supply chain and make products. Chen Zifan remembers a folding screen brand named Royole as a typical case.
Stardust Technology not only wants to sell accessories, but also makes products on the basis of selling accessories. The little screen technology alone is naturally not enough, so Chen Zifan set his sights on more important things:
Battery!
"How can we play with electronic products and new energy without battery technology?" Batteries are the foundation, whether it is mobile phones, computers, Bluetooth headsets, or new energy vehicles...
As for Stardust Technology, it didn’t originally have battery technology. It didn’t matter. Chen Zifan still had the authority to [analyze copycats], so he took a bunch of batteries and went to the Stardust Factory R&D room.
These batteries include not only mobile phone batteries, but also dry batteries of major brands, and even storage batteries. However, what surprised him was that he could not analyze some of the batteries at all:
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(Requires cottage level 5 and above)
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(Requires copycat level 8 and above)
There are also some batteries with big brands and very famous names that have been completely analyzed~