The price of 3999 is obviously not a high price. The price of the first-generation Apple was $499. In comparison, the starting price is about the same as Stardust 1. If you have to compare, the price of Stardust 1 is even higher.
However, the configuration level of Stardust 1 is much higher than that of the first generation Apple. After all, 3999 is not a high price, and can even be said to be very cost-effective. This can be seen from the on-site feedback.
This is what Stardust Technology promotes as "allowing everyone to enjoy the fun of electronic products." The price of 3,999 will allow more people to access the threshold of Stardust 1, and at the same time ensure the accurate market positioning of Stardust 1.
The price of 3,999 is nothing in some developed countries, but in China, there are countless ordinary people whose monthly salary does not exceed 1,000 yuan, so the overall market situation must be considered when setting prices.
"Stardust 1 was made to be used by more people, not to be a high-priced exhibition item..."
Of course, in Chen Zifan's opinion, with the current overall consumption level in China, most people who can buy a mobile phone for 3,999 won't mind spending an extra 200 yuan to upgrade from 8GB to 16GB of memory.
This is also a potential consumption hint, taking advantage of people's memory anxiety. After all, Stardust 1 does not have an SD card slot, but Chen Zifan is not going to do anything fake, and 8GB of memory is enough.
First, we will target the 4,000 flagship models of mainstream international brands and knock down Nokia, Motorola and Ericsson. These brands have been harvesting the Chinese market for a little too long.
Incidentally, it also blocked most of the way Jobs wanted to lead Apple to enter the Chinese market. Unless Jobs could make some amazing changes, it would be difficult to enter China with the Apple 3GS.
The product is not dominant, the price is not dominant, and even the brand advantage is likely to be made up for by Stardust Technology in the future. Either it does not do it, or it directly kills the possibility of Apple's rise.
However, it would be unrealistic for Steve Jobs’ Apple to be defeated so easily, so Chen Zifan formulated a three-generation strategy long ago:
"The first generation is the foundation, the second generation is expanded, and the third generation is divided into versions!" Stardust 1 is the foundation, Stardust 2 expands the product line, and Stardust 3 is divided into two versions. The standard version is still priced at 3,999 yuan, while the advanced version...
Chen Zifan is planning to rush directly to the 5999 rank and enter the high-end mobile phone market in one fell swoop, so the period from Stardust 1 to Stardust 3 is the process of verifying whether Stardust Technology can stand firm in the market.
Use the two generations of Stardust 1 and 2 as buffers to give Stardust technology a chance to truly reach the top of the high-end.
Zhao Wushang, Wang Jinli and Mo Shaokun did not understand Chen Zifan's "unfounded worries", but they also understood that none of the big brands that could stand on the market were easy to mess with, so there was no problem in being careful.
At the Stardust press conference, the cheers and applause lasted for more than 3 minutes. They slowly subsided under Chen Zifan's signal, but many people still gathered together to discuss in low voices.
Faced with this situation, Chen Zifan was a little helpless. He was already considering whether to let the post-editor edit the paragraph a little. After the venue was relatively quiet, he finally spoke again:
“Our Stardust 1 has a total of five colors: white porcelain, black mirror, black mist, light gold powder, and Klein blue. As shown in the picture, among the five models, only the back cover of the black mist one uses frosted glass technology.
~"
On the big screen behind Chen Zifan, Stardust 1 was divided into five, and five different colors appeared. Originally there was also a lilac purple color, but because the audience for purple was not high, it was later abandoned.
In addition to the regular white and black, they also chose variant colors of blue and gold. The purpose of producing these two colors is to set off the three colors of black and white. After all, they are a bit niche~
Light gold powder visually looks very much like a frosted glass cover, but it doesn't feel like it to the touch. It is more like a layer of light gold powder painted under the glass, which can present two different perceptions.
In addition to the five regular colors, Chen Zifan has also prepared a killer limited edition color scheme, or a limited edition back cover version, but that one is used to warm up the heat and will not be announced now.
Many people at the scene have already started to compare which color scheme looks better, and which white one looks bigger... The matte black one should feel better, but it lacks some of the high-end sense of the mirror effect... Blue is the ugliest...
There are also some people who are already ready to make a move and are ready to rush to the Stardust direct store next door as soon as the Stardust conference is over. No matter what color it is, they will take home a Stardust 1 first!
However, only two-thirds of the Stardust conference has been completed so far. In addition to Stardust 1, this new product also has a number of accessories for Stardust 1, as well as the Bluetooth headset matching Stardust 1 that has not yet been released.
After the scene became relatively quiet again, Chen Zifan continued: "There is no doubt that Stardust 1 is an excellent product, but for the waterproof and texture of Stardust 1, we sacrificed the headphone jack!
In order to solve this problem, we used the Bluetooth technology of the music mobile phone "Hai" as the basis, and made a new upgrade based on the "Hai", and successfully created the first generation of Stardust Bluetooth headphones!"
As soon as Chen Zifan finished speaking, a promotional video for a Bluetooth headset began to play on the big screen behind him. It was a Bluetooth headset with a charging compartment design. The overall shape was round and the size was very convenient!
Different from the Bluetooth headset that comes with "Hai", this is an in-ear Bluetooth headset, while "Hai"'s Bluetooth headset is semi-in-ear type, but neither Bluetooth headset has noise reduction.
It’s not that Chen Zifan doesn’t want to do it, but he thinks that if the noise reduction effect does not meet the requirements, it will affect the audio playback effect, so it is better not to do it.
The biggest selling point of Stardust's first-generation Bluetooth headset is not the sound quality, battery life, or appearance, but the interaction with Stardust OS. It connects immediately after opening the cover, and there is a simple connection animation.
Don’t underestimate the connection animation. A considerable number of Bluetooth headset buyers go there just for the connection animation. This is part of the “sense of ritual”, and it happens to be what Chinese consumers like~
So when the connection animation in the promotional advertisement appeared in front of everyone for the first time, the atmosphere at the scene once again ushered in a small climax. They never thought that one day Bluetooth headsets would be so perfect.
Especially after Chen Zifan performed a series of practical exercises, countless viewers had the illusion that they had entered reality from the future. It was really too exaggerated!
"I really do! This Bluetooth is amazing! It would be great if it could be put into a mobile phone like "Hai"! But then the mobile phone may be very thick..."
"Have you forgotten that the head of 'Hai' is so big because of the Bluetooth headset storage compartment? I would say it would be better to make it separately!"
"But someone has tested it and found that the sound quality of Bluetooth headphones is not as good as that of wired headphones!"
"It doesn't matter what the sound quality is! It's so cool! All it takes is opening the cover and connecting it!"
"Another new way to dress up! I will order Stardust 1 and Bluetooth headsets!"
“This only comes in one color?”
"seems like it…"
"..."
The shape of Stardust's first-generation Bluetooth headset would only be considered average fifteen years later. It has an oval-shaped charging compartment with a white body. There is a small light after opening the cover to display the battery status of the headset.
You can also check the current battery level of the Bluetooth headset on the main page of Stardust OS. However, due to the technical level, it is not 100% accurate. There will be an error of about 3%, which basically does not affect normal use.
But now, Stardust's first-generation Bluetooth headset not only has no rivals at the same level, but no other brand has produced similar products, let alone have good interaction with the mobile phone system.
But Bluetooth headsets are not important. Chen Zifan wants to convey a concept through Bluetooth headsets: "When we decided to develop the Bluetooth headset project, we came up with an idea about the Internet of Everything.
Just imagine, one day, through Stardust OS, we can connect not only Bluetooth headsets, but also TVs, computers, projectors... and even cars, all through the network!
The first generation of Stardust Bluetooth headsets was our first attempt. Obviously, we succeeded! In terms of connection method, compared with previous Bluetooth headsets, our connection is simpler and faster!
In the future, we will design more products with different features to join the Stardust ecological chain! Of course, I believe that the price of Stardust’s first-generation Bluetooth headset may be more important than this empty promise!
Therefore, its final price is - 599 yuan! After the Stardust press conference, Stardust 1 and Stardust's first-generation Bluetooth headset will be simultaneously put on our Stardust official website and Stardust Mall!
In addition, we also brought some accessories for Stardust 1, which are: colorful silicone mobile phone case, Stardust mobile power supply, Stardust tempered film...their prices are:
99 yuan, 399 yuan, 49 yuan!
These accessories will also be put on the Stardust official website and Stardust Mall! We can also choose to go to the nearest Stardust direct-operated store or Stardust after-sales center to buy them, or take advantage of our after-sales rights..."
The Stardust press conference has finally come to an end. After briefly listing the accessories of Stardust 1, Chen Zifan didn't care about the audience's reaction to these products.
Accessory products themselves are dispensable, and it all depends on your own choice. However, 99 for a mobile phone case is definitely on the expensive side. Whether it is worth the price depends on everyone's budget and needs.
"All the products in this conference will be on sale at 8 a.m. tomorrow, June 11th! Finally, thank you for attending Stardust Technology's conference! Looking forward to our next meeting..."
Chen Zifan simply waved his hand, and the lights on the scene were switched to the regular lights when entering. At the same time, promotional videos for various products began to play on the big screen, announcing the end of the Stardust conference ~
Some audience members who couldn't hold back for a long time didn't bother to applaud and cheer. They rushed to the corridor in one stride, followed the crowd and prepared to fight their way out to the nearest Stardust Direct Store to buy a mobile phone first.
It's a pity that there are too many people who have the same idea as them. Those who watch the live broadcast on the big screen outside are fine, but the audience at the scene really can't get out!
"Why are you squeezing? Hurry up for those in front, and keep up with those behind! We are right in front of the Stardust Technology headquarters, are you worried that you can't buy it? There is something for everyone!"
"We know we can buy it! But the problem is that it's almost time for the Stardust Direct Store to get off work! Where are you going to buy a mobile phone after get off work later?"
"Damn it! If I had known I wouldn't have attended the on-site press conference! Those guys outside just watched the press conference in the Stardust Direct Store! They bought it after watching the press conference! I might as well not have signed up..."
"I'm convinced too! There is no place to sell mobile phones at the press conference! Senior executives of Stardust Technology! Will you make money?"
Chen Zifan:......
I haven’t left yet! What is this for?
There is also a place to sell mobile phones at the conference venue? Are you kidding me? It’s great that Stardust Technology can release some of the goods for sale in advance! And it is indeed almost time to get off work.
However, although the Stardust directly-operated stores are off work, the mobile phone dealers are not! And the working hours of a considerable number of Stardust authorized stores are not controlled by Stardust Technology. They will definitely work overtime today!
As for when to work overtime...it's hard to say. There are also some individual dealers, such as Cyber City mobile phone counters, or those who open their own comprehensive mobile phone stores. These people also have a batch of Stardust 1 in their hands.
But their Stardust 1 was not obtained from Stardust Technology, but from higher-level dealers. Even though the starting price of Stardust 1 is only 3,999, the profit is not low at all.
Chen Zifan made it clear when Stardust Technology held a high-level meeting that no matter what channel the Stardust 1 is sold through, it must at least ensure that each Stardust 1 has a net profit of more than 1,000 yuan.
As long as he can ensure that the goods of Stardust 1 are genuine, he has no control over these dealers even if they get up at three in the morning to sell mobile phones. In fact, these dealers do the same thing and prepare to sell mobile phones all night long.
There are also some products that have been received in advance and have been sold since the launch of Stardust. Fortunately, Stardust OS has not yet been activated in advance and requires compensation, otherwise there will be some problems.
Tonight is destined to be a sleepless night. Not only consumers and dealers can't sleep, but major mobile phone manufacturers may also be unable to sleep. Who would have thought that everything was fine before coming, but then the mobile phone industry suddenly changed?
The chairman of a certain brand has already started the roaring mode: "Why the hell are you sleeping? How can you sleep at your age? Something happened! Let's have a meeting!"
"..."
Backstage at the Stardust Conference Center, Chen Zifan was cleaning up when he bumped into Mo Shaokun:
"Hey, how do you feel about the press conference? You stole the show, and you have to rely on me next!"
Upon hearing Mo Shaokun's words, Chen Zifan felt helpless. However, since Mo Shaokun had received an order for tens of millions of units of Stardust 1, all he had to do was sit back and collect the money. With such an easy transaction, he couldn't say anything.
"We made an agreement! The Stardust 1 vote is done! I have to set up a special department to develop and design new energy vehicles! Did you hear that?"
"Okay, okay, I got it!"
Chen Zifan didn't understand why Mo Shaokun was so anxious. New energy vehicles are something that can be rushed. Before he could ask the question, Mo Shaokun gave an explanation: "I would rather be a chicken head than a phoenix tail, do you understand?"
"
With Mo Shaokun's level, if he goes to a so-called major car manufacturer, people with century-old brands will simply look down on him. Capital competition for domestically produced cars is also very serious, so it is better to find another way to engage in the new energy industry.
He has long thought about it. If this job is done well, he might be able to get a reputation as a "pioneer of new energy vehicles". Even if he thinks worst and loses money, he can still go back and continue to be the second generation.
So in his opinion, following Stardust Technology is almost a risk-free thing.
Thanks to the deputy class, I fell in love with Ba Bi for the reward! Thanks to Heart Moves, Qingxuan, Half Awake and Half Perseverance, Always at the Crossroad, God's Hand Greedy Wolf, Ordinary Villain, Brother Da Lin, Come Back, Alex
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