This revelation can be said to have come at the right time. In the Haicheng Forum, there have been doubts about the authenticity of the "Hai" product, even if some Stardust employees personally confirmed it.
In this world, the vast majority of people only want to believe what they believe. They think Stardust Technology cannot create an "ocean", but Stardust employees say it can? Who knows if they are being paid?
Maybe it's Stardust Technology's hype. First it releases a high-looking "concept video", and then makes a plan, saying it will be produced within the next three years, etc.~
At that time, Stardust Technology can take advantage of the popularity and launch a product that looks good. Although there is no "sea", consumers will definitely be disappointed, but other products will be sold in a wave.
Stardust Technology is a new brand, and after comprehensive analysis, it is really possible to do this! However, netizens on the Haicheng Forum do not know that the author of this article is Stardust CMO Wang Jinli...
Since the marketing department recruited gunmen and trolls, he quickly drew inferences about other cases, not only posting positive remarks and side propaganda about Stardust Technology, but also posting some negative self-defeating posts.
He even made the bold statement that "domestic mobile phones are garbage, and Chinese brands will never be as good as imported brands!" It successfully aroused the rebellious psychology of many netizens, so the Xingchen and Hai column became a battlefield for netizens in Haicheng to criticize each other.
I have to say that sometimes people are really weird. If you post "Please recommend a mobile phone under 1,000 yuan!" no one will pay attention to it, but if you post "Mobile phones under 1,000 yuan are garbage!", there will definitely be a lot of refutations.
…
Making good use of this can often produce unexpected effects in publicity. Seeing that more and more netizens are paying attention to "Hai", especially those from Haicheng locals, the propaganda department is going crazy with joy.
Fortunately, Chen Zifan is not here, otherwise he would have to say: "Who said that middle-aged people can't play online as well as young people?" I just don't know how much sales and revenue it can bring to "Hai" in the end~
In the Stardust and Sea column, netizens exchanged passionate comments while paying attention to the launch date of "Sea". Some netizens who believed in Stardust Technology straightened up after seeing the news:
"How do you say that? Is it a slap in the face? The Stardust press conference will be held offline on October 31st and online on November 1st - I can hear the voice of the sea! Promotional posters have been released! I don't think anyone still calls 'sea' fake
!”
"That's right! Stardust Technology is our company in Haicheng! The music phone 'Hai' is also specially designed for Haicheng! As a Haicheng person, I will definitely support one as soon as it is released!"
"We'll find out on October 31st! Is this phone so amazing? I'm going to sign up for the on-site press conference! Wait for my good news!"
"I'm already on my way..."
"???"
"You guys! Can you check the registration time? Registration only starts on October 8th!"
“I’m the only one who is purely attracted by Bluetooth headsets… This design is really amazing! The Bluetooth headset can be placed in your phone when not in use! It’s very convenient to use, and it’s compact!”
"I think so too! Wouldn't it be great to lead the school to listen to music? It's so concealable that if I cover my hair, the teacher can't see me at all!"
"You are not alone..."
"..."
This wave seems to be a victory for "Hai" fans, but it is actually a victory for Stardust Technology. Hundreds of thousands of netizens in the Stardust and Sea column and Haicheng forum have already had a basic understanding of "Hai".
First, attract the attention of some people through "knowledge" and product design, and then let more people understand the product through "sense of participation", become interested in it, and finally generate a desire to buy.
This is just the publicity before the product is released. Word-of-mouth publicity after the product is released. Spontaneous publicity is even more powerful. The "sea" texture and usage experience can only be known after you get it.
Moreover, "sea" has its own sharing attributes, and the spontaneous publicity effect formed by consumers after purchase is far greater than that of other types of mobile phone products.
Since Stardust's official website is still relatively crude, it is a bit difficult to achieve simultaneous online and offline release, so Chen Zifan simply released the product online first, and then uploaded the video to the official website.
After returning to Stardust Technology, Chen Zifan first asked Wang Jinli to arrange matters related to cooperation with Huaya, and then devoted himself to editing the second commercial film. This part of the work was not time-consuming.
In addition, he also prepared a third promotional video specially shot for the Internet, an "immersive unboxing" from the short video era. This idea was quite popular at the time.
Unfortunately, the style of this type of video is relatively monotonous, so it quickly disappeared after being popular for a while. However, its shooting cost is extremely low, and the publicity effect in a short period of time is very good.
The Stardust and Sea column is there, which can add another wave of Internet popularity one month before the press conference. It's a pity that the era of everyone having a smart phone has not yet come, otherwise the publicity effect will be better.
On the other side, Stardust CEO Zhao Wushang was jumping back and forth between Stardust headquarters and Stardust factory. All the things that Chen Zifan could not handle in various departments were piled on him, and his experience points kept rising.
The human resources department is also very busy. They are recruiting and receiving new employees every day. The number of employees has nearly tripled from 173 to 500. The requirements for managers and training personnel are very high.
Fortunately, quite a few of the employees were introduced by acquaintances, and some of them switched jobs from other electronics factories. It is much more convenient to have acquaintances to guide them, and those who are qualified can directly stay and go through the entry procedures.
The most common sentence new employees hear before joining is "Stardust Technology's food is very good!", followed by "Stardust Technology does not delay wages". These two points alone are attractive enough.
No one wants to deal with a boss who is in arrears with wages, and the food is very good...how good is it? They don't need to ask, some old employees took the initiative to come up and start bragging after seeing them:
"I'm telling you! The braised pork at window 4 in our cafeteria is absolutely amazing! It's fat but not greasy! It melts in your mouth! It's even more delicious than eating it in a restaurant!"
"The sweet and sour pork ribs at window 9 are also pretty good! One portion is only 5 yuan! My son heard that I eat pork ribs every day and now he ignores me when I get home!"
"Hahaha, who says it's not the case! I never thought that I could eat meat every day! It's just that this meal makes up for it a bit quickly..."
"His grandma made it! It's so delicious, I can't help it! I finished it in 10 days! I'll have to eat less meat next month, one meal every two days!"
When it comes to this, these old employees are very depressed. Originally, they were planning to save 300 yuan of food supplement to eat for at least 20 days, but sitting there, all kinds of aromas go straight into their noses!
Who can stand watching other people eating pork ribs and then watching themselves bean sprouts and steamed buns? Anyway, the 300 yuan meal supplement is not wasted! Eat! At worst, I won’t go to the cafeteria after eating this month and go home to eat every day!
It's a pity that they overestimate their own courage. They are used to eating in the Stardust Canteen, and if they can endure it for three to five days, they will definitely go back to the canteen for a meal. Spend money as much as you want~
Of course, there are also those who are reluctant to eat meat and use their rice supplements to buy meat and vegetables to take home for their children.
The happiness of the people at the bottom is very simple. They can eat some good food, eat some meat, and occasionally drink some wine. Love is also very pure. They know how to repay and how to give...
If someone went to the Stardust factory now and told these employees that they wanted Stardust Technology to go bankrupt, it would be difficult to walk out. During the chat, some related households revealed some new information:
"Hey, I'm telling you, there is some gossip in the human resources department. If our products sell well, Mr. Chen may adjust employee benefits! The basic salary and meal subsidy of senior employees will increase!"
"Anything else? What is a senior employee? I was there when Mr. Chen came here!"
"I don't know about this. Mr. Chen will definitely have his own ideas..."
Chen Zifan doesn't know whether "Hai" can be a big hit, but he will definitely do his best in everything he can do, and even went into battle personally during the filming of the "Immersive Unboxing" promotional video.
During that time in 2020, major domestic mobile phone manufacturers began to fight. Chen Zifan also worked as a video up host for a period of time, but unfortunately there was no traffic. He met Huolong 888, which immediately ended his up host career.
But during that period of time, he also learned a lot of experience in photography, video shooting, editing, and post-processing. Now, shooting an "immersive unboxing" promotional video is just a snap.
After fixing the equipment, he first practiced with an unpacked "Hai", and then took out a brand new unopened machine. He followed the rhythm without panicking or shaking hands, and just took one shot to the end.
Finally, I imported it into the computer, cut it back and forth, and added some subtitles. No dubbing or background music was needed, and the original sound did not need to be changed. It took less than an hour to complete.
This was still in 2005 when editing software was underdeveloped. If he had used some convenient software, Chen Zifan's shooting and editing would have been faster, and at most he would have spent more time setting up scenes in the early stages.
The cut film was directly given to Wang Jinli, and Zhao Wushang happened to be there, so the two of them watched it together. At first, they had the same reaction: "Hey, what's so interesting about unpacking..."
However, as Chen Zifan smoothly unpacked, displayed, started up, and tried it out, they actually felt an inexplicable sense of relief, and they felt a little happy, and even had the illusion that they were unpacking.
"Is this... coming again?"
"Come again!"
"..."
"Hey~ Why does it feel so good?"
“After watching it once, I actually want to watch it again!”
After a little experience, the two of them understood what was going on. The so-called "immersive unboxing" is a way to increase the viewer's sense of participation. If you have a sense of participation, you can get pleasure from it.
"As expected of Mr. Chen! Now our publicity is stable! Let's look at another advertisement..."
If "immersive unboxing" is only suitable for online promotion, then the second "practical scene" advertisement is more suitable for TV, where the rendering capabilities will be stronger!
The opening scene is the beach, the ocean, and the stranded mobile phone is submerged by the sea water. Then the screen lights up, beating notes appear, and in the simple and cheerful background music, the mobile phone is picked up from the sea water.
The perspective also changes. The male protagonist opens the earphone storage compartment on the back of the phone, takes out an earphone and puts it on his ear. The sound of the background music suddenly becomes smaller, giving people a sense of immersive sound.
Sunshine, beach, ocean, breeze, parasols...all kinds of images are combined to form a pleasant picture. Just when the male protagonist is immersed in the world of music, the female protagonist finally appears.
The male protagonist was slightly surprised when she gently pressed her white hands on "Hai". Just when he opened his eyes and wanted to say something, the female protagonist made a "shhh" gesture and then took away the other earphone from the "Hai" storage compartment.
.
The sound of the background music also became clearer. As the camera zoomed out, the picture gradually turned white, and the Stardust logo appeared. At the same time, three color ink simple drawings of "sea" in different colors were brought out.
After watching it, Wang Jinli didn't know what to say. It took him a few seconds to say this: "...Xiao Dong, it's a pity that you don't go into idol dramas!"