Although radio in this era is highly sought after, its functions are limited to its basic applications, such as publishing news and playing some music to simply pass the time.
There is also some investment in advertising, which is the only income besides funding. However, because the quality of the program itself is very average, and the coverage of Danjiang Broadcasting is mainly in Danjiang itself, it can spread to two or three nearby cities at most.
The audience is limited, so companies and merchants are not very enthusiastic about investing in advertising.
So all things considered, Chen Ange doesn't think radio can be a business, let alone connect it with the entertainment industry.
"Buy a time slot and create a radio column?" Chen Ange thought about it for a while and felt that this business was new, but would the income really be ideal?
Duan Xi: "That depends on the popularity of our column. If the gameplay changes, the popularity may rise."
"What new gameplay?" Chen Ange was curious about whether Duan Xi's brain structure was different from ordinary people.
"For example, creating some emotional hotline columns or education and science columns will definitely be more attractive than the boring music played on the radio today."
"Emotional column!" As a woman, even a tough-blooded elder sister who usually seems emotionless, Chen Ange immediately smelled the appeal, "This is definitely possible and has a strong appeal to young and middle-aged women."
Duan Xi: "If this column becomes popular, and all the people listening are petty bourgeoisie women or middle- and high-level ladies, do you think cosmetics companies like Baodai Daily Chemicals will be like moths to a flame and come to advertise on this column?"
"I will never do Baodai's business!" Chen Ange looked very vindictive, and then rolled his eyes, "What the hell is an education column? Can you still make money by preaching to others?"
Duan Xi thought to himself, you have never seen the degree of involution in the education industry in my previous life. In order for children to achieve good results, there are all kinds of products that are ridiculous and evil.
"You hire the best education experts in Danjiang to give regular lectures on educational experience. Do you think parents will listen? You hire famous teachers to regularly broadcast free classes on the radio. It is equivalent to giving free tutoring to children, and it is equivalent to hiring the best teachers.
Tutor, do you think they will listen?"
Once the brand effect is formed, do you think those companies that produce educational products will be willing to spend money to insert advertisements in this column?
Chen Ange's eyes lit up: "Even if the children don't listen, parents have to hold their children next to the radio. Your idea is very wicked. The children in Danjiang will hate you in the future."
Duan Xi's legs trembled. He felt that if this thing was done, other cities and even the entire major league would go crazy. Educational involution is the most terrifying involution, and many families will do it regardless of the cost.
If we bring educational involution to this world, will we be struck by lightning? The poor children in Kunlun World... Uncle decided to keep this program for the time being.
"Well, there are actually many ways to attract people, and the education column is just a casual mention." Duan Xi said, "You can also find some humorous language artists, such as talk shows, and organize some promotion contests, and
Audience interaction, allowing listeners to write letters to support their favorite artists to determine their promotion quota..."
In today's conservative era, these new methods are not crazy.
Duan Xi thought to himself that I haven't said anything about starting a cross talk column yet. Based on the nearly a hundred jokes I've heard in my previous life, even if I don't remember them completely, I just need to write down the main jokes and find qualified humorous language performers to perform them.
You can't help but make the audience in this world laugh crazy.
Before he could finish speaking, Chen Ange couldn't hold back his excitement and wished he could immediately run to the radio station to discuss the acquisition.
That's right, when she saw the huge business opportunity, she no longer considered buying a few time slots, but directly purchased the radio station!
Since radio has not yet shown its powerful mouthpiece power in this era, officials from all over the country have a laissez-faire attitude towards it. Generally, they forcefully occupy a certain prime time period to broadcast official news, and broadcast the rest of the time to any radio station
No matter what, just don't oppose the official.
To this end, the government has also given some symbolic funding subsidies, as if it does not use prime time in vain. But for radio stations, this money is really limited.
Therefore, most radio stations are barely making ends meet, and Danjiang is no exception. Small cities have small populations and few corporate sponsors for advertising, so it is not easy to support a team.
Moreover, the boss behind Danjiang Radio Station is the Bai family, a second-tier wealthy family. The current situation is not very ideal, and it is somewhat unable to maintain the operation of the radio station. It is said that there are already thoughts of selling it.
Duan Xi: "Are you impulsive? Buying radio time slots to produce columns already involves certain risks; if you directly acquire radio stations, the risk will be even greater, because the format of radio programs can easily be copied by radio stations in other cities."
Chen Ange: "This must be considered."
Duan Xi: "The most important thing is that radio columns are easily blocked by the authorities. If Qian can issue a notice through the Department of Culture and Education and your column can be stopped for rectification, how can you still play?"
It was because Bai had offended Shen, one of the four major first-tier wealthy families, that she was constantly asked to review and make corrections, which made her extremely miserable.
This is the role of a wealthy background.
"Yes, you have to lean against a big tree to enjoy the shade." Chen Ange smiled. Of course she knew that there was no longer a "big tree" like Qian's behind her.
I think if someone used this method to hinder her business, Qian Jianfeng would call her and the other party would just stop. How could she have such concerns?
Duan Xi said: "However, there is no grass growing under the big tree. So don't be frustrated by your decision. What you have to do is to let yourself grow into a big tree."
Let yourself grow into a big tree!
Chen Ange raised his head and stared at Duan Xi for a few seconds, his eyes burning.
She had always felt that she was already very ambitious, and often she was cautious because of this ambition, for fear that the young tiger that would grow up in the future would encounter a jackal in advance.
But this kind of ambition still seems so insignificant in Duan Xi's eyes, and it comes out casually.
"You guy, you have such a big heart."
"I don't think so." Duan Xi said with a smile, "Your starting point is very high. Regardless of your financial strength or various resources, especially your strength in the underground world, you are about the same distance from a second-tier wealthy family. You are still far away from being among the first-tier families.
A wealthy family only has one chance to leap over the dragon's gate."
To put it simply! Due to poor business development, the Qian family has crumbled from the front-line class, but its strength is still several times that of Chen Ange, and the power of connections at the top is even more unmatched by her.
Even the Bai family, a second-tier wealthy family that is struggling to maintain itself from all sides, has a higher comprehensive energy than the current Chen Ange.
How easy is it for Chen Ange to rise to the top? In fact, what Millennium Pictures needs to consider most now is how to survive.
It is extremely difficult to stand firm in a sea of turbulence.
"When you said it, I was still a little excited. It's just that it's too difficult to climb up. The rise of any wealthy family requires the accumulation of two or three generations. Don't you think too highly of me?"
Duan Xi: "The current situation in Danjiang is so chaotic, ups and downs are normal. The world is still uncertain, who can say that you will not be a dark horse in the future. Of course, if you really don't want to become a 'big tree', but just want to live, then it will be even worse It’s easy.”
Take your troops, take your prestige and underground power territory in Xiaojiletian, and choose to go to any one of Dong, Shen, and Kong, which one will not be happy and follow suit?
Especially the Kong family behind Du Sha, as long as they accept Chen Ange, they will instantly unify the Danjiang underground world. Why shouldn't they?
And why don't Mr. Dong and Mr. Shen want to reach into the underground world? It's just that they didn't have the opportunity before, and they didn't have strong and capable agents.
After all, no matter Du Sha or Chen Ange, underground agents with this kind of ability and mind are too rare to find.
Chen Ange: "If you take refuge with those old rivals, you won't be able to overcome that hurdle psychologically."
Duan Xi: "To put it bluntly, when your adoptive father really closes his eyes, most of your psychological barriers will be eliminated in an instant."
Chen Ange also admitted that the psychological barrier that prevented him from flirting with other families was indeed the old man still breathing in the intensive care unit.
Duan Xi: “But you can’t become a ‘big tree’ by relying on others.”
Chen Ange: "But if I fight against them alone, I might be killed by someone joining forces."
Duan Xi: "Be confident, it's not 'possible', it's 'certainly possible'."
"..." Chen Ange rolled his eyes beautifully.
Duan Xi: "Whether it is Qian who has lost your great weapon, or you who have lost Qian's backer, you will be devoured by the other beasts."
Qian Shicheng, a stupid pig, cut off his arm purely because of his personal likes and dislikes. In order to control this stupid pig head, the Qian family's elders knew clearly that dividing the family was a bad move but still added fuel to the flames. It would be impossible for the Qian family not to fall. Heavenly principles.
Chen: "I can't advance, and I can't retreat. So what do you want me to do?"
Duan: "So, I suggest you take one strategy. Find one of the other wealthy families that looks a little more pleasing to the eye and doesn't have such a big appetite, and temporarily join forces. Maintain your independence and become a 'big tree' for yourself in the future. And keep some opportunities."
Chen Ange suddenly laughed, his smile was very knowing, and he was somewhat sure of victory.
The conversation I had with Duan Xi just now was like an interview question and answer session.
Duan Xi suddenly had an epiphany: "You haven't already discussed it with those three companies, have you?"
Chen Ange: "Without some preparation, how could I dare to completely break up with the Qian family so easily. But cooperation with those three companies is not realistic. There are too many grievances and there are too many inherent entanglements of interests."
"and you……?"
"I will walk carefully on my road. And what you just said gives me a little more confidence. Thank you."
It seemed that after this heart-to-heart conversation, Chen Ange already had the answer in her heart. The reason why she asked Duan Xi for his opinion was just to use Duan Xi as a bystander to confirm whether her answer was correct.
Obviously, Duan Xi and her ideas were in sync. They thought about their future ideas together.
Chen Ange stood up slowly and said while putting on his coat: "We can continue to work on the radio station, why don't you talk about it in person. Talk about what needs to be talked about, and don't worry too much. If there is really an evil wind blowing, I believe it.
You can still stand."
"It turns out you have already made proper arrangements." Duan Xi smiled.
"It can't be called appropriate. Let's take it one step at a time."
At this moment, Li Ning, the chief lawyer of Millennium Group, rushed in: "President Ge, the Finance and Taxation Department said that they received a report that our Millennium Pictures has tax evasion problems and requested an audit."
Chen Ange squinted his eyes: "Is this a big deal?"
In the past, when I came to check these things, the small things were just a drink, and the big things were just a few red envelopes.
Li Ning: "No, they came with a purpose - I'm afraid it's Mr. Qian's arrangement."
Before he finished speaking, the phone rang. It was the report from the person in charge of the administration department: "Mr. Ge, the Internal Affairs Department came to inspect the fire protection. They said it was unqualified without even looking at it and asked us to suspend operations for half a month for rectification."
Didn't Qian Shicheng wait even a minute when he exerted his strength? Chen Ange sneered, and even Duan Xi next to him felt it was a bit too much. He was so impatient and not afraid of outsiders laughing. This chapter has been completed!