Chapter 46 Even if this program was not for nothing
In the afternoon, on a rare warm sunny day in early winter, many people spread leaflets on the streets and alleys of Danjiang. This phenomenon has lasted for three days.
In addition, the three nearby cities where Danjiang broadcast signals can be heard have also carried out similar promotions. Although the intensity is not so large, it is basically known to everyone.
The flyer still has a strong mimeograph smell, and the content is very simple and clear - Danjiang Radio Station has a new version launched, and the urban emotional column "Soft Whispers" will be officially launched at 8 o'clock tonight!
This propaganda method of repeated bombings is quite traditional, but it is very effective in today's era and has successfully aroused the expectations of the whole people.
But many people said that this is nothing more than some little tricks of the Millennium Group. Radio is radio, how can you come up with tricks?
Many people are not optimistic about its prospects, and some even say that after Chen Ange obtained a large amount of wealth from the Qian family, he had the urge to spend money indiscriminately as a nouveau riche, which is why he came up with such a sensational show.
However, as an experienced media person, Dong Lin, the editor-in-chief of Danjiang Newspaper Group, sensed a sense of crisis.
Although we have one print media and one radio, they both belong to the media field. Take the simplest and most core advertising business as an example. A company's annual advertising plan is only 100,000 yuan, so 60,000 yuan is given to the broadcaster, and the rest is given to the newspaper
There are only 40,000 left.
Opposition is so simple and crude, and it is directly linked to effectiveness.
And Dong Lin is also sensitively aware that this kind of radio program of the Millennium Group will definitely capture the hearts of many listeners, especially female viewers - from young girls in love to middle-aged housewives in their forties.
Women at this stage are also the group with the strongest desire to consume. Since they are the main force in consumption, they can naturally lead businesses by the nose, thus influencing their decisions on advertising investment.
It's a pity that yesterday Dong Lin took the leaflet to go to Dong Yuxi, the general manager of the newspaper group, but the other party didn't pay attention at all.
Can the structure of the media world be easily changed by just a sideshow broadcast column?
Danjiang Newspaper Group has two newspapers and one publication, with a total circulation of more than 60,000 copies. For Danjiang City, a city with a population of one million, this number is an absolute giant, and its status is unshakable.
This is the pride of Danjiang Newspaper Group and Dong Yuxi’s arrogant capital.
Dong Lin was helpless.
Although he holds the position of editor-in-chief and his surname is Dong, he is only a collateral descendant after all. When the highest level of the family meets, he is not even qualified to enter the conference room. But Dong Yuxi is different. He is the second son of the Dong family.
, the core direct lineage that will still be eligible to compete for the position of the next head of the family in the future.
The head of the family didn't say anything, but Dong Yuxi kept talking to the newspaper group.
Just now, Dong Lin went to find Dong Yuxi again, hoping to attract his attention, but this time he was directly scolded and scolded him for "making a fuss out of a molehill" and "making trouble for others."
"Hey, I hope Millennium Group is really just trying to impress people..." Dong Lin shook his head helplessly.
After all, there are only a few people in the industry like Dong Lin, and most people are like Dong Yuxi who are not very optimistic about "Soft Whispering". Although they all find it fresh, it will be gone in a gust of wind after the freshness wears off.
.
Even within the Danjiang Radio Station, opinions on this program are divided into two groups. What is very interesting is that most of the male employees think it does not matter, but the female employees have strong expectations and wish they could be the columnists themselves.
An enthusiastic listener, go to the phone to tell your emotional story.
…
Finally, the time came to eight o'clock.
When the familiar hourly chime ended, Mu Rou's sweet and soft voice sounded on time from thousands of radios in Danjiang——
"Good evening dear audience friends, I am your friend Mu Rou. Starting tonight, my "Soft Whispering" column will officially meet with you..."
This was followed by a brief column introduction and Mu Rou’s self-introduction.
In the director's office of the radio station, Duan Xi and Chen Ange listened quietly, both surprised that Mu Rou's actual anchoring ability exceeded expectations.
Although she is usually gentle and shy, she is quite crisp and agile at work. This was reflected in the filming of "Peace Hotel".
Immediately afterwards, it’s time for the actual content of the first issue—listeners are invited to connect by phone.
In fact, Duan Xi had made the minimum plan, thinking that the audience was not familiar with the first episode of the program, and there might be a situation where no one called. In addition, telephone installation is not common nowadays, and there is no guarantee that any audience will call directly.
As the first program, in order to reflect the characteristics of the program and enhance the interactive atmosphere, Duan Xi did not want to fool the audience by reading letters from the audience.
So Duan Xi asked two female employees to be prepared. If there was a cold moment, they would make phone calls pretending to be audience members.
But it wasn't until now that he realized that he had been worrying too much.
When we started to contact the audience, the number of calls was immediately overwhelming, and many listeners were unable to call in. Even though three hotlines were announced, all of them were still busy!
Mu Rou methodically selected a female listener who sounded sensible and had clear ideas, and answered her phone.
What's very impressive is that the emotional experience this female listener tells is very story-telling. Although it is a popular and even a bit bloody third party intervening in the plot, in this unprecedented interactive program, she dares to face thousands of people.
Thousands of people shared it directly, which was enough to make the young girls and women in front of the radio feel their heads explode.
Usually reading a romance novel or a romance story is their biggest pastime in this area. But now they have a real person talking to them face to face, and the vivid sense of immersion is unmatched.
Mu Rou's ability to lead topics is also very good, not only making the other party tell her story completely and clearly, but also successfully pushing the atmosphere to a climax.
Thousands of female listeners in front of the radio complained about the injustice to the complainer while cursing the heartlessness of the unfaithful boyfriend. Some people even briefly counted afterward, and there were as many as a dozen listeners who couldn't help being angry and accidentally smashed the radio.
.
The story is not too long, less than twenty minutes, but it has already produced a very good effect.
Then came the call from the second lucky female listener. This time what she told was a story about "missing out". From being liked by a boy, to being pursued by him, to missing out by accident, until
Now we have disappeared into the vast sea of people, almost forgotten in the world...
Compared with the intensity of the previous story, this story brings more light sadness to the audience. However, this kind of sadness still deeply touches many listeners, and they are still unable to get over it until the end of the story.
While thousands of listeners are still immersed in this melancholic mood, Mu Rou has smoothly transitioned to the song on-demand stage.
Everyone is welcome to request your favorite songs and send them to the person you miss the most.
Fortunately, there are not many popular songs in this era, and LP records have been put into the market earlier. Looking at the gramophone and a stack of records in front of her, Mu Rou was still guessing what the first lucky audience member would be.
Which is a popular song.
This kind of gameplay was unprecedented, and it instantly aroused the enthusiasm of the audience. This time, the enthusiasm for calling the hotline was even higher, and many little girls even shed tears because they couldn't get through the call.
In the end, the person who called in turned out to be a male listener. The song he requested was called "Still Here", which was a popular song that was not very popular. But the person he requested to send to was actually the second person he had requested.
A woman talking on the phone to express her feelings.
Mu Rou was also a little strange: "Hello sir, are you sure you want to send this song to Miss Li just now?"
After all, this is the first lucky on-demand phone call. Why not give such a memorable phone call to your wife, girlfriend, or if you don’t have a partner, you can also give it to your parents.
The man on the other side of the phone seemed to be slightly choked with sobs. Finally, he forced himself to calm down and said in a deep and hoarse voice:
"Yes! Because I... am the male protagonist who once passed by him in the story. I have been back to Danjiang for a while, but she has moved away from her original residence and I have never been able to find her.
I thought I would never hear her voice again in this life...Thank you, thank you to the program team...I want to use this song to tell her that I am actually still here..."
Even Mu Rou was stunned for two seconds, and then said in a surprised tone: "This is really a miracle! If possible, on behalf of the column team, I sincerely invite you two to the radio station and leave each other's contact information, okay?
?”
Beside the radio, countless female listeners were excited and moved to the point of bursting into laughter.
In this era of limited information, passing each other may mean goodbye forever. And this "Soft Whispering" column unexpectedly provides everyone with an opportunity to rediscover the past, which even Duan Xi has never imagined.
Can think of it in advance.
But there is no doubt that this accident greatly added points to the entire column.
The record rotated evenly under the needle, playing the soothing song "Still Here". This song, which was not a classic at first, seemed so appropriate to the occasion and so touching.
"Success!"
When Mu Rou's "Goodbye" sounded, Chen Ange turned the knob of the radio and made a satisfactory comment.
Her shrewd mind has already begun to calculate how many businesses will come to her door starting tomorrow, asking to buy advertising time in this program that is destined to be popular.
It’s all money!
Duan Xi, who was opposite him, smiled and put his palm flatly in front of Chen Ange.
Chen Ange didn't get used to this way of celebrating for a while, but after all, he figured it out and paused for only a second before reaching out and giving him a high-five.
The crisp sound of applause was like the bell ringing for the listing of a company in its previous life, meaning that Millennium Group has officially entered a new era.
In the anchor room, Mu Rou had turned off the equipment and was looking at everything in front of her in a daze.
Then she quietly leaned down and buried her head in her arms. Although she couldn't hear the suppressed crying, her slightly shrugged shoulders betrayed her emotions at the moment.
From a has-been starlet that was almost forgotten by the public, to taking the first step on the road to success today, she finally proved herself.
A big hand gently patted her shoulder, so she wiped her head on her sleeve and raised her head a little embarrassed. She knew whose hand it was without looking at it.
"happy?"
"Yes!" Mu Rou nodded fiercely and finally showed a sweet smile.
"Then this show was not in vain." Duan Xi smiled heartily. This chapter has been completed!