This means that the liquidity on hand is a bit tight. If he had more money, he would like to buy advertising space for a year.
Five hundred thousand!
What a deal!
Now I think it’s expensive, so I’ll wait until the ad plays and the effect comes out.
"Xiang Yang, please inform the finance department to prepare the money quickly." Zhao Shanhe explained.
"Shanhe, if we really spend 500,000 yuan to buy advertising space at once, and the construction of new factories requires a lot of investment, we will only have 500,000 to 600,000 yuan in working capital on our books."
"Now is the off-season for sales of popsicles and hot sales. The return of funds will be very slow, so you have to be aware of it." Li Xiangyang couldn't help but persuade.
"That's it!"
Zhao Shanhe pondered for a moment and then said slowly: "Five to six hundred thousand yuan is a lot of working capital, which is enough for the normal operation of our two factories."
"And this is just a temporary off-season. Once our chewing gum becomes an instant hit, we will naturally have a sales boom."
"Can it really sell well?" Li Xiangyang was still a little doubtful.
"Don't worry, this thing will definitely not be sold out."
Zhao Shanhe smiled and then said: "In this way, after Zhang Jing shoots the advertisement, you and I will go to CCTV and try to get the advertising space as soon as possible to start promoting it."
"After we come back, it's almost time for us to leave for the Canton Fair. In a word, we will try to fight another beautiful battle before the Spring Festival, and then have a happy New Year."
Zhao Shanhe said with high spirits.
"Okay!"
Li Xiangyang seemed to be infected and responded loudly.
…
As the saying goes, every profession has its own specialty.
As a director, Zhang Jing usually shoots movies and TV series. If he really wanted to shoot commercials, he would be overqualified.
What's more, for this advertisement, as long as you choose the shooting location, the rest is relatively simple.
In just three days, he shot the commercial.
"This advertisement is quite creative. I dare say that as long as it is broadcast on CCTV, it will definitely stand out."
"Yeah, compared to this ad, I feel that the rest of the ads are too dull."
"Stiffy? Yes, you used the word very well. In the case where most advertisements are quite satisfactory, our chewing gum advertisement can be said to stand out."
"Don't you think this chewing gum is really good? I like to have a piece of it now when I have nothing to do!"
…
When the commercial shooting was over, everyone in the team was talking excitedly.
Most people think that this advertisement was shot very well, especially with Chen Xiaoxu as the protagonist. Her charming smile immediately raised the quality of this advertisement to several levels.
Of course, there are also some who are not optimistic about it. They think that this kind of food is inedible and no one will buy it.
But ultimately it is Zhao Shanhe who has the final say whether he likes it or not. After all, he is the financial backer.
"Brother Zhang, this commercial is over, can I go back?"
Chen Xiaoxu asked with a smile.
"Xiaoxu, if you wait here for one more day, I will take the film to Director Zhao. He has seen it and said there is no problem, and you can leave."
Zhang Jing thought for a while and said.
"One day? OK, I'll wait for another day." Chen Xiaoxu nodded.
Zhang Jing immediately set off for Zhenghe County.
Because the shooting conditions in Zhenghe County are immature, and Zhang Jing’s connections are all in the provincial capital, the shooting location for this advertisement was Dongzhou City.
At six o'clock that afternoon, Zhang Jing hurriedly hurried and finally arrived at Shanqiu Food and met Zhao Shanhe.
"Director Zhang, the filming was completed so quickly?" Zhao Shanhe was a little surprised.
"Yes, the photo is done. Director Zhao, please take a look. If you are not satisfied, we will continue to make changes."
Zhang Jingjing nodded and responded.
"Okay, let me take a look."
Then Zhao Shanhe took Zhang Jing to the conference room. This was the only place in Shanqiu Food that had a video recorder.
Yes, you heard it right, in this era, the mainstream device for playback is the video recorder.
As for VCD and DVD, they were developed later, and having a video recorder at this time was also a great thing.
After all, the price of a video recorder is also very expensive. The cheapest one costs three to four thousand, which is simply not something that ordinary families can afford.
Because of this high price, it also stimulated an industry: video halls.
Good movies are shown continuously, there are private rooms, melon seeds drinks...
These slogans are written on a black board to attract people to come and buy tickets to watch.
There are many kinds of movies played in the video hall, both domestic and foreign. It is almost like a small cinema.
As for the inside, it will definitely not be like now. There are such comfortable sofa seats and rows of small benches. Anyone who wants to watch videos can just pay a few cents.
Even so, in that era of scarcity, being able to watch movies in a video hall was a very luxurious entertainment activity for most young people.
The ad is very short.
That is to say, it will be played in a short time.
"Director Zhang, how are you?" Zhang Jing asked quickly.
"Director Zhang, overall, I don't have any objections. But there are two small areas that I hope can be modified."
After Zhao Shanhe read it, he pondered for a moment and said.
"Which two places?" Zhang Jing asked curiously.
"The first thing is that after Chen Xiaoxu walked into the convenience store, he had to make eye contact with the male clerk. He couldn't just go in and start picking things." Zhao Shanhe said, recalling the advertisement of later generations.
"Looking at each other?" Zhang Jing was thoughtful.
"Yes, it's just looking at each other. Men and women are in pure love. No one wants to look at each other to pierce the window paper. Think about it, just one look at each other can let the audience see their relationship. Only this kind of relationship is suitable for us.
The Meaning of Chewing Gum Advertising.”
"Otherwise, you just come out and take a pack of chewing gum. It's almost boring, don't you think?" Zhao Shanhe said with a smile.
"It makes sense! It makes sense!"
The more he thought about it, the more he thought it was good. Zhang Jing nodded quickly and said: "Director Zhao, you are right. There really should be a hesitant stare here."
"Then let's talk about the second one."
Zhao Shanhe then said: "As for the second one, what I want to talk about is Chen Xiaoxu's performance."
"Is there something wrong with her performance?" Zhang Jing asked in shock.
"Of course!"
Zhao Shanhe smiled calmly and said: "Do you know why I chose Chen Xiaoxu to shoot this?"
"Because she is a star and very popular." Zhang Jing said without hesitation.
Zhao Shanhe: "..."
Yes, you are right, Chen Xiaoxu is indeed a very popular star, otherwise, I would not have chosen her to film.
But this is not the most important thing, the most important thing is the contrast in her temperament.