Although Honest Foods was caught off guard by Shanqiu Food's "One More Pack", no matter what, it is a company with great foundation, and the countermeasures it took after reacting were very timely.
Moreover, Luo Qian'an attaches great importance to a bustling commercial area like Xinbai Shopping Mall, and the person he arranged to be in charge of publicity was Dong Yanjun, the sales department chief, who he trusted very much.
With Dong Yan's presence, Luo Qian'an believes that he can control the whole scene.
In fact, Dong Junjun is indeed a capable person. He arranged the booth, products and on-site layout in just one hour, and then started promoting it immediately.
And when promoting it, it was not said that there was only Yile chewing gum on the booth, but there were also many other snacks from Honest Foods nearby for you to eat as you like.
"Dear friends who have passed by, we at Honest Foods, in order to give back to our new and old customers who have supported us over the years, thought we would hold an event for our recently promoted Yile chewing gum."
"We started preparing for this event more than a month ago, but we didn't expect that someone would take the lead."
"But it doesn't matter. We're not afraid of being overtaken by others. We'll still do it."
"Our activity is to get another pack."
"From today on, as long as you buy our Yile chewing gum, you will have a chance to win. The prize is a pack of chewing gum, and the winning rate is 100%."
"That is to say, for the price of one pack, you can buy two packs of chewing gum."
"You have to know that our products are purely for giving back to the society, so the price can't be lower."
"Everyone who is passing by should come and take a look. Come and join the event."
Dong Junjun took the microphone and shouted at the top of his lungs at the booth.
As he shouted, some people gathered in front of him, and some people took money to buy.
However, this number of people is a bit small, far from being compared with the Yile booth opposite.
"Do you think it's very cheap here?"
"Cheap is cheap, but haven't you heard? Cheap is not good."
"What I'm saying is that everyone knows that this Yile chewing gum is a pirated copy of Shanqiu Food's Yile chewing gum."
"Now, when others hold an activity to bring another pack, they also do it. This is clearly a grab for the market."
"But it doesn't matter. The more they fight, the better. Only when they fight like this can we have a chance to buy cheap and affordable chewing gum."
…
Zhao Shanhe just stood in the crowd, listening to people's comments.
As he listened, a smile gradually appeared on his face.
Why? Because although Honest Food also launched the "One More Pack" campaign, people's eyes are sharp.
They didn't say that they would just pick cheap Yile because they care more about quality.
"Luo Qian'an, do you think you can defeat me like this? You are wrong."
The people cannot be bullied!
"Director Zhao!"
When Zhao Shanhe showed up, Han Chuni saw it. She didn't say anything about alarming others, but whispered a few words to Cui Ying, then walked over quietly and whispered: "Why are you here?"
"I'll come over to check on the situation. How's it going? Are you okay? Can you handle it?" Zhao Shanhe smiled slightly.
"no problem!"
Han Chunni glanced over and gave Dong Junjun a sarcastic sneer.
"The people at Honest Foods think they can steal our customers by following the trend, but they don't know that the more they do this, the more customers will be offended."
"Also, I have installed a TV there according to your instructions, and it will continuously play our advertisements. Just this advertisement, I believe it will continue to increase our brand awareness."
"Very good, continue to promote according to the previous strategy."
"yes!"
After Han Chunni finished speaking, she suddenly hesitated and said: "Director Zhao, I dare say that in a place where there is publicity like this, basically the people at the scene will continue to buy our chewing gum."
"But these are individual customers after all. I received news that some sellers have already started to take action."
"They took advantage of Honest Foods' re-package campaign and placed massive orders."
"If this is the case, the situation will not be optimistic."
“Is the seller going on a buying spree?”
Zhao Shanheyun smiled lightly.
"Then let them continue to purchase. There will be a time when they regret it."
"Director Zhao, do you have any idea?" Han Chunni's eyes lit up.
"Yes, just wait. Soon Luo Qian'an and those sellers who want to take advantage will cry." Zhao Shanhe said confidently.
"Okay, then I'll continue my work." Seeing Zhao Shanhe nod slightly, Han Chuni jumped up and down like a child and ran back to the booth.
In the following time, Zhao Shanhe went to New World Plaza and several other places to inspect, and found that the situation was similar to that here in Xinbai."
"Luo Qian'an has really spent a lot of money. As long as there is a Shanqiu Food booth, he will arrange a ring.
The entire Handong City is surrounded by the "One More Pack" activity.
At six o'clock in the afternoon, Zhao Shanhe got into the car driven by Chen Ju and returned to Zhenghe County.
At the same time, at Honest Food's headquarters, Luo Qian'an finally showed a satisfied smile when he saw the orders placed on the table.
He stretched, glanced at the whole place, raised the corners of his lips and said, "I have some good news for you."
"Although our booth in the city had little effect, we got a lot of orders from those sellers."
He lifted a stack of orders on the table and shook it: "See? These are all orders for goods."
"And this is just the results of today's day. There will definitely be more orders tomorrow."
"Mr. Luo, it's a good thing to have orders, but we actually don't make money doing this."
"That's right. If there was no re-package activity, we would still be able to make a profit. But in this case, not only will we not make a profit, but we will also lose money."
"Mr. Luo, do we really want to keep losing money and making money like this?"
…
"Who said that!"
Before Luo Qian'an could say anything, Zhong Qianqian started to shout angrily.
He looked at everyone and said: "You have to know that we are currently in a price war with Shanqiu Food."
"We are losing money to make money, but Shanqiu Food? They are too."
"Then the problem actually becomes very simple, let's see who can outlast whom in the end!"
"Do you think that with the strength of our honest food, we will not be able to survive Shanqiu Food?"
"Of course not."
"So the final victory is definitely ours. Although we are losing a little money now, we have to take a long-term view. In the long run, we will still make a profit without losing anything."
Luo Qian'an then shouted: "Manager Zhong is right."
"Listen to me, don't be afraid of the risk of the capital chain being broken. This kind of thing will never happen to our Honest Foods."
"What you have to do is cheer me up, the production department will continue to increase production, and the sales department will continue to sign orders for me."
"I want to finish my work in one battle and completely defeat Shanqiu Food." Luo Qianan waved his palm and made a diagonal slashing motion in the air.
"yes!"
Everyone stood up in high spirits.
However, what Luo Qianan and the others could not have imagined was that just when their "One More Pack" activity was in full swing, the second shot fired by Zhao Shanhe would be so deadly.