The advertising time is very short, but the content is very down-to-earth and full of appeal.
On a bus that had just stopped, a young boy who looked very sunny had his backpack caught in the door as soon as he got on.
Everyone in the car looked over subconsciously. The one in the front was a beautiful girl who was also full of youthful spirit.
The girl holds several books in her hands.
"Let me get it for you, someone has taken my bag!"
As the big boy said this, he took out a box of Yile chewing gum from his back, ate a piece and said with a smile.
The girl suddenly smiled sweetly.
The advertisement ends here, followed by Yile’s classic advertising slogan: Laughter makes you powerful, Yile!
The entire conference room was silent.
Everyone was stunned by the creative advertising in front of them. Before they saw it, what they were thinking was that with their brilliant strength, they could definitely kill Yile in an instant.
If Green Arrow had said it would cooperate with them earlier, would it still have been beaten to the point of being unable to fight back?
But now after actually seeing this advertisement, everyone is dumbfounded.
"Let's talk about it."
Chen Huanghai, the CEO of Huihuang Company, glanced at the audience with an indifferent expression.
Everyone looked at each other, and no one took the initiative to speak.
"What? Do you still have to ask me to name you?" Chen Huanghai asked, raising his eyebrows.
"Mr. Chen, Yile's advertisement and our Green Arrow's advertisement are only on the first day. Who will win depends on the market. So, I think we should wait and see."
"You're right, let the market speak for itself."
"But purely in terms of advertising creativity, I think ours is more high-end and classy, while Yile's is too low-end."
"But it's no wonder. I heard that Yile Chewing Gum is a county-level enterprise, and they hired Zhang Jing to shoot the commercial. How can we expect Zhang Jing, an unpopular director, to produce any good commercials?"
…
After someone started, the rest of the people started talking, but although they were talking, no one praised or affirmed Zhang Jing's advertisement. Instead, they all said derogatory words.
In fact, this is normal, there is no reason to say, no one would be so stupid to support Zhang Jing and belittle himself in this kind of matter.
After seeing this, Chen Huanghai didn't say much, but said slowly: "You are all right. The market is the only criterion for testing the quality of our advertising."
"In this case, just wait and see, the market will respond soon. I hope that by then, you will still be as confident as you are now."
"I put my words here, we won this advertisement, everyone will get bonuses, and the bonuses will be doubled."
"But if we lose this ad..."
Chen Huanghai snorted coldly, stood up and walked out of the conference room without saying any punishment.
The rest of the people showed complicated expressions.
Can you win? Will you win?
…
If Chen Huanghai is concerned about the quality of advertising, then some people are concerned about the success or failure of the market. This person is Green Arrow's China President Jed.
It was Jed who made the decision to place ads on CCTV, and he cared about it more than anyone else.
You must know that Green Arrow's market share in China has gradually decreased, and only a few major provinces have been suppressed by Yile.
If this matter cannot be solved, he is really worried that Green Arrow will be eliminated from the Chinese market.
If that were to happen, Jade would be Green Arrow's sinner.
"Our commercials are pretty good, and I believe we can definitely win over Yile. Yile's commercials are so subpar, it's just rubbish."
"I heard that this advertising idea was provided by Zhao Shanhe, which means that although Zhang Jing is the shooting director, it was Zhao Shanhe who really made the decision. This guy is a complete layman."
Karen was sitting on the sofa, watching the advertisements on the TV, drinking a cup of steaming coffee in his hand, and said with confidence.
"You are right this time. The brilliant commercials were very interesting to shoot. I also think that Yile cannot compare at all." Jade responded with a slight smile.
On one side is the tall spring white snow.
On one side were short, poor lower-class people.
Any normal person would know how to make this choice. Thinking of the powerful radiation power of CCTV, Jade smiled, as if he had seen the scene where Green Arrow was about to be a hot seller.
"Within a week, this matter will be resolved."
Jade then changed the subject and said, "But Karen, what's going on with you in Shen City? I entrust you with such an important market in Shen City. Is this how you handle business?"
"You don't know clearly that Shencheng is not only related to our Green Arrow's important task of attacking the Chinese market, but also directly affects the overseas market. If you are not careful, it may have a huge impact on our Green Arrow."
"But how did you do it?"
"You actually let Yile open the market in Shencheng, and also let Yile take away a very important TV advertisement. Let me tell you, if Yile really takes over Shenzhen, you will be the culprit.
"
Jade became extremely angry when he thought about this.
Karen didn't dare to sit any longer, so he quickly put the coffee on the table, stood up and bowed and said: "Mr. President, don't worry, I will handle this matter well, and I will let Yile get out of Shenzhen City."
!”
"Very good, hurry up and get this done."
"clear!"
…
Time keeps passing like this.
The advertisements placed by Yile and Green Arrow on CCTV were also played in full swing.
Anyone who understands will understand clearly when they see this. The battle between Yile and Green Arrow has started again.
It's just that this time the green arrow is coming fiercely, I don't know if Yile can resist it.
In a shopping mall in Beijing.
"Wait a minute, I'm going to buy a pack of chewing gum."
A young man in fashionable clothes said with a smile while holding several bags in his hands.
"Chewing gum? Which brand are you going to buy?"
"I always buy Yile's." The young man said matter-of-factly.
"Yi Le? Haven't you seen the Green Arrow commercial? The Green Arrow commercial is so high-end and atmospheric. I thought you would change your taste and buy the Green Arrow one."
"I don't want to buy Green Arrow. Is it useful to shoot an advertisement like that? It's fake and empty at first glance. There is no grounding in Yile's shot. Have you seen Yile's one? Love on the bus, just think about it.
I'm looking forward to it." The young man said with a smile.
"That's right. Yile's photography is down-to-earth. I also look forward to seeing the advertisements on the bus. If you buy me a pack, maybe I can meet love on the bus soon."
"Okay!"
Scenes like this are happening in the capital and in various cities in China.
No one denies that Green Arrow's commercials are well shot and look high-end and atmospheric. However, such commercials give people the impression that they are floating in the air without the smell of fireworks. How can love on a bus be as simple as that?
So on the seventh day after the CCTV advertisement was released, two things happened at the same time.