"I do know a few people at the city's TV stations, but they probably won't be of much use."
Zhao Shanhe could tell at a glance that Wu Hengdu was not interested in the suggestion he made. He changed the subject and asked, "Director Wu, do you know the copywriting?"
"What is copywriting?" Wu Hengdu blinked, confusion written on his face.
"Copywriting is a type of sales strategy, a new form of advertising. I think the advertisement I just mentioned, you probably think of it as the kind shown on TV, right?" Zhao Shanhe asked unhurriedly.
Wu Hengdu scratched his head and said with some confusion: "What new tricks does this advertisement have? Isn't it just the ones shown on TV?"
"Director Zhao, to tell you the truth, we have done advertising before, and we did it on the provincial TV station, but so what? It's useless! We spent more than 100,000, and it has no effect at all."
"So I guess the advertising sales you are talking about are useless!" Wu Hengdu shook his head and said.
"Of course there is a drama, and it can be a great drama!"
Zhao Shanhe said calmly and confidently.
You must know that there are many types of liquor in later generations. It is difficult enough to gain a foothold in this situation, let alone break out of the siege.
But there is one liquor company that did it. Not only did it gain a foothold, but it also achieved sales of hundreds of millions from scratch.
This liquor store is the famous Xiaobai.
And a certain novice got his start by relying on copywriting.
It is said that this novice's company has only a hundred employees, and what he is best at is copywriting. Someone once joked that this novice is not a liquor company, but an advertising company.
From this we can see how powerful copywriting sales is.
But now Wu Hengdu doesn't believe this, which makes Zhao Shanhe a little speechless.
You still don’t want to use the idea I provided you. If you don’t use it, the only thing that awaits Gushun Winery will be more and more decline.
If this continues, it is estimated that within two or three years, Gushun Winery will be completely eliminated from the market.
Yes, in my impression, it seems that Gushun Winery went bankrupt in 1992.
"Director Zhao, are you serious?" Wu Hengdu asked with a frown.
"Director Wu, I am very serious, and I hope you can pay attention to copywriting sales. You may not understand this, so I will give you a simple explanation."
"Actually, this is the advertising slogan printed on the wine bottle. It is the kind of advertising slogan that can impress people at a glance. For example, life is simple, sour, sweet, bitter, spicy, salty, etc..."
Zhao Shanhe spoke concisely and concisely.
Wu Hengdu was disapproving at first, but then his expression changed as he listened. By the time Zhao Shanhe finished speaking, he was already quite interested in it.
"Director Zhao, the copywriting sales you mentioned may really be able to solve the dilemma of our winery."
"Okay, then I will work in this direction. If I can, I will risk my old face to get another advertising fee from the county!"
Wu Hengdu thought about it for a while and then said.
Do you want advertising fees from the county?
Yes, you are a state-owned enterprise and you have the final say.
Zhao Shanhe couldn't even think about something like this. It was enough that the county didn't ask for money from him. He still wanted to harvest wool from the county. Do you think anyone could do it?
"Then I congratulate Director Wu on his success." Zhao Shanhe said with a slight smile.
"Director Zhao, if Gushun Distillery can weather the storm this time, you deserve the most credit! In fact, I would say, don't be a Popsicle factory anymore. Come to my place and I'll be your deputy director."
Do."
"After all, we are all state-owned enterprises here. Aren't they much better than your private enterprise? Why don't you think about it carefully?"
Deputy director?
When he suddenly heard Wu Hengdu say these words, Zhao Shanhe looked calm, but Li Jianguo was already very surprised.
Deputy factory director? Not everyone is qualified to be the position, but now Wu Hengdu opened his mouth and gave it to Zhao Shanhe.
Is it possible that the copywriting sales that my son-in-law just mentioned is so powerful?
If Zhao Shanhe really becomes the deputy director, wouldn’t I become the deputy director’s father-in-law?
From now on, in the factory, who else will dare to bully me? Anyone who sees me will have to smile and offer cigarettes, right?
"Deputy director?"
Zhao Shanhe really wasn't interested in this at all.
In this turbulent era, so-called state-owned enterprises may be a golden job for others, but they are not attractive to him at all.
What's more, are state-owned enterprises really golden rice bowls? If I remember correctly, as various problems of state-owned enterprises have been exposed in the past two years, many people holding golden rice bowls will become laid-off workers.
So it is better to rely on your own foresight and build a giant company step by step.
"Director Wu, thank you for your kindness. I will still be the director of my beverage factory!" Zhao Shanhe said with a smile.
"well"
Wu Hengdu didn't say anything more about it. After the two chatted for a few more words, Zhao Shanhe stood up and left. Wu Hengdu personally walked him to the stairs and watched him leave.
On the way back to Xikou Village.
"Shanhe, is the sales copywriting you mentioned reliable?" Li Jianguo couldn't help but ask.
"Of course you can. As long as you do it carefully, you will definitely attract consumers' attention." Zhao Shanhe said directly.
"It's best to be reliable, otherwise all the workers in our winery will lose their jobs." Li Jianguo breathed a sigh of relief.
Zhao Shanhe smiled noncommittally.
My advice is absolutely reliable, and the concept of copywriting sales will never be outdated, but whether Wu Hengdu can succeed is another matter.
After all, if state-owned enterprises want to accomplish something, some processes alone are cumbersome enough.
What's more, given Gushun's current situation, it is still a winery that needs financial aid from the county to be able to barely operate. Whether it can accomplish this or not is anyone's guess.
After returning to Xikou Village, Zhao Shanhe took Li Qiuya home. Before leaving, he said to Li Qiucheng: "Listen carefully and report to the beverage factory tomorrow."
"Also, remember what I told you. You will be working after you come here. Your relationship with me must be kept secret and not mentioned to anyone. If I find out, you use our relationship to make things worse. Be careful with me.
Take care of you."
"I know." Li Qiucheng lowered his head and said weakly.
"Mom and Dad, let's go!"
Zhao Shanhe waited until Li Qiuya was firmly seated, then said goodbye to Tian Lihua and Li Jianguo.
"Well, slow down on the road!"
After the two left, the couple returned home. Looking at Li Qiucheng who was sitting in front of the TV after entering the house, Li Jianguo said seriously:
"Xiaocheng, don't have any objections to your brother-in-law. He will do this for your own good."
"After you arrive at the beverage factory, you must behave well and show your personality as soon as possible, do you understand?"
"Oh, I understand." Li Qiucheng said without raising his head.
"You!"
Li Jianguo thought of Zhao Shanhe's transformation, and then looked at Li Qiucheng's current appearance, and couldn't help but shake his head with some disappointment.
Originally it was just mud that couldn't hold up the wall. Why did Zhao Shanhe become so capable as if he was completely reborn?
I hope that my unsatisfactory son can change his mind and be a good person!