Ren Baozhu cleared his throat and said: "We can catch all the shopping malls in Jiangcheng and set up a store in all those shopping malls."
Another workshop director, Hou Xinyi, raised objections: “It’s not appropriate to have a store in every shopping mall.
For example, Liuduqiao Shopping Mall is only a few stops away from Jiangcheng Shopping Mall.
If a store is also set up in Liuduqiao Shopping Mall, it will not help sales, or it will not help much, it will just divert consumers."
Ren Baozhu argued rationally: "I don't think so.
Some consumers are very lazy and are unwilling to take an extra step.
If Liuduqiao shopping mall sets up a store, we can catch those customers who are too lazy to cramp."
Hou Xinyi shook his head: "Do you think buying clothes is the same as buying cabbage?
Lazy people will buy cabbage nearby.
Because even if a handful of cabbage costs a little more, it is only a fraction of a cent, and anyone can accept it.
But clothing is different.
Clothes are so expensive. If consumers want to buy them, they must have thought carefully about it, and they won’t care about walking a few more stops.
Besides, you women love shopping so much, and you wish you could walk a few more stops to do more shopping."
As soon as he said these words, all the women present laughed.
After laughing, Ren Baozhu said seriously: "What you said makes sense, but you ignored a type of consumers who want to buy but don't want to buy, and are very lazy.
This kind of lazy consumer who wants to buy but doesn't want to buy may be a little short of money and reluctant to spend money, but she also likes the clothing style she likes.
There is another type of consumer who has the financial ability, but has a lot of clothes and can buy them or not.
These two types of lazy consumers are hesitant, and the shopping malls in front of them do not sell Unico clothing.
When she visited the shopping mall in front of her, she couldn't see Unico clothing for sale, so naturally she didn't think of buying it.
But if we set up a store in the shopping mall in front of their home.
As long as they go to the mall, they can see our Unique clothing.
If you read too much, maybe your hesitation will become firmer and you’ll buy it?”
Hou Xinyi heard that what she said made sense, so he remained silent.
Lin Mai said to Ren Baozhu: "Implement the plan you proposed yourself."
Ren Baozhu nodded.
Tao Zhiyun said worriedly: "To expand production, we have to recruit people and buy equipment.
Workers are easy to recruit, but sewing machines and other equipment are not readily available, let alone in large quantities."
Lin Mai waved his hand: "Whether it's recruiting people or buying equipment, there's no need to rush. Let's wait until after September 15th."
Everyone looked at each other, expressing their incomprehension.
Tao Zhiyun asked in confusion: "Why do we have to wait until September 15th?
The Mid-Autumn Festival and National Day are coming soon, so we have to recruit people and buy equipment as soon as possible so that we can expand production."
Everyone nodded.
Lin Mai explained: "I want to grab a wave of business during the back-to-school season before September 15th, but I don't have time to recruit or buy equipment."
Ren Baozhu said with a smile: "Director Tao has long thought of grabbing business during the back-to-school season, so he designed a lot of clothes suitable for middle school students, and they have been on sale for several days."
"No wonder the sales in the ledger have been good in recent days. It turns out you were well prepared."
Lin Mai looked at Tao Zhiyun in surprise, "It's a pity that I passed by the store in Jiangcheng Shopping Mall yesterday and didn't take a closer look at what new styles you have designed."
"It's not as if we were prepared in advance. We only started to launch clothes suitable for middle school students a few days ago."
Tao Zhiyun said: "When you go back later, you can see the new models I designed by going to Jiangcheng Shopping Mall. What a pity."
Lin Mai smiled and said: "I have also designed a lot of clothes for middle school students, which I will show you later."
Everyone looked surprised: "Director Lin can also design clothes!"
Lin Mai waved his hand in embarrassment: "It's just a blind design."
Tao Zhiyun tapped the table with his fingers several times: "Don't go off topic. How can we expand production without hiring people or buying equipment?"
Everyone looked at Lin Mai in unison.
Lin Mai waved his hand: "This is easy to solve.
There are so many depressed state-owned garment factories now.
Wouldn’t it be enough to find a few reliable state-owned garment factories to process clothing for us?”
People in this era can't think of contract processing, but Lin Mai can.
In her previous life, it was common for many big brands to hire other manufacturers to process their products.
Upon hearing this, Tao Zhiyun raised his hands and said, "Leave this task to me. The Chunlei Garment Factory where I work is very inefficient. I heard that it is difficult to pay wages.
By handing this order to Chunlei Garment Factory, hundreds of workers will not go hungry, which can be considered a help to them."
Lin Mai nodded: "Yes, but you must make it clear to your factory leaders that the task must be completed with quality, quantity and time.
Otherwise, it is a breach of contract. Not only will you not get the money, but you will also have to bear the consequences of the breach of contract."
Tao Zhiyun nodded and said, "I know."
After confirming the OEM manufacturer, Lin Mai asked the three people in the accounting office to leave. She and Tao Zhiyun discussed how to carry out this wave of promotional activities during the back-to-school season.
The three people in the accounting office don't understand sales, so it's useless to keep them here.
Ren Baozhu's several speeches were very positive.
Tao Zhiyun suggested conducting profit-sharing activities just like when Unique was first launched on the market.
Both Ren Baozhu and Hou Xinyi expressed support.
Lin Mai pondered for a moment and said: "We can hold profit-sharing activities during the school season, but it must be different from last time.
It’s no longer just a matter of getting a profit of five yuan when a certain amount is reached.”
Tao Zhiyun asked: "Then what do you plan to do?"
Lin Mai turned the pen in his hand and said, "We can exchange the profit into vouchers."
In this day and age, who has heard of vouchers?
Everyone looked at Lin Mai in confusion and asked, "What is a voucher?"
Lin Maiyan explained succinctly and concisely: "It is a consumer coupon that can replace banknotes."
Hou Xinyi was the first to express his objection: "Why bother making it so complicated? Isn't it better to just give away the benefits?"
Tao Zhiyun and Ren Baozhu also supported Hou Xinyi.
Anyway, it's a profit transfer, there's absolutely no need to do anything extra.
Lin Mai smiled: "I have a purpose in getting vouchers."
"What's the purpose?" Tao Zhiyun asked curiously.
“Vouchers can only be obtained by purchasing clothing above a certain amount in this back-to-school promotion.
After you obtain it, you can only use it when you come to Unico to consume it within the designated time."
A smile broke out on Ren Baozhu's face: "I understand.
What you mean is that setting the use date of the voucher on the Mid-Autumn Festival or National Day can stimulate a wave of consumption."
Lin Mai nodded: "That's what I mean.
However, I plan to use the voucher during the Mid-Autumn Festival.
Because this year's Mid-Autumn Festival falls on September 12th, which coincides with the activity period of the back-to-school season.
Consumers who receive vouchers will not worry that the vouchers cannot be redeemed.
If the use date of the voucher is set on the National Day, the date is too far away, which will make consumers worry that they will not be able to redeem it."
She paused and continued: "In addition to providing vouchers, I also want to organize an overlay promotion.
That is, no matter how much you spend at Unico, you will receive a premium ribbon headdress produced by Lily Headwear.
This can further increase the sales of Unique, and secondly, it can also provide a wave of advertising for Lily headwear."
Ren Baozhu was silent for a moment and said: "Yao Yan, who is not part of Lily Headdress Company, has only eleven employees in total.
Their daily production capacity is only about a thousand flower heads.
If we win the remaining shopping malls, the sales volume of Unique apparel will soar.
If I buy Unico clothing and get a free Lily headband, how many ribbons should I get in a day?
It would be difficult to provide for those eleven employees even if they stayed awake and didn't eat, not to mention they had to sell hair.
Your plan is unrealistic."
Lin Maidao: "Making ribbons to tie your hair is not a technical job. You can just outsource it directly."
She looked at Hou Xinyi: "Now we don't have enough people, one person has to be used as three people.
So you, the workshop director, can't just focus on production and quality, but you also have to do something else.
To outsource streamers, you should contact the outsourcing manufacturer.
In addition, the outer packaging of the streamers can also be customized by you contact the manufacturer."
In this era, headdresses were not packaged. Lin Mai wanted the lily headdress to look exquisite and high-end, so he had to package it.