"It won't be a loss." Lin Mai shook his head, "The price of our new clothing will also increase by 20%."
Everyone was stunned.
Tao Zhiyun asked suspiciously: "Are you sure that the price increase will be so large that sales will continue to decline?"
Lin Mai was very confident and said: "Didn't Director Ren just say that cosmetic boxes cost fifteen yuan a box in the Unico chain store.
Although our price has increased by 20%, the gift of an imported makeup box worth fifteen yuan is still worth the money."
Hou Xinyi said: "What if the consumer doesn't want a makeup box and just wants to buy clothes.
This type of consumer will feel that our clothing is too expensive and if they don’t buy it, it will still affect sales.”
Lin Mai nodded: "The situation you mentioned does exist.
So this National Day, not only will there be a promotion that will give you a high-end imported makeup box if you purchase Unique clothing for a one-time purchase of more than 100 yuan, I also plan to ask celebrities to endorse it."
The idea of asking celebrities to endorse her was not a whim, but she had already planned it.
If you want to make Unico a brand, you still need star power.
In this era, there are celebrity endorsements in Hong Kong and Taiwan, but not in mainland China.
But fashionable young people are already keen on imitating the outfits of celebrities, especially Hong Kong and Taiwan celebrities.
If you ask celebrities to endorse you, Lin Mai believes that his Unique clothing will become popular all over the country.
Everyone was stunned for a moment. They didn't even know what celebrity endorsement was about.
Lin Mai gave them some popular science, and then everyone understood.
Ren Baozhu expressed opposition: "If you ask a celebrity to endorse you, you have to pay the celebrity endorsement fees.
Why spend that money and increase costs?
Why don't you come and shoot posters for Unique and endorse Unique yourself like you did before?"
Tao Zhiyun and others all agreed: "That's right, you are more beautiful than a celebrity, why do you want a celebrity to endorse you?"
Although Lin Mai also knew that she was beautiful, being praised collectively for her beauty still made her happy.
She happily touched her delicate little face: "I can't do it, I don't have the appeal of a star."
Everyone looked confused and thought to themselves, aren't celebrities just actors? They are not national leaders. How can they get their appeal?
Lin Mai felt that she and these guys were from two different worlds. No matter how she explained it, they couldn't understand it.
He might as well use his status as the boss to force the decision.
Tao Zhiyun raised his chin and asked Lin Mai: "Are you planning to invite celebrities from Hong Kong and Taiwan or from mainland China?"
Of course Lin Mai wants to invite Hong Kong and Taiwan stars, especially Brigitte Lin, or Michelle.
Although these two actresses have different styles and temperaments, they both suit Yunique.
But the problem is that the economic gap between mainland China and Hong Kong and Taiwan in this era is too big.
Ask Hong Kong and Taiwan celebrities to endorse Unico. If you don’t have an endorsement fee of one to two million, who will endorse you?
This two million can be easily obtained by a Hong Kong and Taiwan company with some strength.
However, Lin Mai's total assets are only a few million. If she is asked to spend one to two million to shoot an advertisement, her assets will instantly shrink by one-third.
She didn't want to spend so much money on celebrity endorsements, so she planned to ask mainland star Zhang Yu to shoot ads for her.
(PS: Some of the plots in the article do not conform to reality. If you look at it from a parallel space, please do not take it seriously.)
Ren Baozhu said in astonishment: "You asked her to speak for you?
All the roles she played in the movies were rural characters, and they were so earthy that they looked like dirt.
Would it be counterproductive to have her endorse Unique?
Our Unico clothing is fashionable.”
Lin Mai knew, however, that Zhang Yu was not vulgar at all, but very foreign.
It was just necessary for the role, so I acted like a fool in the movie.
And she believed that it was because of Zhang Yu's rustic image in the movie that having her endorse Unique created a huge contrast.
After consumers see it, they will exclaim like this, Unico clothing is really fashionable, and such a rustic actor will become so beautiful, fashionable and elegant when he puts on Unico.
Before Lin Mai had time to express his opinion, Tao Zhiyun spoke: "I think she is very fashionable and has a sweet appearance. She can definitely become the spokesperson of Unique."
Tao Zhiyun is recognized as the most tasteful person in the entire garment factory and even the entire company.
If she says yes, then it must be okay.
Everyone shut up collectively.
However, Hou Xinyi questioned that Zhang Yu was not famous enough and suggested that Lin Mai invite Liu Meiqing or Pan Yuhong.
These two female stars are popular in the mainland film and television industry, and they are also elder sister-level figures.
But Lin Mai was afraid that he would not be able to invite them.
The National Day was only a week away, and she had to get Unique's commercial aired on CCTV before the National Day.
Therefore, she can only choose celebrities who are sure to handle it. She finds it difficult to handle the two big names.
Especially Liu Meiqing, she had seen interviews with her in her previous life and was not an easy person to talk to.
Lin Mai explained: "I have already contacted Zhang Yu's leader. It would not be good to replace him again."
She didn't lie. In the past two days, in addition to seizing the time to study, she also contacted Zhang Yu's leader and asked her to shoot an advertisement for her Unico.
In this era, acting is just a profession. Like other professions, it has units and establishments, and therefore also has leaders.
As an actor, no matter how famous you are, everything you do must be approved by your leader.
Unlike the traffic stars of later generations, most of them are agents and teams.
You can do anything as long as the broker allows it.
Actors in this era get paid when there are no scenes to film.
When there is a movie to shoot, I receive both salary and filming allowance.
At that time, the subsidy for one episode was only a few dozen yuan, but the actors were very content and dedicated.
Unlike those popular celebrities in Lin Mai's previous life, they had no professional ethics, let alone dedication, but were afraid of making less money.
So if Lin Mai wanted to ask Zhang Yu to shoot an advertisement, she had to find her leader.
Tao Zhiyun asked: "Has Zhang Yu's leader agreed?"
Lin Mai smiled: "Not yet, I'm waiting for news."
The real situation is that Zhang Yu's director Huang has already rejected her.
However, Lin Mai did not give up. She planned to interview Director Huang in person and ask him to agree to Zhang Yu filming her advertisement.
Of course, if it doesn't work, she will do it herself, but the effect will definitely be compromised.
Lin Maidao: "I want to take advantage of the opportunity of having celebrities endorse me to expand Unique's sales territory."
Ren Baozhu said confused: "Didn't we set up a wholesale store in Hanzheng Street? We have already opened it nationwide, how can we expand? Take our business to foreign countries?"
Lin Maidao: "In the future, our Unique will naturally do business abroad, but it is still too early now.
Although we have set up a wholesale store in Hanzheng Street, only self-employed people who own clothing stores come to get the goods, and our Unico is not sold in shopping malls in big cities.
The sales volume of a large shopping mall is equivalent to the sales of many individual clothing stores. We cannot ignore such a large market."
Everyone nodded after hearing this.
Lin Mai turned his attention to Ren Baozhu: "When the meeting is over, you will arrange for nine salesmen to work in groups of three and go to the three major cities of Shanghai, Guangdong and Beijing.
We will try our best to capture all the shopping malls in these three cities and set up our Unique stores.
You don't have to worry about the price increase of our clothes and we won't be able to sell them anymore.
The consumption in these three cities is much higher than that in Jiangcheng, and the clothes that Jiangcheng residents think are expensive are only average prices in these three cities."
Ren Baozhu nodded.
Lin Mai said: "Tell the nine salesmen that if they do a good job, they will be rewarded heavily when they come back."
If you want employees to work hard, their remuneration must keep up.
In addition to inviting celebrities to endorse and expand the market, Lin Mai also requested that Unico's packaging be upgraded.
Otherwise, even if you invite celebrities to endorse you and give away imported cosmetic boxes, the clothing will still be held back because the packaging is not high-grade, and it will also bring resistance to market development.
Ren Baozhu thought for a while and asked: "Is it okay to package it like the one that store manager Zheng designed for the Mid-Autumn Festival mooncakes?"
That kind of packaging was the most exquisite packaging she had ever seen.
Lin Mai shook his head: "The packaging alone is not enough.
There must also be large paper bags of good quality uniformly printed with the Unico logo, so that customers can carry the clothes in their hands conveniently.
You can't let customers buy clothes and just carry the box with them. That would be so inconvenient!
If you want to make Unico great and good, details are also very important.”
The idea of printing the Unique clothing logo on paper bags did not come from Lin Mai's own inspiration, but copied the practices of major luxury brands in the past.
The advantage of this is that when customers carry Unico paper bags and walk on the street, many passers-by will see the Unico brand logo.
In marketing terms, this is called exposure marketing.
It literally means constantly increasing exposure and making people remember the brand.
Thereby recognizing this brand and increasing the possibility of purchasing this brand.
Unico's paper bags can do just that.
Lin Mai also suggested adding an exclusive advertising slogan from Unique on the paper bag: Unique clothing, you deserve to be fashionable.
Women in this era love to be praised for their fashion, and no one wants to be associated with being frumpy.
Just these two words can win the favor of consumers.
After discussing the issue of packaging upgrades, Lin Mai asked Ren Baozhu: "Why did I only hear you mention selling cosmetics, skin care products, etc. in the Unico chain store? Didn't you arrange floats to sell these in major stores?"
Ren Baozhu shook his head: "No, the cosmetics and skin care products on the float were too messy and didn't look like high-end products, so I gave up."
Lin Mai asked: "Do those cosmetics and skin care products sell well in chain stores?"
Ren Baozhu nodded: "Okay, very good."
She lamented: "Those imported skin care products and cosmetics are not cheap, ranging from ten yuan to dozens of yuan, and there are many people buying them! I would not be willing to buy them."
Hou Xinyi joked: "That's because you are too stingy. With a salary of at least two hundred a month, you are still reluctant to buy cosmetics and skin care products!"
Ren Baozhu stood up and said: "I have an old man above me and a young man below me. I don't support my family!"
Lin Mai looked at her with some distress.
She had heard Ren Baozhu say that besides being nice to her and doing all the housework, her man was very useless.
After being a worker for so many years, it was rarely his turn to be rated.
If Ren Baozhu had not established a firm foothold in Unico Clothing, became the deputy director of the factory, and received a high salary every month, her family would still be living in poverty.
Therefore, when a woman is looking for a man, she should not look for a man who is too promising, otherwise she will have to force herself to be the mainstay of the family.
Lin Mai asked Zhao Liang again whether he had purchased the apples she asked him to prepare for the employees.
Zhao Liang nodded: "It has been purchased and is on its way back."
Lin Mai ended the meeting and rode his bicycle to a Unico chain store.
Ren Baozhu said that imported cosmetics and skin care products sold well in chain stores, and she wanted to see how good they were.
When she entered the store, she saw a two-meter-long glass counter in the center of the store.
The counter was neatly displayed with various imported cosmetics and skin care products that Lin Mai obtained from customs.
As the finishing touch, there is a delicate red silk rose placed on the glass counter.
Immediately, the furnishings were taken to a new level, and the cosmetics and skin care products lined with them became more and more high-end.
Lin Mai pointed to the glass counter and asked the store manager: "Who furnished this?"
The store manager was entertaining a customer when he quickly replied: "Director Ren asked Director Tao to teach us how to display the items."
Lin Mai thought to himself, no wonder the furnishings are so good, it turned out to be Sister Tao.
She gave the store manager a thumbs up: "The display is very good."
Lin Mai stood aside and observed for more than half an hour. As expected, as Ren Baozhu said, business was very good.
Not only imported cosmetics and skin care products sell well, but also clothing.
The only drawback is that the sales skills of the sales staff still need to be improved.
There is obviously an opportunity to sell more to customers, but these salesmen cannot seize the opportunity, or in other words, they have no awareness at all.
It's just that she is leaving soon to find Zhang Yu to shoot a commercial, and she doesn't have time to provide quality training to the sales staff before the National Day.
Then we can only ask Tao Zhiyun.
Although she doesn't know how to sell, she knows how to dress.
Let her train the sales staff and teach them how to dress.
They can give customers advice on what to wear.
Originally, the customer only wanted to buy a top, but the salesperson recommended a good overall outfit to her, so she might buy a whole set of clothes.
So knowing how to dress well is also a sales skill.