Currently, CCTV has not engaged in advertising bidding competition.
In the first CCTV advertising bidding in 1995, Kongfu Yanjiu won the bid with a bidding price of 30.79 million yuan, defeating its brother Kongfujiajiu.
The advertising fee is high, but the income is also high.
Currently, CCTV has just started to test the advertising business. Although as a TV station, the advertising fee is not cheap, but Lin Mai guessed that it will not be ridiculously expensive.
Lin Mai asked: "How much does it cost to broadcast an advertisement?"
Director Yin said: "It depends on how long you want to play it. If you only play it for a month, it will cost at least 50,000."
When Lin Mai heard the offer, his heart was pounding with excitement.
She thought it would be at least 100,000, so she prepared 200,000 in cash for this trip.
I didn't expect it only cost 50,000 yuan.
But then again, ten thousand yuan in the 1980s is equivalent to one million yuan a few decades later.
Fifty thousand yuan is equivalent to at least five million, which is actually not cheap.
Lin Mai looked at Director Yin with a pair of big, pure eyes like a deer, and said shyly: "I... only have 50,000 yuan~"
Director Yin just said that it would cost at least 50,000 yuan, which means it is more than 50,000 yuan.
Lin Mai said she only had 50,000 yuan, which was actually a disguised bargaining.
Director Yin was shocked when he heard this.
He thought that Lin Mai couldn't afford such a large sum of money, but he didn't expect that he could afford it, but he had just been able to afford it.
Director Yin thought for a moment and nodded: "If it were anyone else, I wouldn't agree to the fifty thousand yuan.
But you and I will take care of you, you are a young comrade and it is not easy to start a business."
Lin Mai kept saying thank you.
It's always nice to be thanked.
Director Yin laughed: "Don't thank me too much, you go prepare the advertisement first.
After the filming is completed, it will be brought to the TV station for review. Once the review is passed, it can be broadcast on our TV station."
Lin Mai smiled and said: "I have prepared the advertisement."
Director Yin heard this and took her to the Advertising Review Department.
There are many people sitting in the review department, from the chief editor to the editor-in-chief.
In addition, Director Yin also notified the two leaders to come over and review it together.
Seeing how big the battle was, Lin Mai didn't take it too seriously.
It’s just a clothing advertisement, and it’s local. Isn’t it easy to pass the review?
Several senior leaders and the editor-in-chief read and reread Lin Mai's advertisement.
After a brief exchange of words, Director Yin regretfully said to Lin Mai: "This commercial of yours cannot be aired~"
Lin Mai was petrified on the spot and asked in shock: "Why?"
Director Yin explained: "Your advertisement is full of hedonism, and it will definitely be complained and protested by the audience."
Lin Mai was stunned and asked in confusion: "It's just a clothing advertisement, how come it has something to do with hedonism?"
The editor-in-chief pointed to the clothing advertisement played on the video recorder and said: "What our country needs are young people who are hardworking, simple and hardworking, and work hard for the prosperity of the motherland.
Your clothes are so fashionable and beautiful.
When young people buy your clothes, they will forget about hardship and simplicity, and gradually lose their spirit of struggle, just like boiling a frog in warm water."
What kind of genius logic is this?
Lin Mai really wanted to kneel down to these leaders with their bright minds.
She smiled and said: "Why do leaders think this way?
You can't think from another angle.
The emergence of such fashionable and good-looking clothes in our mainland signifies the initial success of reform and opening up, and the people's lives are getting better and better, doesn't it?"
Several leaders, the editor-in-chief, editor-in-chief and other reviewers looked at each other and felt that what Lin Mai said made sense.
But no matter how reasonable it was, they still refused to approve it.
In the past, it was just about jeans, and the audience reacted strongly, thinking that jeans represented depravity.
The clothes of this young comrade are more fashionable and beautiful than the clothes of Hong Kong, Taiwan and the island countries where I had a good life. Isn’t that even more degenerate?
Rather than being protested by the audience after it is broadcast, it is better not to broadcast it.
Director Yin advised: "This advertisement is dead. You can reshoot another advertisement for us to review."
Lin Mai complained in his heart, let alone one more reshoot, even one hundred reshoots, the fate would be the same and they would never pass the review.
Because all her clothes are fashionable and good-looking, according to the leaders and editor-in-chief, being fashionable and good-looking represents depravity, so how could she pass the review?
Lin Mai thought for a while and said: "Leaders, if my Unico publishes an advertisement in a newspaper and there are no readers to protest, can you broadcast my advertisement?"
Several leaders discussed it with the editor-in-chief.
Director Yin nodded to Lin Mai and said, "Okay."
Generally speaking, if there is no protest from the audience for an advertisement published in a newspaper, then there should be no protest when it is broadcast on a TV station.
In other words, there won’t be too many people protesting.
When Lin Mai came out of the advertising review department, Wu Dongwen chased him out of his office and asked with concern: "Is it done?"
Lin Mai shook his head.
Wu Dongwen asked the reason, and Lin Mai told him.
Wu Dongwen comforted her a few words, then stood there and watched her leave.
He felt that Lin Mai's matter was out of the question.
Lin Mai came out of CCTV and went straight to the newsstand nearest her.
Ask the newspaper seller which newspaper has the largest circulation.
The uncle pointed at the Beijing Evening News: "Of course it's the Beijing Evening News, but the Beijing Daily is also selling well."
Lin Mai bought one copy of each of the two newspapers and first went to the Beijing Evening News office according to the address above.
At the beginning of this year, many newspapers with good sales have begun to publish advertisements to increase revenue, and the Beijing Evening News is no exception.
Lin Mai told the guard at the Beijing Evening News that she wanted to place an advertisement in his newspaper. After the guard contacted the advertising department, he let her in.
The advertising section chief was surprised when he saw Lin Mai. He looked her up and down and asked suspiciously, "Are you here to place an advertisement?"
Lin Mai hummed.
She has dressed up in a mature way today, but people still question her for being too young.
The advertising section chief stared at her for a few seconds, feeling that she didn't have the financial means to advertise.
However, there were so few customers who came to take advertisements, so he could only treat a dead horse as a living horse doctor.
In this era, it is difficult for newspapers to advertise, mainly for two reasons.
First, state-owned factories have government support and can maintain harvests despite droughts and floods. They can survive even if they starve. Most of them are content with the status quo. Very few of the leaders of state-owned factories think of advertising to change the factories' predicament.
Second, there are very few private enterprises in this era, and their business is not large, and they have not thought of taking their business to the next level through advertising.
The two main advertising forces are not strong enough, so it is natural that newspapers will not be able to attract advertisements.
The two parties introduced themselves, and the head of the Guangzhou Section asked Lin Mai what type of advertisement he wanted to publish.
Lin Mai said she wanted to run a clothing ad, but made no mention of her failure on CCTV.
Don't mention this matter, it will have a chain reaction.
Even CCTV dared not broadcast the advertisement, and newspapers even dared not accept it.
The advertising section chief introduced her: "We have several specifications for advertising here.
There are 2 cm × 3 cm, 3 cm × 5 cm, and 4 cm × 6 cm. The price of each specification is different.
Miss Lin, please decide which specification you want."
The size of the advertising section is the area of the newspaper where the advertisement is published.
Lin Mai waved his hand: "I don't want any of these specifications. The advertisement I want to publish must occupy an entire page."
The advertising section chief was a little shocked: "Ms. Lin, do you know how much such a large advertisement costs per day?"
"How many?"
"Eight hundred."
"Do you want to answer Seven Hundred?"
The advertising section chief thought for a moment, then nodded and said, "Yes!"
It's hard for him to receive ads totaling 800 yuan a day. It's not cost-effective to let go of a big customer for 100 yuan.
After the price was agreed upon, Lin Mai made the request.
That is, the newspaper cut out a fashion photo of Zhang Yu from her Unico advertising video and made it into a poster and published it in the newspaper.
The slogan must be added to the advertisement: Unico clothing, you deserve to be fashionable.
The advertising section chief hesitated for a moment and said: "This is equivalent to giving you a print advertisement, and you have to pay extra."
Lin Mai asked: "How much?"
The advertising section chief wanted fifty yuan, but Lin Mai cut it down to thirty yuan.
It's just a photo made into a print advertisement. Even in this backward era, it's not difficult. Thirty yuan is too much.
In a previous life, such simple print advertisements and newspapers would have been given away for free.
Lin Mai gave in because he wanted his advertisement to appear in the newspaper tomorrow.