Chapter 639 Want to have an advertisement in the play
After flying back to Jiangcheng from Hong Kong, Lin Mai got back to work.
In less than a month, she will go to the capital to study at university, and she must try her best to transfer Jiangcheng's work to the executives under her.
From now on, she will only have to manage those senior executives in the capital.
You can take care of business and studies at the same time, and it won't be too hard.
Clothing factories, food factories...all these large and small factories have moved to the new factory.
The vacated former garment factory was used to produce chili sauce and various types of kimchi.
Lin Mai gave the food factory that produces chili sauce and kimchi a separate name, Dingxiang Special Flavor Food Factory.
As the scale of Dingxiang Food Factory expands, it needs to recruit employees.
After recruiting employees, Dingxiang Special Flavor Food Factory officially opened.
Although he had a minor disagreement with District Chief Ouyang, Lin Mai still respected him afterwards.
In business, there are many friends and many paths.
It’s good to know District Chief Ouyang’s character in your heart, and you don’t have to show it openly.
Maybe District Chief Ouyang will be used someday, so why bother blocking his own road?
District Mayor Ouyang once said that if Lin Mai opens a new factory, she must be invited to cut the ribbon.
Lin Mai's Dingxiang Flavor Food Factory was about to open, so she naturally had to notify District Chief Ouyang. As for whether District Chief Ouyang was willing to come and visit, that was his business.
District Mayor Ouyang has been promoted to deputy department-level cadre because his district pays high taxes and has a high re-employment rate for laid-off workers. He works on the Municipal Standing Committee and is known as Ouyang Standing Committee.
Standing Committee Member Ouyang was very happy to receive Lin Mai's call and immediately agreed to attend the ribbon-cutting event of Dingxiang Flavor Food Factory.
The last time he had a minor disagreement with Lin Mai was all because of the leader above, and he still valued Lin Mai very highly.
It can be said that without Lin Mai, he would not be where he is today. He still has this self-knowledge.
On the day when Dingxiang Food Factory was listed, Standing Committee Member Ouyang attended as scheduled, and the guests and hosts enjoyed themselves.
Lin Mai was afraid that Zhou Caiyun alone could not handle a medium-sized factory with a hundred people.
She specially promoted Yang Guofeng, a very capable reserve cadre whom she recruited some time ago, to the director of Dingxiang Special Flavor Food Factory, and managed the factory together with Zhou Caiyun.
Zhou Caiyun is the deputy factory director and chief technician.
Zhou Caiyun was satisfied with Lin Mai's arrangement.
Although she has been growing, she doesn't think she has that much ability to start a medium-sized factory all at once.
Let her be the deputy factory director, mainly in charge of production, and Yang Guofeng be in charge of sales. This is good.
But in her sister-in-law's words, she was Lin Mai's abandoned son.
She started a business with Lin Mai, and in the end, a reserve cadre was appointed as the factory director and she was made the deputy director.
So he encouraged Zhou Caiyun to come out and work alone.
Zhou Caiyun is now annoying her sister-in-law to death.
It wasn't her sister-in-law who offended Lin Mai by talking nonsense during the Spring Festival, and it's not like she couldn't hold her head up when she saw Lin Mai now.
Now he is trying to instigate a relationship between her and Lin Mai, forcing her to go out on her own.
Don't mention that she has signed a sky-high confidentiality agreement with Lin Mai.
If the recipes for chili sauce and shrimp paste are leaked, she will have to pay Dingxiang Flavor Food Factory a huge compensation of 10 million.
However, she strongly changed it to a compensation of 50 million to show her loyalty.
Even if she didn't sign a high-priced confidentiality agreement with Lin Mai, even if a knife was placed on her neck, she would never betray Lin Mai and go it alone.
Her parents gave her the first life, but it was Lin Mai who gave her the second life.
It was her who made her live with dignity and confidence.
What's hateful is that her parents, who have always been on her side, were deceived by her sister-in-law's words.
Thinking that she was really Lin Mai's abandoned son, he encouraged her to go out on her own.
Zhou Caiyun was so annoyed that he simply lied.
It was said that she felt her talents were limited and asked Lin Mai to arrange for her to be the director of the factory.
Her sister-in-law and her parents heard this and they all called her a fool.
Zhou Caiyun would rather her family scold her than hear them criticize Lin Mai even a word.
They didn't ask themselves, what qualifications did they have to accuse Lin Mai, and what did Lin Mai owe them?
It’s not that Zhou Caiyun looked down on her natal family. Even if she really went out on her own, would any of her natal family members be good at doing business?
Because of Lin Mai, Zhou Caiyun always had disputes with her natal family, and gradually she stopped going back to her natal family.
I only gave my parents money for foster care, and my whole heart was focused on the Dingxiang Food Factory.
The first batch of bottled chili sauce and various plastic-packaged pickles rolled off the production line. Not only were they taken to two vegetable markets for trial sales, Lin Mai also asked Yang Guofeng to arrange for salesmen to promote them.
As a result, the salesman continued to sell the products for a week, and almost all the chili sauces came up empty-handed.
There is only one reason. The more packaged chili sauce becomes more expensive, the housewives are reluctant to buy it.
I feel that it is not cost-effective to spend nearly a pound of meat on a bottle of chili sauce. I might as well buy a pound of meat.
Because various pickles are simply packaged in plastic, the increase is very small, so the sales volume has not been affected, but has actually increased.
After all, everyone likes clean and hygienic food.
Although the salesman directly promoted the chili sauce and hit a wall, although the sales volume of the chili sauce in the two markets was not good, some people still bought it.
It shows that there is still a market for bottled chili sauce, but this market needs people to develop it.
Lin Mai has experience in her previous life, and she has the marketing tools needed to develop the market at her fingertips.
First of all, advertising must keep up, and secondly, there should be a wave of sales with prizes.
At this time, CCTV was broadcasting "The Legend of the Condor Heroes" to a crowd of people. Playing an advertisement at the beginning of "The Legend of the Condor Heroes" would definitely have a good effect.
If Lin Mai wanted to insert an advertisement at the beginning of "The Legend of the Condor Heroes", he had to find CCTV.
This work can be left to the office manager stationed in Beijing.
In order to cooperate with the development of the enterprise, Linmai has already established offices in several important cities to facilitate business development.
Advertisement Lin Mai plans to make some modifications to the old mother's advertisement in her previous life.
The first thing to change is the dance.
The dance in the old mom commercial was very zombie and weird, so Lin Mai changed it to a lively and easy-to-learn dance.
Furthermore, there is no need to squint your eyes when performing in groups.
The great Chinese people obviously regard big eyes as beautiful, but some Chinese people who consider themselves artists like to create an illusion in the world that Chinese people have squinty eyes, vilify Chinese people and please the West.
So much so that when the West mentions China, they think of squinting eyes.
Lin Mai must reverse this misconception of Westerners.
Also change the advertising slogan, don’t say one bottle will last for a year and a half.
It's summer now, and everyone generally has a bad appetite.
Let’s go straight from the advertising slogan: The most fragrant chili sauce makes eating delicious.
After the advertisement was completed, Lin Mai sent someone to fly directly to the capital.
As a result, two days later, I got a call from Beijing, saying that the ads for "The Legend of the Condor Heroes" were already full and they couldn't be inserted.
Advertisements can also be inserted during other times.
However, the advertising effect during other time periods is far less effective than the advertising during "Legend of the Condor Heroes".
Lin Mai hopes to make Dingxiang Chili Sauce an instant hit through advertising, and she doesn't like it at other times.
However, the opening and ending of "The Legend of the Condor Heroes" cannot be inserted into advertisements, and an advertisement can be placed in the middle.
Lin Mai remotely controlled the manager of the Beijing office in Jiangcheng and asked him to talk to CCTV about inserting advertisements in the drama.
The advertisement for her top-flavored chili sauce lasts just over a minute and is inserted in the drama. It will have little impact on the broadcast of the TV station's programs. The leaders of the TV station should agree to it.
The manager was very hesitant after hearing what Lin Mai said.
He was worried that inserting advertisements in the drama would not have much effect, but the cost of broadcasting advertisements was high.
Ever since Lin Mai aired her first commercial for domestically produced products on CCTV, none of the corporate bosses with a keen sense of smell knew that she had made a lot of money through her advertisements.
Everyone flocked to CCTV to play the advertisement.
Naturally, CCTV's situation has improved. Nowadays, if you only broadcast an advertisement for hundreds of thousands of dollars a month, no one will talk to you about it.
It's no longer the cabbage price once given to Lin Mai.
The manager didn't want hundreds of thousands of advertising dollars to go down the drain, so he disagreed with Lin Mai's arrangement.
But Lin Mai came from a previous life and knew that inserting advertisements in the drama would have a much better effect than placing them at the beginning and end of the film.
Advertisements are played at the beginning and end of the film. If the audience doesn't want to watch the ads, they will go to the toilet or drink tea to kill time. They wait for the opening song to play before taking their seats.
But if advertisements are inserted in the drama, even if the audience doesn't like to watch them, they will stay in front of the TV and passively watch the advertisements, for fear of missing the exciting plot later.
Lin Mai asked the manager to talk to the TV station with confidence and not to worry about whether the advertisement would be effective.