Chenggong Building is positioned as a large-scale complex integrating catering, entertainment, accommodation, commerce, and shopping.
When it first opened, the investment in Chenggong Cheng Building was very popular, and various brands wanted to get in and get a piece of the pie.
At that time, the Berjaya Building had 60 high-end catering brands on the first and top floors, each of which was well-known in the catering industry and attracted a lot of customers to the building.
However, with the increasing number of commercial complexes in Haidu, Chenggong Building has encountered unprecedented challenges, and its passenger flow has continued to decline in recent years.
With fewer people, restaurants are not making money, and they have left for more developed shopping malls. This has brought about a series of vicious circles, and the passenger flow has become less and less, even affecting other business forms.
When Li Xuan and Zhuge Xuan came in just now, they saw that the Chenggong Cheng Building was empty. This was the reason.
Liu Cheng was obviously very depressed. He drank while talking and soon became a little drunk.
Li Bolin saw his distress and said quickly: "Old Liu, you don't have to worry.
If business is not going well, take your time and you can always find a way.
Why don't you tell me what help you need, maybe Li Xuan can help you."
As he said that, Li Bolin winked at Li Xuan, which meant that his father's friend was in trouble. Since you are so capable, why don't you come to help quickly! Li Xuan didn't want to meddle in other people's business.
But now Li Bolin has given such an obvious hint that if he wants to enter the house again in the future, he must help today.
Just when Li Xuan was about to speak, Liu Sitian suddenly sneered: "This is the general trend. Even I, a master of business school, can't think of a way. How can Li Xuan help?
Do you think of a solution?
You don’t think this is something that tens of thousands or hundreds of thousands can handle, right?”
Liu Sitian was also depressed by the bad news, and she had always looked down on Li Xuan. At this time, she showed an unabashedly domineering attitude.
In her opinion, even if her family's success building is not well managed, a skinny camel is still bigger than a horse, and it is not the Li family's turn to help.
"Sitian, why are you talking! Your Uncle Li also means well!"
Although Liu Cheng drank a lot of wine, his mind was still sober, and he scolded him when he heard this.
But Liu Cheng had the same idea as Liu Sitian and didn't think the Li family and his son could help.
In Liu Cheng's impression, Li Bolin's Dongsheng Company only had a turnover of several million a year. It was really a small business, and it was impossible to help his building worth several hundred million.
"Lao Liu, if you want to treat me as a friend, just talk about it."
If it were anyone else, he might have given up knowingly, but Li Bolin was a warm-hearted person and refused to give up.
Liu Cheng smiled bitterly and said, "Okay, then I'll tell you.
In fact, there is no hope of saving the Success Building. If we can do two things, we can turn around."
"What two points?"
Lie Bolin asked.
“The first thing is funding.
Currently, there is a backlog of goods in Chenggong Building, and some rents cannot be collected, resulting in a very tight capital chain and even normal maintenance problems.
If we can get an injection of funds to alleviate the current situation, we can get some breathing time, and then we can clean up the accumulated shortcomings, and it is very possible to reverse the situation."
Liu Cheng is worthy of being a big business man, and he talks endlessly as soon as he opens his mouth.
Li Bolin asked: "How much funding will it cost?"
Liu Cheng chuckled: "At least 30 million!"
Thirty million is not a small number. Rich people often invest their funds in various industries. Even a rich man like Liu Cheng, who owns a building, rarely has more than ten million in funds that he can use flexibly.
Nowadays, Liu Cheng's family only has a few million dollars in cash that they can use. The other money is accumulated in various projects. Even if they start selling it now, it will take several months or even a year or two to get it back.
But can Victory Building wait until that time?
Li Bolin said "Oh" and said nothing.
Liu Cheng thought Li Bolin was scared and continued: "Even if the funding problem is solved, death is still delayed. If we want to come back to life, we have to bring back all the catering projects that we left before.
Only by reshaping the brand advantage of Chenggong Building can a virtuous cycle be formed."
"Unfortunately, this kind of thing cannot be solved with money.
When Victory Building was popular, all the big brands were willing to move in. However, after this period of low ebb, they avoided it for fear of coming back. How could they come back?
Unless..." Liu Cheng said with emotion.
"Unless what?"
Lie Bolin asked.
Liu Chengdao: "Unless a top catering brand moves in first and creates an adsorption effect, other brands can come back."
Li Bolin nodded as if he understood, and looked at Li Xuan: "Son, do you understand?"
Li Xuan looked at Zhuge Xuan: "What do you think?"
When it comes to cultivating immortals, Li Xuan is a professional, but Zhuge Xuan is a professional when it comes to catering. Of course, Li Xuan still needs to listen to the opinions of professionals on such matters.
Zhuge Xuan said calmly: "Uncle Liu's analysis is generally accurate. He has grasped the two key points of capital and brand. If these two problems can be solved through a two-pronged approach, it is still possible for Success Building to succeed again."
Liu Sitian's laughter sounded next to her: "Haha, I thought you knew something, but you just repeated my father's point of view. What do you need to say?"
Zhuge Xuan raised her eyebrows slightly, but didn't say anything.
Liu Sitian said disdainfully: "Dad, what's the use of telling them this? We have to solve the problem ourselves."
Zhuge Xuan frowned. In fact, she saw a deeper problem, but she had never asked Li Xuan for his opinion and did not dare to speak casually.
Li Xuan noticed it and said calmly: "Sister Xuan, you can say whatever you want."
Zhuge Xuan pondered for a moment and said: "Actually, when I just entered Chenggong Building, I told Li Xuan that something was wrong here and there were too few people.
Along the way, I also observed carefully that the planning of the entire dining area was very unreasonable.
Modern commercial complexes must not only provide customers with a full range of services, but also guide customers to consume, and even actively create consumption scenarios.
The dining area of Chenggong Building looks like a product from 20 years ago. All the brands are quite satisfactory, but there is no reasonable use of every promotional position, no interaction and cooperation with each other, and no even simple guidance. How is this?
Maybe attract customers?”
Everyone was stunned when they heard this.
"What you said is quite simple. I have discovered these problems a long time ago, but how can they be changed so easily?"
Liu Sitian couldn't help but retorted, "Who doesn't know how to find faults? The main thing is the solutions!"
When Liu Cheng heard this, he said displeasedly: "Sitian, what's the matter with you! I think what Xiaoxuan said is very good. There are many problems in our building that need to be rectified urgently. We can't just not stop doing it just because it's difficult. Do we have to wait until everything is done?"
Do we have to correct our mistakes when all the merchants run away?"
Being criticized like this by Liu Cheng, Liu Sitian was even more unhappy and muttered: "I want to change it, but where do I start?"