"Yes, it's quite reasonable, but our newspaper can't use the first, second and third ads now. What we can use in the short term are the fourth, fifth and sixth ads. We will try to make our newspaper cover the entire Southeast Asia and Japan next year.
If there is a suitable local newspaper company, just acquire it directly. Acquisition is the shortcut to rapid expansion. There is no need to waste time on establishing branches from scratch. It is a waste of time."
Zhang Zhonghua said after listening to Lin Xingzhi's report.
No matter what era, acquisitions and mergers with other companies are the help and shortcut for a company to grow rapidly. For example, Cisco, which became the world's number one company in the 1990s, its development history is a history of mergers and acquisitions.
.
Under the leadership of M&A master Chambers, Cisco continuously acquired more than 90 companies in just about ten years to make up for Cisco's shortcomings, and finally topped the world.
Who could have imagined that it only took more than ten years for Cisco to reach the top of the world from its establishment in 1984?
"No problem, we will choose a suitable target for direct acquisition or merger. Boss, should we contact Hu Xian and directly acquire Sing Tao Newspaper? If we acquire Sing Tao Newspaper, we can directly cover
All of East Asia."
Lin Xingzhi said.
"Well, yes, you can contact her. If she agrees, it will be directly merged into our Jade Emperor Newspaper Company. She doesn't have many shares originally.
One more friend is better than one more enemy, and the goals of our two newspapers are basically the same, not to mention that we also plan to launch a purely international news newspaper. Sing Tao Newspaper will fail sooner or later, so we let Sing Tao Newspaper
It's falling down step by step, why don't we take over directly."
"No problem. I plan to publish the daily sales figures in the newspaper every day in the past few days, and then I will personally talk to Ms. Hu Xian. It is much better to run a global newspaper than a regional one."
Lin Xingzhi said with a smile.
"Merger and acquisition of Sing Tao Newspaper? This is a good idea. If the merger and acquisition of Sing Tao Newspaper can really be made worse, it will definitely have huge benefits for the development of Jade Emperor Newspaper.
In this case, you go and talk to Ms. Hu Xian first. I believe that as long as you pay the minimum price, there is no deal that cannot be negotiated. And I think Ms. Hu Xian should also understand that as soon as our "Jade Emperor Daily" is published, her "Star"
Island Daily will definitely be greatly affected, and rather than let Sing Tao News die in her hands, it is better to sell it to us."
This is not because Zhang Zhonghua is overconfident, or because he looks down upon Sing Tao Newspaper, but because Jade Emperor Newspaper is backed by Jade Emperor Group, the two newspapers are really not on the same level.
"Okay boss, I will talk to Hu Xian as soon as possible. But based on my understanding of Hu Xian, Ms. Hu Xian has a very deep affection for Sing Tao Newspaper. I guess she wants to keep the Sing Tao Daily trademark.
"
"Retain the trademark of Sing Tao Daily? No problem. Anyway, whether or not to use the trademark of Sing Tao Daily has no impact on us. If we are just the sales channel of Sing Tao Newspaper and various branches in Southeast Asia, we have no influence on Sing Tao Daily itself.
what idea."
The day passed in the blink of an eye, and by eight o'clock in the evening, everyone who needed to buy newspapers had bought them.
The sales data of the first issue of "Jade Emperor Daily" were also summarized in Jade Emperor Newspapers, and Zhang Zhonghua also received the first-day sales data of "Jade Emperor Daily".
The first-day sales volume in Hong Kong Island was 190,000 copies, the first-day sales volume in Aomen District was 15,000 copies, and the first-day sales volume in Wanwan Province was 250,000 copies. The total sales in Hong Kong and Aowan Province reached an astonishing 455,000 copies.
This data is very beautiful, but Zhang Zhonghua understands that among the 455,000 sales, 100,000 newspapers should be bought for his reputation as the richest man, and the sales of newspapers in Wanwan Province are also due to Gu Long's super popularity.
.
However, Zhang Zhonghua believes that most readers who have read Jade Emperor Daily will like Jade Emperor Daily.
At the same time, Zhang Zhonghua also knows that the sales volume of Yuhuang Daily newspaper will be a little wet on the first day, but Yuhuang Daily is still at its peak when it debuts, and it depends on whether it can stay at the top for decades.
The next day, as the new issue of "Jade Emperor Daily" was officially released, readers in Hong Kong and Aowan were all waiting at the door of various newsstands or convenience stores and restaurants early, preparing to buy the latest issue of "Jade Emperor" as soon as possible
Daily, when they saw the sales results of yesterday's "Jade Emperor Daily" published in the supplement, they were all shocked and took a breath of cold air.
The daily sales of Hong Kong and Aowan are as high as 455,000 copies. The daily sales volume of Xiangjiang is 190,000 copies, second only to Ming Pao. Sing Tao Daily ranks third. The daily sales volume of Wanwan Province is 250,000 copies, second only to Wanwan Province’s Zili Evening News.
It jumped to second place, with total sales of 600,000 copies behind Sing Tao Daily, ranking second in Yanxia Ren Daily.
Jade Emperor Daily reached its sales peak on the first day of its debut, which made countless colleagues in the newspaper industry envious.
There are many old newspapers in Southeast Asia that have been published for more than ten years, and their sales volume is still around 10,000 copies. How can other peers not be envious of the achievements of "Jade Emperor Daily"? This is what is often said without comparison.
There is no harm, people will die when comparing with others, and goods will be thrown away when comparing goods.
When people turned to the end of the newspaper, they found an advertisement at the end. After reading it, readers discovered that this was the official announcement by the Yuhuang Group of the Wubi input method developed by Zhang Zhonghua, which is currently the only computer Chinese input method.
"Come on, what's the use of Zhang Sheng's development of this input method? Nowadays, even the cheapest computer can buy a thousand-square-foot mansion or several cars on Hong Kong Island. We have no use at all!
"
A young man on the Star Ferry complained that he was naturally interested in the Wubi input method, but he could not afford a computer.
"How can you say it's useless? Didn't you see that the staff of Jade Emperor Bank all use computers to work? Let me tell you, computers will gradually become cheaper. Maybe in the future, if you can't type, you'd better find
It’s hard to work.”
The middle-aged man next to him smiled and said to the young man.
"This Wubi input method is not difficult to learn. As far as I know, many large companies in Hong Kong have begun to use the Chinese input method. Industries such as shipping companies, air freight companies, ports and other banks have begun to use computers. Some
It’s still too troublesome to name in English. Computers will be the mainstream of future office work.”
A young man wearing glasses pushed up his glasses and said with certainty.
"You are right, computers are so powerful. And think about how much TVs cost before and how much they cost now? I believe that computers will definitely enter most families in the future.
Well, the horizontal version of this newspaper is quite good. It looks very comfortable and non-standard. It seems that other newspaper companies will also follow suit. Zhang Sheng is forcing other newspapers to change their editions."
】
"Well, computers will definitely become popular in the future, and learning Wubi typing is also a specialty when it comes to interviews. Even if it can't be a specialty, it can't be a shortcoming. It's not a bad idea to memorize these characters in advance, and the salary of typists is very high now.
Yes, I think the salary of a computer typist will not be low."
…
Kowloon, Ming Pao.
Shen Baoxin walked into Jin Yong's office again with today's latest issue of "Jade Emperor Daily".
The chain impact brought by the publication of "Jade Emperor Daily" is really huge. This is not only an impact on sales, but also an impact on the existing structure of the entire newspaper industry.
"Lao Cha, judging from the current situation, our "Ming Pao" will probably change to horizontal format sooner or later. After all, the advantages of horizontal format over vertical format are too obvious. But with the current technology, horizontal formatting can be done
It’s such a waste of time and you may not be able to catch up with the next day’s printing.”
Shen Baoxin said helplessly to Jin Yong.
"The "Jade Emperor Daily" uses brand-new printing equipment. If we replace the printing equipment, the cost will be too high. With the current sales volume, it will take at least a year to earn back the money from these equipments. If the sales volume declines, it will take a year at least.
I’m afraid it will take longer.”
Jin Yong sighed helplessly.
"Yes, a brand new assembly line costs about 700,000 US dollars. IBM's small industrial computer costs 120,000 US dollars, and the medium-sized one costs more than 200,000 US dollars. The CAD software used by the newspaper office also costs 30,000 US dollars in China.
That's more than $800,000.
That is to say, Zhang Sheng is not short of money. No wonder he sold all the Yuanyou printing equipment after acquiring the Overseas Chinese Daily a few days ago, and the Ma family established the Oriental Daily and directly took over all that batch of equipment, and they also wanted to do something big.
I thought of being tricked by Zhang Sheng."
Shen Baoxin said.
"Except for the brand-new printing equipment, everything else has been put in place first. If we arrange for someone to modify it, it should be barely usable. Moreover, we don't have computer-related talents, and even training them will take constant time."
"Why do you think the Yuhuang Group entered the newspaper industry? And it set the table over when it came."
Shen Baoxin smiled helplessly.
"The major newspapers in Hong Kong were too concerned about the Jade Emperor Group and him before, so he came in and gave us a stick so that the major newspapers had no time to pay attention to his personal affairs."
…
Kowloon, Oriental Daily.
Ma Xizhen sat depressed in his office and smoked a cigar. He thought he had taken advantage of others by purchasing a batch of printing equipment from the former Overseas Chinese Daily newspaper at a low price. Unexpectedly, they sold the equipment for upgrading, and all the equipment they sold to him was
It was a product that was about to be eliminated, but it was immediately put aside. Now that I think about it, it is a heartache, and I feel like a little cutie.
"Alas... I shouldn't have regretted it before!"
"It's okay, there are gains and losses. Let's sell this batch of equipment to Singapore and the Philippines. Anyway, there are Chinese newspapers there, so we won't lose money. Maybe we can make a little profit."
Ma Xuru smiled and said to Ma Xizhen.
"Brother, what do you mean is that we don't need to sell this equipment, and then directly purchase the most advanced printing equipment from West Germany, and directly replace it with computer equipment in one step, and be ahead of other newspapers?"
Ma Xizhen is not an idiot. When she heard Ma Xuru's words, she immediately understood what they meant.
"That's right, our Oriental Daily was established late and has no advantage over established newspapers such as Ming Pao. This time, the Jade Emperor Daily flipped the table and it was an opportunity for us, a chance to overtake in a corner.
Nowadays, the citizens of Hong Kong are very interested in horizontal format newspapers. Whoever is the second to start using horizontal format printing will quickly seize the market.
Old newspapers such as Ming Pao and Ta Kung Pao are probably reluctant to change their equipment directly, and they still need to wait and see. And we are not short of money. As for computers that are not colorful, it is easier, just spend money on them."
"Okay brother, then I'm going to order the equipment. There are quite a few foreign students working in European newspapers in Yanxia. Just dig a few of them and come over for training. If you can't defeat the people of the Yuhuang Group, you can't defeat these people.
I have to say that you are still smart, brother, this is a perfect opportunity, and we will catch up with other newspapers much faster."
"Why don't I be your brother? You should pay more attention to the situation at the newspaper office. We have to deliver goods tonight. I can't take care of the newspaper office. The limelight is getting a bit tight now. Hurry up and make Oriental Daily bigger and stronger and master the discourse.
Everything you do is safer."
"Well, since Brother Lak ran away, people in Hong Kong's black and white roads are all in panic, and the news is not so smooth. Brother, you have to be more careful, so as not to worry about running out of firewood."
"Understood, why do you need to teach me? I have been around for nearly 20 years, and I have never seen any kind of storms."
…
Kowloon, Wen Wei Po.
"Boss, the number of orders for our newspaper dropped by 10,000 copies today and is now less than 100,000 copies."
"Well, the competition among newspapers is becoming more and more fierce. It was a mistake for us and Ta Kung Pao not to report on mainland affairs. I thought Ming Pao would directly steal many of our readers."
“Yes, in recent years, there have been nearly hundreds of thousands of people coming from the mainland, and Ming Pao has attracted many readers based on this.
Now the Hong Kong newspaper industry has another great white shark, Jade Emperor Daily, and a lot of writers and editors under our newspaper have also changed jobs. It is getting harder and harder to get along.
Boss, what do you think about horizontal printing? Are we?"
"Let's wait and see about this matter. With a complete set of equipment, a year or even several years of profits will be made. Let's see how Ming Pao and Sing Tao Daily deal with it. The current advertising market is not very good, and newspapers are becoming more and more popular.
It’s getting less and less profitable.”
…
Central, Sing Tao Daily.
Assistant Hu Xian hurried into Hu Xian's office, holding today's newspaper ordering report in his hand. He read the contents and was shocked by the sales volume of "Jade Emperor Daily". The situation was not optimistic.
"Boss, in the past, even if we couldn't sell out all our newspapers, we would only have hundreds or thousands of copies left. But yesterday, a full 20,000 copies of our newspapers were unsalable, and the number of our newspapers ordered has dropped to less than 170,000 copies.
If this continues, those subscribing companies may also cancel their subscriptions to our Sing Tao Daily. After all, our target groups are highly overlapped with those of Jade Emperor Daily, and our information channels do not go to Jade Emperor Daily. This is not the solution in the long run."
The assistant was a little disappointed and said to Hu Xian, "Has he also worked for Sing Tao Newspaper for more than ten years? He must have feelings for Sing Tao Newspaper."