I didn't pick up many vegetables today, so I could only eat pancakes for dinner.
"I don't want to eat pancakes. I want to eat meat. If there is no meat, I will starve to death." When the child heard the pancakes, he immediately fell to the ground and started rolling around.
Not far away, Chen Mancang didn't know what he was thinking, as if he didn't hear anything, he was minding his own work.
"Can grandma buy it for you tomorrow?"
"If I want to eat meat, I have to eat meat."
"Okay, okay, I'll buy it for you." Zhang Chunhua really had no choice but to compromise.
…
"At present, more than half of the quota of 5,000 pieces has been completed. It will take about two days to complete production. The other two shirts will also be put into production soon." Zhou Haiming, the leader of the production team, reported the situation of the week.
Wang Aixiang: "According to Aunt Yuan's budget, the raw materials are basically ready and ready for production at any time."
In the early days of building the factory, there were not enough middle-level leaders, so Wang Aixiang was responsible for both the raw material group and the finance department.
Zhao Xingwang: "When our factory was first established, many of them were old customers, and the increase in sales was not obvious. For new customers, it may take time to build confidence in our factory and brand."
Nan Haitao leaned forward, crossed his fingers on the table, and said seriously: "According to the current sales situation, we can only maintain costs and labor. To recover the cost and make a profit as soon as possible, we must increase production and wait for customers to adapt. It will take too long."
It’s been a long time, and we must expand the market as soon as possible.”
Zhao Xingwang: "I'll go back to the team for a meeting later and see if I can send someone down there to expand the business."
Chen Lishu glanced at Wang Aixiang and Zhou Haiming: "That's it for today's weekly meeting. You two go back and do your work first."
Soon Chen Lishu, Nan Haitao and Zhao Xingwang were left in the conference room.
"To expand the market, we must first find the market positioning." Chen Lishu looked at Nan Haitao and Zhao Xingwang.
"The light industry in the north has always been weak. Low-end products can be obtained anywhere. Compared with the low cost in the south, our advantage can only be in quality and design. So my positioning from the beginning is the mid-to-high-end market."
Zhao Xingwang: "But now in many places down there, I feel unsatisfied when I hear the quotations."
Nan Haitao, who had been silent until now, sat up a little straighter and said, "I have an idea."
Chen Lishu and Zhao Xingwang looked over.
"You must have discovered a phenomenon after traveling to so many places. Self-employed businesses are easier to negotiate than stores, but because they have less funds, they cannot buy too many goods and prefer goods with low cost and quick results."
Zhao Xingwang nodded: "It's okay if it's close. It's okay for us to deliver the goods. If it's too far, it won't be cost-effective for those thirty or fifty pieces."
Nowadays, the road transportation industry is underdeveloped, and the cost of long-distance transportation will increase.
Nan Haitao: "Stores are different. They have unified purchasing and sales. Regardless of whether the results are good or not, they pay normal wages. This also leads to low motivation of employees. Sometimes they struggle to negotiate a business, but the other party often only purchases the goods once or twice.
That’s it.”
He has worked in a department store for ten years and knows the operations inside.
Some leaders have benefited from it and are willing to buy your goods, but they also have targets and long-term cooperative relationships. They have to give face to anyone who greets them.
Chen Lishu: "I have also considered this issue. After a while, everything will be on track. I want to open more chain stores in the surrounding provinces and produce and sell it myself."
Nan Haitao: "The idea of opening a chain store is a good one, but it requires a large amount of investment in the early stage, and the results are slow. There are also problems in personnel management and transportation. There are certain risks. If you have enough energy to develop slowly, chain stores are a good direction.
"
Chen Lishu thought what he said made sense, nodded, and waited for him to continue.
"With the increasing number of self-employed people, many stores are actually not as good as they appear on the surface and are not profitable. Naturally, there are policies from above, and they are responsible for their own profits and losses. Now we have to think about it quickly. Whoever takes the market share first will win."
Have the right to take the lead.”
Nan Haitao paused and continued: "Since the market positioning is mid-to-high-end, we will do it in two directions."
"First, mid-range products are easier to accept by the public. In order to expand the market as soon as possible, we can develop franchise stores. Nowadays, policies are loose, and many people are actually eager to try it, but they have no direction, so we will point out the direction for them. We have in provincial capitals
The two stores have a certain brand foundation and are operating very well. This is a real example."
"In addition, as far as I know and from what I have recently inquired about from friends, big cities like Kyoto and Magic City have joint venture shopping malls with many big brands inside. If our 'Shuise' brand can also be established, it will be able to compete with some international brands."
If the big names stand shoulder to shoulder, the high-end positioning will be stable.”
After listening to Nan Haitao's analysis, Chen Lishu had to admire him. He was indeed a professional. Even she had not done such a serious and systematic analysis. She may develop along this route in the future, but there will definitely be many detours along the way.
With a clear direction, Chen Lishu's thinking also became clear.
Then she and Nan Haitao worked out two brand franchise plans.
One is the distribution model, where franchisees pay franchise fees and deposits, and the factory is responsible for providing early help and purchase channels, but is not responsible for management.
The other is an agent franchisee, who is responsible for the overall marketing planning and market expansion of a certain area. As an agent, franchisees can develop franchisees, dealers and associates.
After the factory released the news, it immediately aroused strong curiosity among everyone.
As long as you pay the franchise fee and deposit, the factory will not only send dedicated personnel to guide you in selecting a store, decorating it, and selling goods, but also provide a stable supply channel.
This is great news for those who want to do something but have never found a good project.
People with certain experience can become agents without any guidance at all and have a certain customer base. For example, Sister Feng and others, who were the first to resell clothing with Chen Lishu, when they knew that Shuse Garment Factory was looking for agents.
When I arrived, I immediately went to the factory and signed the contract.
"We can rest assured if we follow you. Who doesn't know that you, Chen Lishu, are a living star and you will definitely make money no matter what you do?"
There are five districts in the provincial capital. Except for the district where the commercial street and four stores are located, the other three districts have all been signed out.
Sister Feng and the others signed the contract so happily simply because they trusted Chen Lishu and the brand.
For the remaining self-employed individuals who were interested, Chen Lishu specially chose three days to gather everyone together. She first visited two stores in the city, then went to the factory to see the scale, and finally gathered everyone together.
Together, we conduct systematic explanations and answer questions.
For three whole days, although she and Zhao Xingwang were very tired, the results were quite fruitful.