The salesperson's face looked a little stinky. Just when he was about to speak, he saw something, his expression tightened, and he said respectfully: "Manager."
Chen Lishu turned around and saw a man standing behind her. He was in his thirties, with a white shirt tucked into a high-end custom-made black belt, and a slightly bulging belly.
"The girl speaks Japanese very well."
The smile on Chen Lishu's face froze.
"Manager, it's this woman who ruined our business." The salesperson pointed at Chen Lishu and complained.
Sun Chang was dissatisfied: "Why don't you say it's because you have a bad attitude? You ignore us, but you just nod and bow to others. You change your attitude faster than flipping through a book."
Chen Lishu looked at the man: "Are you the manager of this store? To be honest, we came here to seek cooperation."
The man heard her words and said nonchalantly: "What kind of cooperation?"
Nan Haitao said with a smile: "Is it convenient for us to find a place where we can talk about it in detail?"
The man nodded and took the three of them to the office upstairs.
"We are from Shuse Garment Factory in Province J. We operate our own brand, Shuse Clothing. Our brand is currently..." Chen Lishu had only said a few words before she was interrupted by the other party.
"I still have a lot of things to deal with. I hope you can keep your story short."
Chen Lishu paused and said: "We hope to cooperate with shopping malls and put our brand in it."
"It's impossible." The man denied.
"Our malls are all big international brands. If you are a small domestic factory with a name that you have never heard of, our mall will never consider it."
"However, every brand grows from small to large. I am very confident in our products." Chen Lishu said and looked at Sun Chang, who hurriedly opened the bag in his hand and took out the sample clothes he had brought.
"Our factory has both traditional handicraft masters and professional fashion designers. This is a suit produced in our factory."
Chen Lishu said and opened a suit.
"Nowadays, high-end suits are generally made to order. The more exquisite fabrics include wool, serge, toothpick strips, Zhigong cloth, etc. Good fabrics can even cost tens or hundreds of dollars per foot. We use blended fabrics for this one
, the shape is good, I took a quick look in the mall and found that many big international brands are priced at thousands of yuan, and a few domestic brands are priced at 700 or 800 yuan, but the one we made has the same quality and even more fashionable style, and only costs 5 yuan.
Hundred."
"I'm going to say something unpleasant." The man looked at Chen Lishu: "Even if you only sell fifty, our mall will not allow you to enter. You don't even look at where this place is. If you just let you in casually,
Come in, there are so many garment factories across the country, many with good quality and cheap prices, do I have to allow them to come in?"
"But..." Chen Lishu wanted to say more, but was interrupted by the man waving his hand.
"I've wasted too much time because of you. Please help me close the door when I go out."
After the man finished speaking, he lowered his head and started busy with the things at hand.
Chen Lishu and Nan Haitao looked at each other. It seemed that they had to go back and discuss this matter carefully.
After the three people left, they went to another place mentioned by Manager Zhang. The location was not as convenient as the first one, and the scale was relatively smaller, and many of them were separate stores.
The answers I got were similar, and the attitude was even worse than the first one.
"I think the focus should be on the first one." In the hotel room, the three of them discussed the next strategy.
In a place where such big brands originally gathered, it would definitely not be easy for a brand that was just starting out and not well-known to enter. Chen Lishu was already prepared for a tough battle.
Nan Haitao: "Looking at Manager Tan's attitude today, it will be difficult to convince him even if we pay an admission fee."
He and Chen Lishu had discussed before coming here that as long as they can put their own brands in, it doesn't matter if they pay more.
But now it seems that it cannot be solved with money.
Sun Chang didn't understand: "Why don't we open our own store?"
Nan Haitao: "In big places like Kyoto and Magic City, the investment in store space and management alone is relatively large, and the results are slow. The factory has just started and the funds on hand are limited. The best way is to develop franchises and enter large shopping malls in the first two years.
A good way is to wait two years until the brand is well-known and the time is right before opening a directly operated store."
Sun Chang nodded. She was not a manager and didn't really understand these things.
"The shopping mall we went to yesterday has relatively stable brands and no free space. Unless it is a relatively well-known brand, they will not change brands easily. If they still have free space, they will select the best brands from them. This is
Where we are at a disadvantage."
Nan Haitao continued: "But the timing is pretty good. Shopping mall adjustments usually occur in July and August every year, which is the off-season. Shopping malls will eliminate brands with substandard sales or poor brand image. This time is our opportunity."
"It's a pity that I was only in the county seat before, and there was no one I could talk to here. If I had an acquaintance, it would be easier to smooth things over."
Nan Haitao took off his glasses and pinched his eyebrows as he spoke.
"Everyone has become familiar from the unfamiliar. None of us have to think of ways to get acquainted with them. We can treat them to dinner or give them gifts. After all, we are the ones asking for them." Chen Lishu, who had not spoken yet, suddenly said.
Ninety-nine steps have been taken, and she is not missing the last tremor.
The current situation is stronger than others, and she must promote the brand no matter what.
"Whether the product entry is consistent with the market positioning is also an important reason for our brand to enter the market. Tomorrow Sun Chang and I will go there again. As the saying goes, if you know yourself and the enemy, you will be victorious. Manager Nan, please do some research on the person named Tan.
Only by finding the right direction can we start in a targeted manner.”
That's how things were settled.
The next day, Chen Lishu and Sun Chang went to the mall together, and Nan Haitao was responsible for asking about the man named Tan.
It wasn't until after six o'clock in the afternoon that everyone got together again to share the harvest of the day.
"This Manager Tan's name is Tan Yongcheng. He immigrated abroad with his family when he was young. After the reform and opening up, he returned to China to develop."
Nan Haitao smiled bitterly: "He runs this store, so I don't need to consider giving gifts."
Chen Lishu sighed: "We haven't made much progress today, but we can be sure that the style of our products is very consistent with the market."
Moreover, she has a forward-looking vision and is very confident in controlling the popular elements of the times.
"It's too hot. Sun Chang should stay in the hotel. I'll go over there tomorrow."
She has already come and gives up without trying hard. This is not her character.
Sun Chang was a little worried: "Mr. Chen, you were exposed to the sun for too long today. I think your face is sunburned. Why don't you rest for two days before going."