Publicity must not only be close to the target consumer group, but also grasp the characteristics of the product. It must also be targeted and focused in the Kyoto market to enhance the visibility of the product in the Kyoto market.
Chen Lishu specially selected several places with characteristics and large passenger flow, such as Xidan Market and so on.
The weather was beautiful on the day of the shooting, and the sky that had been gloomy suddenly cleared up.
The two girls put on the clothes that Chen Lishu specially matched for them. They don't pay attention to makeup and lighting techniques yet, but young and energetic young people don't need much modification at all. Every frame is the most natural.
Beautiful picture.
During their filming, they attracted a lot of onlookers, and everyone thought it was some movie or TV star filming a movie.
Some people who were curious even came up to ask.
"Daughter, what are you doing? Are you filming a TV show? Do you need our cooperation?"
Chen Lishu looked at the enthusiastic aunt in front of her and said with a smile: "Auntie, we are not filming a TV show."
"I think these two girls are quite beautiful, and the clothes they wear are also handsome. Their relationship is like that of a photo studio. Why are they taking photos outside in this cold weather? The big curtain in the room is open, and there is no scene."
Hearing Auntie's words, Li Lang next to him replied: "Auntie, we are taking photos to promote the clothes. We can't achieve this effect in the room."
The aunt was surprised: “Can you still take pictures of clothes?”
"Auntie, we from the Shuse brand clothing store are holding this street photography event this time to show everyone the clothing in our store more intuitively and three-dimensionally."
Then Chen Lishu explained the specific location of the directly-operated store again.
"Nowadays, major international brands are doing this, and our brand is also in line with the world. The two models are the big stars specially invited. Today there is an event where fifty pieces are sold at 20% off. First come, first served. If you miss it, just
You can go to the store and buy it at full price.”
Nowadays, the TV penetration rate is not high. Except for those who are household names, it is difficult for others to remember them.
However, this does not affect everyone's enthusiasm.
In addition to the celebrity effect, I also heard that a piece of clothing was at a 20% discount and only fifty pieces were sold. Everyone flocked to the stall set up by Li Lang to inquire about the details.
Originally, the geographical location had a very large passenger flow. When they saw so many people gathered here, everyone gathered around curiously.
"Hey, I heard it's a film and television company. A big star wants to take some promotional photos."
"The clothes that celebrities wear? What brand? What? The cotton-padded jackets that celebrities wear only cost more than fifty yuan? I think they look pretty, and I want to buy them too..."
Not to mention those two girls, even Li Lang did not expect that the crowd watching at the scene would be so enthusiastic.
"Girl, with your help, my Langlang Production Company will become a little popular this time."
Chen Lishu smiled: "The main reason is that the two people you have found are very good, Brother Lang. Only when the upper body effect is good will the audience agree to buy it."
Soon her fifty pieces of clothing, which were used as a gimmick, were all sold out.
In the afternoon, everyone changed places to shoot again, and the results were equally good.
At the end, Chen Lishu invited all the staff to have a meal together in the restaurant.
"It's cold and everyone has worked hard. Just order whatever you like and I'll pay for it."
Everyone who originally had some complaints in their hearts, after seeing her attitude, they all felt that her wife was good, and they swallowed all their complaints.
In the next two days, they shot in four different locations. When the final film came out, the effect was very good.
After selecting a few particularly outstanding photos, Chen Lishu spent money to make the front page headlines.
In this era where there is not much entertainment and even information is not very developed, such a fashion advertisement has a great impact on people's vision.
I deliberately left the address and phone number of the clothing factory at the bottom of the special page, and it received an unprecedented response.
Nan Haitao was sitting in the office reviewing reports when the phone next to his desk suddenly rang.
"Hello, hello, is this Shuse Garment Factory? I'm in the newspaper..."
"Hey, I saw in the newspaper that the ready-made clothes produced by your company are pretty good..."
After four or five calls were connected, he realized belatedly that Chen Lishu must have done something to cause so many businesses to call.
At that time, Chen Lishu, the planner of the entire current incident, was sitting and talking with Li Lang.
"Lang Ge, have you ever considered developing a career in an advertising company?"
"Advertising company?" Li Lang was a little confused, because this title is still very rare in China.
The ten years of turmoil caused advertising companies to be linked to the evil capitalism, and many people avoided it.
Moreover, the state has very strict control over this area. Otherwise, Deputy Director Zhang would not be willing to choose a private enterprise to sponsor the Spring Festival Gala and clearly provide clothes.
"I think the development of advertising will be a trend in the future. The process of reform and opening up has gradually accelerated in the past two years. The country will soon fully open up advertising management rights, and the advertising industry is destined to enter a blowout development stage."
Listening to Chen Lishu's words, Li Lang fell into deep thought.
Usually he always talks about investing in film and television, but in the past two years, he has not made any waves at all. He has been unable to do anything, and instead has to rely on Xiangjiang in all aspects.
During this time, he was also thinking about whether to change his career to something else. After all, at his age, children from families like them could not afford to play, but seeing that their friends and brothers around him had their own things, and they were still doing it.
Everything was done well, but he was a little anxious.
"The proposal you mentioned is indeed a good one. However, in the advertising industry, it is easy to say but very difficult to implement. I have made films in partnership with others before, and just reviewing this aspect is particularly difficult. Those grandsons are making things difficult for me.
They are all cardholders with prescribed policies.”
Li Lang loves and hates the system. Using his parents' identity can sometimes bring a lot of conveniences, but if he really encounters something, it's really a headache.
"But it doesn't matter. If it doesn't work out, I'll make a joint venture with two overseas friends."
When Chen Lishu heard what he said, she couldn't help but shook her head: "The situation faced by joint ventures will not be reduced, and the advertising industry is very strictly controlled, and foreign investors will definitely not be allowed to control it. I think you might as well operate it and affiliate it to a state-owned enterprise.
."
Chen Lishu has seen too many such things along the way. Although it is just a helpless move, it is the best choice.
In a few years, when the time is right, the affiliated company can be made independent, and then it can be fully controlled.
Li Lang's eyes lit up when he heard her words.
"Sister, you are truly my noble one."
Through the conversation with Chen Lishu, Li Lang also determined his goals. However, the Chinese New Year will be approaching soon. It would be the same for him to wait until after the new year. What matters now is the sponsorship of the TV station.