The Tianlu Design Competition was broadcast on TV.
Yunduo Channel has put all its chips on Tianlu this year, and the target of the program is Langhua Channel's talent show.
If he loses to Langhua TV again this time, he will lose the title of No. 1 brother of Yundao TV.
This time, Yunduo TV put a lot of effort into promoting it. In the sitcom with the highest ratings on the TV station, "Tianlu" was specially added to promote it.
Netizens joked that it was the first time that Yunduo TV was so aggressive, and some naysayers said that the more publicity it gets, the more confusing it becomes. Amidst all kinds of voices, the program was broadcast on the TV station.
After editing, Su Qian's appearance order was placed in the final broadcast.
The program team bought a total of three hot searches, all of which had nothing to do with Su Qian, because the program team believed that Mengxu's dress would definitely be a hot search topic on its own.
Facts have proved that Mengxu is very impressive. It not only became a hot search, but also jumped directly to the fourth place.
The marketing money spent by the program team ruthlessly bought seven hot searches, and Mengxu itself ranked four.
The main reason why Mengxu became a hot search was that a foreign student watched the live broadcast, and then when discussing clothing design in a foreign forum, the student who mentioned Huaxia Design posted a picture of the skirt.
Beautiful clothes can arouse resonance. People in the forum changed their disparagement of Chinese clothing design and started to sincerely praise it.
Moreover, this post was also liked by foreign fashion blogger Hill, who left a message saying that she liked this dress very much and hoped to have the opportunity to wear it. She asked for the designer's contact information and said that she wanted to buy it.
Hill is recognized by foreign netizens as the queen of fashion, and some top luxury brands’ shows will send special invitations to Hill.
What she likes means that it is absolutely fashionable.
In the eyes of most netizens, this is a very flattering thing for China, and this dress is really beautiful!
The program "Tianlu" was promoted vigorously on Yunduo Channel in the early stage, but the effect was not very good.
The program team bought a few hot searches, but not many people discussed them.
It wasn't until Su Qian's hot search shot up into the top ten hot searches like a dark horse that it boosted the KPI of the show, and the number of searches on the website jumped directly to the top of the variety show section.
Other satellite TV stations just want to watch Yunduo TV's jokes. After all, the category of clothing design itself is a niche program, and reality talent shows are for the public.
It can be suppressed based on the basics.
In addition, the majority of Yunduo TV's audience is the elderly, so a short-term mediation program between families may have higher ratings than a fashion design competition.
Looking at the hot search and discussion of this show, it is indeed as everyone thought, it jumped out.
But sometimes luck is really unpredictable. The failure of Yunduo TV actually surrounded the inside from the outside, and the program became popular abroad!
Because of this skirt, many people have paid attention to this program. Foreign TV stations are interested in purchasing the broadcast rights from Yunduo TV! This is a TV station for foreign audiences, not a Chinese-language station specifically for foreign Chinese.
The foundation of this design competition was immediately raised. After the skirt designed by Su Qian was searched for on the Internet, the program team released this news.
Netizens discussed it even more happily.
Let Hua Liu go to the world! Many netizens @ the program team talked about the themes of Chinese style in several issues to let foreigners see Chinese aesthetics.