Chapter 598: Drawing fire from the bottom of the cauldron
Today is a normal day for most people.
But for the real estate industry in Southeast Province, it is an explosive day.
If nothing else, not long after I got to work this morning, three of the top five real estate companies in Southeast Province suddenly announced that they had reached preliminary cooperation with Softwin.
Softwin will inject a total of 6 billion Chinese dollars into the three companies to develop the real estate industry in Southeast Province.
Nowadays, in the real estate industry in Southeast Province, Jinqing Real Estate is recognized as the number one.
With the Nanlinjiang project as its golden signature, and the forty-six projects built across the province in the past year, none of which lost money, this is how this real estate company, which was established less than a year ago, has reached the top spot.
Proof of the throne’s strength.
However, Softwin's sudden investment bypassed Jin Qing and chose the real estate companies ranked second, third and fourth respectively under Jin Qing.
The goal of soft win is visible to everyone.
It is to integrate the power of the next three real estate companies and overthrow Jinqing Real Estate.
This news sent shockwaves through the entire real estate industry in Southeast Province.
Everyone's eyes were fixed on Jinqing Real Estate, waiting for their actions.
In the office of Nanlinjiang Center Building, Li Jin, who had just received the news and rushed to the company without stopping, took a sip of scalding hot tea and closed his eyes slightly.
He almost didn't sleep all night last night, and now he was seizing all the time to recuperate.
In the office, Su Dongsheng was smoking with a sullen face.
He glanced at Li Jin and said, "Why don't you go and rest for a few hours first? If you don't sleep for such a long time, you won't be able to work with peace of mind even if you hold on."
Li Jin smiled and said: "The enemies are already at the door of our house, so how can we rest?"
In the office, Tang Shunli, who is in charge of the real estate business group, frowned and looked worried.
"Mr. Su, Mr. Li, what should we do about this?"
"The news from the outside world is very unfavorable to us now. Not only that, people in the real estate company are also upset. Many senior executives have called me and asked if there are any regulations at the head office."
Su Dongsheng frowned slightly and said: "The other three real estate companies are all established real estate companies in Southeast Province and are powerful."
"Although they were caught off guard by our Nanlinjiang project, in the final analysis, taking advantage of the popularity of the real estate industry, their own business has not been affected or suffered any losses."
"At this juncture, they have received a large investment from Souying. If Souying instructs them to encircle and suppress Jinqing in the southeastern province, it will indeed be bad news for us."
Tang Shunli sighed, as if he had aged a few years.
"In fact, the rise of our Jinqing has changed the pattern of the entire real estate industry in Southeast Province. Many established companies dare to be angry but dare not speak out. It's just that our rise is too fast, and they haven't even reacted. We already have strong
to their strength."
"They just lack an opportunity to deal with us. Once they have it, they will never let it go easily. Now, this investment bank called Soft Win has handed the knife to their hands. Even if Soft Win doesn't tell them, they will still attack us.
Take action."
Li Jin opened his eyes and smiled: "Is this embarrassing? I dare say there will be news. Soft Win will not only take action, it will not only have these cards."
Su Dongsheng and Tang Shunli looked at each other and at the same time looked at Li Jin.
Just when he was about to ask a question, as if to confirm Li Jin's words, the door of the office was pushed open, and Su Wanqing came in.
"Just now, Baogang announced that due to the impact of the international market, they will implement a sales restriction strategy for steel used in construction in Southeast Province. Unless it is on their cooperation whitelist, otherwise you will need to queue up to purchase steel."
"As for us, Jinqing, we are not on the white list they announced, but all three real estate companies are on it."
Hearing this, Tang Shunli was furious and said: "This is pulling the trigger on the bottom of the pot! This soft win is too despicable. What benefits have Baogang and Anyang Steel got from them, and can they help them suppress us so blatantly?"
"As a result, we can't get high-quality steel at all. Even if it is brought in from other places, the cost will increase greatly. This is simply adding insult to injury for us."
Li Jin said calmly: "If my guess is correct, a series of raw material supply companies such as cement pipes, construction sediment, etc. that have been cooperating with us have already received the news from Softwin."
"Either take advantage of Soft Win and cut off supply to Jinqing, or go against Soft Win and be surrounded by the industry."
As soon as these words came out, even Su Dongsheng changed his expression slightly.
Even a layman knows that if a real estate company is cut off from supply of most construction raw materials and faces squeeze from its peers, it will only be destroyed in an instant.
"Ajin, what should I do?" Su Wanqing asked worriedly.
Li Jin raised his hand and rubbed his face to cheer up, and then said to Tang Shunli, "What did you just say?"
Tang Shunli was stunned for a moment and said subconsciously: "I said soft winning is too despicable."
"No, you're talking about draining the fire under the cauldron."
Li Jin stood up and refilled his half-empty tea cup with hot water. He chuckled and said, "What we have to do is to really draw out the fire under the cauldron!"
"Old Tang, you go to the Shanghai stock market immediately. I authorize you to go and talk to Anyang Iron and Steel as the plenipotentiary representative. As long as they can cooperate with us, then we can give them the best price and promise to increase the purchase volume every year.
40%.”
"As for other suppliers who cooperate with us, we will send them a notification letter in the name of Jin Qing and directly sign supply contracts with them for the next three years."
"Jinqing promises to increase the purchase volume by 30% each year in the next three years based on the original contract based on the previous year. If anyone does not agree, they will immediately switch to another supplier."
"Is there any businessman in the world who doesn't love money? They don't exist. No matter how strong Soft Win is, can they still monopolize all raw materials? In this case, the first person to come to them is the antitrust law, not us."
Tang Shunli was frightened when he heard this. He couldn't help but said: "Mr. Li, can we handle such a large purchase volume?"
"I believe in the future of the real estate industry in China, I'm afraid these are not enough." Li Jin said calmly, "Go and do things. I don't have time for you to ask this or that now."
Tang Shunli was excited, stood up and said, "Yes, Mr. Li."
After saying that, Tang Shunli went out immediately.