When Shinan returned to Jinyuan Community, she was going to call Luo Hao and ask him to come to her bedroom. The two of them started preparing for the free trial version of Warcraft Brothers v1.0 to be officially launched on several game forums and forums.
Luo Hao's efforts immediately paid off. Because he had previously asked for free World of Warcraft plug-ins in the nga player community and major forums under the guidance of Shi Nan, he had a certain "mass base."
For example, a post in the nga player community that has been liked hundreds of times was posted by Luo Hao. The online name is "Uncle Weird, go away." The content is very simple: "High school students have no money to buy plug-ins. I beg you seniors to introduce one."
A free World of Warcraft plug-in!”
Luo Hao was reluctant to add the word "begging" at first, feeling disappointed. Shi Nan rolled his eyes at him. It was obvious that he didn't have Internet thinking. In the future, when you take the screenshots of action movies to find an experienced driver to lead the way, you don't know what he will do.
How bad is it? Why do you care so much about face in an online virtual community?
Luo Hao had no choice but to follow Shi Nan's request.
Unexpectedly, the word "Qiqiu" has really attracted the attention of many people. Netizens these days are also very enthusiastic. Many people replied that free plug-ins do not even have one-tenth of the functions of paid plug-ins. If you only use free plug-ins
, it’s easy to get banned in World of Warcraft.
Some people also advised Luo Hao to stop playing and study hard is the most important thing.
All in all, the responses are all positive.
Both of them turned on the computer. At this time, Shi Nan asked Luo Hao to post another post using "Uncle Weird Go Away": "Dear seniors, I finally found a free World of Warcraft plug-in. Its function instantly kills all similar plug-ins. The key point is that it won't
My account has been blocked, so I came here to share it with everyone!”
The size of the plug-in developed by Shi Nan was only 4.2MB, which was enough for uploading attachments to these game forums. The two of them took the time to upload Warcraft Brothers in various game forums.
Luo Hao is quite good. He not only uploaded the plug-in, but also took a lot of screenshots, including the plug-in interface, function options, and the actual use effect in the game.
Even with a fixed template, it took the two of them a whole night to post. Luo Hao kept posting on various game forums, and Shi Nan kept refreshing these posts.
There are many Internet users these days, but little content. Any hao123 can have millions of daily users, which is enough to show how scarce the current Internet content is. So now, any community forum has a large number of users.
At 1 o'clock in the morning, an hour after the first post was published, the number of downloads reached 826 people/time, and the number of comments reached 99. Most people expressed curiosity.
After Luo Hao posted enough posts, he entered the game to promote it. He first announced that he had found a free plug-in, and then told the players on the forum to try it out.
Later, Luo Hao used the registered vest account to reply to himself, and used all the words of praise to praise the powerful function of this free trial plug-in, which he had never seen before. Luo Hao became a troll and a shill by himself.
work.
Shinan knew that the next thing to wait for was the formation of word-of-mouth effect. One word spreads to ten, and the word spreads to hundreds. In today's Internet world, pure and enthusiastic netizens will definitely become the "tap water" of the Warcraft brothers, that is, the water that comes spontaneously.
military.
After doing all this, Luo Hao fell directly on Shinan's bed and fell asleep. Shinan sat cross-legged on the stool and entered the cultivation state.
Early the next morning, after Heather finished practicing the Heart Tonality Technique, she quickly turned on her computer.
Before the release of World of Warcraft Brothers, he specially registered a new QQ account, left the number on the plug-in, and indicated that please contact him for business cooperation. He also couldn't wait to know if anyone would contact him.
Although Luo Hao doesn't know much about technology or plug-ins, after one night of posting, he felt what Shi Nan meant by the navy, felt the self-questioning and answering trap design, and felt the magical
, the power of subtle influence.
Luo Hao also jumped up from the bed, turned on the computer, and saw that the number of clicks on the first post had reached 120,000, the number of downloads of the attachment: 79,526 people/time, and the number of replies was 26,647.
Not to mention Luo Hao, even Shi Nan was confused.
Luo Hao excitedly counted the downloads from several game forums. In just a few hours, the number of downloads had reached about 120,000.
Free good things, in this era of scarcity, can really burst out with powerful cohesion, bringing these netizens together. They download free plug-ins, can't wait to use them, and don't forget to come back and post a thank you.
Shinan thought about it carefully. The legendary wax-free plug-in back then had only a weak function of eliminating candles. In a short period of time, it had become popular among almost all legendary players. This era was really the diamond age of the Internet. Anyone could plant seeds online casually.
The next seed will have a chance to grow into a towering tree!
At the same time, in a residential house far away in Shanghai, seven or eight young people were already sweating anxiously.
These people are currently the entire team of a plug-in production company in China. They have basically monopolized the plug-in market of Warcraft since the internal beta of Warcraft, and they have indeed made a lot of profits. The net income in May was more than 600,000.
Originally, they decided to take advantage of the summer vacation and the official launch of World of Warcraft in June to hit millions of dollars in revenue, and had begun to reorganize their own sales team, preparing to bypass provincial agents and take root directly in retail terminals, but just as they
When I was in high spirits, last night, a developer from the plug-in team accidentally saw Luo Hao's post.
At first, the developer downloaded the trial version of Warcraft Brothers with a scornful attitude. However, after a simple use, he felt as if he had fallen into an ice cave, and his scalp was as cold as the soles of his feet.
Later, the entire team was shocked by this sudden plug-in.
They themselves had been spoilers once before, using a free trial version to catch the people of another plug-in production team off guard. They were like a rogue who gave others two choices: either don't make any money at all, or make money together.
.
The team finally compromised. The emergence of such spoilers is like desperate desperadoes. They have never made any money, so they have nothing to lose. But they are different. They have already tasted the sweetness and must not give up.
.
Unexpectedly, someone is now using similar methods to disrupt the situation again.
The most terrible thing is that the function of this Warcraft Brothers is too powerful, far beyond their plug-ins, and it is more convenient and safer to use than the plug-ins they developed.
This feeling is like "Uncle Ken" is preparing to do a buy two get one free event, and Jin Gonggong is also doing an event next to the Jin Gonggong Run, and Jin Gonggong even eats it for free.
Isn't this bullying? This is totally unplayable.
The person in charge of this plug-in production team is named Jiang Gua. In his opinion, there should be no real worthy competitors in the market, but what is this World of Warcraft brother who suddenly appeared?
Since the morning, Jiang Gua's cell phone has not stopped. Every call is from his agent. His heart is already bleeding.
Their agents are divided by province, and there is only one agent in each province. He is responsible for the expansion of Internet cafes in various places in the province, and the Internet cafes are the places where the products are ultimately sold.
Now, many people who bought their plug-ins are asking Internet cafes to refund their money. The reason is very simple. Free online ones are better than paid ones.
Internet cafes sell cheats just by the way, and the main income comes from the players who come to the store to spend money. If you offend these people, what will happen to the business?
Therefore, the Internet cafe owners could only ask the agent to refund the money, and the agent had no choice but to ask Jiang Gua for a refund.
There was no question whether Jiang Gua could get a refund, so he had no choice but to deal with it.
In fact, he didn't have much profit to begin with, and this agency model itself has problems. They settle the accounts once a month. The Internet cafe charges 20 yuan for an activation code, and gives 15 yuan to the agent, who then gives Jiang Gua 10 yuan.
Yuan. These ten yuan are basically costs, personnel wages, rent, equipment, servers, etc. After being evenly divided, Jiang Gua can only make a profit of one or two yuan in the end.
Looking back at the refund request, it was useless even if Jiang Gua refused to agree. All the money for this month was in the hands of the Internet cafe, and the Internet cafe directly refused to hand over this month's money, so there was nothing he could do.
Jiang Gua gritted his teeth and said to every phone call: "Refund, refund them all! But all refund accounts must be summarized to me, and we will handle them all together!"
Distributors simply follow Jiang Gua's approach, and they are not stupid. The popularity of this Warcraft Brothers is likely to overwhelm Jiang Gua and the others in a short time, and there will probably be no chance of cooperation in the future.
At this time, Jiang Gua's face turned green, and the technicians also gave up their struggle. They just took a brief look at the Warcraft Brothers plug-in and understood how big the gap was between themselves and the other party.
"Brother Jiang, what should I do?" A technician slumped on a chair and stared at Jiang Gua.
Jiang Gua shook his head and said, "The distributor's attitude is very tough. It seems that the refund is certain, and the money cannot be paid this month."
At this time, a technician shouted: "Their download volume exceeded 300,000!"
Jiang Gua swallowed weakly and looked at the time. It was 12 noon. Only ten hours had passed since the upload, and there were already 300,000 downloads...
His legs were a little weak. The highest number of simultaneous online users in China at the time World of Warcraft was launched was only around 300,000. According to this trend, in a few days, this plug-in may be...
Seeing that everyone was very frustrated, a woman consoled her: "Sooner or later they will have to charge, and then the number of users will definitely drop sharply..."
Jiang Gua smiled bitterly and said: "So what? As long as his price is lower than ours, we will have no users!"
"Then let's lower the price!" the woman said again.
Jiang Gua sneered and said: "We are all free. Who do you think the user will choose?"
Everyone is silent, the other party is free as soon as it is released, and they are engaging in a price war? That is a joke!
In the Heather room, Luo Hao was lying on the bed at this time, looking at the ceiling, and said: "Shitou, if we start charging, how many people do you think will pay?"
"I'm afraid there will be around 100,000 people at most." Shi Nan analyzed the current World of Warcraft. Everyone who wants to play needs to buy some cards. If you want to buy plug-ins separately, it is estimated that the number of people will not be very many.
"Then if there are 100,000 people, it will be 1.5 million a month!" Luo Hao shouted in disbelief: "Fuck!"
Shinan looked indifferent: "That's not how the accounts are calculated. The number of people I mentioned is the current number."
Luo Hao fell off the bed and was really dumbfounded this time.