The launch time of the Su Qian brand is finally set at 7:30 pm on Friday night.
Style pictures and prices are displayed during the preheating day, and three styles are displayed every hour, from 12 o'clock to 7 o'clock in the evening, and the final rush sale is at 7:30.
Offline stores will launch new products at 7:30 at the same time, and they will be open 24 hours a day. The above vouchers for purchasing brand clothing can enjoy a 10% discount...
While the brand promoted new products, it did not forget its old customers. In addition, pictures of new models were released every hour, and the number of visits increased step by step. It soon became popular on the shopping platform.
In terms of publicity, this time there is no hot opportunity like last time, so the attention has dropped a lot, but it has reached expectations.
It’s not the time to rush to buy, so there’s no rush. The number of visits to the online store on the platform has exceeded expectations, and the trend is promising.
Su Qian's studio launched a live broadcast, and employees showed off the finished products one by one, such as clothing materials, sizes, etc.
Although the studio has just developed, Su Qian's positioning is very comprehensive. For example, in this new release, there are five v-series models with high-end prices.
She has already discussed with Zhang Nianning that her brand will be used for the red carpet of the company's artists, which will take about two to three months to make.
These are all decisions made in meetings within the studio. Su Qian's brand has taken a solid step forward every step of the way, and the employees are quite confident in it.
Su Qian finished her work today and couldn't go home until ten o'clock, so she thought of taking some time to pick up Little Baozi from school and bring him to the studio.
She had promised to pick up her son from school, but Su Qian didn't want to miss the promise. Little Baozi was very sensible and knew that her mother was very busy today, so she said that the housekeeper would send her home without Su Qian coming.
The reason why Su Yang was asked to stay at Jane Jane's house before was because there was no one at home at night, and the housekeeper of Jane's house would pick her up and drop her off when school was on weekdays.
No need to worry about her son, Su Qian stayed in the studio all the time. Her work was actually not very busy. Her main task was just two words - sit in charge.
Occasionally I will go to the live broadcast room to help out, follow the process and so on.
This is a sign that employees are reliable and capable. They perform their duties in an orderly manner, and the boss has little effect.
During this period, Su Qian had time to follow the college's courses.
This time Zhou Qiang did not act like a monster again. With the lessons learned last time, Zhou Qiang realized deeply that making trouble in this situation would only bring Su Qianbo attention and discussion, and in the end all the benefits would fall into Su Qian's arms.
.
According to the plan, the show started on Sunday, and the mysterious guest list should be sent out today to warm up. Zhou Qiang pressed the operation planner and told them to wait until after eight o'clock.
Don't let Su Qian get the chance!
Publishing after eight o'clock can suppress the popularity of Su Qian's brand. She doesn't believe that the big names she hired can't beat the launch of Su Qian's new product!
The time came to 7:30, and after the sale button lit up, the rush-purchase channel was officially launched, and there were also long queues in front of offline stores.
Su Qian's first batch of online styles have all been cleared and are planned to no longer be produced in a short period of time. To Su Qian's surprise, she found that the clothes she had sold before were actually being sold on second-hand platforms at a higher price than the original price!
She was surprised that the brand had become so popular. This kind of effect was usually reserved for high-end luxury or extremely niche brands.
Many people on the Internet are angry, saying that it is all speculation, but second-hand brand-new clothes can indeed be sold at high prices, and they disappear in seconds.
One is willing to sell and the other is willing to buy, and no one else can care.
There was no vigorous publicity this time, so Su Qian thought the goods would not sell quickly. The quantity shipped this time was three times that of last time, and the supply was sufficient.
As a result, half of the sales were lost within three minutes of going online. This was the sales volume that the studio originally expected for tonight, and it was achieved in three minutes!
"Bought?!"
"Sold out."
"What about the v series?"
"sold out."
The studio fell silent, then erupted into loud screams and whistles.
Ten thousand pieces! Except for the v series, every model has made ten thousand pieces! What is the concept of being sold out in ten minutes?! This is not an e-commerce festival, and there are no major anchors to bring goods, nor large-scale promotion and
Celebrity endorsements.
Being able to achieve this result is something that many brands with star power cannot achieve.
Through the background analysis data, it can be seen that the repurchase rate of old fans is extremely high, but it is impossible to achieve such high sales. What did they not notice in the previous market survey?
Forget it all...
After being happy, I was confused. The sales volume was so strong that it was beyond expectations.
There is nothing abnormal in the background data. The current video surveillance of the store can be seen in the office. There are many customers inside, but this situation is expected.
As time went by, half an hour later, the online platform was sold out! There was no need to promote tomorrow’s program, it was sold out today!
Su Qian knew that her second batch of the new series would be a good buy. It was a design with amazing upper body effects. Buying it according to the recommendations of her store would greatly enhance her personal temperament and sense of fashion.
The premise is that the clothes are in the hands of customers and only after the customers try them on will there be such a purchase effect.
Nowadays, it has just started selling online and offline, so no one has tried it on, tested and promoted it, and it has been sold out?
Su Qian's doubts were no less than those of the employees, and she didn't know what was going on.
There doesn't seem to be much movement on the Internet...the first few hot searches were related to Zhou Qiang's show.
At eight o'clock, Zhou Qiang posted a vlog, one of which was a clip of her communicating with guests about invitations.
There are many celebrities appearing in the vlog, including the three foreign judges from the previous Tianlu Competition, as well as many foreign celebrities and domestic A-list stars.
Before Zhou Qiang posted this vlog, no one knew who the guest was, and it was very hidden. Many netizens were speculating on who would go.
When Zhou Qiang posted this video, it was equivalent to an official stamp. Many fans of celebrities came to check in and comment.
Among all the fans' messages, one stood out. It was not a star's copywriting, but a yin and yang message.
[The program can work. The program team can edit it into whatever they want the audience to see. Seeing Zhou Qiang’s character in private, I think Zhou Qiang’s ability to invite all three mentors here is enough to prove that the mentors are optimistic about Zhou Qiang. So what’s going on?
Smart people should know what’s going on.]
This message received high likes in Zhou Qiang's comment area, surpassing the previous posts.
Su Qian brand hot sale is also on the hot search, at a relatively low position.
Most of the netizens said that they came too late and didn't grab anything, because the official blog said before that there will be 10,000 pieces online this time, so it will be easier to buy.
Many people didn't visit the store. When they finished what they were doing and turned on their phones to buy, they found that it was sold out.
I don’t know when Zhou Qiang and Su Qian became related topics on Weibo, so Su Qian mistakenly clicked into Zhou Qiang’s Weibo and saw that comment.