Chapter 133 Sky-high advertising fees (please give me a month
Soon, a topic online became a hot search #Chen Shaorong won 300 million yuan in happiness#
A self-media account first posted the content: According to internal employees of Huaxing, Chen Shaorong often bought lottery tickets and then won 300 million yuan. The winner of the mysterious grand prize of 300 million yuan is Chen Shaorong himself.
As expected, this hot search attracted tens of thousands of attention because no winner had ever come out to admit that he had won the prize, but Chen Shaorong actually came out, and Chen Shaorong is also a celebrity, so Chen Shaorong linked his name to the lottery winner.
When I mentioned 300 million, I thought of Chen Shaorong. This bonus is an astronomical figure for ordinary people.
This is simply unbelievable. More people are envious and jealous. Chen Shaorong is so rich that he actually won another 300 million yuan.
Most netizens said that God was unfair, and Chen Shaorong actually won the prize. What kind of luck is Chen Shaorong?
This topic becomes more and more evil. For example, Chen Shaorong has won several awards, and some people say that Chen Shaorong’s family’s ancestral tomb is good, so he is so lucky.
Someone even gave a detailed description: Chen Shaorong bought lottery tickets all year round. You insisted on buying a number every time, and you always called 99 times. It is said that this number was the birthday number of a girl he had a crush on in high school. He insisted on buying it for three years.
Unhindered by wind and rain.
There is another version that says that Chen Shaorong randomly buys 10,000 numbers every time, and each time he calls fifty times, he wants to buy enough 10 million lottery tickets to fulfill his promise to a girl. He used to like a girl, but that girl was actually early
Just leave this world.
But she lied to Chen Shaorong, saying that as long as she bought a lottery of 10,000 yuan every time, she would appear when she bought a lottery of 10 million yuan.
These versions are pretty good. Some self-media said that Chen Shaorong's father asked him to buy this residence number. This was a gift his father gave him to him for 20 years old.
Now everyone thinks that Chen Shaorong will definitely win the three hundred million. From the big prize to the discussion of him, the topic has remained high, and the number of views on topics has exceeded 100 million.
Chen Shaorong insisted on not admitting or denying it, but just posted a press release and became the spokesperson for Xiaomeng Mobile.
After seeing Chen Shaorong’s press release, Xiaomeng Mobile knew that the brand had invited a spokesperson this time. It is really commendable to be able to promote Xiaomeng Mobile at this time.
Xiaomian Mobile has also officially announced that Chen Shaorong is the brand spokesperson. Xiaomian Mobile has been criticized for being accused of. Now, the comment section is all: Xiaomian Mobile is looking for Chen Shaorong to endorse Chen Shaorong, which is a perfect match for a toad to marry a dung beetle.
There are also fans of Wang Kun and Wu Mengqi who are criticizing: The taste of the Diaosi brand has always been very low. I found a negative artist to endorse it. I see if this brand is finished first or Chen Shaorong is finished first. I will never buy this brand in my life. I feel that it is still used.
Disgraceful.
Chen Shaorong forwarded another Weibo post, which was officially released by Xiaomian Mobile, a song produced by Chen Shaorong for Xiaomian Mobile [Youthful and Promised].
This song is perfect for Xiaomeng mobile phones, especially in the lyrics:
If I were young and promising, I would not be inferior
Know what precious
Those dreams
I feel guilty for not giving you my whole life
If I were young and promising, I would like to advance and retreat
I won't let you suffer for me
...
Xiaomian mobile phone has always been ridiculed as a loser, but to put it bluntly, it is a special machine for poor people.
In fact, most of the users of small face phones are not very affordable. After all, the best-selling small face phones is still a thousand yuan phone, followed by a three thousand yuan price. The users under this large base may have more users.
There may be some regrets. This song sings the helplessness of the young group and the regrets of the middle-aged group.
If you are young and have good intentions, you may not use a small phone. Most of them are young and useless because you are young and useless. What if you are young and useless?
Is there any regrets when I am young or have no regrets? This song is called "Young You are young, but it sings about the inaction and regret when I am young, and it sings the voices of a group of young people.
This song quickly became a hot song for young people, and many young people were playing it in a loop, as if this song sang their regrets and helplessness.
The more I listened, the more I became more and more popular. Xiaomeng mobile phone felt that it was really profitable this time. The boss forwarded the song MV and commented: Everyone said that I was young and promising, but who knew that I was afraid of being inaction at the time and had the intention to do something. I was a strong sense of crisis.
I am also a very sensitive person. I am afraid that I am inferior to others and afraid that I will be treated coldly, so I force myself to have great potential as crazy.
I have experienced many setbacks over the years. Perhaps everyone has their own story. I hope that all young people will be young and promising to reduce their regrets, but sometimes regrets may also be a perfect life.
Then he reposted Chen Shaorong's Weibo with their brand mobile phone and commented: Thanks to Chen Shaorong for his songs for Xiaomian, and I am very happy to cooperate with such an excellent musician. I hope that Xiaomian mobile phone will be like Chen Shaorong's music in the future.
Just as invincible!
This advertising song made it seem that brands have discovered some treasures. Chen Shaorong can actually make such awesome songs for advertising. This is so awesome. Each brand also wants its own advertising songs, which is so easy
Increase brand memory points and promotion.
Soon, Huaxing received brand endorsement invitations from dozens of companies. The two brands Xiao Du and Xiaogang were the first to send a brand invitation, but were directly rejected by Huaxing. How did this endorsement? Chen Shaorong said to the camera: "Every day
I always want to come here a few times, and with it, I will no longer be afraid of bearing the consequences."
Chen Shaorong can't endorse such products at a sky-high price. What did these two brands think? Chen Shaorong even asked Chen Shaorong to write advertising songs.
Chen Shaorong doesn’t know what to write, do you write a song about stopping the elf?
There are also food, clothing, cars, beverages, dairy products, alcohol, financial management, games and other manufacturers who have sent invitations. The most money given is games, alcohol, and financial management, which is the highest, and it is directly opened until the first year of the year.
More than 20 million.
This price is simply a sky-high price. The only requirement is to write advertising songs, which are the brand’s songs.
Huaxing sorted out that if Chen Shaorong accepted all the advertisements, he would earn at least 500 million in the next few months this year, but it is impossible to accept them all, and some can be directly ruled out.
The risk-related ones are excluded first, and there are more than a dozen left. Li Dong chose one for Chen Shaorong, a blue canned beverage brand. This brand has a long history, and the risk is low, and the other party offers a price of 1,200 yuan.
A ten thousand endorsement fee is required, and an advertising song is required.
There is also a mobile communications provider who paid 15 million yuan in advertising and asked to write an advertising song.
Li Dong told Chen Shaorong not to rush to accept advertisements, and be sure to make careful selections, because an advertisement may ruin a star. First of all, you must consider the harm and risk of the product, rather than the endorsement fee.
For example, if you are easily touched in the category of health products, don’t endorse it easily. Financial products give the highest amount. Although you give 30 million yuan in advertising fees, this is directly excluded.
Clothing can be endorsed. This type of product has little risk, but it is preferred to consider large enterprises. If you have a lifespan of more than ten years, you will still insist on doing it. This type of product has fewer failures.
Li Dong helped Chen Shaorong to maximize commercial interests to make a public offering. The first thing he considered is what value the brand brings to spokespersons. Those luxury goods from big brands have a low endorsement fee for celebrities, but the commercial value is actually not high.
What is the commercial value? Brand advertising is widely used, such as the blue-packaged beverage, the mobile communications provider, and some mass consumer brands, such as electric cars, potato chips, toothpaste and other mass consumables. These brands will be online
Below, I'm crazy about advertising.
Brands will place advertisements on major variety shows, advertising time periods for TV series, movies, TV stations and online platforms, offline subway billboards, bus stops, shopping mall large screens, shop doors, supermarkets, etc.
These investments bring value to spokespersons and increase popularity. When everyone sees too much, they will naturally remember them and have a deep memory.
Therefore, there are several requirements for the brand that Li Dong chose for Chen Shaorong. The brand life span starts at least ten years, and has offline channels, and the risk is low.
This is what Chen Shaorong needs. These brands can attract traffic for Chen Shaorong. Music traffic is a limitation and requires overwhelming traffic.
In the end, Chen Shaorong finalized several brands, namely beverages, milk, mobile communications providers, electric vehicles, jelly, milk tea, toothpaste and an offline phenomenal mobile game.
This includes common products for the three generations of old, middle-aged and young people, and these brands have a unified style and like to overwhelm advertising.
Chen Shaorong has become the darling of advertisers. Now he is choosing brands. Of course, it is impossible for all brands to write songs. It depends on the price. Moreover, they are now willing to cooperate and have to discuss.
What Chen Shaorong is going to do at present is to participate in a variety show sponsored by a small mobile phone.
Chen Shaorong was invited to participate in a variety show called [Dream Life], but this show is not something you want to do.
Either arranged by the investor, such as the small-web cell phone, or had a good relationship with the program team. After all, the program is very popular.
Chen Shaorong packed up and took a plane to Shencheng Airport. He flew to Yunsheng to participate in the program recording.
Chen Shaorong, a guest of this episode, watched it. He had few liked him. Of course, the other party might not like him. It would be better not to mess with him, otherwise...