Chen Shaorong stood in front of a huge whiteboard, holding a whiteboard pen and writing some key information. He was in operations before time travel, so he knew some market rules very well.
The first point of this rule is to break away from ordinary people's thinking. If Chen Shaorong thinks like ordinary people, Chen Shaorong's next step will definitely not be long, because most ordinary people's thinking may be guided by public opinion, not necessarily their own thoughts and perceptions.
We know that Chen Shaorong’s plan must be globalization, not regionalization.
A simple understanding is that Chen Shaorong needs to have self-awareness and global awareness. If he does not have these two things, he will stop here and will never become an international superstar.
The first is self-awareness. Chen Shaorong's acting skills are not good. This is not something he can do whatever he wants to film. He has a good script. If he has no acting skills, he will waste a good script.
How to describe it? The role of Xiao Longnu is very good, but what if Xiao Longnu has a meaty face?
Music is okay, but drama is not necessarily okay. This is not an equal sign. The premise that music is okay is that Chen Shaorong in this world has a very strong musical talent and has studied music since he was a child. This is an innate advantage, so Chen Shaorong's music
It's very smooth. You get this innate advantage when you travel through time.
But in drama, Chen Shaorong's acting skills are on par with those idols who cut out pictures and memorize numbers. If he acts now, there is a high chance that fans will follow him, and then it will be over. So he has to use some tricks to learn from each other's strengths.
Global awareness is a key factor. It doesn’t mean that domestic entertainment audiences think it’s a big hit, it’s a global hit. It also depends on the times and the environment.
Just like domestic basketball is very popular, many people think that top basketball superstars and top football superstars should have about the same popularity and income.
But the reality is that the annual pre-tax salary of the top basketball players is as high as US$40 million. This price is not necessarily stable. Most of the time, the maximum salary is more than US$30 million, while the salary of football players is basically about US$40 million after tax.
It's more than 100 million U.S. dollars. This gap does not include the income outside the stadium. Basketball stars are rarely investigated for tax evasion, but football stars are always targeted because they really make too much and their private income is too high.
In fact, the influence of football and basketball is very different, but many people think that the gap between the two is negligible. Chen Shaorong cannot have such thoughts, because the world is very big, and he must take the whole world into his plan.
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Chen Shaorong made a market analysis template from his previous life, which is real data verified by the market.
He wrote down some key information on the whiteboard for sorting and analysis.
In the previous life, in the 1970s and 1980s, Hong Kong dramas swept across Asia and even some European and American regions, relying on martial arts films. China was ranked second in martial arts and no one dared to say it was first. Just like the Western Cowboy series, it is a unique culture of the region.
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Because of the powerful material library, the works of writers such as Jin Guliangwen and others at that time could provide a large amount of text to Hong Kong film and television creators.
In the mid-to-late 1980s, screenwriters on Hong Kong Island expanded from European and American dramas into science fiction, magic, supernatural and other themes that were more suitable for Oriental babies.
At that time, most of the Japanese and Korean regions were dominated by Hong Kong film and television dramas, TV series and movies. This is why the Japanese and Korean people from the 1950s to the 1970s were so familiar with Hong Kong stars. It was because they watched them in that era.
They are basically all Hong Kong film and television dramas.
From the late 1980s to the early 1990s, Japanese and Korean film and television dramas found their own way. Idol dramas were rarely filmed in Hong Kong. However, during this period, new content was released on Baodao.
Occupying most of the Asian market.
There is a character that cannot be avoided, Aunt Qiong. Her book is a true story about the abuse of the heroine of an idol drama. A group of men surround the heroine, and the final ending is very bleak. The content of Korean dramas includes Aunt Qiong.
shadow.
The most popular TV series of that era were the TV series adapted from Aunt Qiong's works, Plum Blossom Brand, Yilian Youmeng, etc. Huanzhu was very popular overseas at that time. However, the millennium seemed to be a gap in China Entertainment, a complete gap, and Japanese and Korean dramas.
Spring is here.
Korean dramas are basically an extension of Aunt Qiong into something more sadistic. The male protagonist gets into a car accident and the female protagonist gets sick. There won’t be a happy ending anyway. Japanese dramas have begun to follow the style of youth idol dramas, and some previous Hong Kong movies have been turned into TV dramas.
, or remake the popular hits in Europe and America.
In fact, in the final analysis, there is a big question. Hong Kong and Taiwan were the core of film and television output at that time, but what was the premise of this core? It was that a large number of literary creators provided materials.
During this period, if you study carefully, you will find that a large number of youth literature appeared in Hanguo after the millennium. Although the writing style is very ordinary and the content is also very ordinary, it is better than more. In Japan, a large number of life-related and professional-related literature appeared.
Japanese comics, Japanese comics are the material library for creation.
Due to excessive capitalization in Hong Kong and Taiwan, in order to make money and pursue a fast pace, most ordinary people have begun to reduce their literary works. Many top screenwriters have gone to Hollywood to make a career. There are no outstanding writers among the new generation, and they have directly declined.
In the 1990s, mainland authors sprung up like mushrooms after rain. During this period, major domestic entertainment directors basically made remakes of best-sellers. The early films won international awards by domestic directors basically relied on the works of these authors to become popular.
Some have changed their names.
Commercial films also hired well-known writers as screenwriters. During this period, domestic entertainment film and television dramas began to rise, but domestic entertainment lacked overseas operation experience and mostly localized operations.
Domestic entertainment was popular for a while, a very short period of time, because the domestic entertainment literature also entered a gap after the millennium, and then Japanese and Korean film and television dramas swept over it, one after another.
Domestic entertainment was really similar to Hong Kong entertainment during this period, but after the millennium, there was a turnaround in the literature of domestic entertainment, Internet literature.
This is also a kind of cognitive gap. Many people think that online literature is different from traditional literature. In fact, they are the same. The difference is that it has changed from paper to electronic, and it is more mature than in the past because commercialization is more mature and more suitable.
Marketization, especially suitable for film and television adaptations.
But online writing is like a newborn. It breaks the traditional reading model and is serialized every day. It requires adaptation. This cycle lasts for more than ten years.
When online writing has completely matured, each work has been repeatedly verified by readers for several years or more, and a large number of high-quality articles have been verified by the market. This is the content library. The market has changed again. After 2014, it will be a Japanese, Korean and domestic
The turning point of entertainment.
After 14 years, various film and television platforms began to adapt web texts. This was also the year when Korean dramas experienced a break, because after 14 years, Korean dramas were in decline, and they had to rely on overseas screenwriters or buy various copyrights.
There are various web adaptations for domestic entertainment, including urban ones, suspenseful ones, palace battles, machinations, historical ones, supernatural ones, fairy tales, fantasy ones, etc.
These contents have quickly taken over the market share, and one category has taken the Asian market by storm, namely fairy tale dramas. In fact, going back to the martial arts dramas of the 1970s and 1980s, fairy tales seem to be something that can only be produced by China.
But fairy tale dramas are no longer fairy tale dramas. They are divided into two categories: male fairy tales and female fairy tales, and female fairy tales have become popular overseas.
The core selling point is culture. For example, a fairy tale drama made two unknown male stars instantly become top celebrities and gain high popularity overseas. Later, you may have discovered that many male stars gathered together to film Xian Xia and Xian Xia.
Fantasy drama, because this can make it popular.
However, the domestic response to this type of drama is polarized. Most male viewers of female fairy tales do not like to watch it, and few girls watch male fairy tales. However, fairy tale dramas adapted from female fairy tales are the easiest to get out of the entertainment industry, and most of those who follow the drama are
She is a girl. She is very popular overseas and is as popular as Korean dramas in China.
It has to be said that Danhua is very popular in the markets of Japan, Korea, Malaysia, and Thailand. This is why male stars who film this type of film and television dramas can become so popular. They have a group of female fans at home and even more female fans overseas.
Even hopelessly illiterate people can be liked. If you don’t look at global data, it’s hard to find out what overseas markets like. And costume dramas are equally brilliant. Here is a palace fighting drama that has sold distribution rights to dozens of countries.
, that is The Legend of Zhen Huan.
If we talk about being out of the industry, there is no one that is more out of the industry than that Danju. Danju will definitely have two popular male protagonists. Even if it is not Danju's female fairy tale drama, it is more popular in overseas markets because the core selling point is falling in love.
Cultivation.
Therefore, all the major capitals are desperately investing in this kind of fairy tale romance dramas, so long as they have a small share of the domestic market. The main market is overseas profits, and film and television dramas adapted from online stories with good domestic reputations, but the response in foreign markets is not great.
Domestic entertainment audiences rarely pay attention to these. Why are so many people suddenly rushing to film romantic fairy tale dramas? Why do these idols become popular? Where do they become popular? They are popular overseas.
Love fairy dramas only need one face, and the rest can be special effects and stand-ins. As long as the show is about brotherly love that goes beyond brotherly love, or the hero and heroine fight and fight every day, people will watch it.
This is suitable for Chen Shaorong to star in, but it is not a last resort. Chen Shaorong can only accept fairy tale dramas with male protagonists, but he does not want to star in brotherly romance dramas.
Although he knew that he didn't need to do anything to please some female viewers, just look at each other affectionately, and that he didn't even need to look at each other, it was just a borrowing, but Chen Shaorong didn't want to be tied to a man for the rest of his life.
Let’s talk about Japanese and Korean dramas. Among Japanese and Korean dramas, there are actually not many hits. The early Blue Love is very popular in the domestic market, but its popularity is not as popular as the second companion piece Winter Sonata, which has sold as many copyrights and distributions around the world. Here
There is another thing that many people may have overlooked.
That is the group of people who originally purchased it. They like to watch this type of drama, so most of them are their preferences. However, in recent years, everyone thinks that the drama is a hit. It may only be a hit in domestic entertainment, and most of the fans are women.
It has a lot of fans, just like the overseas fairy tale dramas that go overseas.
There are two ways to calculate real hits overseas. This is very convenient for statistics. The first one is the total play time. It does not count the number of clicks and so on. It just looks at the total play time. There is no way to refresh the data. It is calculated based on IP.
Account activity level. If it is a zombie account, it will be blocked.
The second one is calculated based on the number of searches on a certain search engine. Among them, the hit dramas that many people think are not hits, including those that everyone thinks should be world-class stars, are actually not.
Most of the results of some domestic entertainment search engines are transferred from some marketing accounts. For example, the most handsome ones in Asia are basically Chinese. This is basically impossible. The most famous ones are also Chinese, which is also impossible.
Most of these rankings are not based on surveys and are written by marketing accounts based on their own preferences, so many people will be misled.
Those engaged in financial investment and operations must refer to real data. If this is misjudged, heavy losses will be incurred.
Therefore, Chen Shaorong must break away from this framework and not be misled by marketing accounts. There are so many male stars in Han Dynasty. Why do many of them only become popular in domestic entertainment for one or two years and then disappear and be replaced quickly? Because this group of people basically only make money in domestic entertainment.
Jin, domestic entertainment idols were released too quickly, and these people have little visibility in their own countries and overseas markets.
For example, Xiaomei, a Japanese female singer who participated in domestic entertainment competitions, is very popular in China, but if she goes to the streets for interviews in Japan, one out of ten people may know this kind of popularity, or even none, which may make the domestic entertainment audience
Surprisingly, the domestic entertainment audience may think that Xiaomei is a front-line actress in R-books.
There are also a large number of Korean stars who specialize in the Chinese market and have little income in the cold country.
You can't limit your thinking. Just like many celebrities are popular overseas but not popular in domestic entertainment. It's not that they are acclimated, but that they don't have money to promote these marketing accounts. Most people get their information from these marketing accounts.
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The probability of Zhang Xiaomei suddenly becoming famous internally is still very low, and it is unknown whether there is a driving force behind it.
If Chen Shaorong had been misled by this group of marketing accounts and misjudged the information, then his previous life in the operation business would have been in vain.
To put it simply, among the world-famous Asians, perhaps many people don’t know them, there is a Hanguo boy group that is not very famous in China. It is more popular internationally than Bieber and the others. And now it is Hanguo that is popular in Europe and the United States.
boy band, this has also led to many European and American girls who have no idea to like Eastern boys, and even regard Chinese people as Han people and express their feelings directly. Is this kind of thinking difficult to understand?
There is only one most famous Asian in the world, and he is ranked number one. He is indeed from China. Although he was blackmailed in China, the number one name in Asia is C Long. However, many people in the domestic entertainment industry hate him, especially girls.
He is too carefree.
Followed by a member of Hanguo FD boy band and a Chinese actress, but basically no one in the domestic entertainment industry knows about that actress.
However, many people who are popular all over the world in domestic entertainment have lost their popularity outside domestic entertainment. Instead, some young talents have become popular overseas because they filmed a fairy tale drama.
This information barrier gives the marketing account space to write some content, but it is difficult to determine the authenticity of the content information data searched.
Domestic entertainment brokerage companies are very clear about the real data, so domestic entertainment companies basically have two departments. One company is divided into two tracks, the overseas track and the domestic entertainment track. The models of the two tracks are completely different.
This is something that most viewers don’t understand.
If Chen Shaorong wants to make a film and television drama, he will definitely make some real hits, which are global hits, such as the game Fish Game. This drama is considered a real hit in Korean dramas and has become a hit in the global market. This has also made Korean dramas
After a complete transformation and taking this route, the so-called hot products have basically not left Asia.
Chen Shaorong's acting skills are not very good and need to be polished, so he cannot act in these by himself.
There is also a third way, which is currently unique to Domestic Entertainment and pioneered by Domestic Entertainment Film and Television Drama Company. This is indeed far ahead of global entertainment.
What is domestic entertainment? Why have Hollywood movies declined in recent years? Hollywood movies are in decline globally, not just domestic entertainment. The reason is very simple. In the past, Hollywood movies had an inherent advantage, that is, the world's top creators came to them, and later they also
The content library is insufficient, many creators are stuck, and Hollywood is resting on its laurels, making repetitive films over and over again.
You have seen a phenomenon in many films and TV dramas from the Cold Kingdom in recent years. If you study carefully, you will find why some film and television dramas from the Cold Country are so similar to some content in domestic entertainment online articles?
This is the key point. Internet articles have been very successful in going overseas in recent years, and the copyrights of many Internet articles that have been 404-rated have been sold. To whom? Have you ever thought about it?
Domestic 404, but overseas it is not necessarily 404, even changing the background and name can be on the big screen.
More often than not, Han Guo directly copied domestic Internet articles, even sparing the copyright. Once the background was changed and the character names were modified, it became original.
In recent years, domestic online literary platforms have filed many lawsuits overseas, mostly against some overseas film and television dramas for plagiarism.
As for Hollywood, those big directors come directly to buy the copyrights of online works, but the bids are limited. The one who bids the highest is a certain person who pays a particularly high price. For example, the copyrights of popular domestic online works, especially those about tomb robbers, were released a few years ago.
They bought it, and the price of many online articles may be higher than everyone imagined.
Moufei has bought the copyrights of many domestic online articles, and they are all S-level projects. They can film content that cannot be filmed in China.
Online writing is the output machine of domestic entertainment, so major entertainment companies buy a lot of copyrights and sell them overseas as intermediaries because they have channels, but what about the artists of their own companies?
The entertainment company chose another path that is very suitable for artists without acting skills. They found someone to write customized articles. Simply put, the prototype of the protagonist is this idol. They wrote a work around the idol's behavior and behavior, and the written work was directly shot, so that
It's okay for idols to act themselves, there will be no sense of disobedience.
Chen Shaorong finally wrote two words on the blackboard: forceful.
That's right, what he wants to enter the film and television industry is a strong style, the kind that puts his arms around Little Plum and asks him to light a cigarette for him, teaches Quentin how to say "nb", and stands in the C position wherever he goes, and the stars take the initiative to give up to him.
C position, this is called forced style.
So he decided not to be in a hurry to be an actor, but to become a director first, because as a director he could find a few assistant directors to help him film, and the films he produced would not be too bad.
What do you have? If you have money, what can you do with money? Can you find a great director to give you some guidance? I will give you money, and you will teach me how to film step by step. In the end, I only have a small request. Write the words Chen Shaorong after the director.
That’s it.
When I figure out the art of acting, I will find myself a small supporting role. As long as my acting skills are not too weak, I can still play a role of one or two minutes. If I make a few more movies like this, I can make a cameo. Who can say?
Not good at acting on your own?
How many people have discovered that they are fake parallel imports? Chen Shaorong cannot directly become a director. If he becomes a director, he will be questioned, so he needs another identity to transition first.
Chen Shaorong wrote a writer on the whiteboard. Yes, he must be a writer. Literary works can be published overseas quickly, and directing and acting in his own works will not bring too many doubts to himself.
Chen Shaorong knew that there were four major entertainment fronts in his previous life: Hollywood movies, Japanese animation, Hanguo TV series, and Chinese online articles.
The British Museum has collected 16 Chinese web texts, which shows how popular web texts are abroad.
And Chen Shaorong also remembers the first Internet article that became popular all over the world, that is "Panlong". The automatic English translation of this book was so bad that some people paid overseas students to translate it into English. Some people have read this book to quit drug addiction, and even more
Some netizens compiled a relationship diagram.
In his previous life, Chen Shaorong knew that many domestic online articles had a high number of foreign fans, so he planned to write online articles instead of youth literature. It would be okay to make some money and be famous in China, but Chen Shaorong wanted to be famous globally.
So he doesn't have many choices.
Many domestic online writers have little social experience, have never participated in work, etc., and even have a small social circle and have zero social interactions. Most of their social interactions are online, and offline communication is typical of social fear.
Especially among the top masters, most of them are accustomed to staying at home, serializing, and having a regular schedule.
I don’t know much about business operations myself, and the commercial value is no less than that of Harry Potter. However, most authors don’t like to be on camera and don’t like to do publicity, and they feel that they should rest after writing the first part before writing the second one.
Part Three.
The platform's overseas commercial promotion and operation was very average even in China. Later, the platform tried to do it, but it didn't succeed.
The correct approach is that if the overseas market of the author's book is good, then he should not write it for the time being. In one to two years, he will go to various places around the world to attend events, promote, let people know who the author is, give lectures, and maximize the copyright IP, from games to movies.
, TV series, animation, and even to create a rice circle culture.
In this past life, two authors did it. They only operated one book of their own, and finally achieved that the IP value of those two books was very high. A small card started at the same price as Ultraman at five yuan, and even sold for more than Ultraman.
high.
The character of Xiao Wu has become popular in primary and secondary school circles, and even college students. How terrible is this value? Some people's childhood was Ultraman, and some people's childhood was Dragon Ball, and after that book is adapted into a comic, there will be many things in the future.
Human childhood is Tangmen.
Some people's childhood is Tian Long Ba Bu and Xiao Li Fei Dao, while some people's childhood future is Xiao Wu and Tang Clan.
Another group of people's youthful memories are of Little Brother and Wu Xie. Little Brother has a lot of female fans. This book has theme parks and drama performances, and even has various co-brands.
This is commercial IP monetization. The prerequisite is that this thing must be a mature commercial operation and require the participation of the author. Many people think that the two authors still rely on the income from online articles. In fact, the income from online articles may be less than a few tenths of the total income.
The biggest difference between these two authors and other authors is the work they did before writing. One is in business and the other is in media. They both know how to operate and realize profits.
But if the Panlong book had been successfully run, its value would have been no less than that of Harry Potter. Many foreign readers would not have been able to meet the author, let alone have channels to promote it. In the end, it was all handed over to some companies for scattered operations. As a result,
If you miss the opportunity, you will miss this once-in-a-lifetime opportunity.
As for the author of Harry Potter, after his book became popular, the first thing the company and the author did was to advertise globally to let people know who the author was, and then held lectures, meetings, and book signings around the world. The promotion model was based on
Business stars have come to operate, and Europe and the United States really know how to do marketing in this area.
Most authors, especially well-known ones, must show up and constantly participate in some interviews and lectures to create a fan culture, which is to truly realize their personal IP. They even have to participate in the casting of film and television adaptations, character drawings for animation production, and author competitions.
They all know what readers want, and most authors hand over these things directly to the operating company. In the end, readers are not satisfied, and neither is the market.
Experience in his previous life told Chen Shaorong that the book Panlong was very suitable for overseas babies to read, so Chen Shaorong decided to write Panlong as his first book.
And he wants to give Panlong a brand new positioning. Firstly, film and television adaptation, in which he will participate in the casting, and secondly animation production, which should be oriented to students and become their childhood. This way, the IP can be monetized the most, and there will still be income in the next few decades.
Some include co-branding, selling small cards, and entering primary and secondary school student canteens around the world.
Chen Shaorong would not work hard to write all kinds of books. He would only write this one, and then spend a few years working on it. When this book is mature, he would then work on the next one. Moreover, Panlong's book has three million words.
There are seven Harry Potter books with just over 2.9 million words.
It’s not too much for Chen Shaorong to produce eight movies. First, find multiple translators to translate the different language versions, so as to maximize the value of the product.
First, three volumes will be released at once, and then electronic versions of the three volumes will be sold directly on the Internet. The fourth volume will be released the next year, and animation and film and television dramas will be produced in the second year after the book is released.
Chen Shaorong will not miss this opportunity in this life, because this is really a huge opportunity. In his previous life, he did not do much to operate this book. The number of overseas readers is as high as 150 million, which is really terrifying.
There were many online works published overseas, but foreigners themselves chose Panlong and took the initiative to read this book, which proves that this book must have overseas value.
The main reason is that the response of this book was good in China at that time, but there were too many online articles in China, one after another, but this book is one of the best that can stand out overseas.
My first book in the industry started with Coiling Dragon. I can go all over the world to promote it. If I promote it well and run it well, the value of this book will not be lower than that of Harry Potter.
When the time comes that I am a well-known singer and writer, and my talents are deeply bound to myself, it will be more logical to make movies. After Panlong is released and wins market reputation, I can start making movies.
Chen Shaorong's ambition is not to make a love idol drama that will be popular in Asia, but to be popular all over the world. Foreigners actually love Panlong so much, so let them love it to the end, and make eight big movies about Panlong, a big Hollywood production, Panlong
After I finished filming, I still have my best friend. If you don’t mind, my brother and Xiao Wu are also mine...
If something is proven by the market, it must be used directly.
Chen Shaorong picked up the eraser and erased the content on the whiteboard. His next step was to become a world-famous writer and a famous singer. Chen Shaorong also wanted to try what it would be like for Bob Dylan to win the Nobel Prize for Literature as a singer.