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Chapter 201: A multi-pronged approach

Zhang Huahua has recently started to live-stream with products. At this stage, most celebrities basically have no resources.

You need to rely on live broadcasts to maintain your financial resources. Celebrities like Zhang Huahua spend very much. They pay hundreds of thousands for mortgages and car loans every month. There are also various expenses. The monthly expenses for miscellaneous things are at least 500,000 or 600,000.

.

The houses I mainly buy start from 40 to 50 million, and the cars are all 4 to 5 million. They are rarely paid in full unless they are given by others. There are also family nannies and team expenses. If you stop spending this money, you can get it in half a year.

Empty a star unless he sells his property, jewelry, etc.

Celebrities earn more, spend more, and enjoy their money.

Many artists go on live broadcasts to bring goods and have no business. Zhang Huahua also has less business now because there are too many new-generation actresses, all of whom have acting skills. Her resources are basically taken away by the actresses now.

She doesn't want to imitate Dong Siyan and play the role of mother. After being tormented by Chen Shaorong, Dong Siyan can only play the role of mother or aunt.

Chen Shaorong called Zhang Huahua and asked her for a favor straight to the point. Zhang Huahua wanted to refuse directly, but Chen Shaorong said that if she refused, he would meet her in the live broadcast circle.

She didn't say anything, but Zhang Huahua knew that Chen Shaorong, a bad guy, would definitely make it difficult for her to get involved in the live broadcast industry.

Zhang Huahua asked what kind of help Chen Shaorong wanted her to do. She had to explain this clearly first. If she wanted to devote herself to art, that would be no problem. Chen Shaorong could take off in a matter of minutes. But if she wanted money, there was no need to discuss it.

Chen Shaorong and Zhang Huahua said that they didn't need her to do anything, they only needed her to do a small favor, and they would also give her a batch of CSR products worth millions to put in her live broadcast room for her to sell, and all the income would be hers.

Zhang Huahua didn't want to help Chen Shaorong sell these free clothes, but Chen Shaorong did give her an opportunity to gain popularity, and asked Chen Shaorong what kind of help he asked her to do.

Chen Shaorong told Zhang Huahua that it was nothing serious. He was just informing her that he would post an announcement online later to notify Zhang Huahua so that she could be mentally prepared.

Zhang Huahua was startled and asked Chen Shaorong what he was going to post? He had previously sent Wang Jingwen six months and Wang Tian eleven years. She had already given in. Chen Shaorong wouldn't let her in now, would he?

In the end, Chen Shaorong told her that it was not a big deal, and that she could just post a Weibo post to scold the scalpers.

Zhang Huahua was a little confused, but soon she knew what was going on.

Someone suddenly exposed on the Internet that Zhang Huahua wanted to go to Chen Shaorong's concert, but she bought fake tickets and was defrauded of 50,000 yuan. After the other party got the money, she was blocked.

I also made a chat record, which looks decent and seems to be normal.

Only then did Zhang Huahua realize that she had actually been defrauded of 50,000 yuan. Chen Shaorong had really shown some humanity this time. He knew to call her in advance and tell her that he was going to use her as a tool.

I didn't expect that Chen Shaorong could help her increase her traffic when she was at a low point. It was rare, and I was really touched by this.

She needs to know that CSR has a batch of unsalable clothes and needs to clear the inventory. Zhang Huahua's recent live broadcast has been very popular. Chen Shaorong wants to clear out this batch of clothes and let Zhang Huahua bring the goods to increase CSR's popularity again. By the way, Zhang Huahua can sing for him.

Will do a publicity.

We cannot let Zhang Huahua become useless like this. We must use her to continue to create value. Otherwise, she is no different from disposable toilet paper. Even if it is toilet paper, it must be folded and used twice...

Zhang Huahua also knew that this wave of popularity would not go unnoticed, and it would break the pot. Chen Shaorong gave her a boost of popularity, which would indeed increase her popularity, so she posted a message on Weibo: Scammers, please go to me.

.

Now the content posted by the positive marketing account on the side is true. She was indeed deceived. She actually wanted to go to Chen Shaorong's concert. It seems that she still misses Chen Shaorong. Unexpectedly, Zhang Huahua didn't even get a ticket. This ticket looks like

It’s really hard to get a ticket.

Someone on the Internet once again mentioned the love-hate relationship between Chen Shaorong and Zhang Huahua, and the topic of Zhang Huahua came up again.

This is to pave the way for the second concert, letting people who didn’t go know that the tickets are too difficult to grab, and scammers are targeting them, so everyone has become very cautious. The biggest advantage of this is to let people know in advance.

Wake up, there are scammers targeting my concerts, don’t be fooled, scammers usually only focus on top-notch concerts.

Both the scalpers and the scammers fell silent. One was harvested by Chen Shaorong, and the other was kicked into the trash by Chen Shaorong without doing anything at all.

Chen Shaorong is hyping that his concert tickets can appreciate in value and have a premium. He is hyping the premium and letting people buy his concert tickets as financial products.

He has to book the second concert a month in advance. Of course, it can basically be booked at places like the Bird's Nest. Because it is not an essential event, few people will spend a sky-high price to rent a concert there.

Ninety out of ten singers will lose money if they go to the venue.

So Chen Shaorong had to prepare in advance, and he had finalized it. In order to ensure the box office, he first had to leverage. This time, Shen Cheng used the graduation season, but the second time he used it, he was afraid that these students would not be fooled.

So he had to take a multi-pronged approach. First, he invited Ma Fan and Su Qingzhu to be guest singers, and first sent out a press release to attract a wave of Ma Fan fans to spend, and a wave of Su Qingzhu fans who are now very popular.

When it comes to consumption, as long as the two fans can guarantee 3,000 to 5,000 tickets, then there is a basic guarantee, even one or two thousand tickets are enough.

The activities of the graduation season cannot be stopped, because a wave of leeks has been fooled, and there are still 20 million leeks. This time only 20,000 people came, and nearly 20 million people have not come yet. Continue to operate the graduation season for graduates.

Student discounts.

But this time, Chen Shaorong was smart. He released 5,000 tickets first, let the 3,000 tickets circulate in the market first, recycled 2,000 tickets himself, and then tossed the 3,000 tickets back and forth, selling and collecting them himself, all at high prices.

The starting tickets are more than 1,500, and the tickets are hyped up to 3,000, 5,000, and those in the first row are hyped up to 50,000.

Because the first row is not for takeout at all, but for giving away. It is equivalent to giving a gift. Is it a gift worth one hundred and eighty thousand? No, it is a gift that no one else can buy but only you have.

Exclusive service.

This time, the scalpers did not dare to enter the market easily. They only secretly collected one or two tickets to wait and see. However, Chen Shaorong knew that the scalpers would still collect votes as long as they had profits. They could not help it. They only needed to show the profits to the scalpers.

, but Chen Shaorong didn’t want scalpers to get involved this time. He wanted to be a scalper himself and not make any profit for other scalpers.

He will definitely be able to sell the tickets. Many brands sponsored Chen Shaorong's concert, Xiaomian Mobile sponsored this concert, Blue Bottle Beverage sponsored this concert, and a total of ten companies sponsored Chen Shaorong's concert. They are all

The sponsors he brought in were given by Chen Shaorong to his partners. Each family would give away 100 concert tickets worth 1,099, allowing the brand to give them away or give them to fans in a lottery.

He asked these companies to help him promote it, and Chen Shaorong also helped them promote it. He organized a millionaire event, in which ten companies each invested 100,000 yuan and pooled together 1 million. Then, they would draw the codes on the concert tickets and give them away.

A check worth one million, and ten gift packages from various companies were given to the ten viewers at the scene, all gifts worth one hundred thousand.

If you're afraid that the box office won't be guaranteed, why don't you get some sponsors? Let's work together to harvest fans' money.

Bonus stimulation is what Chen Shaorong wants to do. This thing turns concert tickets into lottery tickets. With lottery tickets worth millions, one of the people present will definitely win the million-dollar prize, and ten people can win ten.

The winning rate is much higher than the lottery winning rate.

There is the popular actress Su Qingzhu, the popular actor Ma Fan is a guest singer, and there is a million-dollar grand prize. These are all motivating people to buy concert tickets.

Coupled with the atmosphere of the concert that was previously marketed, and Zhang Huahua who bought the ticket and was deceived, a large number of Internet celebrities went to see Chen Shaorong's concert, giving people the illusion that Chen Shaorong's concert was too popular to go and see it.

His concerts have become a popular trend. For identity authentication and whether there is a card, you can’t go to Chen Shaorong’s concert. It is equivalent to some people showing off their feast, children’s certificates, and the 10,000 yuan they just bought in their circle of friends.

Cell phones are the same as cars.

It ignites the comparison mentality among a group of people, and students during the graduation season can purchase tickets first and get CSR customized mobile phone cases for free. Graduates have the mentality of making money.

Coupled with the psychology of getting rich suddenly after receiving a million-dollar bonus, Chen Shaorong has mastered three psychology and three groups to have a guarantee for the box office.

(End of chapter)


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