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Chapter 385: The Crisis of Japanese Music

Among entertainment companies around the world.

Those who value singers and music the most are definitely the three major music companies.

Among the three major music companies, the most powerful is undoubtedly Universal Entertainment.

The other two companies, one is Warner, which has now cooperated with Lin Xia, and the other is Sony Entertainment.

At the same time as the show starts.

In the offices of Sony Entertainment.

Several senior officials were sitting in front of the big screen, staring at the screen intently.

They watched the live show from Huaxia, followed Lin Xia and others, and the performances of the contestants, and couldn't help but feel a little anxious in their hearts.

"This time, Huaxia's companies have risen so strongly that I didn't expect." A senior executive sighed.

"Yes, I heard that their training method is very unique and can quickly improve the strength of artists. Should we also consider introducing their training model?" Another senior executive made a suggestion.

"It has nothing to do with their artists, it's just Lin Xia himself."

"But..."

"Now, we at Sony Music are having a hard time. I don't know if joining the competition this time is good or bad."

"If we don't compete, not many people in our company will pay attention to them. Our company must sign some of these players this time. There are really too few newcomers in the company."

At this time, most people in the high-level offices of Sony Music were discussing Lin Xia's show.

They are all discussing the contestants participating in the show.

In fact, in recent times, apart from Warner, Sony has also been having a hard time.

Originally, when people mentioned music, what came to mind were the three major music companies.

But with the recent development, the three major entertainment companies are no longer what they used to be. Instead, they have become a bit of a domination.

Universal Entertainment has begun to dominate the global music market. Now only Lin Xia's company, an emerging Chinese company, can compete with Universal Entertainment.

Sony and Warner, almost unstoppably, began to decline.

At this time, the senior executives of Sony Entertainment were naturally a little unable to hold on any longer.

They are also eager to sign some new singers. Compared to the other two major entertainment companies, Sony Entertainment has indeed not done much during this period.

The company's attention and popularity can also be said to be increasing.

Almost no audience pays attention to Sony Music. Most people pay attention to Lin Xia's company, or Universal Entertainment.

Today, Sony has also felt that its company is currently in a dilemma.

So at this time, they finally couldn't hold back and wanted to take action.

You know, Sony Music before was also very, very powerful.

Sony (English: Sony Corporation; Japanese: Sony Corporation) is a world-renowned large-scale comprehensive multinational enterprise group in Japan.

The revenue in fiscal year 22-23 is 11.5398 trillion yen, and the headquarters is located at 1-7-1 Konan, Minato-ku, Tokyo, Japan.

Sony is the world's largest manufacturer of audio-visual, electronic games, and communication products. Its brands include Xperia, Walkman, Sony Music Entertainment, Columbia Pictures, PlayStation, etc.

Entering the 21st century, the Sony brand has shown weakness in the electronics business. According to the "2005 Brand Value Ranking" released by Interbrand in the United States in 2005, "Sony" was worth US$40.5 billion, a 14% decline from US$43.15 billion in 2004.

Dropped from 10th to 18th.

In the "2005 Global 2000 Largest Enterprises" released by Forbes on February 28, 2005, Sony's ranking fell from 2nd in 2004 to 23rd. In 2013, the top 500 Asian brands were released, and Sony ranked 4th.

However, Sony has created a mythical and glorious history in the past and has not lost the favor of consumers because of the temporary downturn in its consumer electronics business.

On August 31, 2005, Asian Integrated Media commissioned the international survey agency Synovate to conduct the "2005 Asia's 1000 Best Brands" in many Asian countries and regions, and Sony ranked first for the second year in a row.

According to a survey released by Harris Interactive on July 12, 2006, Sony has been ranked the first best-known brand in the United States for the seventh consecutive year, and Sony is also the most representative ideal brand in the hearts of the Chinese region.

In the 2011 Fortune 500 list (company list), Sony ranked 73rd with operating income of US$83,844.8 million (profit: -US$3,030.8 million).

In 2010, Sony ranked 69th.

On July 19, 2018, the Fortune Global 500 list was released, and Sony ranked 97th.

In 1945, Ibuka established the "Tokyo Communications Research Institute" in a department store warehouse in the Nipponbashi area of ​​Tokyo. Akio Morita joined the joint venture at the invitation of Ibuka. The company received 190,000 yen from Morita Liquor Industry and was founded in 1946.

"Tokyo Communications Industry Co., Ltd." was formally established in 2006 and moved to Gotemban, Shinagawa Ward.

In his company's "Statement of Establishment" (Japanese original: Statement of Establishment), Ibuka hopes to "give full play to the skills of hard-working and conscientious technicians to build an ideal factory that is free, open-minded, relaxed and happy" and hopes to become "a paradise for engineers"

”.

Operations were not smooth at the beginning of its establishment. It was not until 10 years later, in 1956, that the company developed transistor technology, which was not optimistic at the time, and developed the world's first transistor radio "TR-55", which was a success and the company's operations finally got better.

Trinitron Technology: In the 1950s, although Sony's black-and-white TVs were selling well, its technical competitiveness had no advantage. The quality control of the mass-produced color TVs subsequently was also unsatisfactory, resulting in huge losses and the loss of money.

The company was pushed to the brink of bankruptcy.

In 1967, Sony announced the Trinitron picture tube technology, which Ibuka personally participated in developing. This technology made Sony TVs popular around the world, and Akio Morita's huge development debt borrowed from the Development Bank of Japan was able to be completed within 3 years.

Pay off.

In 1970, Sony, JVC, and Panasonic jointly released the U-Matic tape recording system, which officially kicked off the future video tape specification competition. On April 16, 1975, Sony released the world's first Betamax specification for the consumer market.

SL-300, and in one fell swoop made Sony a global consumer electronic imaging manufacturer.

Japan's JVC launched the VHS specification in September 1976, and Matsushita Konosuke also decided to join the VHS camp.

In the competition between Betamax and VHS video recording, due to VHS's improvements to address Betamax's biggest weakness (recording time of only 1 hour), and Betamax's unwillingness to open up its specification licensing to Sony, VHS rapidly expanded the market at three times the speed of Betamax.

Sony insisted on using Betamax to fight against the VHS Alliance, which published specifications around the world. The 14-year battle for specification dominance finally ended in 1988 when Sony resolutely joined the VHS camp and Betamax completely withdrew from the market.

From a technical point of view, the Beta format is far stronger than the VHS format, but Panasonic has gained support from many manufacturers through flexible licensing operations, thus dominating the civilian market.

The Betamax format entered the professional field with its technical advantages and became the leading standard in the field of professional broadcast video. Many of today's broadcast video standards are based on this starting point.

Walkman, in March 1979, at the request of Jing Shenda, the audio department modified the "Pressman", a small recorder used by reporters, into a smaller recorder. After receiving praise for the good sound quality from many people, it was

Under the leadership of Akio Morita, Sony launched the Walkman in July 1979.

Akio Morita positioned the Walkman in the youth market, emphasized youthful vitality and fashion, and created a headphone culture. In February 1980, it began to be sold around the world, and in November 1980, the non-standard word "Walkman" began to be used globally.

Japanese English is the brand.

Until 1998, "Walkman" had sold more than 250 million units worldwide. Akio Morita was awarded the British knighthood in October 1992. The title of the British media was: Get up, Sony Walkman Sir.

After Sony suffered a disastrous defeat in the competition between Betamax and VHS video recording, Akio Morita believed that it was necessary to combine the most high-end hardware with the most cutting-edge content in order to master the market.

On September 25, 1989, under the leadership of Akio Morita, Sony Japan successively acquired the film and music departments of CBS (Columbia Broadcasting System, CBS), making it a subsidiary of SPE (Sony Picture Entertainment).

Its subsidiaries.

Under the background of time and space at that time, Japan's economy grew significantly and established its status as the world's second largest economy, while the U.S. economy was in decline.

Since Japan lost to the United States in World War II, many Japanese companies frantically acquired American companies for the sake of national pride, but many American companies were unable to fight back.

Among them, Mitsubishi purchased New York's landmark Rockefeller Center and Sony purchased Columbia's TriStar Pictures for a whopping US$6 billion, creating Japan's largest overseas merger and acquisition case at the time, and was regarded by Americans as Japan.

Chinese invaded the United States.

However, this acquisition, the largest in Japanese history, also made Sony the company with the highest losses in Japanese history.

In the late 1980s, Japan began to experience a bubble economic crisis, and Sony's film business group also suffered losses for several years due to poor box office performance, which became the main obstacle to Sony's profits at that time.

Until 1997, Howard Stringer led the reform, gradually made profits, and acquired the long-established MGM Film Company in November 2004.

Due to the success of the red and white Nintendo consoles produced by Nintendo, Sony announced in 1988 that it would cooperate with Nintendo to jointly develop CD-ROM consoles for the Super Nintendo.

In May 1992, the cooperation broke down due to Nintendo's betrayal. Kutaragi asked Norio Ohga, the top business decision-maker at the time, to strive for the development of a new generation of game consoles. Amid numerous objections, Norio Ohga strongly supported Kutaragi's plan.

Game Console Development Plan Endorsement.

Beginning in 1993, Sony's "Sony Music Japan" established Sony Computer Entertainment (SCE) and planned to develop a new generation of CD-ROM game consoles code-named "PS-X" to compete with the game market dominated by Nintendo.

SCE launched PlayStation (PS) on December 3, 1994, PlayStation 2 (PS2) on March 4, 2000, PlayStation Portable (PSP) on December 12, 2004, and PlayStation on November 11, 2006.

3 (PS3), launched on December 17, 2011 for PlayStation Vita (PSVITA).

This chapter is not over yet, please click on the next page to continue reading! Playstation 4 (PS4) was launched on November 15, 2013. As of March 31, 2012, the sales volume of PlayStation series video game consoles exceeded 423 million units, including PS

104.25 million units, PS2 155.8 million units, PSP 76.3 million units, PS3 64.85 million units, PlayStation has become the most successful product in the world after Walkman.

On June 29, 2021, Sony officially announced the acquisition of Finnish developer Housemarque, which developed the PS5 exclusive game "Death Return".

Sony sells personal experiences, movies, VAIO, PlayStation, Walkman, etc.

They are not necessary to sustain human life. The reason for our existence is to create people's desires, enter their lives, and provide a dream. In order to achieve this goal, we must maintain an innocent heart full of curiosity and joy, and give people a sense of wonder.

A child-like carefree and happy life.”

"If it does not develop a new business model, Sony will become a supplier of components for network operators. New Sony products should be a fusion of entertainment, electronics and emotions."

It introduced digitization and networking in the four major fields of electronics, games, entertainment, and finance. After 1996, Sony successively launched digital products such as CyberShot digital cameras, VAIO notebook computers, and Clie PDA (Personal Digital Assistant), and

It has achieved unprecedented success in the market.

The past glory has made today's Sony executives even more worried.

Looking at the live broadcast of the program "Linxia of China" on the screen, several senior executives at this time have given orders to sign a few players with higher scores after the program ends.

Only in this way can Sony Entertainment return to the public eye.

On the Chinese side, the atmosphere on the field has reached a climax.

The audience cheered and applauded one after another, and the lights on the stage became more and more dazzling.

The seats of Lin Xia and several guests were right in front of the stage, and they could clearly see every subtle expression and movement of the contestants.

Lin Xia took a deep breath. He could feel the warm atmosphere and the attention from all over the world.

He knows that this competition is not only about his personal honor, but also about China's entertainment industry and its status on the international stage.

Lin Xia also knows that this show must have a lot of entertainment companies and a lot of people paying attention.

Especially this time, the unique scoring mechanism requires counting the scores of different random viewers from many regions.

So this time at the beginning of the program, Lin Xia asked the host to explain it in great detail on the stage.

How are the scores obtained by the players this time structured?

Similarly, let the host tell all the viewers how important this scoring is to these players.

The host also told the audience what standards should be looked at and what references should be made when scoring.

It can be said that Lin Xia has made the greatest efforts to make this program fair and exciting.


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