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Chapter 388 Our Chinese app is the best

Originally, based on the popularity of this show.

In fact, whether it is Netflix or other live broadcast platforms, they should not refuse it at all.

After all, this program now has very high ratings and attention around the world.

There is no reason why he would choose not to continue to cooperate with Lin Xia.

After all, nowadays, just the global broadcast of this program can make the platform make a lot of money.

But Lin Xia really didn't expect that Netflix would break the contract and not cooperate with her program.

This sudden breach of contract really caught Lin Xia off guard.

However, after Netflix refused to cooperate, Lin Xia actually already knew that Universal Entertainment must have intervened.

Otherwise, there is no need for Netflix to break up with itself.

After all, nowadays, apart from Universal Entertainment, Lin Xia really can't think of any other reason why Netflix would reject this cooperation.

However, after Netflix refused to cooperate this time, Lin Xia must seize the time and find a new partner.

Because the show is broadcast, it only lasts about a week.

Within this week, find a partner who can broadcast live in other countries around the world and has the ability to promote this program.

In fact, it is both a difficult and simple matter.

This matter is as simple as it gets. Lin Xia doesn't have many targets to cooperate with.

Because there are only a few companies in the world that can meet this condition.

And after cooperating with Netflix this time, Lin Xia also felt that if it cooperated with these foreign companies, it would be very easy for Universal Entertainment to get involved.

After all, Universal Group's dominance abroad is still very strong.

Some foreign companies, although they say they are very powerful, still don't dare to offend Universal Group. This is the case with Netflix this time.

Therefore, Lin Xia is now thinking about cooperating with domestic company groups. Only in this way can the broadcast of this program be truly continued.

Moreover, after this cooperation with domestic companies, these domestic companies can also take advantage of this cooperation with themselves to become famous internationally and make a lot of money.

In China, there is actually only one company that can complete its mission and conduct global live broadcasts.

Tik Tok.

It is a music creative short video social software incubated by ByteDance.

On May 25, 2023, Douyin announced that it would launch a youth science creation project in conjunction with Science Popularization China, the Voice of the Chinese Academy of Sciences and other institutes. Relevant organizations adhere to a problem-oriented approach.

Practical measures were taken to address key links, solve problems, and guide local key website platforms to set up fixed rumor refuting positions on hot search lists. Douyin was among the first batch of pilot platforms.

In September 2023, the function of automatically translating local dialects into text was launched. The dialects launched in the first phase include Cantonese, Min, Wu, Southwest Mandarin, Central Plains Mandarin, etc.

Creators use the "Automatic Subtitles" function and select "Convert to Mandarin subtitles" to complete automatic dialect speech recognition of the video content and convert the dialect content in the video into Mandarin subtitles.

During the Mid-Autumn Festival on September 29, 2023, Douyin held a "Mid-Autumn Tower Climbing Night" party event in Wu City, Hu Province.

The theme of this evening party is "Every Tang Poetry is Composed for Me". The content is divided into two chapters: "Tang Poems of the Ancients" and "Tang Poems of Today", which interpret Tang poetry in different artistic forms.

Since the birth of imaging technology, the most popular short video worldwide is music video.

However, it is difficult to shoot MVs. There are many people who can randomly act in front of the camera, but there are not many people who can talk and sing to the camera anytime and anywhere.

Dubsmash's lip-sync performance mode creatively solves this problem. Through the audio lines, I have written the script for you, and you only need to perform, and the audio duration is very short, less than 10 seconds, which reduces the cost of expression and increases the interest of the content.

It just so happens that this low-cost content also becomes easy to spread.

There are two ways of entertainment: one is that I provide entertainment for you, and the other is that you do it yourself and entertain yourself. Dubsmash is a natural PGC (song) and UGC (video).

musical.ly, Xiaokaxiu, and Douyin are all apprentices of Dubsmash.

In the early days of Douyin's launch, it was criticized by the outside world for plagiarizing Musical.ly.

Judging from the interface and functions of Douyin, the UI designs of the two are very similar. They are both short video social software and both target young people.

On November 10, 2017, "Today's Toutiao" acquired the North American music short video social platform Musical.ly for US$1 billion and merged with Douyin.

On April 10, 2018, Douyin, a short video platform owned by Toutiao, stated that Douyin officially launched an anti-addiction system. According to reports.

The anti-addiction system launched in the first phase mainly includes two parts: First, the time reminder function. When the user uses it continuously for 90 minutes, a line of text will appear on the short video being played to remind the user to pay attention to the time.

The second is the time lock function, which is turned on by the user setting a password. Once the cumulative usage time in a single day reaches 2 hours, the system will automatically lock and the user needs to re-enter the password to continue using it.

On April 11, Douyin stated that starting from now, Douyin will comprehensively upgrade the system. During this period, the live broadcast function and comment function will be temporarily suspended and will be activated again after the upgrade is completed.

On the same day, the direct playback function of short video external links was suspended.

On May 6, Douyin invited all walks of life, user representatives, experts and scholars to discuss and formulate the "Douyin Community Convention" face-to-face.

On July 18, Douyin will launch its official promotion task order-taking platform Xingtu platform next week.

The Xingtu platform is similar to Bibo micro-tasks and Kuaishou in order-taking functions. Its main function is to provide advertising task matching services for brands and experts and collect a share or additional fees from them.

This chapter is not over yet, please click on the next page to continue reading! This week, Douyin has selected 4 institutions through bidding as the first official service providers of the Star Map platform.

On June 21, 2021, Douyin officially launched the web version for internal testing, and its official website page has also been revised.

In addition to providing a search function, the new homepage also has 10 label categories in the navigation bar, including live broadcast, entertainment, knowledge, two-dimensional, games, and food.

Users can browse horizontal screen video content on the Douyin web version, and post videos directly through the web version after logging in.

On November 2, 2021, ByteDance CEO Liang Rubo sent an internal letter stating that ByteDance would make organizational adjustments and establish six business sectors: Douyin, Vocational Education, Feishu, Volcano Engine, Chao Xi Guang Nian, and TikTok.

Among them, Toutiao, Xigua, search, encyclopedia and domestic vertical service businesses were merged into Douyin.

On November 8, 2021, Tech Planet reported that Douyin has launched a "listening" video mode in the recent new version test. After switching back to the desktop or locking the screen, users can continue "listening" like listening to a book.

Videos in Douyin App.

The "listen to" video function is still in the testing phase, and the user's short video interface tested has a "listen to video mode" prompt at the top of the short video interface.

The video listening mode is more suitable for content such as short stories and news. The video listening mode tested by Douyin belongs to online audio. Data shows that the number of online audio users in China in 2020 was 570 million, and it is expected to reach 690 million in 2022.

IT House learned that Douyin already has various content forms such as finance, technology, storytelling, and stories. Through the "listening" video mode, users can receive content information on their mobile phones anytime, anywhere.

On November 12, 2021, Douyin's official Weibo released "Instructions on Tencent and Douyin's Negotiation of Reciprocal Openness" stating that Douyin received an application from Tencent's creative service platform and hoped to access the Douyin open platform.

Tencent said that there are a large number of second-generation short videos of popular film and television comprehensive works with exclusive copyrights that can be exported to Douyin to supplement Douyin’s content ecosystem. Douyin also said that in response to Tencent’s application this time, product technical personnel from both parties will

Advance relevant details as soon as possible.

On November 19, 2021, the Douyin e-commerce operation team stated that it will prohibit the release of courses for preschoolers and subject-based courses for primary and secondary schools (including high schools); non-subject courses for primary and secondary schools (including high schools) will only be released.

It is allowed to post in the category of "Education and Training-Primary and Secondary School Training-Children's Interests".

In 2021, for the "elderly people", Douyin has launched the elders mode function, which adapts font size, contrast and touch areas to multiple usage scenarios and pages to enhance the transformation and improve the contrast and touch areas to solve problems such as difficulty in seeing clearly and difficulty in use by the elderly.

On December 16, 2021, Douyin e-commerce independent APP Douyin Box was officially launched on Android and ios systems. Douyin Box is a trendy e-commerce platform launched by Douyin for young people.

In January 2022, China National Records Group and Douyin reached a music copyright cooperation.

According to news on January 20, 2022, Douyin recently launched a PC version of the client, which can be downloaded from the Lenovo Software Store.

According to news on February 8, 2022, Douyin search has reached a cooperation with Apple’s Siri. iPhone users can directly search Douyin’s video content through Siri voice commands.

In March 2022, Douyin reached a cooperation with Sohu and obtained relevant authorization for secondary creation of all Sohu's self-made film and television works.

According to the content of the cooperation between the two parties, the Douyin platform and users can re-edit, arrange or adapt relevant film and television works.

In March 2022, Douyin launched the "Erase Homogenized Fans" function to systematically crack down on illegal production of relevant content.

Douyin stated that illegal accounts that rely on the production and dissemination of homogeneous content to gain new fans will be accurately deleted by the platform.

In March 2022, it is understood that Sensor Tower announced the global mobile revenue (non-game) revenue rankings in February 2022. Among them, the revenue of Douyin and the overseas version of TikTok in the global App Store and Google Play exceeded US$258 million, approximately 1.631 billion yuan.

The RMB ranks first.

On March 15, 2022, Douyin launched an algorithm close button, allowing users to close "personalized recommendations" with one click in the background.

On April 6, 2022, reporters from The Paper learned that Douyin Live has launched a gift consumption reminder function to encourage users to consume rationally when watching live broadcasts. This is the first live broadcast platform in the industry to launch a "reward reminder" function.

On April 11, 2022, Sensor Tower announced the TOP10 global popular mobile application downloads in March 2022, with TikTok & Douyin ranking first.

Social, Douyin App is a social software. Through Douyin Short Video App, you can share your life, and at the same time, you can meet more friends here and learn about all kinds of interesting things.

Music, Douyin is essentially a music short video community focused on young people. Users can choose songs and pair them with short videos to form their own works.

It is similar to Xiaokaxiu, but the difference is that Douyin users can make the video more creative through video shooting speed, video editing, special effects (repeat, flash, slow motion) and other technologies, rather than simple lip-syncing.

Douyin platform is generally populated by young users. The soundtrack is mainly electronic music and dance music. The videos are divided into two schools: dance school and creative school. The common feature is that they are all very rhythmic.

There are also a few users who play lyrical music to demonstrate their coffee latte art skills, and they have become a breath of fresh air in the Douyin circle.

The latest internal beta version of Douyin has added a new social function - "Friends Chat Room", which supports Douyin's powerful filter beauty and prop functions.

This chapter is not finished yet, please click the next page to continue reading the exciting content! On March 24, 2021, Douyin launched the “Old Friends Plan”, which is dedicated to improving the experience of elderly users, enriching the lives of elderly users, and also

Launch the following initiatives on product and operational activities.

New features. On June 28, 2021, IT House News, Douyin App was updated again. This time some new features were tested internally. At the same time, Douyin Music was officially launched, which greatly improved the interaction between users and moved into the social field.

Another big step forward.

In October 2022, Douyin launched the virtual space "Douyin Nest" and entered the virtual image socialization industry.

Warnings for posting comments. On February 25, 2022, Douyin officially issued an announcement this week announcing multiple measures to prevent online violence. It was the first company to launch "warnings for posting comments" and other functions.

Yin Zunda, "Yin Zunda" is an express delivery service officially provided by Douyin. Merchant rights include: door-to-door delivery, priority delivery at the end, compensation for end complaints, priority parcel transfer, customer exclusive services, etc., which can reduce logistics problems

Product return rate and increase user repurchase.

Dislike comments. On August 25, 2022, Douyin launched the "dislike comment" function. When malicious comments appear in the comment area, users can click the "Heartbreak" icon to click the comment. After clicking, the comment will be

Collapse within this UI.

When a comment is disliked by a large number of netizens, the algorithm will reduce its ranking and display, or prioritize manual processing and other penalties.

The most important thing is that Douyin's live broadcast is now very popular in China, and the technology is very mature.

Douyin has officially entered the international market recently.

As soon as it entered foreign countries, it became a very popular app around the world, and it also received a lot of praise around the world.

At this time, if Lin Xia's program cooperates with Douyin.

Then the promotion of Douyin on a global scale will be faster, and similarly, it can also attract more people to download this app.

At this time, Lin Xia only felt that Netflix's breach of contract would be an excellent showcase opportunity for herself and Douyin.


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