Jiang Yang has been at the filming site for three days.
He now knows why the client specifically asked Zhou Hao to shoot an advertisement.
This advertisement can really be shot by ordinary people, because Banana's new mobile phone uses "high pixels" as its selling point, and it uniquely requires that it be shot with a mobile phone.
If the leader asks for it, the subordinates will do it.
Then other directors couldn't produce the effect the client wanted, so they hired Zhou Hao to shoot it.
If Zhou Hao has money, he can take pictures.
He told Jiang Yang that serious photography has little to do with pixels. The sensor, frame, latitude, depth of field, signal-to-noise ratio, sharpness, and color accuracy are the main factors that affect the photos taken.
Customers understand this and those who take pictures understand it, but consumers don’t, so manufacturers just use this as a gimmick.
Using a mobile phone to shoot an advertisement this time is just a sign of the gimmick going too far, but there are a lot of over-the-top gimmicks in the industry these days, and this is one of them.
When shooting commercials with a mobile phone, the quality also needs to be high. Maybe only a genius like Zhou Hao can shoot it in an eccentric way.
Of course, although the customer's mobile phone cannot be compared with the professional equipment Zhou Hao usually plays with, it is not bad at tuning. The pixels are indeed high. Under the condition of limited size, it has a larger signal-to-noise ratio and better picture quality, which makes up for it.
It overcomes the inherent shortcomings of hardware imaging.
As long as such advertisements are photographed clearly and translucently, so that people’s eyes light up and they feel clear.
Those who plan advertising also know this, so the advertising plan focuses on literary girls, mobile phones, sunshine, blue sky, white clouds, and sweetness. It just so happens that the target consumer group of the client this time is young people, so Zhou Hao feels that besides equipment, the key is to choose the right one.
Sights, composition and natural light.
Now everything is in order, and God is doing his best.
However.
On the day Jiang Yang didn't come, the stars filming the commercial arrived late. After only a few shots, it was noon. The stars were afraid of being exposed to the sun so they didn't take any shots. In the afternoon, they just took a few shots and the stars had to attend the premiere of director Zhang Mo in advance.
Gone.
I didn’t take a few pictures in total in one day.
When Jiang Yang came yesterday, the big star was unavailable again, so Zhou Hao could only take some long shots.
Today, Jiang Yang went to the studio with Mr. Zhou. When he arrived at the hotel, the star still didn't come.
Mr. Zhou was not in a hurry. He sat on the director's chair and played the game leisurely. The game he played was the same game played by Jiang Yang and Hou Bing. Jiang Yang was also a part-time worker and had the heart of a capitalist. He thought how could this star return?
If you don’t come, won’t this delay things?
Zhou Hao dragged over a chair and asked him to sit down, "What are we in a hurry? We can get paid for one day of filming."
What is really anxious is the person in charge of the client, the manager who asked Zhou Hao to come out. At that time, she was wearing a professional skirt and sunglasses. She looked as professional as possible, but now she looks as embarrassed as she keeps calling to remind her.
How embarrassing.
Zhou Hao asked Jiang Yang if he wanted to play games.
Jiang Yang talks about playing.
Zhou Hao invited Jiang Yang, "Come, form a team and play."
Jiang Yang was afraid of cheating him at first, but later he saw that Zhou Hao was not as good as him, so Jiang Yang was no longer afraid and led him to two rounds. Just as he was about to start the third round, the female person in charge asked Zhou Hao, "Director
, why don’t we take some other shots first.”
Zhou Hao didn't even raise his head, "All other shots have been taken."
The female person in charge could only continue to urge the female star.
Jiang Yang asked while playing: "Where did this star come from and have such a big air?"
Mr. Zhou said that he is a traffic star named Xia Anzhu. At thirty-two years old, she still looks like a pure goddess on the screen. She is full of vitality, sunny, pure and artistic. She looks very clean and fresh, which is in line with the brand's tone.
Of course, this is just a look, and what we are doing now is not very clean. "Hey, come on, come on, I hooked him, damn, don't betray me."
Jiang Yang said: "I sold you one for two heads. I made a profit. I am in the later stage. Wait for me to take you to fly."
Zhou Hao believed that he was evil, "You are a K-headed monster."
Jiang Yang: "Hey, you've hit a wall with this operation."
Zhou Hao: "I'm stuck. You must have robbed my network."
Jiang Yang: "You are using the latest mobile phone from your customer, but you can't beat me?"
Zhou Hao: "It's not as expensive as yours. You are really willing to buy such an expensive mobile phone."
Jiang Yang: "The salesperson said that this mobile phone is really fun for playing games. Come on, come on, let's play together. It's pretty. I'll kill you five times. Don't take my head. Lao Zhou, you are so unreasonable."
Zhou Hao told him to get lost, "Where did you get five kills from a three-killer? You also stole my five-killer."
Just when Jiang Yang was about to say that three is greater than two, the female manager ran over and said, "Director, director, Xia Anzhu is here."
Zhou Hao put down his cell phone and asked Jiang Yang to clean up, "Four-on-five is okay, don't lose points. If you lose points, your salary will be deducted."
Jiang Yang made an OK gesture, "We can't always fight four against five."
Xia Anzhu had to put on makeup when she arrived, so she sat next to her.
The female person in charge of the client finally couldn't help but come over and nag a few words, asking her to abide by the contract provisions. They were very pressed for time, and she had to arrive so late and leave early every day. It was impossible for them to finish filming the commercial on time.
Xia Anzhu speaks sweetly and keeps apologizing to the person in charge. She is the kind of person who knows she made a mistake but won't necessarily change it next time.
Jiang Yang looked back after hearing the sound.
Xia Anzhu is now thirty-two years old and has taken good care of herself. No wonder she can play the role of a pure goddess.
Jiang Yang needs to let Li Qingning learn from him when he returns home. He is thirty-two years old and still struggling to be a little girl.
What happened to her 25-year-old girl wearing a sailor uniform and having twin tails?
How are we worse than Xia Anzhu?
We have a good figure, are young, take good care of ourselves, look better, and have more energy.
Xia Anzhu was annoyed by what the person in charge said, but when Jiang Yang glanced at her and continued playing games, "I don't think you are very busy, your staff are still playing games."
The customer asked Xia An Zhuding to say such a thing, and she had so many words to say that she didn’t know how to say them.
Victory just pops up.
Jiang Yang put away his mobile phone, "Playing games is my job."
Xia Anzhu was also unhappy when someone spoke back to him. Just as he was about to speak, he asked the female assistant to pull him back, "Stop talking, he can't tell who he is. Look at the cut, material, design and style of his clothes.
Made by an expert."
After Xia Anzhu put on her makeup, the shooting began.
The first shot to be taken today is a shot of an innocent and romantic girl. The location has been chosen. It is on a hillside grassland in the studio. We only need Xia Anzhu to change into a white dress and we can start shooting.
But the first shot is of him lying on the grass.
Zhou Hao has asked the staff to lay down on the grass and compact it in advance.
Xia Anzhu couldn't accept it, so she suggested that you just sit down and take pictures instead of lying down. Zhou Hao glanced at the person in charge impatiently and called Jiang Yang, "Come on, let's continue playing."
The person in charge panicked.
Just when she was about to speak to Zhou Hao, Zhou Hao said: "I am responsible for the quality of the advertisement. What responsibility do I have for filming like this now?"
Seeing that the director was so determined, Xia Anzhu got off the slope and lay down after just a few words from the person in charge.
Zhou Hao turned off his mobile phone, asked someone to bring him a stabilizer, and took the shot himself. He used his mobile phone to shoot an overhead shot and pull it up from bottom to top. Even with a stabilizer, this shot was not easy to shoot. You must have a steady hand.
.
Zhou Hao took three photos, checked them and snapped his fingers, "Passed."
Then, Zhou Hao asked Xia Anzhu to hold the white skirt with both hands and walk on the mountain path, and then directed the staff to light, "Slow down, slow down." He was holding the camera behind him, raising and lowering the phone from time to time.
Said this was a transition.
Jiang Yang was convinced.
Mobile phones are not professional shooting equipment. Smear and blur are inevitable when shooting, so you must have a steady hand when shooting.
The images captured in this way can be post-processed.
Director Zhou Hao not only understands photography, he can also perform the work of a guest photographer. The key is that he can also perform this skill. No wonder he is known as a genius.