Li Fei coughed and interrupted her quickly: "Oh my, my words just now are all in vain. What are you afraid of? Let me tell you, today's society is changing with each passing day. Everything is changing. Many things are changing.
The industry is also undergoing changes. We are all groping forward, and we are more courageous and careful than anyone else!"
"For example, the advertising industry is no longer what it used to be. If you ask someone who runs an advertising company now what he should do now, he will probably be confused because times are changing and those who can't keep up with the times are doomed to be eliminated.
!”
Wang Ting frowned and looked at him: "What exactly do you want to say? Who can't speak the truth!"
Li Fei smiled slightly and said gently: "Don't be anxious, listen to me."
As he spoke, he came up with an idea, and then he picked up his mobile phone with a smile, shook it in front of her, and said to her: "Now people's eyes have shifted from the TV to the mobile phone. Now six or seven
Ten-year-old grandparents use their mobile phones to send WeChat and TikTok all day long, and forward various messages and videos in groups. Few people watch TV anymore, so the advertising industry is also changing.
A sea change.”
"The current position of the advertising industry has shifted. Many people who have not kept up with the times will feel very unfamiliar and a little behind. So from this point of view, everyone is on the same starting line and has the same experience.
It’s almost the same. Even if someone is ahead, it will only take a year or two at most. As long as we work harder and study harder, we will catch up soon!”
Wang Ting understood a little. She also picked up her phone, turned on the screen, looked at Li Fei and said: "Do you mean we should focus on new media? Post it on the Weibo forum
Cultivate our account and slowly increase our influence?"
Li Fei chuckled: "What you said is right, but Weibo forum posts and so on are old things from more than ten years ago. They have already formed a deep-rooted force and are manipulated by others. Besides, they are outdated now, so you just ask
Ask how many people around you play Weibo? Ordinary people don’t touch those things at all. Those are the things played by the so-called elites. Our eyes must always follow the common people!"
"Now Douyin and WeChat are at their peak. WeChat is enduring and Douyin is developing rapidly. Our focus should be on these two apps."
Wang Ting hummed and nodded vigorously. He was right. A large part of his leisure time now is spent on Douyin, and he usually uses WeChat to chat with friends. Indeed, these two software
It has attracted the attention of most people now.
The most accurate way for the advertising industry to focus on these two software is, especially for people like them who know nothing about traditional fields, this is a rare shortcut.
Wang Ting also became a little excited. She suddenly had an idea and was no longer so scared. She asked excitedly: "Then what should we do specifically?"
She looked at Li Fei with bright eyes. Li Fei had such a bright mind, and she admired him more and more now.
Li Fei frowned, and continued: "Nowadays, some store tour anchors on Douyin are very popular, and their traffic is basically the highest on the platform in the same city. In the past, most of those store tour anchors were local people of all sizes.
Small Internet celebrities, who join forces to visit stores at the same time, will bring a lot of traffic to the store being visited. If the store itself sells high-quality services, it is very likely to rise rapidly."
"Now is the time to do this. You can try it. At the beginning, you can hire a few small Internet celebrities to work in the advertising department. If you can't invite them, we can also cultivate our own Internet celebrities and find some with good image and temperament.
We want to train beautiful young women. Our company is willing to spend money. If you run out of money, come to me!"
"Visiting stores is just our first step. After we slowly build our reputation, all kinds of advertisements will naturally come one after another! Local stores will be connected through us. As long as we do well, we will
I believe this model will allow our advertising department to rise rapidly, no worse than those traditional advertising companies!"
Wang Ting listened with an excited smile on her face. As Li Fei talked in more and more detail, he became more and more confident and began to plan in his mind what to do.
If we talk about Internet celebrities, she herself has excellent qualities. With a little dressing up, her appearance can surpass all the Internet celebrities around her. Her own abilities are also outstanding. She believes that she will be able to do this job well.
Li Fei felt relieved when he saw the confident smile on her face, reached out and patted her shoulder, and said with a smile: "Don't put too much pressure on yourself, just let nature take its course. Whatever you do will be what you want."
Well, by the way, I want to remind you that when you hire employees, you need to sign a good contract with those little girls, and they must use our company’s account number. Don’t work hard to train them then. The account number can create value for them.
When the time comes, they take the account and leave, then we will suffer a big loss!"
Wang Ting hummed and said, "Don't worry, I will pay attention!"
Li Fei nodded, picked up a tissue and wiped his mouth, and asked, "Are you full?"
Wang Ting glanced at the unfinished dishes on the table, and immediately asked the waiter to pack the bag for her. She held it in her hand, shook it towards Li Fei, and said with a smile: "Let it heat up in the store, and I'll bring it back at noon tomorrow."
It’s okay to eat.”
Li Fei smiled at her, appreciating her behavior very much, because she was down-to-earth and not so vain. Anyone who could marry her would be blessed in his previous life.
The two of them walked out, and there were several people gathered around on the sidewalk at the door, talking loudly.
Li Fei glanced at them indifferently, feeling a little strange. There was a middle-aged woman in her thirties or forties pushing a road bicycle. There were five or six people standing in front of her, both men and women, mostly in their forties.
About age.
The woman pushing the bicycle has her hair pulled up high, her skin is fair and her face is beautiful and dignified. She is wearing a long gray skirt. The long skirt sticks to her body and shows her figure. She has a small waist and big hips, but the gray fabric gives her
It adds a sense of dignity and rigor.
A short-haired woman standing in front of her said to her: "Teacher Zhao, you have to ride your bicycle back after evening self-study?"
Teacher Zhao smiled and nodded to her: "Yes, it's only a twenty-minute ride."
