Chapter 442 I suspect Tongji Entertainment did it on purpose
The announcement of "The Queen's Secret History" has attracted the attention of many viewers.
Of course, most of the audience for this show are girls.
Male viewers are not very interested in the so-called palace battle drama theme.
Kiwi's response is relatively casual, but it has officially announced that it has decided to produce its own low-cost suspense drama.
There is not much investment in publicity and distribution, and it is obvious that there is no excessive caution.
Congzhu felt that it was unnecessary, and the audience for Kiwi's new drama obviously did not coincide with the other party's "Secret History of the Queen".
Unless one of the dramas suddenly becomes popular, the two dramas will actually have little impact on each other.
...
In addition to Kiwi, Tudou Video also rarely launched a new drama in December with an investment of hundreds of millions.
Although such an investment cost cannot be said to be very large, it is not considered a low-cost drama.
Of course, the competitiveness of the Tudou Video platform is relatively weak.
Due to the shortage of funds, the original scale of the announcement was not large.
A drama with an investment of 150 million is nearly three times the cost of a new Penguin Video drama.
However, the scale of relevant publicity is similar to that of the other party, or even weaker.
Tudou Video’s strategy has not changed.
Most of the partners we cooperate with are some medium-sized and above-average film and television companies in China.
Buying film and television copyrights should be economical.
Although it has always been at the bottom of the three major platforms.
But it can also survive very well, and sometimes it is the company with the highest return on investment.
...
At Station G, Chi Jiang originally had the intention of watching a show.
After all, there are basically no new dramas to be broadcast on the current G station.
Film and television resources are almost divided among the three major platforms. Station G currently has two dramas that Chi Jiang thinks are of good quality.
But we don’t plan to air it in December, and we plan to put it on air at the beginning of next year.
Only in this way can you ensure that your profits are maximized.
A month like December is indeed a bit embarrassing.
Dramas that are even slightly ambitious will most likely not be aired during this time period.
But what Chi Jiang didn't expect was that when new dramas on the three major platforms were officially announced to be aired, Tongji Entertainment suddenly sent news.
It is said that the new drama has been reviewed and will be scheduled to be broadcast this month.
Chi Jiang originally thought that he might not be able to get a new drama from Tongji Entertainment.
After all, their contract with Tongji Entertainment is about to expire, and there is really no need to post new dramas on Station G at this time.
Whether it's for future cooperation talks as a bargaining chip, or something else.
Keeping the drama is always the best plan.
The contract between Tongji Entertainment and Station G provides a sufficient number of dramas to be broadcast every year.
There is nothing G station can do about this, and the most it can do is condemn it internally.
But what Chi Jiang didn't expect was that Tongji Entertainment didn't seem to care about this at all.
My attitude towards the new drama is still the same as before.
As long as the production is completed and the review goes smoothly, it can be directly arranged for broadcast.
But after thinking about it carefully, Chi Jiang also understood.
Tongji Entertainment really doesn’t need to care about these two dramas.
For them, it seems that there is no shortage of new dramas.
Although Chi Jiang does not have accurate information, it is estimated that Tongji Entertainment currently has a large number of various film and television projects.
Either they are still filming, or they have already entered the post-production stage.
...
"How many episodes?!!"
Chi Jiang's eyes widened when he heard the assistant's words.
They just got the original film source from Tongji Entertainment.
But what surprised the assistants was the length of the show.
"Episode 76..."
The assistant spoke.
At this time, Chi Jiang finally understood why the filming period of Tongji Entertainment's drama was so long.
Even with Tongji Entertainment’s efficient crew, it’s probably still not easy to shoot a super-large TV series with more than 70 episodes.
Being able to complete the shooting now is already quite fast.
Chi Jiang took over the relevant information about this drama from his assistant.
""The Legend of Zhen Huan"?"
Chi Jiang found this name a bit difficult to pronounce when he read it.
For a moment, I couldn't even guess what the theme of this drama was.
But he did notice that the starring role in this drama was An Cailing.
This is quite good news. After all, An Cailing, as one of several first-line actors in Tongji Entertainment, is quite popular.
With An Cailing as the starring role, the popularity of this drama will not be low.
Of course, you don’t have to worry too much about the announcement of Tongji Entertainment’s dramas.
"Something about harem battles?"
Seeing the introduction of the play below, Chi Jiang was stunned for a moment.
If this drama hadn't been filmed earlier, Chi Jiang would have wondered whether Tongji Entertainment did it on purpose.
Dramas about harem battles reminded him immediately of Phoenix Entertainment's new drama "The Secret History of the Queen" aired on Penguin Video.
The other party's drama has just been announced and has not been officially aired yet.
It turns out that Tongji Entertainment’s new drama is also a drama with the same theme.
Isn't this a bit too coincidental?
What's more important is that Chi Jiang actually watched "The Secret History of the Queen" when he went to watch a movie at Phoenix Entertainment.
Although it cannot be said to be a bad drama, it is even quite attractive in many parts.
But it's actually just above average quality.
Such a drama collides with Tongji Entertainment’s drama this time.
He could already figure out how it would end.
"But what does this 'big heroine' mean?"
Chi Jiang looked at the introduction of "The Legend of Zhen Huan" with some confusion.
This is the first time Chi Jiang has heard of this statement.
In addition to mentioning the theme of palace battles, it also emphatically mentioned that it is a drama with a female protagonist.
Although Chi Jiang had never heard of this statement, he tried to understand it.
It seems that a heroine-centered drama may weaken the male character as the main perspective.
This is an idea that feels somewhat fresh.
No matter what, just reading the introduction is definitely not enough. Chi Jiang is going to watch this drama seriously.
But thinking about the length of the series of 78 episodes, Chi Jiang had a headache.
I have to work overtime again, and it’s not just a day or two.
It's really killing me.
...
On the TV side, the three major TV stations are tacitly preparing to acquire the simulcast rights for Tongji Entertainment's new drama.
It's just that when the three TV stations saw the extremely long length of 78 episodes of "The Legend of Zhen Huan", they were a little stunned.
If it weren't for the fact that the other party was Tongji Entertainment, the heads of the three companies might have really turned around and left.
After all, TV drama copyrights are still priced based on the number of episodes.
For a drama like this with a large number of episodes, generally speaking, the copyright price will not be low.
Station G has a fixed calculation method, so the length of the episode has little impact.
Moreover, although the series length of "The Legend of Zhen Huan" is very long, the investment cost is actually not too high.
After all, there are not many special effects in the whole show, it can even be said that there are almost none.
The only place to spend money may be on actors and service.
In comparison, for some previous dramas of Tongji Entertainment, the investment is actually acceptable to Station G.
After all, the revenue brought by Tongji Entertainment’s dramas is not low.
They are the exclusive copyright of the online platform.
But the TV stations are a little different. The three major TV stations all obtained the simulcast rights together.
In this case, the original advantages of exclusive broadcasting are actually somewhat lost.
So at this time, the people in charge of the three major TV stations were also a little shaken.
The entire drama is just a simulcast copyright, and each company needs to invest up to 200 million.
"Manager You, we on the red side need to think about it again."
The deputy director of Red Square TV Station said at this time.
Youman was not too worried and nodded directly in agreement.
At the same time, the person in charge of Orange Blossom TV Station also said the same thing.
It’s not that the three largest local TV stations don’t have the money.
It can be said that all three companies are making a lot of money from advertising fees.
The advertising expenses of their TV stations are even higher than those of official TV stations.
Compared with some other local stations that don’t have many audiences, it’s like heaven and earth.
But having money doesn't mean that they really don't think about money at all.
The copyright fee of around 200 million is a considerable investment.
After hearing what the heads of the two TV stations said, Youman looked at the last person in charge of Blue Ocean TV Station.
"Director Deng, where are you?"
"Do you need to think about it for a while?"
After hearing Youman's words, the person in charge of Lanhai hesitated for a while and then said:
"Manager You, if possible, could you please take a step to speak."
Youman was stunned for a moment, but he still agreed.
After Youman and the person in charge of Blue Ocean TV left, the remaining two people looked at each other.
"Wait a minute, isn't Lan Hai planning to negotiate exclusive rights with Tongji?"
The people from Orange Blossom TV suddenly reacted and spoke directly.
The same goes for the person in charge of the red side, who suddenly started to panic.
Neither of them expected that they were just hesitating that the copyright fee was a bit expensive.
It turns out that the people in Blue Ocean are so unconcerned about martial ethics that they directly plan to negotiate exclusive copyrights.
Didn't I mention it before? Didn't the three of them buy the rights to broadcast the Tongji Entertainment drama together?
...
The two of them really felt that the copyright fee was too expensive.
And Youman clearly has no idea of bargaining.
Tongji Entertainment's attitude is indeed a bit unreasonable, but who knows that the other party has such qualifications.
Even if it is broadcast simultaneously with everything on station G, every time Tongji Entertainment's drama is broadcast on the TV station, it can still get quite high ratings.
Even when it was simulcast on three TV stations.
If it were a solo broadcast, it would probably break the record several times.
So although the copyright fee is expensive, that's because the three companies are broadcasting together.
If it is an exclusive copyright, how can it be too expensive?
Several people have just watched the previous episodes of this drama. I have to say that the fact that "The Legend of Zhen Huan" is broadcast on a TV station obviously has advantages over online platforms.
It is estimated to attract a lot of middle-aged female viewers
Moreover, although the copyright fee for a 78-episode drama is expensive, if it is really popular, the broadcast period will be long enough.
According to the normal pace of two episodes a day, it can last for more than a month at least.
During this period, it is estimated that there is a high probability that it will maintain the number one spot in the ratings.
...
If it weren't for the person in charge of Lan Hai, neither of them would have realized it yet.
Although the simulcast will suffer a bit, if the other two TV stations really get the exclusive broadcast rights.
This is the most unacceptable thing.
Soon, people from Youman and Blue Ocean TV came out, and the other two companies no longer hesitated at this time.
He said in a tacit understanding: "Manager You, we agree to the price of 2.5 million per episode."
"Yes, we will sign the contract today and the three TV stations will broadcast it together."
When Lan Hai's deputy director heard what the two said, he was obviously stunned for a moment.
Then he asked with some dissatisfaction: "Didn't you two go back and think about it?"
"Why haven't you left yet?"
The red side is not used to the other side either.
"Anyway, if you and Blue Ocean buy the simulcast rights, we can go together. If you don't, we can talk to the game manager again."
People from Blue Ocean TV couldn't help but grit their teeth after hearing this.
He originally planned to discuss the exclusive copyright with Youman.
This kind of opportunity is indeed rare. If Tongji Entertainment drama can obtain the copyright for exclusive broadcast, the ratings will definitely be unrivaled.
It's a pity that he was a little impulsive just now and proposed a plan to talk to Youman alone in front of the two of them.
You should have pretended to think about it first and then come back.
In the end, the three major local TV stations bought the simulcast rights.
Of course, they still feel that the price is too expensive and not worth it.
The main reason why I agreed was because it was impossible for my opponent to get the exclusive broadcast rights.
Of course, none of the three people expected that the benefits that "The Legend of Zhen Huan" could bring to them were far beyond their imagination.
...
With the official announcement of G Station and Tongji Entertainment.
The news about the broadcast of "The Legend of Zhen Huan" has gradually become more popular.
Many netizens saw this news and started discussing it.
"Why is it a harem battle drama? I really have no interest in this kind of drama. It's such a pity. This will probably be the first Tongji Entertainment drama that I don't watch."
"I suspect that the show was aired at this time on purpose. The theme of "The Secret History of the Queen" on Penguin Video almost collides with each other."
"Although I am not interested in the subject matter, I have watched the trailers of both dramas. The one with Penguin is full of various filters. The texture of the drama is so different that it is not on the same level at all."
"Hahahaha, I also discovered that the filter in "Secret History of the Queen" was so heavy that the heroine even had her skin polished like that, but she still feels that her appearance is far inferior to that of An Cailing, and she was beaten."
...
Tongji Entertainment and G Station actually don’t buy trolls. These people who are scorning online are all ordinary netizens.
Mainly because the themes of the two dramas are so similar, it's hard not to compare them together.
In addition, Penguin Video and Phoenix Entertainment actually don't have a very good reputation, so they are compared with Tongji's drama.
Most people will not be inclined to their "Secret History of the Queen".
More importantly, apart from Xuanfa's investment, "Secret History of the Queen" feels like a complete failure in all aspects.
The investment in "The Legend of Zhen Huan" is over 100 million and almost 200 million. It is very particular about the way of service. The length of the series is long enough, but the quality of the drama is not bad at all.
"Secret History of the Queen" is the complete opposite.
The only thing we can look forward to now is the plot advantage.
But even if it is a drama with a core of writers, no one seems to think it can win when it comes to a drama written by Xu Ji.