The next morning, after breakfast, on the way to the digital store, Su Zelin bought a few newspapers at the newsstand next to the school road.
The bastard rarely reads newspapers, which does not mean that he does not care about current news. On the contrary, Su Zelin has to pay attention to it every day.
After all, the password to making money may be hidden in the news. When you see it, you may think of it and unlock another way to make money.
It's just that the Internet is developing faster and faster, and the convenience and speed of online news have surpassed that of newspapers.
Today he was uncharacteristically different and bought several copies at once.
The gangster first opened a copy of "Zhejiang Daily", browsed the first page only by looking at the title, and continued to the second page. Then his eyes lit up.
He found reports related to the new century.
Being able to be published in this newspaper is actually an unexpected surprise and was not originally planned.
Because "Zhejiang Daily" is the party newspaper of the provincial party committee, has a huge circulation, and is the most credible and influential mainstream paper media in the province.
It belongs directly to the party committee, and you cannot stuff money into it randomly, so you can only leave it to chance whether others are willing to write something for you.
Fortunately, I am lucky.
Of course, it’s not just luck either.
When working on the corporate plan for the new century, Su Zelin paid great attention to a positive image.
For example, New Century’s college student employees, almost all of whom are poor students, provide a part-time opportunity with good environment and benefits, which changes their difficult situation.
For another example, New Century provides low-cost rental opportunities to senior students who cannot afford computers. The rent is only half of that of other computer stores outside, and no deposit is required. All they need is a copy of their ID card and student ID card, helping these graduates to go smoothly.
Complete graduation project.
Later, New Century also established scholarships, and those college students with poor family conditions, but who studied hard and had excellent grades would have the opportunity to receive them.
In addition, it actively sponsors the Student Union to carry out various meaningful campus activities, whether it is literary evenings, sports games, and many other campus activities. Not long ago, it publicly promised to sponsor the Student Union at least 10,000 yuan every year for campus activities. In short, since the day it was established, it seems to have been keen on various campus charities, like a breath of fresh air in the enterprise.
It was in this way that Su Zelin was able to successfully convince Dai Chuangxing, Zhou Fuliang and relevant leaders from the University of Technology, Normal University and University of Electronic Science and Technology of China.
If it were just a pure relationship with Dai Chuangxing, Su Zelin would not be able to pass.
Not everyone has no bottom line. Others are intellectuals after all, and they still have the most basic principles in their hearts.
It is precisely this good image that gave New Century the opportunity to appear in the "Zhejiang Daily", and it is still on the second page. This is already quite good exposure.
In the text, the editor generously praised this new enterprise, saying that the new century model has the courage to break the rules, is creative, and has great potential. It has opened five branches in a short period of time. In addition, it is full of positive energy, rooted in universities, and never forgets its original intention.
Making money from college students also gives back to college students. Such a conscientious enterprise is an example worth learning from.
Continuing to browse other newspapers, almost all local public and private daily newspapers at the municipal level have published it.
However, the titles of public daily newspapers are more formal and less sensational. The titles of several private daily newspapers that have been stuffed with money are more exaggerated.
"Shocked! There is such a large digital store hidden in Lin'an University!"
"College students from these five universities in Lin'an are blessed with super affordable computers on campus!"
"Three arrows shot together, five stars shine! On how a chain computer store quickly expands its borders!"
"..."
However, exaggeration is an exaggeration, and it is still far behind the sensational Internet self-media headlines of later generations such as "Xiao Lizi broke up with his girlfriend because the woman was too tight".
After all, as a physical paper media, you have to have some integrity and a certain lower limit. You can't write random things that have nothing to do with the content and the title just because you are paid.
After flipping through the newspapers one after another and reading the relevant content, Su Zelin smiled.
He is very satisfied that the New Year's Day publicity effect is better than he imagined, especially being published in "Zhejiang Daily" is an absolute gain.
In addition, several local TV stations also reported on the evening news yesterday.
Of course, not to mention the Lin'an local forum and the BBS of major universities. Currently, the Internet is an excellent and cheap publicity media. You don't need to give money to others, just let your own employees have time to do it. Today's market price does not cost 50 cents.
For a dime a piece, many employees are willing to do this job, so Su Zelin must master this tool carefully.
In fact, during the rise of the new century, it has always been inseparable from online marketing. When the Caiyuan store first opened, it also built momentum on the Caiyuan BBS.
Of course, there are also those marketing sentences that made the Zhejiang University store almost become an Internet celebrity store. In fact, they are also the crystallization of the wisdom of later generations of netizens.
But Su Zelin, who reaped the benefits of future generations, doesn’t feel guilty at all.
As a reborn person, if you don’t even have the slightest bit of wool for future generations, how can you be reborn?
Besides, the wisdom of the majority of netizens is infinite. If you collect those golden sayings from the Internet, new ones will naturally be born.
……
As soon as I walked into the digital store, I met Liu Wanyin.
It's not the normal business hours yet, but the employees have arrived and started working.
Liu Wanyin was directing the layout of the scene in the open space outside, still holding the small note in one hand, and looking at it from time to time.
The schedule for the big promotion the next day has all the big and small things written on it.
On the first day of the New Year's Day promotion, Liu Wanyin, the store manager, handed over an excellent report card.
There was no trouble throughout the whole day, and the flow of people seemed to be large. However, the order was maintained in an orderly manner, and the quality of the reception service was maintained. The sales volume that day was very satisfactory, and the incoming and outgoing goods and bills after get off work were also on schedule.
This also gave Liu Wanyin more confidence. However, the success of the first day did not make her dazzled by the victory and made her arrogant. Xiaoliu was still very humble. It can be seen from the small notebook that she did not have any
Lazy.
Haha, this new deputy seems to be very competent.
Yesterday, Su Zelin visited the Caiyuan store for a while, and left soon after, and went to three other newly opened branches to check on the situation. However, Liu Wanyin called him in the evening to report and learned that everything went smoothly.
"Boss, morning!"
Seeing Su Zelin appear, Liu Wanyin said hello, her eyes drifted to the newspapers in the gangster's hand, and she was slightly surprised.
She never saw Su Zelin reading the newspaper, whether in the digital store or in the classroom.
"There is some good news related to the new century, I think you can learn about it!"
Su Zelin raised the newspaper in his hand and then stuffed it into Liu Wanyin's hand.
With doubts, Liu Wanyin opened the front copy of "Zhejiang Daily".
"No need to look at anything else, here it is!"
The bastard pointed to somewhere on the second page.
"Wow, New Century reported it to Zhejiang Daily!"
Liu Wanyin got excited when she saw the title.
New Century attaches great importance to team building, and employees all have a sense of collective honor, not to mention that she is now the store manager.
After quickly reading the main text, she became even more happy: "The daily newspaper praised our new century by name!"
The class also subscribed to the "Zhejiang Daily". Liu Wanyin knew the weight of this newspaper and it was not easy to get its recognition, but New Century did it.
"Haha, there are still these!"
Su Zelin also found out the content related to the New Century in several other newspapers.
Liu Wanyin read them one by one and was more and more surprised: "Store manager, are we so famous in Lin'an in the new century?"
Su Zelin smiled and said: "That's not true. Don't forget that we are a large chain of digital stores with five branches! In addition to newspapers, we have also been interviewed by TV stations!"
ahzww
After a pause, he continued: "The new century is here today, classmate Xiaoliu, because you have made a lot of efforts as a veteran. Of course, it is also indispensable for the efforts of every employee. Please circulate these newspapers and let others
Check it out too!"
"Yes, boss!"
Liu Wanyin was in high spirits.
Now that New Century is famous, I feel a little proud!
Thinking of something, she used a ballpoint pen to circle the titles related to the new century on several newspaper pages, so that the clerk would not have to bother to search for them when passing them around. After all, the digital store would be open in a while, but there was no
Too much time.
This is Liu Wanyin's "delicacy", which is reflected at all times in work and life.
Classmate Xiaoliu took the newspapers and distributed them.
As soon as they heard about the New Century Report, the staff gathered around.
In this era, it is quite rare to be featured in regular media news.
"It's amazing, it has appeared in so many newspapers in the new century!"
"There are also ones like Zhejiang Daily. Let me see what they have written!"
"..."
Staff members rushed to grab newspapers, competing to get a first look at them.
At this time, Su Zelin's cell phone rang.
It's Kang Baohong calling.
"Boss, today's newspaper is out, we are in the "Zhejiang Daily"!"
Because of his excitement, Kang Baohong's voice was much louder than usual.
When he first found the new century news in the provincial party committee newspaper, his mood was as unexpected and pleasant as Su Zelin's.
"I saw it, don't worry, Baohong, this is just the beginning, the fun is yet to come!"
Su Zelin's eyes narrowed.
After this wave, New Century has gone out of the campus and is known to more people, but it is not enough. We have to strike while the iron is hot and speculate again.
As for how to speculate in order to be more attractive.
Su Zelin already had an idea.
I need a tool man!
That fake product is the stepping stone for the next step of the plan.
New World also officially opens on New Year’s Day.
As Su Zelin expected, in yesterday's marketing, the store stole his sentences.
Such shameless behavior means we are no longer friends, but enemies!
Su Zelin doesn't mind playing tricks and stepping on them to a higher level.
"Baohong, if you ask people to post on the Polytechnic University BBS again, they will directly excerpt the news from Zhejiang Daily. I want to see if they dare to delete it!"
This is the authoritative newspaper of the Provincial Party Committee. No matter how arrogant the leader of the Polytechnic University behind his opponent is, he would not dare to mess around.
If the post were really deleted and classified as malicious advertising, wouldn't it be a slap in the face of "Zhejiang Daily"? It would be weird if the leader should not be criticized.
"Yeah, why didn't I think of that!"
Kang Baohong slapped his thigh.
Su Zelin continued: "Isn't there a paragraph in "Zhejiang Daily" that praises our model innovation? Let's use this paragraph to introduce the topics we use in marketing sentences, and pick out more inspirational quotes and post them. This is the sword of Shangfang.
Keep it safe, no one dares to touch our post!"
"Okay, I'll find someone to do it as soon as possible!"
Kang Baohong can't wait.
When he first learned that the store was plagiarizing, he was suffocating in his heart.
"Together with news excerpts from several other newspapers, I will create a few more posts to make a fuss, so that everyone at the Polytechnic University will know that New World is just a copycat shop with no integrity!"
Su Zelin added: "Oh, and one last thing, find a few small newspapers to write some articles, accusing us of plagiarism and stealing other people's models and marketing ideas!"
“Accusing us of plagiarism?”
Kang Baohong was confused.
What kind of cool operation is this?
"Haha, I did this to start a fight."
Su Zelin said with a smile: "New Century has just been in the news, and was praised by Zhejiang Daily. Then it was immediately criticized. Will it arouse other people's curiosity? Once the topic becomes topical, the media will be interested and investigate in depth."
And put us on the table to compare with another New World that has almost the same model, what do you think the result will be!"
"They will find that we are the real pioneers of this model, and the new world is the copycat!"
Kang Baohong said without hesitation.
"Yes, we have many ways to prove ourselves!"
"Both our Caiyuan store and Zhejiang University store opened earlier than New World. Those marketing sentences first came from the gift fans for the opening of Zhejiang University store. They can also be found on Zhejiang University BBS. We even published a book and own the copyright!
”
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"The New World will also be exposed to the media and the public, and will be pushed to the forefront. This is their most taboo thing, and it will have a great impact on their image and reputation!"
"We will undoubtedly win this war and be known to more people!"
"But why don't I take the initiative to condemn the New World? It's very simple, because calling a thief to catch a thief is more likely to arouse public outrage and is even more unforgivable!"
"Although New World did not accuse us through newspapers, there are only two such stores in Lin'an. According to normal people's thinking, who else can there be except them?"
If Kang Baohong saw Su Zelin at this time, he would think that he was smiling like an old fox.
To put it bluntly, this is a hype.
Compared with regular news, this method is indeed easier to spark topics and bring popularity.
In the business districts of later generations, this kind of business method was actually quite common, but it is still relatively rare now.
The entertainment industry uses it more often. There are all kinds of gossip news every day, which female star is rumored to have another scandal, which male star is suspected of having an affair with so and so. In short, it attracts paparazzi and entertainment reporters to report, and the public also likes to see it.<
/p>
Sacrifice your opponent for speculation, also known as the sacrifice flow.
It’s a pretty ruthless way of publicizing.
If Zhang Yuanhang had stopped after the warning from the BBS of the University of Science and Technology, suffered this dumb loss, gave up the customized gifts, and did not steal those sentences for marketing, Su Zelin would not have done so brilliantly.
But it's a pity that he is too stubborn!
Since the master of the new world didn't give him even a little respect, Su Zelin naturally didn't need to show any mercy.
"Boss, your tricks are amazing!"
Kang Baohong couldn't help but be amazed.
"But if we do this, I'm afraid things will get very big. The boss behind the scenes has some background in Lin'an. Is this really good?"
He hates this copycat, but he still has some concerns about it.
"Don't worry, just do as I say. I have already discussed this matter with Mr. Yang, and he also agrees!"
Su Zelin's tone was calm and unfazed.
"When you are not strong enough, there is no need to complain about your situation. Just do what you should do silently. When you become good enough, you will naturally move into a higher-level circle. By then, you will stand up
At a new height, embrace more beautiful scenery!"
This is a phrase that often appeared on WeChat Moments in my previous life.
The gangster quite approves of it.
To put it simply, before you have the strength, just develop in a humble way.
When you are approved, many things will be different and you can go out and have fun.
When I first started my business and opened my first Caiyuan store in the new century, I had to keep a low profile.
He was too weak at that time and could not be offended by anyone with even a little bit of power.
So at this time, Su Zelin chose to quietly improve the economy.
Once the five branches are opened, the level and economy will increase, and it will take off. You can spend some money.
Of course, given Su Zelin's personality, he would not take the initiative to offend others.
But it's different if someone else picks the issue first.
It's okay if New World just copies a model. Even if Su Zelin doesn't regard it as a friend, at least he won't be hostile.
However, the other party copied it all the time, unscrupulously, and did not take me, the genuine founder, seriously at all.
Dang Ge is easy to bully, right?
Mud, what the hell!
So Su Zelin only had one thought in his mind - fuck him!
The father opposite is a figure, but the influence of his department is not great, and he is only the second in command. Even his wife's family cannot cover the sky in Lin'an with one hand.
What's more, the 21st century is here, and it's no longer the era before. Many things have quietly changed with the tide of the times.
Today is a market economy society, and all provinces and cities are working hard to develop their economy.
Those companies with great influence are enough to talk to government officials.
Not to mention big companies, any Hong Kong businessman, Taiwanese businessman or foreign businessman should be worshiped like a Buddha.
New Century is not a large enterprise, but it is not small at the municipal level. It is still a high-quality new enterprise that is expanding rapidly. As long as you are not blind, you can definitely see that it has unlimited prospects.
Now he has become famous through newspapers and television, and has entered the public eye.
Would Lin'an allow the second-in-command of a small unit to kill him?
Of course it’s impossible!
Zhang Yuanhang’s father doesn’t have that much energy.
So Su Zelin is confident.
Taking advantage of this battle, New Century will become famous in one fell swoop and declare to the entire Lin'an City - The wolf is coming!